Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. This guide tells you the most important things to know about sending emails that your customers want to receive and that inboxes won’t block. This can be executed as a “welcome” email.

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Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 112

Webbiquity

SEPTEMBER 27, 2019

Are your your email campaigns effective? Perhaps it’s time to put your email marketing through an audit. Here’s a step-by-step guide on how to conduct an email audit plus tips on how to improve your campaign results using your findings. What is an Email Marketing Audit? Content Creator(s).

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Email Campaigns Campaigns Deliverability Allocation 269

Litmus

JULY 15, 2022

If you’re like the nearly 60% of email marketing pros who responded to our 2021 State of Email survey, you invest more than two weeks into your email production cycles. But did you know 16% of all emails never make it into the inbox ? What is Litmus Spam Testing? You’ve hit a spam trap.

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CAN-SPAM Deliverability Phishing Domain 86

Litmus

APRIL 5, 2022

Email marketers spend hours crafting the perfect email campaign all while agonizing over every detail. Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam – helping you refine your approach and get in front of key audiences. Email volume.

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SalesIntel

JANUARY 8, 2024

New regulations from Gmail and Yahoo aim to simplify the process of avoiding unwanted emails. These guidelines mandate bulk email senders to incorporate an unsubscribe feature in all their messages. These guidelines are aimed at ensuring a more secure and user-friendly email experience for recipients.

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Rules Phishing CAN-SPAM Intent Data 40

Litmus

JANUARY 8, 2021

Creating an email can take a lot of work. You might be tempted by the hundreds of articles on spam trigger words to avoid, but don’t be fooled. Spam trigger words are mostly an email deliverability myth, and it now takes more than words to make it into the inbox. Here’s what spam filters actually look at.

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Deliverability CAN-SPAM Domain Trigger Marketing 109

Litmus

NOVEMBER 17, 2021

Sometimes spam seems like the great unknown. There’s so much out there about spam—but it’s hard to narrow down what exactly is keeping your email from the inbox? What spam filters look for. How Litmus Spam Testing works. What do spam filters look for? Spam trigger words. Authentication.

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Deliverability CAN-SPAM Phishing Domain 88

ANNUITAS

MARCH 19, 2020

We are currently deploying a massive calling campaign to try and accelerate existing mid-funnel Persons into Pipeline. Re-Examine Email Deliverability. When digital interactions are now the most important element of the marketing mix, email deliverability is key. this is not cold calling). .

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Litmus

OCTOBER 1, 2021

You work hard to craft the right message and perfect design for your email campaigns. But those hours and hours spent optimizing your copy and troubleshooting tricky rendering issues are wasted if those emails don’t make it to the inbox. Understanding what causes an email to land in the junk folder can be difficult.

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CAN-SPAM Domain Deliverability Ad Exchange 86

Martech

FEBRUARY 4, 2022

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. That is why the team at MarTech have created this Email Marketing Periodic Table that tells you everything to know about sending emails that your customers want to receive and that inboxes won’t block.

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Martech Advisor

APRIL 7, 2020

However, breaking news that your customers were the victims of a "widespread phishing scam" or a "nasty data breach" can cause severe damage to your brand value. Sophisticated attackers create fake websites, phishing, and impersonation emails, posing as trusted brands to trick their targets into handing over sensitive information.

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Phishing Brand Identity Branding Domain 66

eDataSource

MARCH 20, 2019

Email is still the top producing digital revenue channel. It’s also the primary attack vector criminals and spammers use to target your audience with malicious and fake emails claiming to be from your brand. When users engage with these emails, not only are they harmed, but your brand’s reputation is harmed as well.

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Brand Identity Branding Phishing Deliverability 71

Sharpspring

JUNE 10, 2020

Whether you are completely new to email marketing or have been a marketing guru since laptops weighed as much as an average toddler, it never hurts to take time for a little refresher course! Get ready to learn how to easily set up a successful email marketing strategy with SharpSpring in the following simple steps. Did you know?

