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Black Friday Isn’t Dead. Here’s How to Win More Online Sales in 2020

Unbounce

Online shopping though? Not only have online shopping sales doubled during the pandemic, research from Google shows that 69% of holiday shoppers will be doing more shopping online this year. Every year, online sales for Black Friday and Cyber Monday break new records. That’s a completely different story. Mark my words.

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Litmus Picks: Our Favorite Webinars of 2018

Litmus

Litmus hosted eight webinars during 2018, covering a wide range of email marketing topics from email workflows and how to start the year off right to the ESP industry and welcome emails. Many of that webinars were built around insights and trends from our 2018 State of Email Survey. Email Workflows that Work.

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59 Female Marketing and Growth Experts You Should be Following

Hubspot

Val Geisler @Lovevalgeisler. Val is a email strategist and copywriter, and helps B2C businesses focused on MRR increase conversions through email. She's been named top 50 Influential Digital Marketers by Top Rank Marketing Blog, and Top 40 Digital Strategists by Online Marketing Institute. Shama Hyder @Shama.

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Email Inspiration: 16 Places to Look for Examples

Litmus

Looking for some fresh ideas for your email marketing program? You might be in the beginning stages of coming up with a new email nurture or want to learn more about how your subscribers interact with a different email design. Did the email actually produce results? Where do you find email inspiration? Everywhere.

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Not Using Landing Pages in Your Ecommerce Email Marketing? Here’s Why You Should

Unbounce

You meticulously craft an ecommerce email marketing campaign that’s gonna help you sell a ton of products. And after all that work, the landing page that your email directs folks to has a high bounce rate—or worse, a low conversion rate. The Real Reasons Your Email Subscribers Aren’t Buying. Not exactly.

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2021 Marketing Predictions: What Are The Experts Expecting?

Brandpoint

Val Geisler, Fix My Churn I really hope that 2021 is the year of the customer. This is good news for email marketers, as email has already proven to be a reliable, consistent channel for building and maintaining relationships with our buyers. So what’s an email marketer to do?

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Christmas in July! Create Smarter Ecomm Landing Pages for the Holidays

Unbounce

It turns out that right now is the best time to start planning your next holiday campaign. Emails they acquire in October, for instance, have the highest 90-day value of any time of the year. But there’s no good reason you shouldn’t plan campaigns around other special days relevant to your business. Thank goodness!).