The GDPR Era Of Permission Based Email Marketing


The days of yore came with a simple advice for marketers; the more people you add to your list, the more chances of them clicking on your emails and the easier marketing becomes. But the most important asset to any marketer has always been the email address.

6 Ways To Maximize Your Webinars With Automation Technology

Modern Marketing

B2B organizations are feeling the wrath of a buyer-driven marketplace, and are increasingly challenged to “get permission” to interact with their target audiences. Build drip email campaigns to help move webinar leads from one stage to the next, and progress to conversion.

Opt-in 266

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

The ABC’s of Email Marketing


So, here they are, the ABC’s of Email Marketing. There are no set rules when it comes to running a successful email campaign. In this vein, B2B email marketing campaigns can learn from B2C campaign best practices just as well as B2C campaigns can learn from B2B.

Email 109

Five GDPR Considerations For Your Email Marketing Campaigns


The vast majority of all businesses, including 93% of B2B companies , use email marketing as an integral part of their marketing strategy. If you use email campaigns as part of your business strategy, you should by now have at least a basic understanding of what GDPR means.

Opt-In: Will It Be Single Or Double?


Permission based email marketing; a concept that used to be alien to many businesses but is of vital importance now post GDPR. Gaining your prospect’s permission involves them voluntarily opting-in to hear from you. Blogs Email Marketing

Email Marketing Isn’t Owned Media—It’s Granted Media

Modern Marketing

Email marketing has an unfortunate reputation as being owned media. It’s unfortunate because it doesn’t align marketers with their subscribers and inbox providers, who are the true owners of email. We spent a lot of time and money collecting those email addresses.

Email 224

Key Things You Need to Know About Email Marketing Software


Many marketers underestimate the continuing power of email marketing. They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. Email Automation.

How Exclusive B2B Content Can Increase Your Leads and Email List

KoMarketing Associates

You are regularly creating content to get traffic and conversions, but is it really turning into the lead and email list numbers that you or your executives are expecting? Require an email address or contact information for big pieces of content, like ebooks and white papers.

List 244

Email Deliverability Testing – Why, When and How to Test


Every marketer will tell you that testing is one of the most important aspects of a successful email program. The problem is that there is never enough time to run every test, and more often than not, most marketers don’t make the time to measure the success of the email.

How to Utilize B2B Online Marketing to Promote New Solutions

KoMarketing Associates

If B2B organization has a mobile app, most users need to agree to a set of permissions when they downloaded it (regardless of if it is free or not). Email Blasts / Newsletters. B2B Online Marketing Blog Brand Management B2B Marketing content marketing email marketing

12 Easy Tweaks to Ask for Reviews via Email


You can publish them on your social media accounts, use in email campaigns or feature on eCommerce stores and product pages. Post-purchase emails are the most no-brainer and effective method to do that. People expect to see only the valuable content in their email accounts.

Review 247

Maximizing Email Deliverability for Holiday and Peak Season

Martech Advisor

With 2019’s holiday season expected to surpass $1 trillion in total retail spend, marketers can’t afford any email marketing problems. They should also try a re-permission campaign to confirm opt-in interest months prior to the holidays.

5 Ways to Target B2B Customers Through Email Marketing

KoMarketing Associates

Here’s some news that might come as surprising: a recent study in the UK of IT professionals working in B2B said they preferred that companies market to them using email by a gross majority: 57 percent. Email surely fits into this basket of digital approaches, but studies like this one show that there’s still hope. However, some brands are sending as many as 25 emails a month – almost one per day! Mass Data Personalization Campaigns. Drip Campaigns.

Target 222

Inbound Marketing: Know Your Customer Better, Even With Frictionless Forms


With their permission, your sales team can continue to engage them, building the relationship, nurturing them through your sales funnel, and ultimately converting them from lead to customer. Often, marketers are only asking for a name and email, and sometimes only an email address.

My Simple Secret for Maintaining a Healthy Database


Traditional database maintenance usually involves some combination of list vendors, professional database cleansing services, email scraping, and good old-fashioned personal outreach. The Secret Is in Your Reply Emails. Every time you send an email campaign , replies are inevitable.

Is Email Marketing Making a Comeback?

Crimson Marketing

Email marketing was once the staple of online marketing solutions, and it’s easy to see why. A study from ExactTarget found that when it comes to receiving permission-based marketing communications, 77% of consumers prefer email. What are the benefits of email marketing?

Email 194

How to Incorporate Personalization in the Email Marketing Campaigns


Emails are invisible tools in the marketing arsenal of B2B companies. According to research by Statista in 2019, the total number of global email users was 3.7 Marketing emails are often sent across a purchased list of customers or to the existing databases of customers. Prelude.

Trends in Pipeline Marketing and Why They Matter

Canadian Marketing Association

Tools include CRM tools, your website, marketing automation and on top of that other campaign and deployment measurement tools, such as Demandbase, Uberflip or Bizable. Let’s compare how we used to do B2B direct mail versus an email campaign.

51 Essential Email Marketing Tips to Help Marketing Automation


Use the following 51 tips to get better results from your marketing emails – and make an impact with your subscribers and customers. 51 Tips for better email marketing using marketing automation tools. Keep Email Content Useful. Include a CTA (call to action) in every email.

