Customer Experience Matrix

MAY 11, 2007

Last Tuesday, email marketer Silverpop announced it was acquiring Vtrenz , which provides an integrated email / Web marketing suite. This is the third recent acquisition by a email service provider—the others being Kefta by Actiom Impact and Loyalty Matrix by Responsys.

Vtrenz 120

Vtrenz Press Acquisitions Loyalty 120

Online Marketing Institute

JULY 31, 2009

My point: B2B marketers are looking elsewhere for help generating demand. 3) Marketing automation – lead by firms like Aprimo, Unica, Oracle/Siebel and SAS, this category is at the core of what Forrester calls the Marketing Technology Backbone. 2) Email services – Julie Katz at Forrester writes about this group.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Customer Experience Matrix

MAY 23, 2007

What with all the recent acquisitions in the digital marketing industry, I thought I’d draw a little diagram of all the components needed for a complete solution. I’ve written about pretty much every variety of online marketing software here or elsewhere and have reviewed dozens of products in depth. The results were a surprise.

Enterprise Management 120

Enterprise Management Marketing Management Vtrenz Online Marketing 120