Email Open Rates: Which Benchmarks Matter Most?

Outreach

Our working lives revolve around email: many of us check it as soon as we wake up. Email marketing is a core element of the buyer journey, serving as one of the earliest touchpoints in the sales cycle (at Outreach, we refer to the optimized series of such touchpoints as Sequences).

The Real Bottom Line: Open Rate and Customer Engagement

Oracle

As a marketing channel, email shows no signs of slowing down. billion email users are located in the US , and that number is expected to grow to nearly 255 million by the year 2020. It should come as no surprise then that over half of marketers plan to expand their budget for email in the same period to leverage this growing audience. There is a perpetual concern in the email community that open rates are falling. Inbox Rate.

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Email List Management for 100k+ List Size (Proven Frameworks to Double Your Open Rates)

SendX

The best practices mentioned in this post are exclusively meant for folks whose email list size is 100k or more. In case your email list size is less than 100k, I don't think these techniques will apply for you. Over the course of last few years, I have been helping our customers with their email marketing. Some have seen as high as 2x more opens after moving to SendX and applying the techniques I am about to layout in this post. Your Email.

4 Factors That Drive Email Open Rates

Oracle

Before any email can be successful, it has to be opened. Everyday, tens-of-billions of emails die on the vine: ignored or trashed without ever being seen. Marketers have come to expect piddly open rates as the norm, and that’s too bad, because a lot of marketing email is actually pretty good. With this evolution, there are a few factors you can control to actually get your emails opened and deliver value to users. Email Marketing

How to Analyze Your Email Campaign Performance and Optimize It

Single Grain

Launching a marketing campaign without tracking its performance is just like a buying car with a punctured tire. Therefore, reviewing the campaign and tracking the metrics are important aspects of any email marketing strategy. So how do measure your email marketing performance?

Read Rates: Who’s Actually Captivated by Your Email?

Litmus

Open rates can be deceptive. Read rates. While there are many email metrics you can measure, this one packs a punch. Only 19% of marketers currently track read rate today, according to our latest State of Email Analytics report. What is read rate?

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8 Spring Email Campaigns and Ideas for Inspiration

Delivra

Spring: One of the best seasons for cleaning, starting fresh, and—sending email campaigns? It’s also the perfect opportunity for marketers to freshen up their spring email campaigns with interesting and personalized content. In this post, we’ll go over some common and not-so-common spring themes and ideas to spice up your emails. We’ll also provide some of the best spring emails as examples to use for inspiration. This well-designed email from St.

Guide to Bulk Email Blasts (Best Practices That Work in 2020)

SendX

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Harmless, if done as told in this guide.

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Three Top Factors for Successful Email Campaigns

Venntive

If it is a condition that they have to submit their email address to get the freebie, you’ll quickly build a large list. But, are these people really interested in reading what you have to say or buying what you have to sell? If not, you’ll see it in your open rates, unsubscribes, or worse, spam complaints. Not only does it protect your deliverability rates, but it confirms that these people are truly interested in receiving your emails.

Three Top Factors for Successful Email Campaigns

Venntive

If it is a condition that they have to submit their email address to get the freebie, you’ll quickly build a large list. But, are these people really interested in reading what you have to say or buying what you have to sell? If not, you’ll see it in your open rates, unsubscribes, or worse, spam complaints. Not only does it protect your deliverability rates, but it confirms that these people are truly interested in receiving your emails.

What Are Your Metrics Saying About Your Email Campaigns?

Fathom

Email campaigns are a great way to reach your audience, whether it’s through monthly promotional messages or automated nurturing programs. Keep in mind, it’s important to set benchmarks for individual types of campaigns, rather than bunching all message reporting together. The following are a few examples of what a change in numbers might be saying about your email campaign and suggested fixes for the problem.

The Dos and Don’ts of Season’s Greetings Emails (+ 17 Examples)

Litmus

As an email marketer and a person, the end of the year is a busy time. There’s a wide range of celebrations and events that your audience may partake in. So how do you approach them all in a way that’s upbeat, inclusive, and effective? Email examples to be inspired by.

