Versium

APRIL 1, 2019

Direct Email Campaign Best Practices. When you run direct email campaigns, you want to do it in a way that maintains or improves your online reputation and avoids being blacklisted or marked as a spam. Blacklisting — If your domain is blacklisted, any email you send is blocked by any ISP that checks that blacklist site.

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Email Campaign Best Practice Email Campaign 84

The Point

OCTOBER 11, 2022

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers. Photo by Brett Jordan on Unsplash.

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Email Report Marketing Work 246

Zoominfo

MAY 19, 2020

That is, whether your email is solicited or unsolicited, and whether it is highly targeted or not, have nothing to do with legality under U.S. to send an unsolicited commercial email. You do, however, have to comply with certain rules when sending those unsolicited emails, and if you don’t, the penalties can be very serious.

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Spam Email CAN-SPAM Opt-out 317

Delivra

MAY 8, 2019

Spring: One of the best seasons for cleaning, starting fresh, and—sending email campaigns? It’s also the perfect opportunity for marketers to freshen up their spring email campaigns with interesting and personalized content. We’ll also provide some of the best spring emails as examples to use for inspiration.

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Email Campaign Email Campaign Landing Page 68

DiscoverOrg

APRIL 27, 2017

That is, whether your email is solicited or unsolicited, and whether it is highly targeted or not, have nothing to do with legality under U.S. to send an unsolicited commercial email. You do, however, have to comply certain rules when sending those unsolicited emails, and if you don’t, the penalties can be very serious.

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Email CAN-SPAM Spam Email Campaign 292

Webbiquity

OCTOBER 18, 2022

When you launch an email marketing campaign , you can look back on all the hard work that you’ve put into crafting each email message and smile. But what if those emails never see the light of day again, and end their lives in a spam filter or junk folder? Email Deliverability Factors. Email Deliverability Factors.

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Deliverability Email Spam CAN-SPAM 249

PathFactory

MAY 2, 2019

We took home a Best Design Theme award for a GDPR opt-in campaign executed during peak GDPR mania. So, what goes into a Finny award-winning marketing campaign? An opt-in long ago, in an email far, far away. To email inboxes everywhere, 2018 will forever be known as “The Year of GDPR.”

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Email Campaign Campaign Email Opt-out 45

Smarte

MARCH 30, 2022

Soft bounces are temporary delivery failures that usually occur if the recipients’ inbox is full or your email attachment is possibly too large. It also happens if the email is unsolicited. In such cases, ensure your sourced data comes with opt-in permission to avoid soft bounces. Use only permission-based, opt-in data.

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Email Campaign Email Campaign Tips 52

Delivra

MAY 10, 2019

Email marketers are always on the lookout to find ways to get a better responses from their email campaigns. To that end, they research what types of images are the most popular, whether they should embed video, how to incorporate emojis into their email subject line, and more. Is There Really a Best Time to Send Email?

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Email Campaign Email Campaign Best 65

Fathom

MAY 28, 2014

Email campaigns are a great way to reach your audience, whether it’s through monthly promotional messages or automated nurturing programs. Keep in mind, it’s important to set benchmarks for individual types of campaigns, rather than bunching all message reporting together. This gives the consumer options aside from opting-out.

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Email Campaign Email Campaign Opt-out 60

Mailmunch

MAY 31, 2021

Email marketers are always finding ways to improve conversions. Many email campaigns are run to increase engagement, generate more leads, and boost revenue. This isn’t all talk but is proven by numbers that state that flash sale emails: Can increase click-to-open rates by 74%. Flash sale emails.

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Email Campaign Email Sales Campaign 55

Valasys

FEBRUARY 7, 2019

Gaining your prospect’s permission involves them voluntarily opting-in to hear from you. Other than the legal ramifications of an unsolicited email, there are other reasons why opting-in is preferable and which demonstrates the value of gaining a subscriber’s permission.

