The Real Bottom Line: Open Rate and Customer Engagement

Modern Marketing

As a marketing channel, email shows no signs of slowing down. billion email users are located in the US , and that number is expected to grow to nearly 255 million by the year 2020. There is a perpetual concern in the email community that open rates are falling.

Email List Management for 100k+ List Size (Proven Frameworks to Double Your Open Rates)

SendX

The best practices mentioned in this post are exclusively meant for folks whose email list size is 100k or more. In case your email list size is less than 100k, I don't think these techniques will apply for you. Over the course of last few years, I have been helping our customers with their email marketing. Some have seen as high as 2x more opens after moving to SendX and applying the techniques I am about to layout in this post. Fast Email List Growth B).

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

4 Factors That Drive Email Open Rates

Modern Marketing

Before any email can be successful, it has to be opened. Everyday, tens-of-billions of emails die on the vine: ignored or trashed without ever being seen. Marketers have come to expect piddly open rates as the norm, and that’s too bad, because a lot of marketing email is actually pretty good. With this evolution, there are a few factors you can control to actually get your emails opened and deliver value to users. Email Marketing

The Power of Email Segmentation and How to Leverage It

Experiture

If you use email segmentation properly, you will enjoy higher open rates, an increased number of conversions, and many other benefits. Learn more about leveraging email segmentation. The Power of Email Segmentation and How to Leverage It.

10 Examples Of Email Newsletter Design [with Tips to Improve your Email Campaigns]

SendX

With that said, emails have remained one of the most effective ways to reach customers, which is why any serious business should carefully consider how their newsletter is designed. In this article, we are going to look at what is email marketing, why it's important, and examples of winning newsletter designs that can help improve your email campaigns. Out of the 196 billion daily emails, 109 billion, are business emails. email marketing email newslette

Click-Through Rate vs. Click-to-Open Rate: What’s the Difference?

Delivra

Given the well-documented potential for massive ROI, it’s no wonder so many companies prioritize email marketing. Whatever the case, succeeding with email marketing requires mastering a handful of central metrics in order to gauge the effectiveness of your email marketing strategy. Two of the most important metrics are the click-through rate and the click-to-open rate. Click-through rate vs. click-to-open rate.

5 Ways to Optimize Email Marketing Open Rates

GreenRope

5 Ways to Optimize Email Marketing Open Rates. Successful online brands spend significant time and money refining their email marketing campaigns. Email still outperforms other forms of digital marketing by a significant margin. According to an eMarketer study , the median email marketing ROI sits at 122%! Before you get started building out a lucrative marketing campaign, there are a number of things to consider.

The Best Time to Send Email: How to Schedule Your Email Campaign

Delivra

Email marketers are always on the lookout to find ways to get a better responses from their email campaigns. To that end, they research what types of images are the most popular, whether they should embed video, how to incorporate emojis into their email subject line, and more. But, one of the most asked questions by email marketers is always: when is the best time to send emails? Is There Really a Best Time to Send Email?

The Power of Email Segmentation and How to Leverage It

Experiture

If you use email segmentation properly, you will enjoy higher open rates, an increased number of conversions, and many other benefits. Learn more about leveraging email segmentation. The Power of Email Segmentation and How to Leverage It. Experiture Blog. Experiture Blog - Customer Experience Marketing Platform - Best Practices and thought leadership.

The Power of Email Segmentation and How to Leverage It

Experiture

If you use email segmentation properly, you will enjoy higher open rates, an increased number of conversions, and many other benefits. Learn more about leveraging email segmentation. The Power of Email Segmentation and How to Leverage It. Experiture Blog. Experiture Blog - Customer Experience Marketing Platform - Best Practices and thought leadership.

100 Email Marketing Statistics: Ready Reference to Why Email is the King

SendX

Statistics that help you make the best-informed decision on why to go for email marketing The Case for Email Marketing As marketers, we often have to make complex choices, and are always faced with the challenge of backing our decisions with tonnes of research, facts and figures. Email marketing continues to be the dominant type of marketing, in spite of the rise of social media marketing. The ROI on email marketing is an incredible 4200%, according to DMA.

What's a Good Email Open Rate & Click Rate? [Benchmark Data]

Hubspot

Take email marketing metrics, for example -- most companies don''t divulge their open and click rates. And if you''re just starting to invest in email marketing, you have no frame of reference of how well your emails should be performing. To help, we pulled some email marketing benchmark data from HubSpot''s 11,500+ customers. How many email campaigns should you send per month? So at what point does email become "too much"?

