The Real Bottom Line: Open Rate and Customer Engagement
OCTOBER 3, 2018
As a marketing channel, email shows no signs of slowing down. billion email users are located in the US , and that number is expected to grow to nearly 255 million by the year 2020. It should come as no surprise then that over half of marketers plan to expand their budget for email in the same period to leverage this growing audience. There is a perpetual concern in the email community that open rates are falling. Inbox Rate. Read/Open Rate.