Zoominfo

MARCH 6, 2017

Email marketing is one of the most effective and efficient forms of marketing. Though not commonly used in logistics, email marketing has the potential to increase engagement and brand awareness amongst shippers, and can help your organization grow. So here is a step by step guide on how to master the art of logistics email campaigns.

Email Marketing 100

Email Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 100

Salesforce Marketing Cloud

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. What is email marketing and why does it matter? Is email marketing easy?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Webbiquity

OCTOBER 29, 2019

Many marketers underestimate the continuing power of email marketing. They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. Email messages that actually provide value also help boost your brand awareness.

Marketing Automation Services 186

Marketing Automation Services Marketing Management Budget Programs Marketing AI 186

Martech

MAY 3, 2023

Email marketing is a powerful tool for nurturing leads. This is the perfect time to offer additional resources like white papers and case studies to help build trust and showcase your expertise. Email marketing is a powerful tool for guiding potential customers down the funnel and building strong relationships.

Top of Funnel 93

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 93

Envy

MARCH 4, 2021

Opening a particular email many times. Marketing automation platforms like HubSpot, Marketo, and Pardot offer automated lead nurture workflows as a series of emails, each with a clear CTA. A workflow nurturing a PPC lead detailing emails sent and time lags. High unsubscribe rates following certain emails.

Lead Nurturing 107

Lead Nurturing Sales Management Lead Scoring Lead Ranking 107

Golden Spiral

JANUARY 31, 2019

If you feel like nearly everyone’s got an email newsletter, you’re not wrong. billion email accounts in the world, it makes sense that nearly 70% of businesses use email marketing and send regular newsletters or product updates. You’ve probably heard that B2B email marketing is tougher than consumer marketing.

Newsletter 96

Newsletter Ad Building B2B Top of Funnel 96

Tiecas

OCTOBER 30, 2023

Do you believe that industrial email marketing for manufacturers is outdated and ineffective? While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies. Think again!

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

Valasys

MARCH 13, 2023

That’s where email marketing automation comes in as a powerful tool to build strong customer relationships and drive organic revenue growth. By utilizing email marketing automation, businesses can create personalized email campaigns triggered at various touchpoints along the customer journey.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Email Marketing Automation 52

Optinmonster

SEPTEMBER 30, 2022

Do you want to write the best email subject lines that can help increase sales and revenue? The average email open rate is around 17%, but you can push it up to 30% by following best email practices. In this post, we’ll talk about everything you need to know about writing catchy sales email subject lines.

Urgency Marketing 88

Urgency Marketing Open Rate Click Rate Case Studies 88

Act-On

NOVEMBER 27, 2023

On the other hand, you can improve your chances considerably with a lead nurturing campaign, helping your prospects every step of the way. However, creating a successful email nurturing strategy isn’t always simple. Fortunately, a few nurture campaign best practices can help break through common challenges and improve results.

Sales Qualified Leads 187

Sales Qualified Leads Practices Marketing Automation Services Campaigns 187

The ABM Agency

MAY 16, 2023

Additionally, you’ll learn about crafting custom journeys for each decision maker by tailoring messaging according to pain points and benchmarking engagement with emails & webinars. By leveraging this knowledge, your marketing campaigns can be tailored to the specific needs and preferences of each decision maker.

Account Based Marketing 52

Account Based Marketing Lead Ranking Examples Ideal Customer Profiles 52

The Point

JANUARY 13, 2015

Since email continues to be a dominant channel for most B2B marketers, let me suggest that a good candidate for #1 on your “to do” list for 2015 is to improve the way you measure email campaigns. Unless you’re measuring true email performance – no change you make to copy, design, mobile-friendliness, offer, deliverability, etc.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

Opt Intelligence

OCTOBER 25, 2020

It’s also prime time for email marketing and ecommerce promotions. Don’t fall victim to these common subject line mistakes, or your email campaign could turn into a horror show. Have you ever received an email addressed to <NAME> or “Smith,” when it clearly should have been “Joe?” Incorrect Personalization.

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CAN-SPAM Validation eCommerce Guidelines 52

The Point

JANUARY 27, 2016

This new report shares insights, ideas, best practices, and real-life examples of how to measure lead nurturing performance beyond basic email metrics like open and click rates. implementing a lead nurturing campaign at the very front end of the qualification process, to complement telemarketing follow-up by inside sales.

