Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey.

Marketing Budget 130

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 130

Unbounce

SEPTEMBER 16, 2021

The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design. There are two ad formats to choose from once you and your team set your campaign goals: display and search. billion in revenue from Google Ads alone the year before.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Moz

DECEMBER 14, 2020

Learn from your peers and competitors. Posted by timaj100 We are living in a fast-moving time with new technology, ever-evolving social and political landscapes, and a pandemic on top of that. Any predictions about what to expect in 2020 for marketers was no doubt lightyears off what we’re experiencing now. Evolving and finding opportunities.

Paid Content 58

Paid Content Top of Funnel Landing Pages Peer-to-peer 58

Single Grain

FEBRUARY 24, 2023

They offer a wide range of organic B2B SEO services such as SEO Campaign Management, Link Prospecting Recommendations, Site Crawl Review and Web Analytics Setup. Single Grain digital marketers always perform regular research and testing to constantly increase your ROAS (Return on Marketing Investment).

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 59

Single Grain

DECEMBER 6, 2019

UPDATED FOR 2020! This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Digital Darwinism does not discriminate.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145