SendX

JANUARY 28, 2019

The best practices mentioned in this post are exclusively meant for folks whose email list size is 100k or more. In case your email list size is less than 100k, I don't think these techniques will apply for you. Over the course of last few years, I have been helping our customers with their email marketing. Bunch of them have list size of 100k+. 2X more opens with a list size of 100k+ means a clear positive effect on your top line.

Open Rate 231

Open Rate List Rate Email 231

Outreach

AUGUST 24, 2021

Our working lives revolve around email: many of us check it as soon as we wake up. Email marketing is a core element of the buyer journey, serving as one of the earliest touchpoints in the sales cycle (at Outreach, we refer to the optimized series of such touchpoints as Sequences).

Open Rate 98

Open Rate Benchmark Outreach Rate 98

Single Grain

DECEMBER 15, 2020

Launching a marketing campaign without tracking its performance is just like a buying car with a punctured tire. Therefore, reviewing the campaign and tracking the metrics are important aspects of any email marketing strategy. So how do measure your email marketing performance?

Email Campaign 145

Email Campaign Campaign Email Optimization 145

ClearVoice

AUGUST 5, 2022

You’ve crafted a sharp email letting your customer know about something they are likely to be excited about. Your open rate could be to blame, and while it’s just one of many factors in email marketing campaign success, it may be the most foundational.

Open Rate 59

Open Rate Rate Spam Opt-in 59

Webbiquity

OCTOBER 18, 2022

When you launch an email marketing campaign , you can look back on all the hard work that you’ve put into crafting each email message and smile. But what if those emails never see the light of day again, and end their lives in a spam filter or junk folder?

Deliverability 257

Deliverability Email Opt-in Spam 257

Litmus

JULY 30, 2021

Open rates can be deceptive. Read rates. While there are many email metrics you can measure, this one packs a punch. Only 19% of marketers currently track read rate today, according to our latest State of Email Analytics report. What is read rate?

Rate 113

Rate Open Rate Email Privacy Policy 113

Litmus

JANUARY 25, 2022

Setting goals for your digital efforts is crucial in order to understand what works, and where you missed the mark. This is especially true for email marketers as we continue toward a privacy-focused world. Open rate. Click-through rate (CTR). Unsubscribe rate.

Open Rate 103

Open Rate Email CTR Privacy Protection 103

Delivra

MAY 8, 2019

Spring: One of the best seasons for cleaning, starting fresh, and—sending email campaigns? It’s also the perfect opportunity for marketers to freshen up their spring email campaigns with interesting and personalized content. In this post, we’ll go over some common and not-so-common spring themes and ideas to spice up your emails. We’ll also provide some of the best spring emails as examples to use for inspiration. This well-designed email from St.

Email Campaign 68

Email Campaign Email Campaign Marketing & Strategy 68

Fathom

MAY 28, 2014

Email campaigns are a great way to reach your audience, whether it’s through monthly promotional messages or automated nurturing programs. Keep in mind, it’s important to set benchmarks for individual types of campaigns, rather than bunching all message reporting together. The following are a few examples of what a change in numbers might be saying about your email campaign and suggested fixes for the problem.

Email Campaign 98

Email Campaign Campaign Email Deliverability 98

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Harmless, if done as told in this guide.

Blasts 195

Blasts Best Practice Email Practices 195

SendX

SEPTEMBER 8, 2020

To get your name added in this list do fill up this form with your details. You'll get an email as soon as it's added. Ellen Davis, was the senior VP of research & strategic initiatives for the National Retail Federation (NRF) when he coined the term Cyber Monday in 2005.

List 195

List Validation Plan Bundling 195

SmartBug Media

NOVEMBER 4, 2022

Your most qualified leads don’t come out of nowhere, and your list close rate doesn’t improve by random chance. One of those strategies is email list management, or the management of contacts in your subscriber list. What Is Email List Management?

Best Practice 59

Best Practice Media List Deliverability 59

Litmus

AUGUST 4, 2021

As an email marketer and a person, the end of the year is a busy time. There’s a wide range of celebrations and events that your audience may partake in. So how do you approach them all in a way that’s upbeat, inclusive, and effective? Email examples to be inspired by.