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10 Things Every Email Marketer Can Relate To

Webbiquity

Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. And if you’re a fellow email marketer, I’m sure you know all too well what I mean. 1) Realizing your email included a typo after you hit “send.” Sure, it’s just one typo, but that email was sent to thousands of people.

How to Get More Responses From Your Cold Emails

Single Grain

Before reading this action-packed, example-laden article, check out our 3-minute video on cold emails from our Leveling Up YouTube channel : Cold email is dead…or at least it is for people who don’t know the intricacies of this channel. But people who do are still generating incredible results through cold emails. The average email open rate is 20.81%. And emails with personalized subject lines generate 50% higher open rates.

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Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

While social media is the flashy show horse of online marketing, email remains the solid workhorse. According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. Email marketing remains one of the top spending priorities for online, after search and display advertising. Well, unlike social media, email is virtually universal.

17 (of the) Best Email Marketing Guides of 2011

Webbiquity

As figures below show, email marketing remains a vital element of modern B2B and B2C marketing programs. More than four out of five internet users check their email first when they go online for business each day, and nearly three-quarters check email six or more times per day. Email messages generate 15 to 20 times the response rate of traditional paper direct mail—while costing much less and being more environmentally friendly. Email!”

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15 Best Practices for E-newsletters

SendX

With a 45-to-1 ROI (return on investment), email newsletters are among the most effective tools for generating sales in e-commerce. However, if you haven't been seeing the results you want from your email marketing efforts, then it's time to tweak your strategy. email newslette

9 Strategies to Boost Your Email Marketing Lead Generation

SendX

Having an active and engaged list of email subscribers is an incredibly valuable asset. That’s why the potential of email marketing is huge – up to $40 ROI per $1 spent. In this article, you’re going to learn 9 strategies to boost your email marketing lead generation.

What is Spam? The Truth About Unsolicited and Cold Email

Zoominfo

What is a cold email? And when is your email against the law? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email. Opt-Out Method.

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How To Reduce Email Unsubscribe Rate (With 10 Solutions)

SendX

Whether you want it or not, one day, some people who joined your email list will unsubscribe. If your unsubscribe rate is below average, which is 0.5% , you don’t need to worry. MarketingSherpa: Email marketing chart What can you do? Your email must be easy to read.

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What is a bulk email blast?

SendX

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Harmless, if done as told in this guide.

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Top 20 Email Marketing Terminologies

SendX

In this post we’re going to look at several email marketing terminologies around the world of email marketing. Email is still one of the best performing marketing channels there is. Email marketing generates a whopping ROI of 4200%.

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How To Reduce Email Unsubscribe Rate (With 10 Solutions)

SendX

Whether you want it or not, one day, some people who joined your email list will unsubscribe. If your unsubscribe rate is below average, which is 0.5% , you don’t need to worry. MarketingSherpa: Email marketing chart What can you do? Your email must be easy to read.

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SharpSpring Guide to Understanding Email Metrics

Sharpspring

Getting familiar with your email metrics gives you a leg up in developing a successful email marketing strategy. Key Email Metrics to Monitor: Hard Bounce. Open Rate. Click Rate. A hard bounce is what happens when you send email to an inactive address.

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Stop losing your hard-earned leads

Ontraport

Your leads opted in…now what? It’s one of the reasons sending follow-up emails and running retargeting ads are such essential strategies. In fact, a reported 79% of marketing leads don’t convert into customers.

When Good Enough Shouldn’t Be: Fixing Email Performance Problems

Oracle

Let’s break down some common email performance problems where it’s easy to misidentify the symptoms as the core problem rather than asking more questions and properly identifying the root cause. “My open rates are bad and getting worse.” Send more email.

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B2B Email Marketing: Best Practices and Essential Tips for 2022

DealSignal

According to HubSpot , 78% of marketers saw an increase in email engagement in 2021, and marketers who used segmented campaigns saw as much as a 760% increase in revenue. What Is B2B Email Marketing? Email Marketing for B2B Lead Generation.

The Truth about Cold Email

DiscoverOrg

What is a cold email? And when is my email against the law? Many people seem to carry the misconception that any cold, or unsolicited, email is spam and that spam is illegal. There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for 2,500 companies worldwide. To start with, let me clarify the distinction between “spam” and illegal email.

