Only B2B

JULY 7, 2023

In the digital age, a well- curated B2B email list is an important asset for businesses to connect with implicit clients, nurture leads, and drive conversions. What is a B2B Email List? It typically contains email addresses, names, work titles, business details, and other pertinent information.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Webbiquity

OCTOBER 29, 2019

Many marketers underestimate the continuing power of email marketing. They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. Email messages that actually provide value also help boost your brand awareness.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

Brandpoint

MARCH 15, 2023

If you’re starting from scratch or optimizing existing digital assets, a robust email marketing for manufacturers strategy should fit in with any plan. As any statistics-loving marketer knows, email is an effective piece of your strategy. The ROI on email marketing is $36 for every $1 spent. What is a drip email strategy?

Email Marketing 62

Email Marketing Planning Trade Show Newsletter 62

Martech

JULY 19, 2021

The relaxation in pandemic restrictions is also rippling through the business world as conferences and trade shows schedule in-person events for this summer and fall. Why your marketing campaigns need more emojis. Travel is up. Masks are coming off. And indoor dining is an option once more. Ready for some of the most interesting stats?

Trade Show 120

Trade Show Vendors Barriers Conference 120

Martech

AUGUST 17, 2021

In the 18 months since we added “COVID-19” and “pandemic” to our marketing lexicon, marketers like me have been thinking about how to revise our email programs, what our customers are experiencing and how much everything could change before we move into our next version of “normal.” Does it work?

Planning 145

Planning Email Marketing Paid Search Agency Marketing & Strategy 145

SmartBug Media

AUGUST 17, 2022

Are you going to use the “trade show floor” (formerly Club INBOUND) to source new technology and services to improve your marketing ROI? And if you need to prioritize who to reach out to, here are some tips for Further Qualifying Your Trade-Show Leads with Inbound Marketing. INBOUND 2022 Goal: Network.

ROI 105

ROI Paid Search Agency Advertising Agencies Trade Show 105

Optinmonster

SEPTEMBER 30, 2022

Do you want to write the best email subject lines that can help increase sales and revenue? The average email open rate is around 17%, but you can push it up to 30% by following best email practices. In this post, we’ll talk about everything you need to know about writing catchy sales email subject lines.

Urgency Marketing 88

Urgency Marketing Open Rate Case Studies Click Rate 88

Tiecas

OCTOBER 30, 2023

Do you believe that industrial email marketing for manufacturers is outdated and ineffective? While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies. Think again!

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

Porch Group Media

NOVEMBER 10, 2022

If you’ve stumbled on this blog, you probably are just as keen to read up on the latest stats – in this case, about email marketing. Email Usage. Email Personalization. Email Subject Lines. Mobile Email. Email Frequency and Timing. Email Usage. Did you know that the first email was sent in 1971?

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Oktopost

MARCH 15, 2021

Conferences and trade shows may be fading into memory, but new ideas and opportunities are emerging in their place. Some paused their campaigns. As a result, you might see your campaigns shift more and more toward top-of-the-funnel content. That’s more than twice as much as the open rate for regular marketing emails.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Varicent

MARCH 12, 2020

Sequence completion rate Sequences, or cadences, are the steps your reps complete over time to engage a lead. For example, on day 1 they get an email, a call, and a voicemail. How can you say if the campaigns are good or bad if they aren’t treated equally? Activity responses: i.e. email reply, call answered.

Top of Funnel 69

Top of Funnel Sales Qualified Leads Advertising Funnels Lead Ranking 69

Sharpspring

SEPTEMBER 29, 2020

Email Marketing. Email is often considered the most universal channel for digital marketing, both in the B2B and B2C space. In fact, 79% of B2B marketers consider email to be the most effective channel. It makes sense that there’s a high value attached to email since nearly everyone uses email. Live Sales Efforts.

Demand Generation 83

Demand Generation Demand Generation Sales Qualified Leads 83

Blue Flame Thinking

MAY 20, 2021

But, when I heard they were Beta testing an email service called HEY, I was a little confused. So, out of curiosity and brand loyalty, I tried it for my personal email. HEY has had a massive impact on how I deal with my personal email over the last three months. Where is the need? Wait, you have to pay $99/year for it?