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Opt-in Opt-out Permission Email Campaign 40

Opt Intelligence

JULY 30, 2019

But what about email engagement? Low open and click-through rates can hurt not just your email campaign, but your whole email marketing list. Many email service providers look at email engagement to determine the quality of your email list. Use Opt-In Advertising to Ensure You Don’t Oversend Emails.

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Opt-in Advertisement Advertising Email 40

Smarte

MAY 23, 2018

As the implementation date gets closer, most of the B2B marketers are running opt-in email campaigns to gather consent from the prospects in the EU. Many-a-times, the opt-in campaign can be nerve-wracking. By doing this, you can cast a wide net to increase the success rate of your opt-in campaigns.

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Opt-in Campaign Tips Email Campaign 60

SendX

MARCH 18, 2021

Before you can conduct an email marketing campaign , you need to have an email marketing database. It will take time, and a considered strategy, to grow your email list. However, with the right approach, your email list will become a hugely profitable part of your business. Why not start with them?

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Email Landing Page Marketing Business 273

Webbiquity

JANUARY 17, 2020

That said, the General Data Protection Regulation (GDPR) legislation that came into effect back in May 2018 has meant some big changes to email marketing and how businesses contacted potential and existing customers. This post details how GDPR can be beneficial for email campaigns, as well as how it can impact your marketing efforts.

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Campaign Email Opt-in Marketing 231

Opt Intelligence

AUGUST 30, 2022

Build Your Email List. Once you know what behavior is happening, you can also work on email campaigns to drive behavior. Co-registration allows you to target people on the sites they know and love , and makes signing up for your email list a breeze! And the best part is, you only pay for confirmed opt-ins.

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Co-Registration Opt-in Landing Page Email Campaign 73

SendX

JUNE 24, 2020

Statistics that help you make the best-informed decision on why to go for email marketing The Case for Email Marketing As marketers, we often have to make complex choices, and are always faced with the challenge of backing our decisions with tonnes of research, facts and figures. 99% of consumers check their email every day. [1].

Email 360

Email Statistics Open Rate Marketing 360

SendX

MARCH 12, 2021

Source: @david_perell According to research , the number of email users worldwide reached 2.9 So, we know that emails are here to stay. This post will give you a preview of each one in terms of email editor, features and pricing. Quick Comparison of top 10 email marketing softwares (ESPs). Email Marketing Software.

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Email Marketing Business Template 362

SendX

MARCH 23, 2021

In this post we’re going to look at several email marketing terminologies around the world of email marketing. Email is still one of the best performing marketing channels there is. To understand how powerful it is, know this—Email gets more conversions than any other marketing channel.

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Email Marketing CAN-SPAM Opt-out 195

SendX

AUGUST 4, 2021

In fact, a survey conducted among 372 marketers worldwide showed that an average email marketing ROI is 38:1. Source: Litmus) Not only do emails have good ROI, but also they have amazing open and click-through rates. No, first check out the top 10 email blast marketing tips and then drive maximum results from your email campaigns.

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Blasts Email Tips Marketing 195

Webbiquity

OCTOBER 11, 2022

Build an Opt-in Email List. Developing an opt-in email list is vital for nurturing prospects and keeping them interested in your product or service, as well as maintaining relationships and driving ongoing sales from existing customers. If you have an opt-in policy (and why wouldn’t you?), Improve Your SEO.

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Brand Branding Build Product 231

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Few characteristics of an email blast. The email has a universal appeal.

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Blasts Best Practice Email Practices 195

SmartBug Media

JUNE 2, 2022

When sending to a specific email list, your bounce rate shows what percentage of your contacts are not accepted by your recipients’ email servers. There are two types of bounces: soft bounces and hard bounces, which we will discuss later on in this email marketing glossary. This will ensure emails reach their destination.

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Email CAN-SPAM Marketing Opt-out 74

SendX

APRIL 22, 2021

With a 45-to-1 ROI (return on investment), email newsletters are among the most effective tools for generating sales in e-commerce. However, if you haven't been seeing the results you want from your email marketing efforts, then it's time to tweak your strategy. Who are you writing the emails for? Tons of it! Source: Moosend 9.