Help 129

Email Marketing Stats and Trends

V12 Data

Email Marketing Stats and Trends. While not new or perhaps very exciting, email still reigns strong as one of the least expensive and most cost-effective marketing techniques. Marketers who use segmented campaigns note as much as a 760% increase in revenue. Email Personalization.

Stats 56

Questions from the 5 Futuristic Email Tactics Webinar

Marketing Action

Recently, Linda West, Manager of Demand Generation here at Act-On Software, joined forces with Matt Byrd, Email Marketing Manager at Litmus , to present their futuristic tactics for improving the results of email campaigns. Limit email width to 600px wide.

Email Marketing Is Strong and Getting Stronger: 2019 Email and Mobile Benchmark Highlights and Trends

Martech Advisor

Email isn't dead. Consumer engagement with email campaigns is increasing because of shifting marketing strategies influenced by privacy regulations, according to Acoustic's Marketing Benchmark Report. Email is far from dead.

The Definitive Guide to Email Deliverability


But your email marketing effort is not yielding any results. Your CEO is demanding email marketing ROI and you have absolutely nothing to show for it. It makes you question whether email marketing is dead already? What is Email Deliverability? Some viewed the email as.

My Simple Secret for Maintaining a Healthy Database


Traditional database maintenance usually involves some combination of list vendors, professional database cleansing services, email scraping, and good old fashioned personal outreach. And Mark is giving you permission to contact them in his absence – take advantage of it!

Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

Its distributed marketing capabilities stem from its agency roots, since the fine-grained, hierarchical permissions needed to let one agency manage installations for multiple clients are similar to the permissions needed to distribute permissions between central marketers and local affiliates.

Report: Targeting & Predictive Analytics Driving Changes in B2B Email

The Point

The folks at Demand Generation Report just released a compelling new paper on the impact that new technologies are having on the use, and effectiveness, of email marketing. I was interviewed for the report, and my contributions are below (reproduced with permission.). (BA)

Report 158

Google Has New Rules for Gmail App Developers. Here's What You Need to Know.


Google has previously faced some controversy over how it uses Gmail user data, including user email content. But in September, it was revealed that third-party Gmail apps were still permitted access to these emails for the purposes of ad personalization -- with user consent.

Rules 72

4 Factors That Drive Email Open Rates

Modern Marketing

Before any email can be successful, it has to be opened. Everyday, tens-of-billions of emails die on the vine: ignored or trashed without ever being seen. With this evolution, there are a few factors you can control to actually get your emails opened and deliver value to users.

Email Marketing Errors That You Should Avoid

Altitude Branding

If you are going to send an email, make sure you are not making these mistakes. You are likely convinced of the advantages of email marketing. You may even have launched several email campaigns, but the results have not been what you expected.

Email 68

A/B Testing Pitfalls: How Marketers Can Avoid Costly Mistakes

Modern Marketing

In email marketing, those elements are: Subject lines (as well as preview text) , with brands routinely testing short vs. long, tone, urgency, offer elements, emojis, personalization, and other elements. The emails were tested by subject lines, send times, and call-to-actions.

A/B 217

V12 Launchpad Combines Prospect Database with Outbound Campaigns

Customer Experience Matrix

V12 Group got its start in 2002 by appending demographic, behavioral, and other data to email lists. For email campaigns, the system also lets users create emails based on templates, from uploaded HTML, or from scratch using a graphical page builder.

How to Marry Digital and Human-Touch B2B Marketing

Modern Marketing

Marrying your digital outreach – websites, blogs, email campaigns, landing pages and social media – and the human touch of inside and in-person sales may be just what you need.

Consumer Brand Manufacturing Spotlight: Holiday Homestretch Email


Chad White, the lead research analyst at Salesforce Marketing Cloud, wrote a nice holiday planning checklist for email marketers in Internet Retailer on Monday. lines/topics for future use—is a great idea for any email marketer, let alone those in the retail and e-commerce spaces.

Email 95

9 Types of Interactive Content for Innovative Lead Gen


To give you some inspiration for how to use interactive content in your lead generation campaigns, we’ve rounded up a bunch of examples of interactive content that’s specifically designed to get leads. It’s called Email Tycoon and was created by the U.K. email agency Alchemy Worx.

How To Use MailChimp In A Nutshell: The MailChimp Tutorial For Beginners

Marketers have sounded email’s death knell over and over, but email marketing is still far from dead. In fact, 59% of B2B marketers say email marketing is their most effective channel in terms of revenue growth. Import Email Lists (Optional). MailChimp Campaigns.

API 83

Marketing mind-blowers for 2020!


Basically, marketers have had to invent numbers because the real numbers were fragmented across disconnected data silos, multiple channels, and myriad marketing campaigns. Instead of measuring results campaign by campaign, marketers can finally track a customer all the way from first touch to conversion to customer lifetime value. What that means is marketing can now draw a clear line between a campaign, conversion, and sales.

Delivering Episode 14: How does an average subscriber think about email?


In this episode of Delivering, host Jason Rodriguez interviews his wife, Valerie, about all things email in an attempt to better understand how the average subscriber thinks about email marketing, design, interactivity, privacy, and more. What email client do you use?