Email Marketing 52

Email Marketing CAN-SPAM Phishing Paid Search Agency 52

TrustRadius Marketing

FEBRUARY 3, 2020

According to a survey performed by Adobe , consumers spend an average of 5 hours a day checking both work and personal email. Respondents to the survey also said that they would rather receive marketing via email than by direct mail or other channels. Avoid Spam Filters. Don’t use video/Flash/JavaScript in the email.

Email Marketing 52

Email Marketing Marketing Automation Services Marketing & Strategy Marketing Strategy 52

Belkins

NOVEMBER 29, 2019

Visibility is a constant priority for email marketers, especially for email marketers who specialize in sending B2B emails. Businesses send around 300,000,000 emails each day , so it’s important to distinguish yourself from your competition and put yourself in front of your recipients before other companies do.

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Domain Phishing CAN-SPAM Paid Search Agency 52

Belkins

NOVEMBER 29, 2019

Visibility is a constant priority for email marketers, especially for email marketers who specialize in sending B2B emails. Businesses send around 300,000,000 emails each day , so it’s important to distinguish yourself from your competition and put yourself in front of your recipients before other companies do.

Domain 52

Domain Phishing CAN-SPAM Paid Search Agency 52

Belkins

NOVEMBER 28, 2019

Visibility is a constant priority for email marketers, especially for email marketers who specialize in sending B2B emails. Businesses send around 300,000,000 emails each day , so it’s important to distinguish yourself from your competition and put yourself in front of your recipients before other companies do.

Domain 52

Domain Phishing CAN-SPAM Paid Search Agency 52

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved. But it needs to be.

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Optinmonster

APRIL 11, 2024

Do you want to improve your email deliverability rates so that more of your subscribers will receive your email marketing campaigns ? of marketing emails never make it to the recipients’ inboxes. That number comes from their testing of 15 of the top email marketing platforms. What Is Email Deliverability?

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Deliverability CAN-SPAM Work Management Domain 104

Adobe Experience Cloud Blog

APRIL 17, 2013

by Dayna Rothman When you send out an email blast you hope and pray that it reaches your intended recipients. You cross your fingers that it doesn’t get tripped up in spam filters or sent to junk, and let out an emphatic sigh of relief when you know your email made it through the gauntlet. Email Trust. Sense of urgency.

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Design Deliverability Privacy Policies Phishing 48

Adobe Experience Cloud Blog

JULY 22, 2016

Author: Kevin George As an email marketer, subscriber engagement is undeniably one of the most critical factors that makes or breaks your efforts in converting your subscribers into lifetime customers. Repeated surveys have proven that transactional emails are more effective at engaging subscribers and result in greater ROI than bulk emails.

Email Marketing 48

Email Marketing Cross-Selling Phishing Thought Leadership 48

Adobe Experience Cloud Blog

DECEMBER 4, 2009

I recently received a question from a Marketo customer about best use of links in emails. Essentially, the customer wanted to know how and when to put links in an email communication to a prospect. A link should be identifiable to the email reader by the color and because it is underlined. This may look like phishing.

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Phishing Practices Best Practices Privacy Policies 48

Litmus

JUNE 12, 2023

Planning, creating, and testing an email is a huge undertaking, and getting it to your subscribers’ inboxes is the final push until it’s out of your hands. Every email is an opportunity to connect with your audience and positively impact your company—but only if it makes it to their inbox. What is email deliverability?

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Deliverability CAN-SPAM Opt-out Opt-in 68

Martech

MARCH 22, 2022

Email marketing helps organizations acquire and retain customers, build businesses and make more money. That single sentence explains why companies must invest in effective email marketing. Email remains a cost-effective way of reaching audiences and driving outcomes. 3 drivers of email marketing’s evolution.

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SendX

SEPTEMBER 10, 2018

But your email marketing effort is not yielding any results. Your CEO is demanding email marketing ROI and you have absolutely nothing to show for it. It makes you question whether email marketing is dead already? He in fact quoted for every $1 they spend on the email they end up making $38. What is Email Deliverability?

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Deliverability CAN-SPAM A/B testing Classified Ads 159

Belkins

SEPTEMBER 17, 2020

You can’t just launch an SEO campaign and wait for leads come flocking to your sales funnel. B2B email outreach lacks integrity. It means they didn’t build campaigns, often changed their plans and templates, or struggled with increasing their open rate. Improve your email outreach management.