Email 136

Email Examples Email Campaign Campaign 136

Webbiquity

JUNE 18, 2019

Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. And if you’re a fellow email marketer, I’m sure you know all too well what I mean. 1) Realizing your email included a typo after you hit “send.” You can’t even say, “Email marketers don’t do that!”

CAN-SPAM 196

CAN-SPAM Email Open Rate Marketing & Strategy 196

Single Grain

AUGUST 27, 2019

Before reading this action-packed, example-laden article, check out our 3-minute video on cold emails from our Leveling Up YouTube channel : Cold email is dead…or at least it is for people who don’t know the intricacies of this channel. But people who do are still generating incredible results through cold emails. The average email open rate is 20.81%. And emails with personalized subject lines generate 50% higher open rates.

Open Rate 103

Open Rate Email Mail Case Study 103

Optinmonster

JULY 8, 2021

Are you trying to grow your list through email popup best practices, but struggling to get the results you want? Email popups are an incredibly useful asset for building your email list. 25 Email Popup Examples. 15 Email Popup Best Practices .

Best Practice 127

Best Practice List Examples Practices 127

Webbiquity

FEBRUARY 21, 2011

While social media is the flashy show horse of online marketing, email remains the solid workhorse. According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. Email marketing remains one of the top spending priorities for online, after search and display advertising. Well, unlike social media, email is virtually universal.

Tactics 179

Tactics Email Open Rate Best 179

Optinmonster

SEPTEMBER 5, 2022

Optins and freebies are a great way to grow your email list. As your email list grows, so will your conversion rates and revenue! In this article, we’ll share our favorite tried and true optin ideas you can offer subscribers. Slide-in scroll boxes.

List 82

List Email Ecommerce Autoresponder 82

Single Grain

NOVEMBER 18, 2022

AWeber is an affordable, reliable email marketing solution that helps businesses stay in touch with their customers and prospects. They have a robust knowledge base and video tutorials on their site so you can so you can get up to speed in no time and start automating your workflow.

Review 52

Review Autoresponder Tagging Marketing & Strategy 52

Optinmonster

MARCH 16, 2020

Do you want to increase your email open rates, boost your click rates, and decrease your unsubscribe rates? Email segmentation can drastically improve the effectiveness of your email marketing campaigns. Email Segmentation Best Practices.

Segmentation 144

Segmentation Email Survey Tips 144

Hubspot

JANUARY 23, 2020

When I first began my marketing career, I was envious of emails. While this sounds like an interesting quirk, I'm pretty sure most marketers can agree: some emails are hard not to envy. Take a look at the 10 best email list management software tools, below.

Budget Program 90

Budget Program Software List Hubspot 90

Webbiquity

FEBRUARY 27, 2012

As figures below show, email marketing remains a vital element of modern B2B and B2C marketing programs. More than four out of five internet users check their email first when they go online for business each day, and nearly three-quarters check email six or more times per day. Email messages generate 15 to 20 times the response rate of traditional paper direct mail—while costing much less and being more environmentally friendly. Email!”

Email 185

Email Best Frequency Planning 185

Webbiquity

OCTOBER 29, 2019

Many marketers underestimate the continuing power of email marketing. They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales. Email messages that actually provide value also help boost your brand awareness.

Marketing AI 143

Marketing AI Budget Program Software Email 143

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Thanks to Jep Castelein and his LeadSloth blog for helping with this list. My hope is that this mega-list will provide clarity into exactly what you get when you buy marketing automation, as well as some insight into how capabilities vary across systems. emails).

CRM 132

CRM Experience Marketing Automation List 132

SendX

APRIL 22, 2021

With a 45-to-1 ROI (return on investment), email newsletters are among the most effective tools for generating sales in e-commerce. However, if you haven't been seeing the results you want from your email marketing efforts, then it's time to tweak your strategy. email newslette

Newsletter 352

Newsletter Best Practice Practices Best 352

Litmus

JUNE 28, 2021

You might know this stat by now: Email marketing’s return on investment (ROI) is an average of 36:1. But to maximise just how much of a return you get out of your email program, you need a healthy one that’s firing on all cylinders. When to do an email marketing check-up.

