How to Generate More Opt-ins With Your Email Marketing Campaign

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Candyce Edelen , CEO of PropelGrowth , a B2B financial services marketing firm in Princeton, NJ. Studies show the average corporate employee receives approximately 105 emails per day.

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Best Practices for Direct Email Campaigns

Versium

Direct Email Campaign Best Practices. When you run direct email campaigns, you want to do it in a way that maintains or improves your online reputation and avoids being blacklisted or marked as a spam. Why Emails Don’t Reach the Inbox. Email Best Practices.

Opt-In: Will It Be Single Or Double?

Valasys

Permission based email marketing; a concept that used to be alien to many businesses but is of vital importance now post GDPR. Gaining your prospect’s permission involves them voluntarily opting-in to hear from you. Blogs Email Marketing

Tips to run GDPR opt-in campaigns

Smarte

As the implementation date gets closer, most of the B2B marketers are running opt-in email campaigns to gather consent from the prospects in the EU. Many-a-times, the opt-in campaign can be nerve-wracking.

Anatomy of a Finny Award-Winning GDPR Email Campaign

PathFactory

Presented yearly by Demand Gen Report, the KCAs celebrate the innovative applications of B2B content and campaigns across various industries and channels. We took home a Best Design Theme award for a GDPR opt-in campaign executed during peak GDPR mania.

The Value of Opt-In Campaigns

Marketing Action

This is why an opt-in email campaign is so vital to ensuring that your emails are reaching the right contacts, the ones who expect to see your messages – and not those who could potentially harm your reputation. What’s an opt-in campaign?

6 Ways To Maximize Your Webinars With Automation Technology

Modern Marketing

Webinars, in particular, are a great tool to connect with your audiences in a meaningful way — on their terms. Build drip email campaigns to help move webinar leads from one stage to the next, and progress to conversion.

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Build Bigger, Healthier Email Lists with Double Opt-ins and Preference Centers

Marketing Action

Email marketers love big mailing lists. Growing your lists is an important part of a healthy email marketing strategy. Or maybe you’ve finally decided it’s time to start email marketing – but you don’t have any email addresses in your database. Emails?

10 Things Every Email Marketer Can Relate To

Webbiquity

Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. Email marketing is hard. News flash: Email is not dying.

Three Top Factors for Successful Email Campaigns

Venntive

If it is a condition that they have to submit their email address to get the freebie, you’ll quickly build a large list. But, are these people really interested in reading what you have to say or buying what you have to sell? Drop me an email. Your List/Database. Origin.

Agencies: How to Build an Email Campaign – When Your Client Has No List

Marketing Action

One of the biggest challenges agencies face in deploying email campaigns for clients is dealing with companies that have no contact lists. Since it’s impossible to run the campaigns without lists, having ones that are clean and accurate is essential.

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What Are Your Metrics Saying About Your Email Campaigns?

Fathom

Email campaigns are a great way to reach your audience, whether it’s through monthly promotional messages or automated nurturing programs. Keep in mind, it’s important to set benchmarks for individual types of campaigns, rather than bunching all message reporting together. The following are a few examples of what a change in numbers might be saying about your email campaign and suggested fixes for the problem.

How To: Win Back Unsubscribers For The Holiday Shopping Season

Opt Intelligence

And while it’s not quite in full swing yet, earlybird deals and preview sales are already taking over inboxes. Black Friday and Cyber Monday promise to drive tons of online and in-store traffic. Retarget Unsubscribers With An Opt-In Campaign.

How to Properly Diagnose a Failed Email Campaign

Content Standard

As Mark Twain said after his latest marketing promotion, “The reports of the death of the email campaign are greatly exaggerated.” ” As any marketing maven knows, email lives, with a vengeance, and remains one of the biggest hammers in any marketer’s toolbox.

How to Integrate Email Campaigns With the Rest of Your Marketing

Hubspot

Email as a marketing channel isn’t going anywhere anytime soon. According to Nielsen , email is one of the most effective methods for mobilizing contacts. But it''s also important to note that email marketing is not a successful marketing strategy on its own.

17 (of the) Best Email Marketing Guides of 2011

Webbiquity

As figures below show, email marketing remains a vital element of modern B2B and B2C marketing programs. More than four out of five internet users check their email first when they go online for business each day, and nearly three-quarters check email six or more times per day.

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Email Marketing Best Practices from MarketingProfs Virtual Event

Modern B2B Marketing

The first presentation was Email Segmentation Made Easy presented by Sara Ezrin, a Director of Services at an Email Provider, CheetahMail. So why is Email Segmentation important anyway? . Improve email performance metrics. Provide data for ongoing campaign optimization.

The GDPR Era Of Permission Based Email Marketing

Valasys

The days of yore came with a simple advice for marketers; the more people you add to your list, the more chances of them clicking on your emails and the easier marketing becomes. This strategy will no longer work in this post-GDPR World.

The Definitive Guide to Email Deliverability

SendX

But your email marketing effort is not yielding any results. Your CEO is demanding email marketing ROI and you have absolutely nothing to show for it. It makes you question whether email marketing is dead already? What is Email Deliverability? Some viewed the email as.