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Work Management Marketing Management Software Top of Funnel 97

Martech Advisor

AUGUST 30, 2019

With 2019’s holiday season expected to surpass $1 trillion in total retail spend, marketers can’t afford any email marketing problems. To grab a piece of the holiday pie, ensure your email program is prepared for optimal delivery and engagement with your customers to capitalize on this pivotal retail season.

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Deliverability Phishing CAN-SPAM Opt-out 80

ClickDimensions

MARCH 8, 2023

A click is not unique to a person taking the action meaning if one person clicks on your ad three times, you will be charged for the three clicks. CPL (Cost per lead)- A business pays a pre-defined price for each lead generated from their ad campaign. This is done by giving the email a digital signature.

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Marketing Analytics Tools Paid Content Lead Ranking Cost per Acquisition 98

Delivra

SEPTEMBER 21, 2021

We know that protecting and improving your deliverability can feel overwhelming, especially with the constantly evolving technologies that surround email in general. The 9 things that can hurt your email deliverability (and how to avoid them). Do: Set up DKIM authentication on your domain to verify your emails’ authenticity.

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Deliverability Ad Frequency Domain Burn Rate 52

Single Grain

SEPTEMBER 1, 2020

Malicious bots can gather passwords, obtain financial information, relay spam, launch cyberattacks, and much more. However, malicious bots that scrape websites may end up stealing any data that users put into forms and comments, including email addresses. Contact bots scan websites and download phone numbers and email addresses.

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Business High Quality Lead Work Management Marketing Management 122

Litmus

FEBRUARY 19, 2021

In this episode of Delivering, host Jason Rodriguez talks through the many ways email marketers can build trust with subscribers and why trust is the foundation of any good relationship in marketing. What is BIMI and why should email marketers care? Far more email clients haven’t said anything at all about this new protocol.

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Ad Building Trust Marketing Phishing Paid Search Agency 59

Albacross

JULY 3, 2019

When you’re looking for reasons why email marketing is not working, you’ll likely come up with a bitter truth. Yes, everybody knows email marketing has an ROI of 4400%. That means for every dollar you invest in email marketing, you stand to gain as much as $44. Next, they identify whether they need an image in the email.

Email Marketing 59

Email Marketing CAN-SPAM Phishing Deliverability 59

illumin

JANUARY 22, 2024

By 2014, Facebook rolled out its three-level advertising campaign structure, offering “campaigns” and “ad sets” on top of standard ads. Campaigns consisted of overarching plans that correspond to specific advertising objectives and were designed to help users optimize and measure results of individual ads.

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Paid Content Advertisements Advertising Mobile Advertising 52

Albacross

JULY 3, 2019

When you’re looking for reasons why email marketing is not working, you’ll likely come up with a bitter truth. Yes, everybody knows email marketing has an ROI of 4400%. That means for every dollar you invest in email marketing, you stand to gain as much as $44. Next, they identify whether they need an image in the email.

Email Marketing 55

Email Marketing CAN-SPAM Phishing Deliverability 55

SendX

JANUARY 22, 2019

If you are reading this it is highly likely that a portion of your email traffic is landing in SPAM. You must be pondering - " why are my emails going to spam ", “ What did I do wrong in the last few weeks that caused my emails to land in SPAM? ”, “ Am I being too aggressive with my email marketing campaigns? ”

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CAN-SPAM Domain Deliverability Phishing 264

Biznology

SEPTEMBER 21, 2010

There are many reasons why your marketing e-mails might be getting a low response rate--spam filters, boring titles, poor offers, incorrect targeting, and many more--but I want to use a real example today to focus on a problem that some marketers still don't appreciate--the effect of phishing on response rates. One contact.

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Phishing Campaigns Domain Response Rate 80

Litmus

JUNE 23, 2020

In this episode of Delivering, host Jason Rodriguez chats with one of his friends about how they use email, think about common email marketing practices, and how email marketers can make their campaigns more valuable for everyday subscribers. Are you comfortable sharing your Hotmail email address?

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CAN-SPAM Phishing Urgency Marketing Email Marketing 96