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The Latest Trends in B2B Email Marketing

Oracle

At the same time that email marketing is becoming more complex, all of the issues surrounding it are becoming more interconnected. That is strikingly apparent when looking at the latest B2B email marketing trends identified by members of Oracle Marketing Cloud Consulting’s Expert Services team, which assist Eloqua customers with all aspects of their email programs. “Who cares if you have millions of contacts in your database. In the past 6 months?”

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Holiday Email Sends: It’s Time to Get Ready, Now

Sharpspring

We know what you’re thinking… “Ugh, holiday email talk… in August!? Or maybe it’s “Oh no, please don’t remind me of last year’s Thanksgiving where I spent all weekend apologizing to my in-laws for getting stuck on the phone and computer fixing merge variables and scheduling issues from our Black Friday email campaign! So why in the world are we talking about holiday email this early in the year?

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The Definitive Guide to Email Deliverability

SendX

But your email marketing effort is not yielding any results. Your CEO is demanding email marketing ROI and you have absolutely nothing to show for it. It makes you question whether email marketing is dead already? But only yesterday this fledgling Boston startup's CMO talked about how email is their single biggest revenue driver. He in fact quoted for every $1 they spend on the email they end up making $38. What is Email Deliverability?

Top 15 Email Marketing KPIs [Metrics and Formulas]

LeadSquared

Many companies try to gauge email marketing effectiveness purely on open and click-through rates. Several organizations refuse to believe in the power of email marketing. Top 15 Email Marketing KPIs. Email Deliverability Rate. Email Open Rates.

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11 Email Design Best Practices to Grab Your Reader’s Attention

SendX

In 2019 alone, users sent and received more than 293 billion emails each day—a figure that’s expected to grow to 347 billion by the end of 2022. For email marketers, it also means that much more competition for your reader’s attention. Why does Email Design Matter?

How switching to ConvertKit helped double my newsletter subscribers

ConvertKit

As a full-time freelance writer, my newsletter is all about teaching what I know, having a place to write in my own voice, and most importantly: building personal connections with my subscribers. This has been my mission since I started sending it back in 2015. Open Rate, 13.3%

Stop losing your hard-earned leads

Ontraport

Your leads opted in…now what? It’s one of the reasons sending follow-up emails and running retargeting ads are such essential strategies. In fact, a reported 79% of marketing leads don’t convert into customers.

50 Email Segmentation Tips You Need to Use Now

Optinmonster

Do you want to increase your email open rates, boost your click rates, and decrease your unsubscribe rates? Email segmentation can drastically improve the effectiveness of your email marketing campaigns. Email Segmentation Best Practices.

Smart Tips to Find the Best Time To Improve Email Marketing Response Rate

Martech Advisor

Despite the growth in the number of information sharing channels, email marketing is still regarded as the best laser focus tool to approach prospective parties and clientele. What do you think- Is there any significance of appropriate timings to send emails?

The Importance of Email Marketing Metrics

LeadSquared

The importance of having a solid email marketing strategy in your digital marketing plan cannot be overstated. Even more important is keeping a regular check on your email marketing metrics. There are several reasons why email marketing is such an effective marketing strategy.

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Top Tips for Creating a Budget for your Email Marketing Campaign

Marketo

Email, although a conventional mode of marketing and communication, has weathered the storms of Twitter, Facebook, Slack, Mobile, and even RSS. What has helped email become a valuable medium over time is its periodic evolution. From plain-text messages to highly targeted and automated emails, they have now mastered features like HTML and CSS coded design, interactivity, videos, and even live feeds. billion in 2023. Let’s nail them down: How accurate is your email list?

Six Tips for Email Marketing That Work [FLIP BOOK]

Tomorrow People

Return the wreath and cancel the hearse – despite what you might have heard, email marketing is not dead. Statistics show that: Email is the preferred method of commercial communication by 74% of all online adults. 63% of mobile email users check their account a minimum of once a day. True, consumers got wise to email marketing being used as a channel to push products or services, but it's still a viable medium for creating awareness. Make each email count.

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