Salesforce Marketing Cloud

JANUARY 4, 2024

Thankfully, email makes it possible for you to gain influence with your desired audience over time. And with drip marketing, emails don’t have to live on an island unto themselves. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Martech

JANUARY 11, 2024

When done right, email is an effective low-cost channel that speaks directly to the customer. Marketers will continue to refine their email strategies because the payoff can be substantial. Only 27% say they’re influenced rarely by email, and 16% report no impact. We’re seeing more B2B-related email marketing,” said Marin. “A

Email Marketing 123

Email Marketing Marketing AI Enterprise Management Work Management 123

Optinmonster

APRIL 11, 2024

For example, if someone signs up through your OptinMonster campaign (that’s the “if”), Uncanny Automator can then do things like add them to your email list, send a welcome message, give them a special offer, or even update your CRM software (those are the “then” actions).

Automation 90

Automation Marketing Websites Work Management Conversion 90

Optinmonster

APRIL 15, 2024

Grow your email list. They used a WordPress survey popup plugin to research their website visitors’ preferences, they increased the conversion for their online course by up to 23.9%. If so, please enter your email below. Want the full details on how to build the best online survey? Where are you looking for a property?

Customer Surveys 82

Customer Surveys Marketing Websites Marketing Management Template 82

Salesforce Marketing Cloud

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. What is email marketing and why does it matter? Is email marketing easy?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. But email marketing is not without its challenges. Email is one channel, not the sole channel.

Email Marketing 123

Email Marketing Automation Tools Planning 123

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? But rest assured, email is not going anywhere.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Martech

MARCH 14, 2024

GetResponse’s AI Email Writing Assistant is an AI-powered text generator added to their email editor, enabling users to create and optimize email content quickly without switching tools. Business email address Subscribe Processing. Get MarTech! In your inbox.

Marketing AI 104

Marketing AI Enterprise Management eCommerce User-Generated Content 104

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” But most executives are focused on business objectives like “raise brand awareness,” “generate leads” or “drive online sales.”

Merchandising 104

Merchandising Marketing Analytics Tools Conversion Lead Ranking 104

Martech

JANUARY 19, 2024

This article tackles what real-time and batch CRM processing looks like, along with key benefits and strategies for leveraging each approach in your marketing campaigns. Afterward, you can leverage them in your campaigns. It is also beneficial for online customer care teams.

CRM 101

CRM Process Ideal Customer Profiles eCommerce 101

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

Each interaction a customer has with your company’s social media, email, and website adds up to create a unique digital engagement experience, and that experience is essential. With so many online options, it’s easy for people to discover new brands that meet their ever-changing needs.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Porch Group Media

JANUARY 14, 2023

Email personalization refers to the process of sending hyper-targeted emails to your audience using the insights you have about your customers or prospects. Emails can be personalized using first name, last name, location, purchase activity, shopping cart items, and much more. Consumers want to be treated as individuals.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

Martech

APRIL 19, 2024

She runs lead generation campaigns on Meta’s platforms to generate very high quality leads for a customer in the home improvement industry. Since October-November [2023], across local and national campaigns, we’ve been sunsetting search ads for forms,” she told MarTech. For higher-budget campaigns, they will create individual ad units.

Lead Gen 96

Lead Gen Paid Content Social Media Sales Qualified Leads 96

Optinmonster

APRIL 24, 2024

Are you trying to decide between double opt-in vs. single opt-in for your email marketing list? Email marketing is one of the best ways to engage with visitors and turn them into customers. And it all starts with a stellar email list. At OptinMonster , email opt-ins are the core of our work.

Opt-in 59

Opt-in Opt-out CAN-SPAM Deliverability 59

Salesforce Marketing Cloud

MARCH 7, 2024

We all know it’s the key to great email marketing , but it’s one thing to know it and another to do it. That’s where email segmentation comes in. By grouping your email list properly, you set yourself up for targeting the right people with the right content. What you’ll learn What is email segmentation?

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Only B2B

APRIL 10, 2024

Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. Behavioral Analytics: Analyze user behavior across various channels (social media, email campaigns) to identify leads exhibiting buying signals.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Tiecas

FEBRUARY 5, 2024

Industrial marketing strategies such as search engine optimization (SEO) , targeted advertising, and content marketing enable us to connect with the right audience online. Industrial marketing tactics such as social media, email, and thought leadership content help us increase brand visibility and establish ourselves as industry experts.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Optinmonster

MARCH 4, 2024

If you’re looking to reduce shopping cart abandonment for your online store, keep reading. We’ll show you how to recover MORE sales with exit intent offers, plus the exact emails smart marketers use to bring abandoning shoppers back to complete their purchases. Here’s how you can create your own Shopify email popup !

Urgency Marketing 78

Urgency Marketing Intent eCommerce Click Rate 78

Martech

FEBRUARY 5, 2024

Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. They’re useful, and we use the return data in our email program, customer profiles and product development B. How could we do a better job with these familiar emails? I usually ignore these emails.

Ideal Customer Profiles 121

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 121

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all digital marketers. Also, consider how much time they’ll have to devote to email marketing.

Enterprise Management 64

Enterprise Management Email Marketing Marketing Automation Services Work Management 64

Martech

NOVEMBER 13, 2023

.” She also uses Onesend, a solution that scales email and SMS messaging for multi-location and franchise brands. ActiveCampaign’s central offerings include marketing automation and email marketing as well as CRM. They still use the Onesend platform to create templates and do push-down campaigns for all of the sites.

