The Real Bottom Line: Open Rate and Customer Engagement

Modern Marketing

As a marketing channel, email shows no signs of slowing down. billion email users are located in the US , and that number is expected to grow to nearly 255 million by the year 2020. There is a perpetual concern in the email community that open rates are falling.

Email List Management for 100k+ List Size (Proven Frameworks to Double Your Open Rates)

SendX

The best practices mentioned in this post are exclusively meant for folks whose email list size is 100k or more. In case your email list size is less than 100k, I don't think these techniques will apply for you. Fast Email List Growth B). Low Email List Churn C).

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4 Factors That Drive Email Open Rates

Modern Marketing

Before any email can be successful, it has to be opened. Everyday, tens-of-billions of emails die on the vine: ignored or trashed without ever being seen. With this evolution, there are a few factors you can control to actually get your emails opened and deliver value to users.

How to Utilize B2B Email Marketing to Scale-up Your Business

SendX

Did you know that, on average, B2B email campaigns have a 47% higher CTR than B2C campaigns? So, if you’ve been waiting for a sign to help you decide whether or not you should use B2B email marketing to boost your business, this might be it. Why so many emails, though?

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8 Spring Email Campaigns and Ideas for Inspiration

Delivra

Spring: One of the best seasons for cleaning, starting fresh, and—sending email campaigns? It’s also the perfect opportunity for marketers to freshen up their spring email campaigns with interesting and personalized content. This well-designed email from St.

10 Things Every Email Marketer Can Relate To

Webbiquity

Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. Email marketing is hard. News flash: Email is not dying.

Three Top Factors for Successful Email Campaigns

Venntive

If it is a condition that they have to submit their email address to get the freebie, you’ll quickly build a large list. But, are these people really interested in reading what you have to say or buying what you have to sell? Drop me an email. Your List/Database. Origin.

What Are Your Metrics Saying About Your Email Campaigns?

Fathom

Email campaigns are a great way to reach your audience, whether it’s through monthly promotional messages or automated nurturing programs. Keep in mind, it’s important to set benchmarks for individual types of campaigns, rather than bunching all message reporting together. The following are a few examples of what a change in numbers might be saying about your email campaign and suggested fixes for the problem.

How to Get More Responses From Your Cold Emails

Single Grain

Before reading this action-packed, example-laden article, check out our 3-minute video on cold emails from our Leveling Up YouTube channel : Cold email is dead…or at least it is for people who don’t know the intricacies of this channel. The average email open rate is 20.81%.

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Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

While social media is the flashy show horse of online marketing, email remains the solid workhorse. According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year.

17 (of the) Best Email Marketing Guides of 2011

Webbiquity

As figures below show, email marketing remains a vital element of modern B2B and B2C marketing programs. More than four out of five internet users check their email first when they go online for business each day, and nearly three-quarters check email six or more times per day.

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What is a bulk email blast?

SendX

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Harmless, if done as told in this guide.

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The Definitive Guide to Email Deliverability

SendX

But your email marketing effort is not yielding any results. Your CEO is demanding email marketing ROI and you have absolutely nothing to show for it. It makes you question whether email marketing is dead already? What is Email Deliverability? Some viewed the email as.

50 Email Segmentation Tips You Need to Use Now

Optinmonster

Do you want to increase your email open rates, boost your click rates, and decrease your unsubscribe rates? Email segmentation can drastically improve the effectiveness of your email marketing campaigns. Email Segmentation Best Practices.

Key Things You Need to Know About Email Marketing Software

Webbiquity

Many marketers underestimate the continuing power of email marketing. They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. Email Automation.

Holiday Email Sends: It’s Time to Get Ready, Now

Sharpspring

We know what you’re thinking… “Ugh, holiday email talk… in August!? Or maybe it’s “Oh no, please don’t remind me of last year’s Thanksgiving where I spent all weekend apologizing to my in-laws for getting stuck on the phone and computer fixing merge variables and scheduling issues from our Black Friday email campaign! So why in the world are we talking about holiday email this early in the year?

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Email Marketing Best Practices: How to Send Emails Your Subscribers Will Love

Hubspot

He is an in-demand marketing speaker and author of the book entitled Go Mobile with Jeanne Hopkins, former VP of marketing at HubSpot. With that in mind, I want to share some email marketing best practices you can use to generate more leads for your business. Email Marketing

Top Tips for Creating a Budget for your Email Marketing Campaign

Marketo

Email, although a conventional mode of marketing and communication, has weathered the storms of Twitter, Facebook, Slack, Mobile, and even RSS. What has helped email become a valuable medium over time is its periodic evolution. billion in 2023.

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The Latest Trends in B2B Email Marketing

Modern Marketing

At the same time that email marketing is becoming more complex, all of the issues surrounding it are becoming more interconnected. Let’s follow this Interconnected chain of current trends in B2B email marketing: Compliance Automation. In the past 6 months?”

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When Good Enough Shouldn’t Be: Fixing Email Performance Problems

Modern Marketing

Let’s break down some common email performance problems where it’s easy to misidentify the symptoms as the core problem rather than asking more questions and properly identifying the root cause. “My open rates are bad and getting worse.” Send more email.

