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Why Lead Magnets are the Best Lead Generators

NuSpark Consulting

In the world of digital marketing, lead generation is one of the most important aspects of a successful campaign. These incentives can take many forms, such as e-books, webinars, white papers, checklists, templates, and more. Lead magnets provide measurable results Finally, lead magnets provide measurable results.

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The White Paper Question: To Gate or Not To Gate?

Ambal's Amusings

We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? He is also the author of the White Paper Pundit blog. Which content should be free?

Paper 100
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Key Things You Need to Know About Email Marketing Software

Webbiquity

Many marketers underestimate the continuing power of email marketing. They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. Email messages that actually provide value also help boost your brand awareness.

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3 Ways to Expand Your Content Marketing Strategy Beyond Blog Posts

KoMarketing Associates

In KoMarketing’s 2014 B2B Web Usability Report , 38% of buyers consider case studies, white papers, articles, and blog posts as “must have” content. White Papers. Email Newsletters. Email Newsletters. Tutorial Library.

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A Better Way to Go Mobile – Interactive White Paper (powered by Alinean)

The ROI Guy

To fuel the demand generation program, Alinean developed the Better Way to Go Mobile Interactive White Paper , which unlike traditional static white papers, leveraged the prospect’s profile to completely personalize the white paper content, creating a customized analysis as to the prospect’s return from mobile strategy.

Paper 40
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5 Ways to Expand Lead Nurturing Beyond the Inbox

The Point

Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. That’s not because email is going away any time soon.

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What is B2B marketing automation?

Exo B2B

Marketing automation refers to marketing campaigns deployed automatically, based on the behavior of a lead, contact or customer. In this sense, it’s possible to deploy e-mail or SMS campaigns automatically. For example: A lead downloaded my white paper: bravo: 50 points! 100 more points!