Lead Nurturing 100

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 100

The ABM Agency

FEBRUARY 19, 2023

In this blog post, we will explore examples of account based marketing campaigns and strategies that have been successful in increasing engagement with target customers. It involves creating personalized campaigns for each account, with the goal of driving more qualified leads and higher ROI from those accounts.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

In this blog post, we will explore examples of account based marketing campaigns and strategies that have been successful in increasing engagement with target customers. It involves creating personalized campaigns for each account, with the goal of driving more qualified leads and higher ROI from those accounts.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

DealSignal

MAY 8, 2023

The eye in the sky doesn’t lie Best marketing play to quickly and effectively put more points on the board Leverage Your B2B intent data Run personalized email campaigns Work closely with your sales team Enrich your inbound leads Run pre-event marketing campaigns Is your team prepared to run the winning marketing play?

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Marketing & Strategy Marketing Strategy 52

Madison Logic

AUGUST 31, 2023

Here are some common pitfalls that can derail your efforts and waste your time and resources: Indeterminate Business Goals: Approaching multi-channel campaigns without a clear business goal aligned to your strategy leaves you aimlessly targeting buyers and creating content without a purpose.

Multi-Channel 52

Multi-Channel Account Based Marketing Advertising Channels ABM 52

New North

MAY 8, 2023

Start collecting data through customer feedback, email reports, website analytics, market research, and so on. Equipped with highly effective and tailored messages, you can use social media, email marketing (more on this later), and various types of digital ads to reach highly targeted segments with high-impact messaging. Let’s chat.

Lead Generation 52

Lead Generation Ideal Customer Profiles Sales Qualified Leads Lead Ranking 52

Leadspace

DECEMBER 13, 2018

Thanks to our recently-announced partnership with leading intent data provider Bombora, companies like OneLogin can achieve full Sales-Marketing alignment and execute powerful, effective, personalized campaigns using Leadspace’s Customer Data Platform. White Paper: Considering Intent Data? Doubled email reply rates.

Marketing AI 48

Marketing AI Intent Data Intent Lead Ranking 48

Litmus

JULY 24, 2020

There’s so much to think about in email marketing—from strategy to tactics and everything in between. In this episode of Delivering, host Jason Rodriguez goes through four areas to look at when figuring out how to focus your email marketing efforts. Especially when it comes to where to focus their attention in email marketing.

Work Management 71

Work Management Marketing Management B2B Thought Leadership Top of Funnel 71

Litmus

MAY 18, 2020

Getting great emails out the door is your number one job, but what if we told you the best email teams go beyond that? The truth is, email can (and should) shape nearly every marketing decision—if you know where to look. What tools does Litmus use to share email performance across the team (and beyond)? Net new leads.

Webinar Metrics 46

Webinar Metrics Email Marketing Planning Budget Programs 46

Vidyard

JUNE 3, 2015

The data backs up the importance of video: it increases the open rate of emails by 13%, and drives more traffic to landing pages. Just keep in mind that videos work best above the fold, and when they do not autoplay (unless the visitor is clicking a video thumbnail from an email).

Landing Pages 50

Landing Pages Peer-to-peer CAN-SPAM Click Rate 50

Sana Commerce

MAY 19, 2022

There are a variety of e-commerce metrics to keep track of across different platforms, including analytics on your site, on social media, and through email. These analytics can help you keep track of KPIs (key performance indicators) across different marketing campaigns. Email analytics. White paper.

Analytics 52

Analytics Marketing Management Marketing Analytics Tools Click Rate 52

Ledger Bennett

OCTOBER 28, 2020

This White Paper will detail the proven strategy for successful virtual event marketing promotion Ledger Bennett deploy to provide your business a reliable pathway to measurable results. 3) Drive Conversion Metrics – What to measure to gauge campaign effectiveness: a. 4) Collaboration: Campaigns don’t succeed without it.

Ideal Customer Profiles 59

Ideal Customer Profiles Paper Budget Programs Event Marketing 59

Strategic-IC

MARCH 8, 2021

From tight audience targeting and robust analytics, to the ability to run multiple campaigns - LinkedIn is any ABMer’s best friend! Before you even think about launching campaigns and targeting specific audiences, you need to take a deep dive into your target accounts and see what interests them - are there commonalities in pain points?

