Customer Experience Matrix

MAY 27, 2009

In honor of the event, they sponsored a white paper by Yours Truly on the general topic of, um, why it’s important to make it easier for salespeople to review prospect behaviors that are captured by the demand generation system. Back to Eloqua Prospect Profiler.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

KoMarketing Associates

SEPTEMBER 13, 2018

You are regularly creating content to get traffic and conversions, but is it really turning into the lead and email list numbers that you or your executives are expecting? Require an email address or contact information for big pieces of content, like ebooks and white papers. Collect Emails for Marketing.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

Only B2B

APRIL 10, 2024

Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. Content Marketing with Gated Forms: Offer valuable content (e-books, white papers) gated behind forms requiring contact information.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Marketing Insider Group

APRIL 21, 2021

With so much content inundating customers today—from short ads on social media to longer form blogs, eBooks, white papers, and articles—you need to carve out your content niche by asking yourself: What type of content will my target audience actually want to read? Try long-form content like eBooks and white papers.

B2B 363

B2B Paid Search Agency Guidelines Content 363

Martech

AUGUST 3, 2023

Email remains a powerful and cost-effective tool for content delivery and marketing offers, despite frequent predictions to the contrary. But acquiring new email addresses requires a lot of effort, which raises the question of return on investment. How much can you afford to spend on a new email address? Affiliate sales.

Lead Scoring 95

Lead Scoring Lead Ranking Deliverability Ad Exchange 95

The ROI Guy

NOVEMBER 4, 2013

Solution Alinean worked with Akamai to develop the KONA Security Solutions interactive white paper, determining the prospects top priority issues with security, and then recommending specific thought leadership insights, solution overview, value messaging and justification for each priority. Click here to see the tool in action.

Paper 40

Paper Thought Leadership Deliverability Lead Scoring 40

The Point

FEBRUARY 28, 2020

Earlier this month I presented a standing-room only session at the B2BMX Conference in Scottsdale on key principles of B2B email creative. A clear, specific, and tangible offer is one of the primary factors in a successful email. Is it immediately obvious to the reader what that offer is: a Webinar, a white paper, an ebook?

B2B 243

B2B Landing Pages Paper Webinar Metrics 243

ClickDimensions

JANUARY 22, 2024

While there has been plenty of commentary surrounding the death of email marketing in recent years, email continues to be a preferred method of communication for consumers and marketers alike. While email marketing is still very much alive and well, the tactics for garnering opens and inspiring action are evolving.

Email Marketing 40

Email Marketing Paper Tactics Marketing 40

NuSpark Consulting

FEBRUARY 26, 2023

In the world of digital marketing, lead generation is one of the most important aspects of a successful campaign. These incentives can take many forms, such as e-books, webinars, white papers, checklists, templates, and more. Lead magnets provide measurable results Finally, lead magnets provide measurable results.

Lead Generation 130

Lead Generation Marketing Budget Lead Scoring Lead Ranking 130

markempa

AUGUST 23, 2006

If youre involved in marketing to IT or financial buyers, you should consider using white papers or e-books. After doing numerous lead qualification programs , we have found that only 5 to 15 percent of those who download white papers are truly sales-ready leads. Ask why they downloaded the white paper.

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

The Point

SEPTEMBER 23, 2016

In B2B email marketing , does short copy always win over long? You won’t see or find many shorter B2B emails than the one below from BounceX , a New York-based developer of “behavioral automation tools for digital marketers.” To me, this is a campaign that works. The email really is a masterpiece of brevity.

Email Campaigns 100

Email Campaigns Campaigns B2B Advertising Agencies 100

Only B2B

MARCH 6, 2024

Outreach volume (calls, emails, social media) Session duration and bounce rate. Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

The Point

NOVEMBER 10, 2014

Let me count the ways in which this campaign went off the rails: 1. The header is one image, which means the majority of email readers (who turn images off by default) won’t even see the large Integra logo, the smiling man, or the quizzical headline. This email does none of the above. So why should I care?

