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What is PDCA? (and Why It Matters for Marketers)

Marketing Insider Group

During this step, it’s useful to run a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis and formulate the hypotheses based on the results. completing campaigns in a cost-efficient way. During the Plan ning phase, assess the problem, consult with sales and come up with a hypothesis (e.g. “If

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Blogging Benchmaks: In Search of the Missing Metrics

B2B Marketing Savvy

Other Popular Posts: Digital DeTox Tools Twitter Branding Analog Bridges Email Scoop. Having worked on the Agency side and the Client side, I’ve both seen and sold the “smoke and mirror” aspect of advertising, creative initiatives and the typical outbound marketing campaigns. Email me direct.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Dianna Huff – B2B Marcom ( Small Business Newsletter Email Campaign Facebook SEO Budget Writing ). Earnest on B2B ( Cross-Sell Acquisition Target Campaign Differentiation Statistics Experience ). June 8, 2010.