SnapApp

FEBRUARY 23, 2016

As our Tuesday continued, next up on my list was going to see SnapApp’s very own Director of Marketing, Vanessa Porter , discuss “ How to Build a Multi-Touch DemandGen Campaign using Interactive Content.” ” In this behind the scenes session, Vanessa discussed how SnapApp turned one white paper into a 17 week campaign.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

BenchmarkONE

NOVEMBER 21, 2019

From what email marketing tools they’re using to what services they’re providing, the more that we understand what top marketing agencies are up to, the better we can tailor our own efforts for success. 70% are offering email marketing services. 2% say it’s white papers. We can learn from our marketing peers.

Paid Search Agency 47

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 47

SugarCRM

DECEMBER 11, 2013

Email Marketing. Email Designer. Email Personalization. Microsites. Webinar Campaigns. Campaign Manager. White Papers. Email Marketing. Coffee at Midnight, Emails at Noon. How to Customize Emails Without Being Creepy. Email Tourism. Lead To Revenue. Drip Marketing.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Anything Goes Marketing

JUNE 29, 2009

Together, these make up a personalization playbook that you may want to keep in mind when you plan and execute your future campaign: Email / direct mail merge fields : This is the bottom of the pyramid in terms of personalization. Adding someone’s “first name” to an email is the least that you can do these days.

Tactics 100

Tactics Automation Personalization Planning 100

NuSpark Consulting

DECEMBER 5, 2011

E- Email Marketing. Email is a critical element of marketing, providing an opportunity to promote follow-up content to prospects. Your email platform needs to be robust enough to manage audience segments and provide analytic tools to monitor your tests. What’s your plan? . J- Jump Page. N- NuSpark Marketing.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Industrial Marketing Today

JULY 14, 2010

What’s more, for organizations just getting into publishing online — for those just starting a blog, say, or a microsite — curated content can allow them to ramp up quickly, both from an SEO as well as content perspective.” This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Curation 60

Curation RSS Content Marketing Web 2.0 60

markempa

FEBRUARY 9, 2015

Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles. What can you send via email? Emails — Email is a one-to-one medium. What can you do via the phone

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

The Point

AUGUST 24, 2010

The email below from marketing automation vendor Eloqua is part of one of those rare B2B campaigns that combines email marketing best practices with an impeccably executed creative concept. Would the photoshopped cover of a white paper have anywhere near the same effect here? Absolutely not.

Eloqua 100

Eloqua Creativity Marketing Automation Services Microsite 100

Contently

MARCH 5, 2020

Agencies took on the big campaign work—TV commercials, out-of-home advertising, print, media buys, etc. Then as digital came along, they took on website design, banners, and the occasional god awful microsite. These content marketing methods were usually used in tandem. That traditional model is collapsing before our very eyes.

Advertising Agencies 185

Advertising Agencies Paid Search Agency Top of Funnel Work Management 185

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. Customers are those who've advanced from email service providers (ESPs).

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

KoMarketing Associates

SEPTEMBER 18, 2018

Content marketing is one of the core components of our most successful B2B online marketing campaigns, but creating content that truly gets the job done for B2B tech companies can certainly be a challenge. B2B tech sales are increasingly originating from digital channels, such as: Email. Microsites. Whitepapers. Case Studies.

Top of Funnel 121

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 121

ClearVoice

JULY 12, 2022

More targeted campaigns. ABM is the opposite of a sloppy direct mail campaign where anyone with a business address is sent a postcard. Forget campaign launch dates, seasonal ad bursts, and limited-time prospect engagement. Always active and ongoing. It doesn’t end, either. ABM is a full life cycle. What ABM services exist?

Account Based Marketing 52

Account Based Marketing Sales Management Work Management Planning 52

Content4Demand

FEBRUARY 5, 2021

When you have an annual event, a unique campaign with a heavy content lift or another short-term need for more content than usual, a content agency can fill that need while you avoid the commitment and expense of hiring new team members. Content marketing started fairly simply with email nurtures, lead gen and gated content.

Paid Search Agency 74

Paid Search Agency Advertising Agencies Ad Agencies B2B Marketing 74

Biznology

FEBRUARY 23, 2015

ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. The campaign generated over $1 million in new sales opportunities with several deals closed within the first 3 months of launch.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Content4Demand

MARCH 25, 2019

A mere five years ago, it was all about email nurture campaigns, gated content, lead generation and triggered programming — lots of e-books, white papers and lists. Need outstanding professional writing to make your next campaign shine? One thing that hasn’t changed is the need for effectively written copy.

Advertising Agencies 68

Advertising Agencies Paid Search Agency Ad Agencies Microsite 68

Valasys

DECEMBER 20, 2019

The only constants about the personality of the marketing & advertising campaigns for B2B businesses are that they are ever-evolving & dynamic, yet innovative. In fact, the glimpses have started becoming quite evident even now in ways several marketers have shaped the marketing & advertising campaigns for B2B businesses.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Vidyard

DECEMBER 9, 2014

They wanted to go beyond the ease of the classic batch-and-blast email nurturing of the past and evolve with a more strategic approach. They had to deliver relevant pieces addressing real pain points, and they had to find content formats that would stand out in a nurture campaign. They wanted to bring in more MQLs, faster.