Email Campaigns 100

Email Campaigns Demand Generation Agencies Campaigns Copywriting 100

The Point

JANUARY 21, 2014

I received an email recently from Kevin Payne, Senior Director of Field Marketing at customer service software provider [24]7. Kevin writes: “Below is one of our most successful email campaigns. Click on the first thumbnail at right to see Kevin’s original campaign. Plus it doesn’t mention the offer.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Campaigns Paid Search Agency 100

Marketing Insider Group

MARCH 27, 2023

On the marketing side, this means creating inbound content that will answer the questions of target audiences, such as informative blogs, videos, white papers, e-books, or email campaigns. Each of your B2B consumers inevitably has many questions about the products or services available to them.

Tactics 253

Tactics Effectiveness B2B Marketing Management 253

The Point

JULY 25, 2014

At first glance, the email below from security solution provider Symantec seems engaging, attractive, and well-designed. From a lead generation perspective, however, the campaign is a hot mess. This campaign is a perfect example. Offer aside, the email is actually well-structured and easy to read. But wait, there’s more!

Email Campaigns 100

Email Campaigns Design Campaigns Demand Generation 100

Biznology

APRIL 14, 2017

And what’s good for the company that makes an investment in online B2B marketing videos is that they are proven to increase metrics such as awareness, conversion rates, quality leads that go into the sales process, thought leadership, social metrics, open rates, and click-through rates in email campaigns. Sign up for our emails here.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

The Point

FEBRUARY 28, 2023

Weaving that story into content, ads, and other campaign assets will help your company stand out. Approval cycles on partner-related campaigns can be complex, so it’s wise to have agreement up front on who needs to review what, and how quickly. Don’t let last-minute security protocols prevent you from getting a campaign in market. *

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

The ROI Guy

MAY 15, 2012

To fuel the demand generation program, Alinean developed the Better Way to Go Mobile Interactive White Paper , which unlike traditional static white papers, leveraged the prospect’s profile to completely personalize the white paper content, creating a customized analysis as to the prospect’s return from mobile strategy.

Paper 40

Paper Enterprise Management Mobile Marketing Demand Generation 40

Marketing Insider Group

APRIL 11, 2023

Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Email Marketing Email marketing is great for nurturing leads, receiving orders, asking for feedback, and connecting with your target audience. Watch the short video on email marketing below. Content Creation. Distribution.

Marketing Automation Services 329

Marketing Automation Services Marketing Budget Paid Search Agency Service 329

ClearVoice

DECEMBER 18, 2023

Fact: To run successful ABM campaigns, there are certain challenges you need to deal with, such as personalization, engagement, and conversion issues. B2B companies have greatly succeeded in enhancing the effectiveness of their ABM campaigns through careful content planning, creation, and distribution.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Marketing Insider Group

JANUARY 5, 2023

So you are running marketing programs, engaging content and campaign messages across a variety of paid, owned and earned media channels. ” They are names and email addresses, and if you are lucky, phone numbers and company names and titles. Downloaded our white paper? How Do You Score A lead? Visited our website?

Lead Ranking 283

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 283

Navigate the Channel

NOVEMBER 6, 2023

Offering something of value in exchange for contact information is another great way to build your email list—think in terms of white papers or free eBooks that offer solutions to a common customer problem. Enhance website engagement by offering valuable content and interactive elements.

Opt-out 65

Opt-out Blast Campaigns Opt-in Trade Show 65

Zoominfo

MARCH 24, 2021

In turn, sales and marketing efforts — from prospecting to running email campaigns — are less effective. Think about it—every time a sales rep dials a wrong number or emails an outdated account, they’re wasting valuable time that could be spent selling. Things to be aware of include: Increased email churn.

Data Hygiene 251

Data Hygiene Buyer Personas Churn Rate B2B 251

The Point

APRIL 23, 2013

Two email campaigns that arrived in my inbox recently serve as useful illustrations of how best to promote informational content. One, a white paper offer from sales tax automation company Avalara , is a plodding recitation of facts that does little to grab the reader. Using email to promote content?

