Remove email-campaign recency social-network
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Stop Measuring These Vanity Metrics in Your Marketing Campaign

Hubspot

There is without a doubt no shortage of data for each action you take in your marketing campaigns , nor is there a lack of tools to help you measure them. Actionable Metrics: Bounce Rate, Social Shares. Bounce rate is the percentage of people who visit one page on your website and leave without clicking further into the site.

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5 Vanity Metrics to Stop Measuring (And Better Alternatives)

Hubspot

There is without a doubt no shortage of data for each action you take in your marketing campaigns , nor is there a lack of tools to help you measure them. What to Measure Instead: Bounce Rate, Social Shares, RSS & Email Subscribers, and Leads. Do you have a high number of page views plus a high bounce rate?

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Email and Online Marketing. Email marketing is often the most important online marketing channel. Marketing Automation.