Email Marketing 98

Email Marketing Marketing Analytics Tools Privacy Newsletter 98

PureB2B

MAY 30, 2022

Lots of great businesses have been built on the back of cold email and cold calling, and there’s no reason why it shouldn’t work for yours. ABM campaigns usually involve engaging with multiple decision-makers inside a target company. Good ABM campaigns require close collaboration between sales and marketing. Setting Sales Goals.

Account Based Marketing 62

Account Based Marketing Lead Ranking Marketing & Strategy Lead Scoring 62

Vidyard

OCTOBER 10, 2018

So to get the most out of every campaign, we have to genuinely connect with our target audience and quickly convince them.” So to get the most out of every campaign, we have to genuinely connect with our target audience and quickly convince them.” . “And within that world, people have limited time and attention.

Top of Funnel 108

Top of Funnel Paid Search Agency Account Based Marketing CTR 108

SmartBug Media

JULY 31, 2023

Are you going to use the “trade show floor” (formerly Club INBOUND) to source new technology and services to improve your marketing ROI? And if you need to prioritize whom to reach out to, here are some tips for further qualifying your trade-show leads with inbound marketing.

ROI 52

ROI Marketing AI Paid Search Agency Advertising Agencies 52

Mailmunch

JULY 13, 2021

You have many responsibilities and let’s be honest, you cannot be a jack of all trades to look after every minor detail yourself. While every department needs your attention, you cannot look after every functionality, marketing campaign, or optimization requirement. . Improve your email marketing impact. Broadcast campaigns .

Marketing Automation Services 90

Marketing Automation Services Work Management Conversion Marketing Management 90

6sense

NOVEMBER 12, 2019

The other thing we love to do in order to lure prospects out of the dark funnel and turn them into “leads” is scan badges at trade shows. There is nobody faster than a demand gen manager at a trade show with a scanner in hand. “I Maybe they open one of those emails, maybe they don’t. This was a trade show lead people!!

Buy 62

Buy Lead Ranking Account Based Marketing Cold Calling 62

Sprout Social

SEPTEMBER 12, 2022

They can be years-long partners, or campaign-based resources, which is increasingly popular. Ideate and run advertisement campaigns: Paid social and organic social strategies often require different tactics. Agencies that offer paid social as a service can guide, optimize and track paid advertising campaigns. Drop & Hook.

Work Management 90

Work Management Marketing Management Paid Social Agency Advertising Agencies 90

markempa

MARCH 25, 2013

Tweet I had the pleasure of attending MarketingSherpa’s Email Summit 2013 a couple of weeks ago, and while I was there, Jim Ducharme, Community Director, GetResponse, an email marketing vendor, asked me how to maintain low email-marketing opt-out rates. My answer, in a word, was relevance.

Opt-out 120

Opt-out Email Marketing Marketing Automation Services Trade Show 120

Lead Liaison

AUGUST 26, 2019

Thinking about how you will manage your post-show follow-up, after a trade show or other marketing event, is a critical step in finding success with event marketing. You want an omnichannel approach before, during, and after the trade show. In addition to email marketing, you want to harness the power of social media.

Lead Liaison 48

Lead Liaison Trade Show SMS Planning 48

Sprout Social

MAY 24, 2022

Whether you’re targeting a search ad around brand keywords or running a print ad in a popular trade publication, paid media gives brands more control over how they reach new audiences. Email marketing campaigns. Website : Traffic, new users, bounce rate, search rank. Email : Open rate, clickthrough rate, bounce rate.

Paid Content 98

Paid Content Paid Search Agency Media Paid Social Agency 98

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

Double your prospecting speed with the help of AI Sales Cloud includes AI features that help you create content, draft emails, and surface key prospect insights that make outreach easy. Salespeople could make 200 calls a day and send out blasts of emails and know that enough of them would stick to be worth it. See how it works.

Sales Qualified Leads 69

Sales Qualified Leads Ideal Customer Profiles Outreach Work Management 69

ClearVoice

JULY 14, 2023

Every day, the average email user receives 147 messages. What does this mean for email marketers? If your sales emails don’t get opened — and instead get chucked into the spam or trash folder, never to be seen again — with all that wasted effort, you might feel like a hamster spinning in its wheel.

