Webbiquity

MARCH 14, 2019

Email marketing is one of the most cost-effective marketing tactics, if done correctly. Sadly, on average, over 30% of newsletters—even those your potential customers have opted into—will never reach their inboxes. Spam filters are continually evolving, and that can mean bad news for your business. Staying out of the spam folder is just the first step in getting your customers, the loyal as well as the new, to engage with your content and lead to communication or sale.

Spam 176

Spam Email Campaign Cost Campaign 176

Single Grain

DECEMBER 15, 2020

Launching a marketing campaign without tracking its performance is just like a buying car with a punctured tire. Therefore, reviewing the campaign and tracking the metrics are important aspects of any email marketing strategy. So how do measure your email marketing performance?

Email Campaign 145

Email Campaign Campaign Email Optimization 145

Zoominfo

MAY 19, 2020

What is spam? What is a cold email? And when is your email against the law? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. Spam” is not a legal term, and definitions vary.

Spam 317

Spam Zoominfo Email CAN-SPAM 317

DiscoverOrg

JUNE 9, 2017

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. They’re scary because most people don’t really understand how spam traps work or how common they are. Unsolicited email isn’t spam – but if you send cold email, you’ll want take precautions to avoid spam traps. What is a spam trap? Spam traps don’t just catch spammers: They can catch the good guys, too.

Spam 217

Spam Best Practice Deliverability Data Hygiene 217

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. This is not spam.

Spam 139

Spam Open Rate Trigger Words 139

SendX

JANUARY 28, 2019

The best practices mentioned in this post are exclusively meant for folks whose email list size is 100k or more. In case your email list size is less than 100k, I don't think these techniques will apply for you. Over the course of last few years, I have been helping our customers with their email marketing. Bunch of them have list size of 100k+. 2X more opens with a list size of 100k+ means a clear positive effect on your top line. Your Email.

Open Rate 231

Open Rate List Rate Email 231

SendX

JANUARY 5, 2020

When it comes to building email lists and sending out targeted emails, most marketers tend to go down the traditional route of mass emails or partly customizable email marketing software. What is an email list? How do you build an email list?

List 221

List Email Ads Build 221

Versium

APRIL 1, 2019

Direct Email Campaign Best Practices. When you run direct email campaigns, you want to do it in a way that maintains or improves your online reputation and avoids being blacklisted or marked as a spam. Making sure the email addresses you get are clean and deliverable with Versium’s Validate service is the first essential step to reaching people’s inboxes. What you do with that email afterwards is just as, if not more, important. Use double opt-in.

Best Practice 84

Best Practice Email Campaign Practices Spam 84

Optinmonster

JANUARY 22, 2020

In this article, we share email marketing best practices that will help you build and maintain the best email list possible. We’ve broken the article down into 3 sections: Building your email list. Crafting quality emails. Maintaining your email list.

Best Practice 119

Best Practice List Practices Build 119

Litmus

FEBRUARY 14, 2020

In this episode of Delivering, host Jason Rodriguez digs into how Gmail classifies messages as spam before looking at a potentially disruptive new email service and the state of email surveys in 2020. I’d wager that most email marketers are unaware of it.

Spam 81

Spam Industry Deliverability Guidelines 81

SendX

JANUARY 22, 2019

If you are reading this it is highly likely that a portion of your email traffic is landing in SPAM. You must be pondering - " why are my emails going to spam ", “ What did I do wrong in the last few weeks that caused my emails to land in SPAM? ”, “ Am I being too aggressive with my email marketing campaigns? ” Or “ Is it the new Email Marketing Provider which we moved to recently? ”. Why are my emails going to spam?

Spam 284

Spam Email Deliverability Domain 284

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Few characteristics of an email blast.

Blasts 195

Blasts Best Practice Email Practices 195

Litmus

JULY 20, 2021

Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. Knowing these insights is powerful—they fuel future growth for your email marketing program. The state of email analytics in 2021. Spam complaint rate.

Open Rate 137

Open Rate Rate Webinar Metrics Email 137

JangoMail

FEBRUARY 23, 2022

While we know you have the best intentions when you hit send, even great emails from great companies can end up in spam. Why do emails go to spam or junk? Sometimes it seems pretty random, and there are lots of reasons that emails can go to spam. There are also many solutions to get your emails to the inbox. We know from first-hand experience that avoiding the spam folder is not solved by just one solution.

Spam 40

Spam Domain Validation Email 40

DiscoverOrg

APRIL 27, 2017

What is spam? What is a cold email? And when is my email against the law? Many people seem to carry the misconception that any cold, or unsolicited, email is spam and that spam is illegal. There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for 2,500 companies worldwide. Spam” is not a legal term, and definitions vary.