What is business video content marketing and how to get started

Biznology

And what’s good for the company that makes an investment in online B2B marketing videos is that they are proven to increase metrics such as awareness, conversion rates, quality leads that go into the sales process, thought leadership, social metrics, open rates, and click-through rates in email campaigns. If you have video on your landing page, leads will be converted at an 80% higher rate. Sign up for our emails here.

Video 119

50 Email Segmentation Tips You Need to Use Now

Optinmonster

Do you want to increase your email open rates, boost your click rates, and decrease your unsubscribe rates? Email segmentation can drastically improve the effectiveness of your email marketing campaigns. In this guide, we’ll share 50 email segmentation ideas that the pros use to create targeted email lists. Because smart marketers know the value of email list segmentation. Open Rate.

Optimising Your B2B Email Marketing Click Through And Open Rates

The Lead Agency

Are you looking for ways to increase your click through and open rates for your next B2B email marketing campaign ? Find out the secret to optimising your campaigns today. Email marketing may be one of the most economic and effective ways to nurture and mobilise existing leads and customers. According to Campaign Monitor’s annual report from 2016, the average Return On Investment (ROI) for every dollar spent on email marketing is $44.

Swish! How The Phoenix Suns Used Fan History To Drive Sales

Modern Marketing

The Phoenix Suns scored on that front recently when the team used its access to a deep archive of media and knowledge of fans origins with the organization to drive a creative renewal campaign. Titled “Legends”, the Suns set out on a highly personalized email marketing campaign that tied past season ticket-holders to the team’s legacy. The campaign resulted in a 45% open rate, a 34% click-through rate and more than $200,000 in renewed tickets.

Maximize Your Email Campaign Results with A Powerful Copy

Hatchbuck

Planning an email campaign? Most often, the answer is email copywriting. Yes, drafting an engaging copy and winning audiences can make most marketers steer away from crafting an email campaign. Often, marketers focus on creating a custom email template design and the best responsive HTML email template but overlook the importance of email copy. . Write for the Segmented Audience. It should be in line with your email.

Getting Started With Email Marketing Segmentation

Webbiquity

Email segmenting is one of the most powerful techniques for boosting open rates, CTRs, and total revenue per email. With the high cost for sophisticated email platforms and the technology segmentation requires, it makes sense. Fortunately, there is a simple way any marketer with 10 to 20 emails sent per month can take advantage of segmentation in email marketing efforts. The Categorization Approach to Email Segmentation.

8 Spring Email Campaigns and Ideas for Inspiration

Delivra

Spring: One of the best seasons for cleaning, starting fresh, and—sending email campaigns? It’s also the perfect opportunity for marketers to freshen up their spring email campaigns with interesting and personalized content. In this post, we’ll go over some common and not-so-common spring themes and ideas to spice up your emails. We’ll also provide some of the best spring emails as examples to use for inspiration. This well-designed email from St.

10 Things Every Email Marketer Can Relate To

Webbiquity

Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. And if you’re a fellow email marketer, I’m sure you know all too well what I mean. 1) Realizing your email included a typo after you hit “send.” You can’t even say, “Email marketers don’t do that!”

What Are Your Metrics Saying About Your Email Campaigns?

Fathom

Email campaigns are a great way to reach your audience, whether it’s through monthly promotional messages or automated nurturing programs. Keep in mind, it’s important to set benchmarks for individual types of campaigns, rather than bunching all message reporting together. Depending on the purpose of the message and the segment you have chosen to send to performance metrics can vary greatly. Increasing Opt-out rates : You’re sending too many emails.

List Segmentation: The Key to Email Marketing

Zoominfo

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). The days of batch and blast emails are long gone. Enter email list segmentation—the key to successful email marketing. The Beginner’s Guide to Email List Segmentation. What is list segmentation?

Guide to Bulk Email Blasts (Best Practices That Work in 2020)

SendX

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. An email blast is an email campaign sent to a large set of contacts or all the contacts in your list, triggered at the same time. Few characteristics of an email blast. The mailing list is not segmented.

Blasts 150

5 Best Practices For Your Targeted Email Marketing Segmentation Strategy

ConvertKit

Email subscribers join your email list for different reasons. No matter what persuades an audience member to join your list, you’ll want to keep their reasoning in mind as you create a targeted email marketing segmentation strategy. As a beginner email marketer, the action of simply sending emails is worth a pat on the back. But as you start to invest more time and energy into your targeted email marketing, you’ll want to prioritize email segmentation.