Budget Program 63

Budget Program Email Acquisition Privacy Protection 63

SendX

FEBRUARY 11, 2021

Having an active and engaged list of email subscribers is an incredibly valuable asset. That’s why the potential of email marketing is huge – up to $40 ROI per $1 spent. It can take ages to gather such a list. Generating email leads through your own website takes time.

Lead Generation 370

Lead Generation Marketing Lead Generation Email 370

SmartBug Media

JUNE 2, 2022

When you’re a freshman marketer first getting started with email marketing, especially when you’re promoting an e-commerce website through Klaviyo , you’ll notice that there are a lot of important terms and acronyms that you’ll want to learn. Bounce Rate. Click-Through Rate (CTR).

Media 74

Media Advertising Agency Marketing & Strategy Email 74

Marketing Insider Group

JANUARY 10, 2023

Marketers saw their budgets increase by nearly half in 2021. In addition, more nuanced tools employ increasingly sophisticated AI solutions that can help you form actionable insights. Engage With Email Analytics, Too. Email is an interesting digital marketing tool.

Marketing & Strategy 207

Marketing & Strategy Best Practice Analytics Budget Program 207

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Harmless, if done as told in this guide.

Blasts 221

Blasts Email Spam Deliverability 221

Zoominfo

MAY 19, 2020

What is a cold email? And when is your email against the law? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email. Opt-Out Method.

Spam 317

Spam Zoominfo Email CAN-SPAM 317

SendX

JULY 16, 2020

Whether you want it or not, one day, some people who joined your email list will unsubscribe. But on the other hand, your list gets self-cleaned, leaving you with the most devoted readers, which is certainly good. MarketingSherpa: Email marketing chart What can you do?

Rate 259

Rate Email Opt-in Frequency 259

SendX

MARCH 23, 2021

In this post we’re going to look at several email marketing terminologies around the world of email marketing. Email is still one of the best performing marketing channels there is. Email marketing generates a whopping ROI of 4200%.

Email 195

Email Marketing & Strategy Deliverability Spam 195

DiscoverOrg

APRIL 27, 2017

What is a cold email? And when is my email against the law? Many people seem to carry the misconception that any cold, or unsolicited, email is spam and that spam is illegal. There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for 2,500 companies worldwide. To start with, let me clarify the distinction between “spam” and illegal email.

Email 292

Email Best Practice Spam Deliverability 292

ConvertKit

JULY 25, 2022

When was the last time you got excited to analyze your email metrics? Email metrics aren’t exactly sexy. Metrics let you peek under the hood to see what’s really going on with your email marketing. 3 benefits of tracking and analyzing your email metrics.

Broadcast 75

Broadcast Open Rate Deliverability Newsletter 75

Ontraport

JANUARY 21, 2021

Your leads opted in…now what? It’s one of the reasons sending follow-up emails and running retargeting ads are such essential strategies. Many marketers solve this by segmenting their list and sending targeted messages, but that’s often a big project.

Segmentation 105

Segmentation Leads Lead Blasts 105

Sharpspring

JUNE 9, 2020

Getting familiar with your email metrics gives you a leg up in developing a successful email marketing strategy. Key Email Metrics to Monitor: Hard Bounce. Open Rate. Click Rate. A hard bounce is what happens when you send email to an inactive address.

Spam 64

Spam Email Mail Open Rate 64

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. Read on to learn: What is an email checklist? Unsubscribe rate.

Deliverability 103

Deliverability Email Spam Privacy Protection 103

SendX

JULY 16, 2020

Whether you want it or not, one day, some people who joined your email list will unsubscribe. But on the other hand, your list gets self-cleaned, leaving you with the most devoted readers, which is certainly good. MarketingSherpa: Email marketing chart What can you do?

Rate 195

Rate Email Opt-in Frequency 195

SendX

SEPTEMBER 10, 2018

You and your entire team has worked tirelessly for the last 6 months on writing quality content and building an envious list of quality subscribers. But your email marketing effort is not yielding any results. Your CEO is demanding email marketing ROI and you have absolutely nothing to show for it. You have a good subscriber list but conversions are not really happening. It makes you question whether email marketing is dead already? What is Email Deliverability?

Deliverability 231

Deliverability Email Spam Domain 231