Email 292

Email Best Practice Spam Deliverability 292

SendX

MARCH 23, 2021

In this post we’re going to look at several email marketing terminologies around the world of email marketing. Email is still one of the best performing marketing channels there is. Email marketing generates a whopping ROI of 4200%. With it you can send and get emails.

Email 195

Email Marketing & Strategy Deliverability Spam 195

SendX

APRIL 22, 2021

With a 45-to-1 ROI (return on investment), email newsletters are among the most effective tools for generating sales in e-commerce. However, if you haven't been seeing the results you want from your email marketing efforts, then it's time to tweak your strategy. email newsletter

Newsletter 352

Newsletter Best Practice Practices Best 352

SendX

APRIL 16, 2021

While social media marketing continues to play a vital role in your internet marketing strategy, you can't miss it when using email marketing to reach and interact with your customers. With over 90% of B2B marketers using the email marketing channel and close to 75% of customers adopting email as their main channel for business communication, email marketing remains the most successful way to reach your audience online. This happens in emails also.

Campaign 284

Campaign Email Marketing & Strategy Autoresponder 284

SmartBug Media

JUNE 2, 2022

When you’re a freshman marketer first getting started with email marketing, especially when you’re promoting an e-commerce website through Klaviyo , you’ll notice that there are a lot of important terms and acronyms that you’ll want to learn. Make sure to set an “Out of Office” autoresponder.

Media 74

Media Advertising Agency Marketing & Strategy Email 74

Webbiquity

JANUARY 17, 2020

The vast majority of all businesses, including 93% of B2B companies , use email marketing as an integral part of their marketing strategy. If you use email campaigns as part of your business strategy, you should by now have at least a basic understanding of what GDPR means.

Campaign 238

Campaign Opt-in Email Marketing & Strategy 238

Vision6

JANUARY 16, 2022

GDPR, CCPA, Spam Acts; what does it all mean and how does it affect you? It’s important for all businesses to be informed about the changing laws around email compliance and security so they can avoid breaking them. Current regulations for email marketing.

Permission 88

Permission SMS Email Spam 88

Sharpspring

JUNE 9, 2020

Getting familiar with your email metrics gives you a leg up in developing a successful email marketing strategy. Key Email Metrics to Monitor: Hard Bounce. Spam Complaint. Spam Trap. A hard bounce is what happens when you send email to an inactive address.

Spam 64

Spam Email Mail Open Rate 64

SendX

FEBRUARY 16, 2021

Email marketing is one of the most stable and effective ways for business owners to drive conversions and raise brand awareness. However, marketers have to remember that most of their competitors try to leverage the full potential of email marketing as well. What is Email Optimization?

Optimization 243

Optimization Email Tips Signature 243

JangoMail

NOVEMBER 10, 2021

In this article, we will cover the most popular metrics you can track using JangoMail’s email marketing software and transactional email service. Creating and sending your campaigns is only half the battle. Reviewing and understanding what happens after the message is sent is an important part of successful email marketing. Send a campaign or transactional message and watch reports update in real-time, from pending status to delivered.

Email 75

Email Spam Rate Open Rate 75

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. The mailing list is not segmented.

Blasts 221

Blasts Email Spam Deliverability 221

LeadSquared

OCTOBER 8, 2013

You have spent a whole bunch of time writing and designing your emails and once you have sent them, what do you see? So the underlying statement still remains, no matter how good your email marketing strategy is, if nobody can SEE your emails, its a total waste of time, energy and money.

Spam 52

Spam Deliverability Signature Domain 52

Salesforce Marketing Cloud

FEBRUARY 2, 2023

If your company uses multiple email service providers (ESPs), you know how much of a hurdle that can be for effective marketing campaigns. However, there are ways to consolidate email platforms to make your life easier and your customer experiences much better.

Marketing 89

Marketing Service Spam Marketing & Strategy 89

Hubspot

SEPTEMBER 22, 2015

The emphasis that publishers are placing on their email lists is stronger than ever. of B2B and 48% of B2C media companies rely on email banner ads and newsletter sponsorship for monetization. The reason why is clear: email remains one of the most direct ways to engage audiences. Research from VentureBeat shows that email marketing delivers the highest ROI of all marketing channels. So how do you create a perfectly timed and perfectly positioned email campaign?