Paid Search Agency 102

Paid Search Agency Marketing Automation Services Work Management SMS 102

Martech

SEPTEMBER 20, 2023

Email is an integral part of our personal and professional lives. We use it to create and log into online accounts, subscribe to new content, communicate across digital platforms and verify our identity. Learn more by registering and attending “Unleash the Untapped Power of Email Address Intelligence,” presented by AtData.

Webinar Metrics 100

Webinar Metrics Email Marketing Analytics Campaigns 100

Valasys

APRIL 22, 2024

Content marketing , social media campaigns, and SEO optimization are all utilized to attract potential customers and convert them into leads. Social media campaigns : Targeted interactions and engaging content are shared on relevant social media platforms. Scraped data can reveal industry trends and competitor insights.

Lead Harvesting 40

Lead Harvesting Paid Content Sales Qualified Leads Lead Scoring 40

Optinmonster

JANUARY 29, 2024

To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. There are different metrics that businesses use to measure the success of their marketing campaigns. Email marketing tools (e.g., Email marketing tools (e.g.,

Paid Content 112

Paid Content ROI Content Marketing Marketing Analytics Tools 112

Salesforce Marketing Cloud

NOVEMBER 2, 2023

Remember building your first email campaign? Painstakingly crafting emails, hoping the recipient wouldn’t see the telltale “Hello (name),” and adding contacts to your email workflow manually? Today, automation is a game-changer and life-saver for email marketers — helping you save time, money, and stress.

Automation 122

Automation Marketing Automation Services Work Management Lead Nurturing 122

Salesforce Marketing Cloud

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? According to our research , email remains the best way to connect with customers. Let’s break down the basics of email list building: why you should be doing it and how to get started. It sure can.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Huptech Web

DECEMBER 7, 2023

Using just one strategy limits thе outcome of your Christmas marketing campaigns. Developing a D2C marketing strategy that involves understanding consumer behavior can help create impactful campaigns. Leverage the Power of Email Marketing Have you thought of how email marketing can fuel your overall inbound strategy?

Paid Content 97

Paid Content Marketing & Strategy Marketing Strategy Creativity 97

Martech

FEBRUARY 20, 2024

Search for pain points and related topics online and create content for “content gaps” where customer issues you’re aware of haven’t been addressed with content. By taking advantage of these content opportunities, your brand will be front-and-center when your prospect is looking for an answer online. Get MarTech! In your inbox.

Marketing AI 125

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 125

Litmus

NOVEMBER 13, 2023

The holiday email marketing season is here. It’s your last push to meet your annual goals, so stress levels—and email volume—are at an all-time high. You and every other email marketer in your industry—making subscriber inboxes more crowded than ever. No wonder email marketers sometimes get a little Grinch-y this time of year!

Mobile Marketing 102

Mobile Marketing Trigger Marketing Email Campaigns Eye-Tracking 102

Martech

FEBRUARY 1, 2023

Old online marketing links with UTM parameters are no longer being categorized the same way. In this article, we’ll discuss the common reasons for miscategorization in GA4 and tips to make sure your marketing campaign links are properly tagged and tracked. cpc, banner, email). google, newsletter4, billboard).

Tagging 117

Tagging CPC Cost Per Click Campaigns 117

Martech

SEPTEMBER 8, 2023

While 81% of consumers said they prefer shopping in-store, that’s only 9% more than said they prefer online shopping, according to a new survey. Despite this, more shoppers said they prefer to make holiday purchases from small, local businesses (58%) than online-only ones (55%), according to the survey by Bazaarvoice. Why we care.

Buy 116

Buy Word of Mouth Buyer's Journey Social Media 116

Brandpoint

MARCH 14, 2024

Explore the different ways PR professionals leverage branded content campaigns to drive brand awareness metrics, boost website traffic, and amplify their presence across paid, owned and earned media channels. Branded content campaigns are instrumental in elevating brand visibility and fostering audience engagement.

Brand Identity 62

Brand Identity Branding PR Distribution 62

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

SocialPilot

JANUARY 29, 2024

Those who know how to email an influencer can easily embrace the power of genuine connections. At the same time, others are still waiting to hear the replies to their outreach cold email. Sending cold emails sometimes feels overwhelming. Why Are Cold Emails Important for Influencer Outreach? How to Email An Influencer?

Examples 92

Examples Marketing Proposals Outreach CAN-SPAM 92

Stevens & Tate

SEPTEMBER 11, 2022

A lot of brands assume that direct marketing, which is the strategy of sending leads newsletters or flyers through the mail, no longer has a place in today’s marketing world, especially since email marketing is so effective. Direct mail has a higher trust level than online marketing. Keep Brand On Top Of Mind.

Inbound Marketing 130

Inbound Marketing Direct Marketing Marketing & Strategy Buyer Personas 130

The Marketing Blender

DECEMBER 20, 2023

Connecting Marketing and Sales: The Brand Experience In today’s ever-evolving digital marketing landscape, the importance of connecting online campaigns with real-life interactions cannot be overstated. Email marketing, for instance, can backfire when used for cold lead generation without thoughtful planning.

Planning 98

Planning B2B Marketing Marketing Plans Work Management 98

Optinmonster

MARCH 22, 2023

When you buy a cell phone online, and the online store suggests screen protectors for that model, that’s cross-selling. If you’re about to buy the model with 32GB of storage space, the online store can suggest you get the one with 64GB or 128GB. Then, go to Display Rules – When should the campaign appear?

Examples 127

Examples Tips Cross-Selling Bundling 127