Email List Management for 100k+ List Size (Proven Frameworks to Double Your Open Rates)

SendX

The best practices mentioned in this post are exclusively meant for folks whose email list size is 100k or more. In case your email list size is less than 100k, I don't think these techniques will apply for you. Fast Email List Growth B). Low Email List Churn C).

The Real Bottom Line: Open Rate and Customer Engagement

Modern Marketing

As a marketing channel, email shows no signs of slowing down. billion email users are located in the US , and that number is expected to grow to nearly 255 million by the year 2020. There is a perpetual concern in the email community that open rates are falling.

10 Things Every Email Marketer Can Relate To

Webbiquity

Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. Email marketing is hard. By Niti Shah.

4 Factors That Drive Email Open Rates

Modern Marketing

Before any email can be successful, it has to be opened. Everyday, tens-of-billions of emails die on the vine: ignored or trashed without ever being seen. With this evolution, there are a few factors you can control to actually get your emails opened and deliver value to users.

Click-Through Rate vs. Click-to-Open Rate: What’s the Difference?

Delivra

Given the well-documented potential for massive ROI, it’s no wonder so many companies prioritize email marketing. Whatever the case, succeeding with email marketing requires mastering a handful of central metrics in order to gauge the effectiveness of your email marketing strategy.

The Best Time to Send Email: How to Schedule Your Email Campaign

Delivra

Email marketers are always on the lookout to find ways to get a better responses from their email campaigns. To that end, they research what types of images are the most popular, whether they should embed video, how to incorporate emojis into their email subject line, and more.

The Power of Email Segmentation and How to Leverage It

Experiture

If you use email segmentation properly, you will enjoy higher open rates, an increased number of conversions, and many other benefits. Learn more about leveraging email segmentation. The Power of Email Segmentation and How to Leverage It.

Optimising Your B2B Email Marketing Click Through And Open Rates

The Lead Agency

Are you looking for ways to increase your click through and open rates for your next B2B email marketing campaign ? Find out the secret to optimising your campaigns today. Email marketing may be one of the most economic and effective ways to nurture and mobilise existing leads and customers. According to Campaign Monitor’s annual report from 2016, the average Return On Investment (ROI) for every dollar spent on email marketing is $44.

What is business video content marketing and how to get started

Biznology

If you look at your marketing and sales process you do a mixture of activities like run-advertising and marketing campaigns to build awareness, send out email marketing, create sales brochures, white papers, case studies, and constantly crank out blog posts and new website content.

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What's a Good Email Open Rate & Click Rate? [Benchmark Data]

Hubspot

Take email marketing metrics, for example -- most companies don''t divulge their open and click rates. And if you''re just starting to invest in email marketing, you have no frame of reference of how well your emails should be performing.

The Power of Email Segmentation and How to Leverage It

Experiture

If you use email segmentation properly, you will enjoy higher open rates, an increased number of conversions, and many other benefits. Learn more about leveraging email segmentation. The Power of Email Segmentation and How to Leverage It. Experiture Blog. Experiture Blog - Customer Experience Marketing Platform - Best Practices and thought leadership.

Maximize Your Email Campaign Results with A Powerful Copy

Hatchbuck

Planning an email campaign? Most often, the answer is email copywriting. Yes, drafting an engaging copy and winning audiences can make most marketers steer away from crafting an email campaign. Write for the Segmented Audience. Personalize the Emails.

Getting Started With Email Marketing Segmentation

Webbiquity

Email segmenting is one of the most powerful techniques for boosting open rates, CTRs, and total revenue per email. With the high cost for sophisticated email platforms and the technology segmentation requires, it makes sense.

8 Spring Email Campaigns and Ideas for Inspiration

Delivra

Spring: One of the best seasons for cleaning, starting fresh, and—sending email campaigns? It’s also the perfect opportunity for marketers to freshen up their spring email campaigns with interesting and personalized content. Using personalization and segmentation data, J.

Swish! How The Phoenix Suns Used Fan History To Drive Sales

Modern Marketing

The Phoenix Suns scored on that front recently when the team used its access to a deep archive of media and knowledge of fans origins with the organization to drive a creative renewal campaign. Titled “Legends”, the Suns set out on a highly personalized email marketing campaign that tied past season ticket-holders to the team’s legacy. The campaign resulted in a 45% open rate, a 34% click-through rate and more than $200,000 in renewed tickets.

List Segmentation: The Key to Email Marketing

Zoominfo

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). The days of batch and blast emails are long gone.

What Are Your Metrics Saying About Your Email Campaigns?

Fathom

Email campaigns are a great way to reach your audience, whether it’s through monthly promotional messages or automated nurturing programs. Keep in mind, it’s important to set benchmarks for individual types of campaigns, rather than bunching all message reporting together. Depending on the purpose of the message and the segment you have chosen to send to performance metrics can vary greatly. Increasing Opt-out rates : You’re sending too many emails.

5 Best Practices For Your Targeted Email Marketing Segmentation Strategy

ConvertKit

Email subscribers join your email list for different reasons. No matter what persuades an audience member to join your list, you’ll want to keep their reasoning in mind as you create a targeted email marketing segmentation strategy. Email Marketing

5 Best Practices For Your Targeted Email Marketing Segmentation Strategy

ConvertKit

Email subscribers join your email list for different reasons. No matter what persuades an audience member to join your list, you’ll want to keep their reasoning in mind as you create a targeted email marketing segmentation strategy. Email Marketing

ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns

Marketing Action

Testing is essential for optimizing your email campaigns; you want to find the combination of design and content that does the best job of enticing your audience and spurring them to action. Automated email testing lets you take some of the risk out of trying new things.