Urgency Marketing 52

Urgency Marketing Click Rate Landing Pages Email Marketing 52

Vidyard

MARCH 28, 2017

We can create blog posts, ads, and case studies to grab the attention of our prospects, but when they know all the tricks of the trade, creativity is key. We had worked with a video production company called Sparksight on many video campaigns in the past, including some basic Advocamp commercials in 2015. open rate, 0.7%

Click Rate 50

Click Rate Video Marketing Conversion Open Rate 50

Lake One

APRIL 23, 2020

Manufacturing is an industry that can often rely heavily on trade shows, in-person meetings, and product catalogs. These activities can include email, lead routing, social media, managing contact data properties, lead scoring, contact follow up, and more. Marketing Automation for Email Marketing. But First, Strategy.

Marketing Automation Services 52

Marketing Automation Services Sales Management Marketing Automation Automation 52

Outbound Engine

DECEMBER 12, 2019

Email and social media marketing keep your message in front of past clients and help generate repeat business and referral leads. It takes a great deal of valuable time and effort to create email content or curate content for social media sharing, and those tasks are just the tip of the iceberg. That’s huge!

Work Management 58

Work Management Marketing Management Marketing Automation Services Planning 58

Hinge Marketing

MAY 23, 2019

Buyers are not opening emails and clicking on links as much these days. Campaign Monitor reports that the average email open rate is 17.92%. Conferences and trade shows are getting more expensive as destinations to attend or to exhibit. TOPO notes that it can take up to 18 calls to reach a buyer.

Account Based Marketing 114

Account Based Marketing ABM Marketing & Strategy Webinar Metrics 114

Lake One

JULY 28, 2020

Marketing automation allows you to create lead nurturing campaigns, also known as email drip campaigns which are a series of emails spread out over time that help buyers move from awareness to consideration to decision. Nurturing campaigns are definitely not ‘set it and forget it’. If so, workflows are your ticket.

Lead Ranking 52

Lead Ranking Marketing Automation Services Marketing Qualified Leads Marketing Automation 52

Digital B2B Marketing

JULY 11, 2013

Of those, more than 50% often come through your website and branded search traffic, not from any specific marketing campaign! Increased booth traffic at trade shows. Higher click rates in search. Better open rates in emails. The Lead Generation Opportunity Gap. I call this the opportunity gap.

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Generation 100

DealSignal

FEBRUARY 15, 2022

And while the hands-off approach is easier, marketers end up trading accuracy and precision (which are key factors for programmatic ad and ABM success) for ease of use. There are many types of ad fraud that can happen and provide marketers with a false representation of ad impressions and overall campaign performance.

Advertising Agencies 52

Advertising Agencies Account Based Marketing ABM Advertisements 52

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Valasys

OCTOBER 25, 2018

In order to follow current and potential buyers wherever they are in their customer journey, marketers need to embrace the role of mobiles in B2B marketing with the help of vigorous SMS marketing campaigns. Combining SMS with Email Marketing. Types of Messaging. Add to the fact that many countries require opt-ins to send messages.

SMS 40

SMS Effectiveness Opt-out Opt-in 40

The Effective Marketer

JANUARY 13, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. The lesson?

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Hubspot

JANUARY 9, 2020

Perhaps enterprise software providers should consider one of these phrases for the tagline of their next campaign. So why is it still so infuriatingly difficult to build a simple email campaign with most enterprise marketing tools? The early adopters of email marketing saw open rates that marketers today can only dream of.

Software 66

Software Marketing AI Paid Search Agency Marketing & Strategy 66

Smashmouth Marketing

JUNE 25, 2009

The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. Genius.com helps you take back some of that control that the buyers are claiming.

Leadlander 100

Leadlander Sales Genius Marketing Automation Services Salesforce.com 100

Smashmouth Marketing

JUNE 24, 2009

The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. Genius.com helps you take back some of that control that the buyers are claiming.

Leadlander 100

Leadlander Product Marketing Automation Services Salesforce.com 100