The 3 Golden Rules of Peer-to-Peer Social Sharing

Modern B2B Marketing

by Dayna Rothman One of the best ways to engage your audience is by providing them with a compelling reason to share your message across social networks in a way that is natural and seamless. So how do you get your audience to engage and share?

Creating a Transactional Email Campaign? Check Out These 15 Excellent Examples

Hubspot

When most people think about email marketing, they picture one-off emails sent to targeted portions of their database. What is a transactional email ? Not only have we collected these emails, but we've also dissected them to figure out what makes them truly great.

Content Marketing for a Cause: How Nonprofits Improve Donor Retention

Content Standard

But for nonprofits, repeat donors aren’t just valuable—they’re essential to an organization’s survival. And according to a report by Indiana University when donors are inspired, it can pay off big time for nonprofits. Story-Centric Email Campaigns.

Here’s What 25 B2B Marketers Think Are the Key Trends in 2016

Paul Gillin

I was delighted when B2B Marketing Zone – a website and newsletter that I devour – asked me to be one of 25 contributors to its “ B2B Marketing Trends for 2016 ” e-book. No longer will marketers schedule an email campaign for Wednesday morning at 10 AM.

What are the Main Challenges of Marketing Financial Services? (And How You Can Solve Them)

Brandpoint

The main challenges of marketing financial services are very unique to the industry. While it is somewhat comforting to know that so many marketers are in the same boat, feeling lost is not the most fun mental place to find yourself.

22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

Many new digital marketing trends and strategies are evolving in the current high-tech, Internet-connected era, which means that businesses need to use them to succeed in their efforts because what worked for you last year may not work (as well) this year. Email personalization.

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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

Many new digital marketing trends and strategies are evolving in the current high-tech, Internet-connected era, which means that businesses need to use them to succeed in their efforts because what worked for you last year may not work (as well) this year. Email personalization.

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

It is heartening to see that content is at the center of most discussions about the state of B2B marketing today. However, industrial marketers face a challenge when it comes to producing a steady stream of fresh content to keep their target audience engaged.

A 6-Point Email Marketing Checklist for B2B Lead Generation

LEADership

A 6-Point Email Marketing Checklist for B2B Lead Generation - Back-to-School B2B Primer—Part Two. As a teenager, when my mom called out saying, “Louis, come here quick”, I usually wasn’t quick enough to get to her, or even respond immediately.

Yours in Marketing Episode 4 – Video Strategy with Ethan Beute

Directive Agency

Blake Emal : Welcome to the Yours in Marketing podcast. Ethan’s on a mission to rehumanize communication through video, and really, BombBomb, which is the company where he’s the Vice President of Marketing, is striving to help customers and businesses connect with each other on a much more human level. Video’s a really practical and personal way to do this, to create those long-lasting relationships. It needs to be very intentional.

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Yours in Marketing Episode 4 – Video Strategy with Ethan Beute

Directive Agency

Blake Emal : Welcome to the Yours in Marketing podcast. Ethan’s on a mission to rehumanize communication through video, and really, BombBomb, which is the company where he’s the Vice President of Marketing, is striving to help customers and businesses connect with each other on a much more human level. Video’s a really practical and personal way to do this, to create those long-lasting relationships. It needs to be very intentional.

Video 40