Custom Publishing 66

Custom Publishing Publisher List Hubspot 66

V12 Data

DECEMBER 16, 2022

Email hygiene is the process of maintaining an email database by removing bad or old email addresses and replacing them with verified, opted-in, reachable email addresses. Email hygiene is important because it directly affects your email marketing performance.

Spam 52

Spam Email Contingency Deliverability 52

Zoominfo

JUNE 26, 2019

You spend weeks developing your latest email campaign only to receive terrible results. Your bounce rate was astronomical and barely anyone engaged with the campaign. A bad email reputation. The best way to ensure the deliverability of your emails is to maintain a healthy email reputation. If you’ve found yourself struggling to maintain a good email reputation, this post is for you. 8 Steps to Improve Your Email Deliverability Rate.

Best Practice 174

Best Practice Zoominfo Practices Spam 174

Sharpspring

APRIL 5, 2021

If you’re diving into email marketing and feeling overwhelmed by the language, this helpful glossary of tips on email marketing terms and trends is for you! Email Marketing Terms & Trends Glossary. An important factor to consider when testing the look of campaigns.

Trends 76

Trends Domain Spam Email 76

DealSignal

DECEMBER 27, 2021

According to HubSpot , 78% of marketers saw an increase in email engagement in 2021, and marketers who used segmented campaigns saw as much as a 760% increase in revenue. What Is B2B Email Marketing? Email Marketing for B2B Lead Generation. B2B Email Marketing Benchmarks.

Best Practice 101

Best Practice Practices Marketing & Strategy Deliverability 101

eTrigue

OCTOBER 2, 2021

How to Achieve Email Authenticity in a World of Automation I have pretty much come to expect that any time my phone rings from an unknown number, it’s going to be a robot on the other end. “Hi!” Currently, 74 percent of consumers prefer to receive commercial communications via email.

Spam 78

Spam Email Opt-out Segmentation 78

Circle Studio

SEPTEMBER 15, 2022

Email is still the fastest and most direct way to deliver content to clients and prospects. Of all the channels available to marketers, email is the one channel your audience accesses regularly. Nevertheless, challenges remain and many firms’ email campaigns could use some new life. Whether it’s low open rates, high unsubscribes, less than stellar clickthrough rates, poor deliverability, or campaign fatigue, common issues are persistent among B2B firms.

Marketing & Strategy 60

Marketing & Strategy Deliverability Spam Planning 60

SendX

JULY 16, 2020

Whether you want it or not, one day, some people who joined your email list will unsubscribe. But on the other hand, your list gets self-cleaned, leaving you with the most devoted readers, which is certainly good. MarketingSherpa: Email marketing chart What can you do?

Rate 259

Rate Email Opt-in Frequency 259

Optinmonster

DECEMBER 1, 2020

Are you totally clear on the ins and outs of permission-based email marketing? Email marketing is still the best way to collect new leads, build relationships with customers, and drive more sales. What Is Permission-Based Email Marketing? Step One: Duplicate Your Campaign.

Permission 104

Permission Email Marketing & Strategy Rules 104

Marketing Graham

OCTOBER 20, 2020

There are email marketing laws. But too often execs concentrate on the creative side of marketing (art) and ignore the ‘dull’ email marketing laws (science). Data for email campaigns in the UK is governed by two laws; GDPR and PECR.

Permission 98

Permission Government Opt-in Spam 98

Martech Advisor

AUGUST 30, 2019

With 2019’s holiday season expected to surpass $1 trillion in total retail spend, marketers can’t afford any email marketing problems. To grab a piece of the holiday pie, ensure your email program is prepared for optimal delivery and engagement with your customers to capitalize on this pivotal retail season. Improve List Acquisition and Data Quality. They should also try a re-permission campaign to confirm opt-in interest months prior to the holidays.

Deliverability 80

Deliverability Phishing Spam Permission 80

SugarCRM

NOVEMBER 17, 2015

From planning your schedule to crafting your emails to fretting over subject lines, there’s a lot that goes into an email marketing campaign. 5 Email Marketing Do’s. Paying attention to the data from your previous email campaigns and testing hypotheses about improvements you can make via A/B testing can help answer these questions and take your efforts to the next level. In order to ensure relevancy, you need to segment your lists.

Marketing & Strategy 101

Marketing & Strategy Opt-out Spam Planning 101

Outreach

AUGUST 24, 2021

Our working lives revolve around email: many of us check it as soon as we wake up. Email marketing is a core element of the buyer journey, serving as one of the earliest touchpoints in the sales cycle (at Outreach, we refer to the optimized series of such touchpoints as Sequences).

Open Rate 98

Open Rate Benchmark Outreach Rate 98