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The Truth about Cold Email

DiscoverOrg

What is a cold email? And when is my email against the law? Many people seem to carry the misconception that any cold, or unsolicited, email is spam and that spam is illegal. There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for 2,500 companies worldwide. To start with, let me clarify the distinction between “spam” and illegal email.

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Six Tips for Email Marketing That Work [FLIP BOOK]

Tomorrow People

Return the wreath and cancel the hearse – despite what you might have heard, email marketing is not dead. Statistics show that: Email is the preferred method of commercial communication by 74% of all online adults. 63% of mobile email users check their account a minimum of once a day.

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Bridging the Gap Between Onsite Content and Social Media Engagement

BuzzSumo

In this article, I’ll tell you what the problem is and exactly how to fix it. These different audiences interact with content in different ways. There are tactics, tools, and clear steps that marketers must put in place. Not subscribers to your blog or your email list.

5 Email Metrics that Matter to Marketers

Marketing Action

The great thing about email marketing (well, one of the many great things) is the instant insight you get after sending a message. You can see the results roll in as time goes by. Delivery is foundational to the success of your email marketing campaigns. Opt-ins.

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5 Ways to Maximize Your Mobile Marketing Strategy

Act-On

In fact, people now spend 65 percent of their digital media time on mobile, with the desktop becoming secondary for many digital users. Few mediums in history are as personal, powerful, and disruptive as mobile technology. Here are five powerful strategies to incorporate in your 2017 mobile marketing efforts. Other tactics, such as direct mail, cold calling, and email all work, but, if you want to get a customer’s attention this very second, reach out through mobile.

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Email Marketing Automation Strategies to Optimize Your Marketing Funnel

SendX

Made use of landing page campaigns and social media lead generation strategies – do you know what’s next? You have to figure out how to nurture all of these leads in an effort to build your actual sales conversions. Are you curious to know exactly what email automation has to offer?

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Winning Back Inactive Subscribers

Valasys

Someone just unsubscribed from your email list. Regardless of how hard you work at creating a thick skin, receiving the notification that someone has unsubscribed from your email list never feels good. 100% retention rate is not possible. Email frequency is too high.

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Consumer Brand Manufacturing Spotlight: Holiday Homestretch Email

Fathom

Chad White, the lead research analyst at Salesforce Marketing Cloud, wrote a nice holiday planning checklist for email marketers in Internet Retailer on Monday. lines/topics for future use—is a great idea for any email marketer, let alone those in the retail and e-commerce spaces.

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Smart Tips to Find the Best Time To Improve Email Marketing Response Rate

Martech Advisor

Despite the growth in the number of information sharing channels, email marketing is still regarded as the best laser focus tool to approach prospective parties and clientele. What do you think- Is there any significance of appropriate timings to send emails?

3 Reasons Your Emails Are Being Filtered to the Junk Folder

Hatchbuck

There is nothing worse than seeing your hard work end up in the trash. And that’s exactly what happens when your polished email campaign that took you a week to perfect gets filtered to the junk folder. The truth is, landing in the junk folder isn’t always your fault.

3 Big Email Marketing Mistakes That Are Hurting Your Campaigns

Marketo

Each and every one of us have made cringeworthy mistakes in our lives—some of which haunt us to this very day. But whether you split your pants or forget your pants altogether, the mistakes that we make in our personal lives often aren’t as public as email marketing mistakes.

5 Email Metrics that Matter to Marketers

Marketing Action

The great thing about email marketing (well, one of the many great things) is the instant insight you get after sending a message. You can see the results roll in as time goes by. Delivery is foundational to the success of your email marketing campaigns. Opt-ins.

25 Email Marketing Best Practices for Content Creators

ConvertKit

You have a message to share with your audience, and email marketing is one of the best ways to promote it. But it’s not enough to just send emails every so often to your audience. Email marketing best practices for content creators. Never stop growing your email list.

25 Email Marketing Best Practices for Content Creators

ConvertKit

You have a message to share with your audience, and email marketing is one of the best ways to promote it. But it’s not enough to just send emails every so often to your audience. Email marketing best practices for content creators. Never stop growing your email list.

7 Email Marketing Metrics You Need to Be Tracking

ConvertKit

While you may be able to get away with this in some areas of marketing, it’s hard to be successful with your email marketing efforts if you aren’t actively tracking how well your emails are performing. Why tracking email marketing metrics is important. Deliverability rate.

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7 Email Marketing Metrics You Need to Be Tracking

ConvertKit

While you may be able to get away with this in some areas of marketing, it’s hard to be successful with your email marketing efforts if you aren’t actively tracking how well your emails are performing. Why tracking email marketing metrics is important. Deliverability rate.

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Top Tips for Creating a Budget for your Email Marketing Campaign

Marketo

Email, although a conventional mode of marketing and communication, has weathered the storms of Twitter, Facebook, Slack, Mobile, and even RSS. What has helped email become a valuable medium over time is its periodic evolution. From plain-text messages to highly targeted and automated emails, they have now mastered features like HTML and CSS coded design, interactivity, videos, and even live feeds. billion in 2023. Let’s nail them down: How accurate is your email list?