Remove email-campaign words
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Five Ways to Improve Email Deliverability: Reaching More Inboxes

Webbiquity

When you launch an email marketing campaign , you can look back on all the hard work that you’ve put into crafting each email message and smile. But what if those emails never see the light of day again, and end their lives in a spam filter or junk folder? Email Deliverability Explained. Guest post by Chris Tweten.

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Email Marketing: How to maintain low opt-out rates

markempa

Tweet I had the pleasure of attending MarketingSherpa’s Email Summit 2013 a couple of weeks ago, and while I was there, Jim Ducharme, Community Director, GetResponse, an email marketing vendor, asked me how to maintain low email-marketing opt-out rates. My answer, in a word, was relevance.

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Maximizing Your Reach: Integrating Email Marketing into Your Content Distribution Strategy

ClearVoice

You can’t overlook the value of email marketing when it comes to content distribution. That is why most marketing leaders look to email marketing to bolster their content distribution efforts — it has proven effective. We will explore the ins and outs of integrating email marketing into your content distribution strategy.

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Email Spam Trigger Words: How you can avoid spam filters

Vision6

According to Google, Gmail blocks more than 100 million emails as spam worldwide each day. Which potentially means all your tireless efforts spent crafting the perfect campaign may be undone by simply using spammy words in emails. Spam filters learn what characteristics are “spammy” by looking at spam emails.

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GTM in Germany: How to Create an Effective, Compliant Strategy

Zoominfo

Germany has some of the most restrictive regulations around cold email, with regulators and case law stating that a “double opt-in” consent model is required to send marketing emails within the country. Double opt-in is a two-stage process. Emailing existing customers is permissible if the conditions of the UWG are met.

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Google’s Privacy Sandbox: What you need to know

Martech

There’s also a Privacy Sandbox for Android that explores ways of preserving the app advertising ecosystem once users can opt out of being tracked (as they already can on iOS). In particular, the new environment is expected to put obstacles in the way of targeting, personalization and measurement. There are two concerns however.

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A Marketer’s Guide to European Union (EU) Privacy Laws

Zoominfo

In the last year alone, our data shows that the words “GDPR” and “Marketing” were mentioned together over 30,000 times on prospect calls. While GDPR privacy compliance remains a top priority, the ePrivacy Directive adds complexity by limiting the manner in which marketers can launch campaigns, depending on where their audience lives.

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