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Segmenting Your Customers to Increase Content Marketing Reach

ClearVoice

Dividing up your customers into distinct segments makes it possible to target your content more effectively. You’ll be able to distinctly identify the values and dreams of a specific market segment and show them why your product matters for their lives. Craft the new segments.

List Segmentation: The Key to Email Marketing

Zoominfo

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). The days of batch and blast emails are long gone.

ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns

Marketing Action

Testing is essential for optimizing your email campaigns; you want to find the combination of design and content that does the best job of enticing your audience and spurring them to action. Automated email testing lets you take some of the risk out of trying new things.

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10 Win Back Email Examples (Plus How to Launch Your Own)

Optinmonster

With just a few win back email examples , you can learn how to launch a successful re-engagement campaign for inactive customers. What a win back email campaign is. What you need in order to launch a successful re-engagement email series.

The Email Campaign You Need to Clean Your List & Re-Engage Subscribers

Hubspot

If you're hip to the popular email marketing statistics, you probably know all too well that your email database slowly dies over time. In fact , 25% of your list will expire every year as readers switch jobs, email providers, or unsubscribe from your emails.

6 Lead Nurturing No-No's to Avoid in Your Email Campaigns

Hubspot

This means lead nurturing campaigns are necessary to help move these 50% of leads through the sales cycle to make them better ready to make a purchasing decision. That said, implementing an effective lead nurturing email campaign can be much harder than it sounds.

The Digital Marketing Benchmarks and Trends That Matter [Infographic]

Webbiquity

Whether you’re utilizing SEO, social media, blogging, paid advertising, email marketing, or other marketing channels, it’s critical to adapt your strategy to current trends. The average search conversion rate for Google Ads is 3.48%. Email Marketing.

Key Things You Need to Know About Email Marketing Software

Webbiquity

Many marketers underestimate the continuing power of email marketing. They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. Email Automation.

Want to Boost Enrollment? Segmenting Prospective Students Can Help

Hubspot

Segmentation has many benefits , especially when attracting prospective students to your school’s programs. The more personalized and tailored your email messaging is, the higher success your email campaigns will have. Higher email relevance.

B2B Email Marketing Tips That Work

Sales Intelligence View

Email marketing is one of the most effective marketing techniques around, but it does have some unique caveats. Here are some tips about how to create a B2B email marketing campaign that really works. Landing pages are just as important as the actual email messages themselves.

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27 Ways to Slice & Dice Your Email List for Better Segmentation

Hubspot

We've already made the case for list segmentation in email marketing , and we sure hope you've bought in. Still in need of a little refresher on the merits of email list segmentation? 27 Smart Ways to Segment Your Email List. 20) Email Type.

5 Email Marketing Best Practices for 2019

Delivra

billion email users worldwide by the end of 2019. For marketers, this figure shows the value of email. If you use email marketing best practices, you can generate leads, drive sales, and accelerate business growth. Email Marketing: What You Need to Know. Bounce Rate.

The Current State of Email Marketing

V12 Data

The Current State of Email Marketing. Email remains one of the most used and effective marketing channels. When done properly, email has the potential to leverage sales, generate new customers and boost retention. Email Marketing Challenges. Email deliverability (37%).

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7 Reasons Why You Should Be Sending Staggered Emails

Delivra

Whether you’re a B2B or B2C email marketer, your goals are virtually the same. You want to improve engagement, spread brand awareness, and drive sales through email. When it comes to B2B email, staggered sending actually provides several benefits over traditional batch sending.

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6 Email Marketing Myths That Aren’t Myths at All

Delivra

The world of email marketing is full of myths. 6 Email Marketing Myths That Are Actually True. There are actually a number of “myths” email marketers should believe because they are demonstrably true. Tuesday is the best day to send emails. Email marketing doesn’t work.

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12 Days of B2B Marketing: Targeting (Day 8)

Heinz Marketing

Effects of List Segmentation on Email Marketing Stats. The good folks at MailChimp found targeted email campaigns significantly out-perform non-targeted campaigns from higher open rates and click-thrus to lower bounces and unsubscribes. Without this, messaging falls flat, content is ineffective and campaigns fall on deaf ears. By Maria Geokezas , VP of Client Services at Heinz Marketing.

7 Ways to Increase Email Engagement

Marketing Action

Email marketing is one of the most effective ways for Asia Pacific businesses to reach customers and prospects directly. When you send an email to an inbox, the recipient definitely will see it (if you’ve done the work to optimise deliverability). Segment Lists and Target Messages.

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4 Ways Predictive Analytics Can Boost Your Sales

Aberdeen

Analytics can also be used to compare and predict outcomes of different promotions and marketing campaigns. Segment and target email campaigns. For an even more automated approach, use your analytics to segment your email marketing.

Review: SalesHandy as a B2B Lead Generation Tool

Webbiquity

SalesHandy is an email tool that helps you understand which prospects from your lead pool are highly engaged and most likely to convert into a lead when you contact them. SalesHandy’s mail merge feature allows you to send personalized mass emails.

21 Ways You Can Use Outgrow Interactive Content 

Outgrow

Lead Segmentation . Lead Segmentation is the act of categorizing leads on the basis of similarities and patterns. Statistics show the segmented email campaigns have an open rate that is 14.32% higher. Consequently, save the segment.