5 Best Practices For Your Targeted Email Marketing Segmentation Strategy

ConvertKit

Email subscribers join your email list for different reasons. No matter what persuades an audience member to join your list, you’ll want to keep their reasoning in mind as you create a targeted email marketing segmentation strategy. As a beginner email marketer, the action of simply sending emails is worth a pat on the back. But as you start to invest more time and energy into your targeted email marketing, you’ll want to prioritize email segmentation.

ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns

Marketing Action

Testing is essential for optimizing your email campaigns; you want to find the combination of design and content that does the best job of enticing your audience and spurring them to action. Brilliant concepts and executions are obviously important, but they’re only the beginning when it comes to developing successful marketing campaigns. Automated email testing lets you take some of the risk out of trying new things. Just getting started with email marketing?

A/B 86

List Segmentation: The Key to Email Marketing

Zoominfo

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). The days of batch and blast emails are long gone. Enter: email list segmentation—the key to successful email marketing. The Beginner’s Guide to Email List Segmentation. What is list segmentation?

ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns

Marketing Action

Testing is essential for optimizing your email campaigns; you want to find the combination of design and content that does the best job of enticing your audience and spurring them to action. Brilliant concepts and executions are obviously important, but they’re only the beginning when it comes to developing successful marketing campaigns. Automated email testing lets you take some of the risk out of trying new things. Just getting started with email marketing?

A/B 62

Segmenting Your Customers to Increase Content Marketing Reach

ClearVoice

Dividing up your customers into distinct segments makes it possible to target your content more effectively. You’ll be able to distinctly identify the values and dreams of a specific market segment and show them why your product matters for their lives. And MailChimp claims that segmented email campaigns have a 14.31% higher open rate then non-segmented campaigns. Craft the new segments.

The Email Campaign You Need to Clean Your List & Re-Engage Subscribers

Hubspot

If you're hip to the popular email marketing statistics, you probably know all too well that your email database slowly dies over time. In fact , 25% of your list will expire every year as readers switch jobs, email providers, or unsubscribe from your emails. A re-engagement campaign! What Is a Re-Engagement Campaign? There are several reason why you would want to execute a re-engagement campaign: 1) You're Emailing an Old List or Switching ESPs.

How to Build an Email List for Retargeting using Google Ads

SendX

When it comes to building email lists and sending out targeted emails, most marketers tend to go down the traditional route of mass emails or partly customizable email marketing software. What is an email list? What do customers get by providing their emails?

List 212

6 Lead Nurturing No-No's to Avoid in Your Email Campaigns

Hubspot

This means lead nurturing campaigns are necessary to help move these 50% of leads through the sales cycle to make them better ready to make a purchasing decision. That said, implementing an effective lead nurturing email campaign can be much harder than it sounds. There are several variables to consider when understanding just what makes the perfect lead nurturing campaign for your business and its prospects. Don’t Lump All Your Leads Together In One Campaign.

B2B Email Marketing Tips That Work

Sales Intelligence View

Email marketing is one of the most effective marketing techniques around, but it does have some unique caveats. Here are some tips about how to create a B2B email marketing campaign that really works. The most effective thing you can do for your email list is focus on creating valuable content. The content in your emails needs to provide your subscribers with information or resources that are not only relevant, but useful.

Email 77

Key Things You Need to Know About Email Marketing Software

Webbiquity

Many marketers underestimate the continuing power of email marketing. They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales. Email messages that actually provide value also help boost your brand awareness.

Want to Boost Enrollment? Segmenting Prospective Students Can Help

Hubspot

Segmentation has many benefits , especially when attracting prospective students to your school’s programs. The more personalized and tailored your email messaging is, the higher success your email campaigns will have. Segmentation helps you impact critical email metrics, seeing improvements like: Increased open rates. Higher email relevance. Lower opt-out/unsubscribe rates. Create Prospective Student Segments.

10 Win Back Email Examples (Plus How to Launch Your Own)

Optinmonster

With just a few win back email examples , you can learn how to launch a successful re-engagement campaign for inactive customers. What a win back email campaign is. What you need in order to launch a successful re-engagement email series.

Email 58

27 Ways to Slice & Dice Your Email List for Better Segmentation

Hubspot

We've already made the case for list segmentation in email marketing , and we sure hope you've bought in. Still in need of a little refresher on the merits of email list segmentation? How about the fact that, according to eMarketer , 39% of email marketers that practice list segmentation see better open rates; 28% see lower opt-out and unsubscribe rates; and 24% see better email deliverability, increased sales leads, and greater revenue.