The Latest Trends in B2B Email Marketing

Modern Marketing

At the same time that email marketing is becoming more complex, all of the issues surrounding it are becoming more interconnected. Let’s follow this Interconnected chain of current trends in B2B email marketing: Compliance Automation. In the past 6 months?”

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72 Definitive Reasons Why Your Emails are Going to SPAM (Reason 27 Will Blow Your Mind)

SendX

If you are reading this it is highly likely that a portion of your email traffic is landing in SPAM. Or “ Is it the new Email Marketing Provider which we moved to recently? ”. The tragedy is: You don’t have to be a spammer for your emails to land in SPAM.

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Three Myths and Misconceptions About Email Automation

Act-On

Are you effectively using automation in your email campaigns? An even better question might be – are you even using automation in your email campaigns? Nowadays the demand for email marketing automation is bigger than ever.

The Real Bottom Line: Open Rate and Customer Engagement

Modern Marketing

As a marketing channel, email shows no signs of slowing down. billion email users are located in the US , and that number is expected to grow to nearly 255 million by the year 2020. There is a perpetual concern in the email community that open rates are falling.

The Truth about Cold Email

DiscoverOrg

What is a cold email? And when is my email against the law? Many people seem to carry the misconception that any cold, or unsolicited, email is spam and that spam is illegal. There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for 2,500 companies worldwide. To start with, let me clarify the distinction between “spam” and illegal email.

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3 Best Practices for Building Your Email Subscription List

Delivra

Email newsletters are a great way to turn leads into conversions, encouraging more consumers to interact with a brand in the form of a purchase. Ideally, that’s the goal when rolling out email newsletters and lead nurture campaigns. billion email users across the globe.

Bring Digital Marketing to Your Brick-and-Mortar

Sharpspring

But even with an affordable marketing automation platform, how can a brick-and-mortar business move into digital marketing space when it’s so difficult to get customers to opt-in to an email list? How to garner more reviews through email campaigns.

Winning Back Inactive Subscribers

Valasys

Someone just unsubscribed from your email list. Regardless of how hard you work at creating a thick skin, receiving the notification that someone has unsubscribed from your email list never feels good. Never opted-in or didn’t know they opted-in to your email list.

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SEO Channel Context: An Analysis of Growth Opportunities

Moz

Equally as often do you see large budgets being poured into paid ads in ways that seem to forget there's a whole lot to gain from catering to popular search demand. You can see the whole SEO channel context analysis in this Data Studio SEO report template. Let's dive in.

Is Your ABM, GDPR Compliant?

Valasys

According to a survey conducted by ITSMA, companies that adopted the Account-Based Marketing approach experienced an 84% increase in reputation and a 74% improvement in their relationship with their customers. This helps you in reconfirming opt-ins.

Six Tips for Email Marketing That Work [FLIP BOOK]

Tomorrow People

Return the wreath and cancel the hearse – despite what you might have heard, email marketing is not dead. Statistics show that: Email is the preferred method of commercial communication by 74% of all online adults. 63% of mobile email users check their account a minimum of once a day.

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GDPR and Digital Marketing

ActiveDEMAND

The General Data Protection Regulation (GDPR) is an upcoming policy that will affect both EU businesses and organizations conducting business in the EU, specifically those on the Internet. Normally, you’d have to ask for consent to utilize user information in specific ways.

Email Marketing Best Practices: How to Send Emails Your Subscribers Will Love

Hubspot

He is an in-demand marketing speaker and author of the book entitled Go Mobile with Jeanne Hopkins, former VP of marketing at HubSpot. With that in mind, I want to share some email marketing best practices you can use to generate more leads for your business. Email Marketing

Let Your Leads Pick the Best Channel for their Lead Nurturing Journey

TrueInfluence

That’s how much customers who are nurtured through a multi-channel digital campaign ultimately spend with your company, as compared to those who simply continue to get email, or whatever channel they happened to initially engage with. Customers Communicate In Different Ways.

Does Renting Email Lists Make Sense Any More?

The Point

I wrote recently in this space about the recent resurgence of direct mail as a viable outbound component to an integrated demand generation strategy. But the biggest advantage of third party opt-in email lists was cost. Does the rented email list have a future?

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Bridging the Gap Between Onsite Content and Social Media Engagement

BuzzSumo

In this article, I’ll tell you what the problem is and exactly how to fix it. These different audiences interact with content in different ways. There are tactics, tools, and clear steps that marketers must put in place. Not subscribers to your blog or your email list.

5 Ways to Maximize Your Mobile Marketing Strategy

Act-On

In fact, people now spend 65 percent of their digital media time on mobile, with the desktop becoming secondary for many digital users. Few mediums in history are as personal, powerful, and disruptive as mobile technology. Here are five powerful strategies to incorporate in your 2017 mobile marketing efforts. Other tactics, such as direct mail, cold calling, and email all work, but, if you want to get a customer’s attention this very second, reach out through mobile.

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Answer 3 Questions Before Starting Your SMS Campaign

Marketing Interactions

Text messaging is growing in preference as a communication channel between businesses, business professionals and consumers. Before you start your SMS campaign you need to answer three questions to ensure you have a strong foundation and purpose that’s aligned to your business objectives.

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