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How an Email Newsletter Helped Money Magazine Reinvent Itself

Contently

In the 1970s, Money Magazine appeared on the coffee tables and nightstands of America’s wealthiest high rollers, investors, and executives. ” But when the digital revolution started to change the magazine business, Money found itself in a bit of a bind. ” Part of that conversation includes email newsletters.

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Email Marketing: 2 campaigns that used innovative creative to generate leads

markempa

In today’s post, I wanted to share a few examples from recent case studies of B2B email campaigns that used references to pop culture or “pop creative” to generate leads and win their battles with boring that you can use to aid your creative efforts. The campaign increased open rates by 32.5%

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How Cherry Bombe uses email to make customers smile

Martech

“I had never worked in restaurants, but I’d done everything related to books and magazines and newspapers,” said Diamond.”. I had this idea to do a magazine called Cherry Bombe. In 2013, Cherry Bombe launched as a print magazine. They needed to start their email list — and build their online presence — from scratch.

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Best Day to Send B2B Email Marketing Campaigns

B2B Marketing Traction

As a B2B marketing consultant, I’m often asked what day of the week is the best day to send promotional email. In earlier days of B2B email campaigns, the school of thought was that the best days were Tuesday-Wednesday-Thursday. On Mondays business people are overwhelmed and had a email inbox full of spam from the weekend.

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9 Essential Skills for SaaS Growth Marketers

Tomorrow People

In the early days of modern marketing, highly artistic hand illustrators collaborated with wordsmiths to create beautiful magazine ads and memorable billboards. The golden age of TV commercials saw massive budgets spent on highly polished campaigns, using scriptwriting and cinematic production to capture a mass audience. Data Analysis.

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This Month in Email: A Recap of Email Marketing News in September 2023

Litmus

We’re back with another edition of This Month in Email, your go-to series for all the latest happenings in the world of email marketing! So grab your coffee (or caffeinated beverage of choice) and sip on the biggest headlines shaping the email industry. What happened in September? Well, a lot.

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How to Make an Email Newsletter That Builds Trust and Drives Leads

Contently

A parade of prominent journalists recently left top media companies like Vox, Digiday, Politico, and New York Magazine, to strike out on their own with a newsletter on Substack, which makes it easy to monetize your content with paid subscriptions. But 2021 begs a different question: How do you develop a great email newsletter?