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Newsletter Best Practice Practices Best 352

Marketing Insider Group

MARCH 27, 2023

On the marketing side, this means creating inbound content that will answer the questions of target audiences, such as informative blogs, videos, white papers, e-books, or email campaigns. Your clients are the heart of your business and it takes sincere dedication to gain their loyalty in return.

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B2B Tactics Test Effective 201

Webbiquity

MAY 4, 2020

Businesses recognize the value of email marketing. It’s the most widely used tactic, and 59% of B2B marketers say email is their most effective channel in terms of revenue generation. Omnisend focuses on bringing your different channels to one place, including email marketing. Sponsored post.

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Email Tools Sales Marketing 228

SendX

FEBRUARY 16, 2021

However, marketers have to remember that most of their competitors try to leverage the full potential of email marketing as well. businesses spent over $350 million on campaigns and email-based advertising. What is Email Optimization? Email List DON’Ts: Forgetting to update the email list.

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Optimization Email Tips Signature 243

Opt Intelligence

APRIL 28, 2022

Now that you have content topics and ideas, come up with email formats. Develop An Email Marketing Calendar. Before you start writing, you’ll want to plan out your frequency of email sends. Plot out which email formats, with which topics, will be sent when. Craft Your Email Content. Segment Your Email List.

Email 70

Email Marketing Email Campaign Opt-out 70

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Few characteristics of an email blast: Email is sent only to legit subscribers (opt-in list).

Blasts 221

Blasts Email CAN-SPAM Opt-out 221

SendX

FEBRUARY 21, 2020

Did you know that, on average, B2B email campaigns have a 47% higher CTR than B2C campaigns? So, if you’ve been waiting for a sign to help you decide whether or not you should use B2B email marketing to boost your business, this might be it. Why so many emails, though?

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B2B Email Marketing Business 284

Marketing Graham

OCTOBER 20, 2020

But too often execs concentrate on the creative side of marketing (art) and ignore the ‘dull’ email marketing laws (science). So here is a quick round-up of what you need to do on your next email campaign to ensure you stay legal and don’t blemish your name. However, if you email them as a corporate (e.g.

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B2B Email Marketing CAN-SPAM 98

SendX

JUNE 24, 2020

Statistics that help you make the best-informed decision on why to go for email marketing The Case for Email Marketing As marketers, we often have to make complex choices, and are always faced with the challenge of backing our decisions with tonnes of research, facts and figures. 99% of consumers check their email every day. [1].

Email 195

Email Statistics Open Rate Marketing 195

V12 Data

JANUARY 12, 2023

of your email subscribers will go inactive each year. Given that numerous studies demonstrate that opt-in consumers are more profitable than those who cannot be communicated with via email, marketers can’t afford to ignore unengaged subscribers. What is a Reactivation Email? Unintentional Opt-In. However, 22.5%

Email 52

Email CAN-SPAM Deliverability Spam 52

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. So: what should email marketers have on their pre-send email checklists? What is an email checklist?

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Email CAN-SPAM Deliverability Spam 106

Litmus

MARCH 15, 2023

We saw several speakers strongly emphasize the importance of A/B testing for more effective and more profitable email campaigns. Let’s talk about churn Churn is the bogeyman for us email marketers. Places to keep an eye on: Onboarding campaigns. When are people opting out? How will your emails change?

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Email Conference Clickthrough Opt-out 90

Scoop.it

MARCH 4, 2021

An email bounce is accountable to inadequate space in the inbox, temporary server issue, or invalid email addresses. Hard bounces occur due to a permanent reason for an email not making it to the subscriber’s inbox. Let’s assume, Jenny used to work at Uplers and you have the email address jenny@uplers.com. Hard Bounce.

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Email Email Campaign Deliverability Domain 96