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What is CASL (Canadian anti-spam law)?

SendX

Unsolicited email and unsolicited text messages and software can all be considered forms of spam. CASL was developed in 2014 to help prevent spam and enforce acceptable practices in email marketing. Less spam emails are being sent to Canadians today. Click-through and bounce rates for emails have both risen because of this.

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The New Email Deliverability Rules: How to Make Sure You Reach Your Gmail and Yahoo Subscribers

Litmus

Is there any way to ensure your emails always land in the inbox? With Google and Yahoo enforcing new email deliverability rules, reaching your subscribers is about to get more difficult. But worry not—as long as you follow these new rules, your email campaigns should stay out of spam.

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Email marketing strategy: A marketer’s guide

Martech

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. This guide tells you the most important things to know about sending emails that your customers want to receive and that inboxes won’t block. This can be executed as a “welcome” email.

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MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

Martech

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. That is why the team at MarTech have created this Email Marketing Periodic Table that tells you everything to know about sending emails that your customers want to receive and that inboxes won’t block.

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5 Key Elements of Customer Data Privacy

Martech Advisor

Customer data is the pivot for most marketing campaigns and strategies. On one occasion, for instance, an email service, Unroll.me faced customer flak for sharing user-details to help companies like Uber with their marketing campaigns. The software also helps protect your Wi-Fi from phishing and attacks.

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The Best Email Deliverability Guide Ever

Act-On

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved. But it needs to be.

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Why we care about email marketing: A marketer’s guide

Martech

Email marketing helps organizations acquire and retain customers, build businesses and make more money. That single sentence explains why companies must invest in effective email marketing. Email remains a cost-effective way of reaching audiences and driving outcomes. 3 drivers of email marketing’s evolution.