The 3 Golden Rules of Peer-to-Peer Social Sharing

Marketo

by Dayna Rothman One of the best ways to engage your audience is by providing them with a compelling reason to share your message across social networks in a way that is natural and seamless. So how do you get your audience to engage and share?

Creating a Transactional Email Campaign? Check Out These 15 Excellent Examples

Hubspot

When most people think about email marketing, they picture one-off emails sent to targeted portions of their database. What is a transactional email ? Not only have we collected these emails, but we've also dissected them to figure out what makes them truly great.

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Content Marketing for a Cause: How Nonprofits Improve Donor Retention

Content Standard

But for nonprofits, repeat donors aren’t just valuable—they’re essential to an organization’s survival. And according to a report by Indiana University when donors are inspired, it can pay off big time for nonprofits. Story-Centric Email Campaigns.

What to Leave Behind and What to Adopt in 2020 | Taking Stock of Your Marketing Strategy

Marketo

Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. The enormous influx of data and execution capabilities that organizations have available to them have transformed strategic planning.

How to Establish Trust at First Contact with A B2B Lead over Email

Valasys

B2B marketing is all about the inbound practices to improve customer experiences (CX) & ultimately provide the customers with apt products or services resonating with their pain-points. Furthermore, emails are used by 93% of marketers to distribute content. Email Marketing

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Architecture Marketing: 5 Tools to Measure Success

Hinge Marketing

But it’s important to measure the success of your strategy to make sure your architecture firm is connecting with prospects and driving new business opportunities. As long as your data is portable, you will be able to migrate or update systems down the road as you grow.

Here’s What 25 B2B Marketers Think Are the Key Trends in 2016

Paul Gillin

I was delighted when B2B Marketing Zone – a website and newsletter that I devour – asked me to be one of 25 contributors to its “ B2B Marketing Trends for 2016 ” e-book. No longer will marketers schedule an email campaign for Wednesday morning at 10 AM.

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

It is heartening to see that content is at the center of most discussions about the state of B2B marketing today. However, industrial marketers face a challenge when it comes to producing a steady stream of fresh content to keep their target audience engaged.

A 6-Point Email Marketing Checklist for B2B Lead Generation

LEADership

A 6-Point Email Marketing Checklist for B2B Lead Generation - Back-to-School B2B Primer—Part Two. As a teenager, when my mom called out saying, “Louis, come here quick”, I usually wasn’t quick enough to get to her, or even respond immediately.

22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

Many new digital marketing trends and strategies are evolving in the current high-tech, Internet-connected era, which means that businesses need to use them to succeed in their efforts because what worked for you last year may not work (as well) this year. Email personalization.

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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

Many new digital marketing trends and strategies are evolving in the current high-tech, Internet-connected era, which means that businesses need to use them to succeed in their efforts because what worked for you last year may not work (as well) this year. Email personalization.

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! Make no mistake: We live in a time when marketing technology moves fast and consumer interests and behaviors are hard to predict. Email personalization.

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Yours in Marketing Episode 4 – Video Strategy with Ethan Beute

Directive Agency

Blake Emal : Welcome to the Yours in Marketing podcast. Ethan’s on a mission to rehumanize communication through video, and really, BombBomb, which is the company where he’s the Vice President of Marketing, is striving to help customers and businesses connect with each other on a much more human level. Video’s a really practical and personal way to do this, to create those long-lasting relationships. It needs to be very intentional.

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Yours in Marketing Episode 4 – Video Strategy with Ethan Beute

Directive Agency

Blake Emal : Welcome to the Yours in Marketing podcast. Ethan’s on a mission to rehumanize communication through video, and really, BombBomb, which is the company where he’s the Vice President of Marketing, is striving to help customers and businesses connect with each other on a much more human level. Video’s a really practical and personal way to do this, to create those long-lasting relationships. It needs to be very intentional.

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