Email Campaigns 100

Email Campaigns Campaigns Copywriting Demand Generation 100

Lake One

JULY 27, 2023

For example, you can: Track customer interactions across all channels, including website visits, email, social media , and phone calls. Identify critical touchpoints in the customer journey, such as website visits, blog posts, and email campaigns. For example, say you deliver an email follow-up to people who attended a webinar.

Hubspot 80

Hubspot Paid Content Analytics Top of Funnel 80

The Point

JULY 20, 2018

A client asks: “Can I use the landing page from an email campaign for online ads, say: search or LinkedIn, if it’s promoting the same asset?”. It’s a relatively safe assumption that he or she is already “sold.” Therefore, the objective of an effective email landing page is to 1) validate that decision, and 2) not get in the way.

Landing Pages 113

Landing Pages Paid Search Agency Ads Cost Per Click 113

ClearVoice

JANUARY 26, 2024

Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. Now, before you say, ‘Well, of course,’ take a moment and think about all of the marketing campaigns you have in the field right now. Marketing is the tip of the spear for driving growth and new customer acquisition.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Marketing Insider Group

OCTOBER 20, 2020

Let’s look at why webinar marketing strategies are important and four secrets that will take your campaign to the next level. With B2B marketing tactics ranging from thought-leadership blogs to complex email journeys , it can be difficult to determine what will drive real results for your business.

Webinar Metrics 351

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 351

ClearVoice

OCTOBER 26, 2022

Best practices for an effective demand gen campaign. White papers: A white paper is one of the most in-depth pieces of content you can offer your audience. It’s a great opportunity for you to use your research and create white papers that are specific to your audience segments.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Demand Webinar Metrics 59

The Point

NOVEMBER 12, 2019

I was part of a client conversation recently about the merits of different demand generation channels (paid social, content syndication , email, search, etc.) In fact, he went as far as to classify anything else (a simple LinkedIn campaign, for example) as merely a “shotgun” approach. No, they won’t.

Intent Data 149

Intent Data Demand Generation Agencies Intent Paid Social Agency 149

Martech

OCTOBER 21, 2022

For years, core metrics like email open rates were a staple in nearly every email marketing program. This shift, along with evolving email capabilities like personalization and dynamic content, and the looming end of third-party cookies are changing how marketers approach their email marketing strategy—and how they measure campaigns.

Email Campaigns 96

Email Campaigns Privacy Protection Email Marketing Webinar Metrics 96

Webbiquity

NOVEMBER 17, 2020

Prospective customers want variety: they need PR-type blog posts during the awareness phase, videos and product comparisons during the consideration phase, and white papers and case studies when they make decisions. Use emails to stay connected with customers. billion active emails in the world. There are 5.59

Top of Funnel 258

Top of Funnel ROI Marketing Automation Services Work Management 258

Optinmonster

FEBRUARY 15, 2024

I’ve got very exciting news to share with you today, but first, a question: If I said there was a simple way to grow your email list 600%, would you be interested in knowing what it is? A lead magnet is a valuable piece of content offered to website visitors in exchange for contact details, like an email address.

Small Business Marketing 96

Small Business Marketing Marketing Qualified Leads Leads Lead 96

SmartBug Media

JULY 17, 2020

Use Authoritative White Papers to Build Your Email List. Using white papers to generate leads is a tried-and-tested tactic that people have been using for years. The Drum, an award-winning media platform, devotes an entire section of its website to white papers.

Generation 99

Generation Lead Scoring Lead Ranking Marketing Qualified Leads 99

Binary Demand

MARCH 26, 2024

Reach out directly with a personalized email highlighting how their solution addresses the challenges David is likely facing based on his research. Registering for a White Paper is a stronger indicator that a user is in the advanced stages of making a purchase decision.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Biznology

JUNE 29, 2018

Well, there’s often a great deal of creativity packed in blog articles, white papers, research reports and the like — traditional mid- and late-funnel content. After all, not everyone needs to read the complete article or white paper to be inspired by its best ideas. Sign up for our emails here. Like this post?

Top of Funnel 184

Top of Funnel Video Marketing Differentiation Case Studies 184