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Email Open Rates: Which Benchmarks Matter Most?

Outreach

Our working lives revolve around email: many of us check it as soon as we wake up. Email marketing is a core element of the buyer journey, serving as one of the earliest touchpoints in the sales cycle (at Outreach, we refer to the optimized series of such touchpoints as Sequences). What is Email Open Rate?

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Watch for inflated email open rates now that iOS 15 is out

Martech

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. What’s ironic, though, is that the feature could cause open rates to inflate, not drop. Get MarTech’s Email Marketing Periodic Table.

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3 Drip Campaign Emails With An Above 40% Open Rate

Hubspot

When I first built my email list, I was ready to create some drip campaigns. I prodded David further, and soon uncovered three of his best emails. Identify the goal for your drip campaign. Once you've determined your goal for the campaign, think through who will be segmented into this drip. Nurture new leads?

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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

Looking to tap into the marketing strategy that gets 4x more open rates than email? In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. Types of SMS marketing campaigns.

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Key Benefits of Mass Text Messaging in B2B Marketing

Valasys

This technique allows businesses to send out important updates, promotions, or reminders to their subscribers, instantly and cost-effectively. High Open and Response Rates Mass text messaging boasts high open and response rates compared to other marketing channels, such as email.

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Building E-commerce Flash Sale Email Campaigns To Boost Sales

Mailmunch

Email marketers are always finding ways to improve conversions. Many email campaigns are run to increase engagement, generate more leads, and boost revenue. This isn’t all talk but is proven by numbers that state that flash sale emails: Can increase click-to-open rates by 74%. Flash sale emails.

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Email Marketing Vs Chatbots - Which is Best for Your Business?

SendX

They may have expressed interest in your brand, or you’ve sought them out based on certain criteria, and now need to show them that your service will solve their problems. In this article, we’ll delve into two most popular methods: email marketing (using web forms) and chatbots, analyse why they work, and how to make them work for you.