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Marketing to the 50+ crowd: A booming opportunity

Martech

Happy days Despite the proliferation of digital platforms, television remains a media cornerstone for broad swaths of the 50+ audience, followed by terrestrial radio. So, how can marketers reach this broad and profitable segment? And what messaging will most appeal to their unique perspective and values?

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5 Ways to Leverage Word-of-Mouth Marketing in a Digital Age

Zoominfo

Think about the last book you read or television show you watched. In fact, customers are 92% more likely to trust their peers over advertising when it comes to making purchase decisions ( source ). Word-of-mouth may seem purely consequential—you sell great products, so your customers talk about you to their peers. Keep reading!

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5 Ways to Leverage Word-of-Mouth Marketing in a Digital Age

Zoominfo

Think about the last book you read or television show you watched. In fact, customers are 92% more likely to trust their peers over advertising when it comes to making purchase decisions ( source ). In fact, word-of-mouth is the primary factor behind 20% to 50% of all purchasing decisions ( source ). Keep reading!

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4 Leading-edge Omnichannel Marketing Strategy Tips to Implement Now

Digilant

Whether they are interacting with your brand in-store, online, on mobile devices, on social media or via emails & messaging brands should work to create a seamless, connected, customer-centric experience. . As the power of the consumer continues to grow, this model needs (and has already begun) to change. Make Sure Your Mobile Friendly.

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[Ebook] Leveraging Psychology in Digital Marketing

Adobe Experience Cloud Blog

Persuasion Architecture is simply using design (in an email or on a website) to help guide the buyer to convert. Persuasion Architecture is simply using design (in an email or on a website) to help guide the buyer to convert. It’s basically the effect of peer pressure. Kath Pay , Marketing Director at cloud.IQ

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The State of Agencies 2020

BenchmarkONE

We can learn from our marketing peers. From what email marketing tools they’re using to what services they’re providing, the more that we understand what top marketing agencies are up to, the better we can tailor our own efforts for success. 70% are offering email marketing services. Source: Wordstream.

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Live from Marketing Nation Summit: The Engagement Economy, Buyer Empowerment, and Authenticity

Adobe Experience Cloud Blog

. — Fred Hagerman (@FredHagerman) April 24, 2017. Steve described that today with digital marketing as the norm, marketers expect to be able to reach millions of people in an instant. Technology has the world around us. . Tamara McCleary (@TamaraMcCleary) April 24, 2017. Technology has helped advance the expectations and knowledge of our buyers.