Lead Ranking 50

Lead Ranking Planning Eloqua Top of Funnel 50

SnapApp

JUNE 2, 2017

These ideas can be used in any vertical, and can be largely created with content you already have – repurposing pillar assets like white papers, ebooks, videos, blogs, infographics, and the like into smaller, more engaging content pieces. . . This can be used in paid media, on your website, and in email campaigns. . .

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Content Marketing Institute

OCTOBER 8, 2018

Video promotion tactics include email shots and promotion via social media activity. If there was one thing that was abundantly clear, it was this: If there wasn’t a well-crafted and executed promotional campaign to support the film’s release, it would die a quick and painful death. The answer is a campaign. Image source.

Rules 109

Rules Video Marketing Lead Ranking Paid Search Agency 109

Webbiquity

JULY 26, 2010

Dianna Huff – B2B Marcom ( Small Business Newsletter Email Campaign Facebook SEO Budget Writing ). Earnest on B2B ( Cross-Sell Acquisition Target Campaign Differentiation Statistics Experience ). Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

KEO Marketing

OCTOBER 17, 2017

Microsites (44%). Implementing Lead Nurturing Campaigns. However, only 35% of B2B marketers have developed lead nurturing campaigns. Also, you can enhance results with prominent calls to action, landing pages, welcome emails, and strategic follow-ups. Email Newsletters (28%). E-newsletters (80%). Videos (74%).

Planning 48

Planning Marketing Plans B2B Marketing B2B 48

Kapost

OCTOBER 31, 2016

From the blog posts they read to the emails they open, a CRM is designed to tell the story of where your visitors have come from, and where they’re going, allowing you to tailor your marketing strategy to the pains and passions of your customers. Email is one of the most powerful marketing tools. Example: Salesforce.

Work Management 48

Work Management Marketing Management Marketing Automation Services B2B Marketing 48

Convince & Convert

JUNE 12, 2013

Email lists – of both customers and non-customers. A more static website or series of microsites. You’ll also want to email a link to your list (sometimes in a larger newsletter). At BuzzStream, we’ve found that sharing our best content with our customers via email is an excellent way to get social distribution.

Paid Content 150

Paid Content Promotion Media Paid Search Agency 150

Marketing Insider Group

JULY 1, 2020

According to DemandMetric, it costs 62% less to launch and maintain a content marketing campaign than any other type of campaign. They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

ClearVoice

NOVEMBER 27, 2019

I’ve made a career in media, from managing local markets and entertainment guides to national campaigns and contests. Or, if you’re like many marketers and publishers, you might casually refer to “core content” in the generic sense, meaning any content that is essential to a strategy, campaign or project.

Paid Content 93

Paid Content Brand Identity Branding Verticals 93

Webbiquity

APRIL 23, 2013

This doesn’t have to be obvious and it doesn’t have to be smothered all over the thing, but it should be there somewhere,” such as links to white papers or other related assets at the end of a blog post or report. Content Marketing – Think Campaigns Not Just Links, Your Guide to TOFU by SEOmoz. ’ Yawn.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

SnapApp

JULY 7, 2017

It’s difficult to convince readers to shell out their email address, let alone enough information to adequately qualify prospects for sales teams. As you know, we are a B2B content marketing agency and we produce a lot of technical white papers for our clients. The insights were eye-opening (and impressive) to say the least.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

SnapApp

OCTOBER 6, 2015

Without further ado, the winners: Cool Cat Campaigner. This award recognizes the SnapApp customer with the best overall integrated marketing campaign. as the tip of the spear for their D+H Connections tradeshow campaign. Prophix uses SnapApp and Eloqua to provide interactive content in drip campaigns. Winner: Blackbaud.

Lead Ranking 89

Lead Ranking Eloqua Webinar Metrics Marketing Automation Services 89

Madison Logic

MARCH 25, 2022

Even with a targeted account-based marketing (ABM) campaign that reaches best-fit customers, you still need to convince them that you’re the right solution. The good news is that the research you carry out to identify those ideal accounts is the perfect foundation for a lead nurturing campaign. Campaign-level conversion rate.

Account Based Marketing 52

Account Based Marketing Lead Nurturing Top of Funnel Enterprise Management 52

ClearVoice

JULY 12, 2022

Other examples of digital marketing (consider them cousins of content marketing) include affiliate marketing, email marketing, mobile marketing, search engine marketing, and social media marketing. Example: The company hopes its marketing efforts to encourage teens to order a free tire gauge on its microsite don’t come up flat.

Paid Content 58

Paid Content Trends Examples Content Marketing 58

ActiveDEMAND

SEPTEMBER 6, 2016

The Importance of Value-Add Marketing Assets The key to any lead generation campaign is to provide something of value to your prospects, something they can read, use, learn from or engage with. Consider: Micro-sites – Create a collection of related content, research and advice into a best-practices microsite or targeted website.

Lead Scoring 40

Lead Scoring Lead Ranking Marketing Automation Services Planning 40

Convince & Convert

DECEMBER 30, 2015

These are great as free downloads in exchange for email addresses to help you build your email list. This example is an email list building template. White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

These are great as free downloads in exchange for email addresses to help you build your email list. This example is an email list building template. White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168