Account Based Marketing 62

Account Based Marketing Linkedin Sales Management Top of Funnel 62

TrustRadius Marketing

NOVEMBER 14, 2019

Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. Some tools are set up for success in different channels like SMS, email, and social media, or are even native to applications. For example, email automation covers several useful KPIs.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

6sense

JANUARY 14, 2016

This view makes marketing qualified leads not a metric for measuring campaigns, but a product delivered to sales development reps and executives. This will in turn create better qualified leads that are ready to connect with the sales team you have, not the sales team you’ve read about in white papers.

Top of Funnel 48

Top of Funnel B2B Sales B2B Marketing Lead Ranking 48

Industrial Marketing Today

OCTOBER 17, 2010

While working on an email campaign for a client who markets to manufacturers in the Process Controls and Automation industry, I was asked if there was an easy way to combine web analytics with email marketing. However, there really wasn’t a good way for him to track site activity after each email campaign went out.

Marketing Analytics Tools 60

Marketing Analytics Tools Lead Generation Analytics Google 60

Hinge Marketing

NOVEMBER 9, 2016

Think promotional emails, web offers, website copy, pitch decks and proposals. Typically, editorial content will appear in your blogs, newsletters, webinar scripts, white papers and similar educational media. He or she may also conduct A/B tests to improve performance of various elements of a campaign. Writing Skills.

Work Management 82

Work Management Marketing Management Marketing Automation Services Webinar Metrics 82

Kapost

JULY 1, 2016

If a business goal is to increase deal velocity and brand awareness isn’t even on the list, work on building out targeted nurture tracks and sales enablement content instead of white papers and blog posts. Come prepared to answer questions regarding past content marketing campaign performance metrics.

Top of Funnel 74

Top of Funnel Marketing & Strategy Marketing Strategy Enterprise Management 74

Adobe Experience Cloud Blog

JANUARY 20, 2010

Marketers have changed the way they handle online demand generation by using thought leadership like white papers, surveys and videos to drive interest in their industry or solution. This is why three-step drip campaigns don’t work, as they don’t engage prospects unless they are already ready to buy at that moment.

Sales Qualified Leads 48

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Qualified Leads 48

Trade Press Services

APRIL 8, 2024

Email marketing is a channel of choice for many marketers, especially in B2B organizations. In fact, 81 percent of B2B marketers say their most used form of content marketing is email newsletters. Ho-hum Subject Lines Email subject lines are a small but mighty piece of marketing content.

Email Marketing 81

Email Marketing Work Management Marketing Management Planning 81

LeadSquared

NOVEMBER 24, 2015

By looking at only message and GSM, you will be losing out on PPC and email marketing – two powerful tools required in the marketing mix for any company. Integrate offline and online channels of marketing – Recently published a campaign on newspaper? Personalization – Don’t send generic emails or offers to all. Question 2.

Webinar Metrics 52

Webinar Metrics FAQ Paid Search Agency Work Management 52

Adobe Experience Cloud Blog

NOVEMBER 27, 2009

Last Thursday at Dreamforce, I had the chance to attend The Secrets to Email Marketing Success: Marketing Panel. This panel session focused on how to get more from email marketing as well as discuss the latest trends and strategies in email marketing. Sending one generic email to everyone doesn’t work. Content is King.

Email Marketing 48

Email Marketing ActiveConversion Salesforce.com Work Management 48

WebMarketCentral

AUGUST 14, 2007

When planning online advertising and email promotion budgets, it's critical to calculate the likely ROI upfront whenever possible, as well as to establish campaign benchmarks. The average CTR for industry trade newsletter ads is 7-8% of "openers," or 2-3% of all recipients. and EMEA markets, for B2C and B2B campaigns.

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Banner Ads Click Rate CTR Banners 20

Anything Goes Marketing

JUNE 29, 2009

Together, these make up a personalization playbook that you may want to keep in mind when you plan and execute your future campaign: Email / direct mail merge fields : This is the bottom of the pyramid in terms of personalization. Adding someone’s “first name” to an email is the least that you can do these days.

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Tactics Automation Personalization Planning 100