Act-On

NOVEMBER 27, 2023

On the other hand, you can improve your chances considerably with a lead nurturing campaign, helping your prospects every step of the way. However, creating a successful email nurturing strategy isn’t always simple. Fortunately, a few nurture campaign best practices can help break through common challenges and improve results.

Sales Qualified Leads 187

Sales Qualified Leads Practices Marketing Automation Services Campaigns 187

The Point

MARCH 22, 2024

Here a few simple tips for helping your Webinar email stand out in the inbox: 1. Avoid the trap of opening the email with a statement of the problem your Webinar is going to show people how to solve, or the business condition that underlies the topic. List benefits, not topics. And it’s producing a sea of sameness.

Webinar Metrics 182

Webinar Metrics Marketing AI Creativity Planning 182

Optinmonster

APRIL 11, 2024

Do you want to improve your email deliverability rates so that more of your subscribers will receive your email marketing campaigns ? of marketing emails never make it to the recipients’ inboxes. That number comes from their testing of 15 of the top email marketing platforms. What Is Email Deliverability?

Deliverability 104

Deliverability CAN-SPAM Work Management Domain 104

The Point

DECEMBER 5, 2023

A client asks: “We recently purchased a list of email addresses from a reputable vendor for use in a campaign targeting competitive installations. Do the new Google/Yahoo deliverability rules make using a third-party list too risky? How should we approach the campaign differently?” Now, to recommendations.

Deliverability 162

Deliverability Rules Purchase Marketing Automation Services 162

The Point

NOVEMBER 15, 2022

A client asks: “What’s the best way to market to purchased lists like ZoomInfo ? We have a debate between our marketing and sales teams on whether the best approach is marketing emails, sales outreach, or something else. There’s no one approach to cold lists that works for every company and every audience. Click To Tweet.

Purchase 162

Purchase Paid Search Agency Paid Social Agency Outreach 162

Marketing Insider Group

MAY 30, 2023

However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements. Attach a quantifiable metric and timeline to each marketing goal so that you can measure the performance and progress of your campaigns.

Work Management 290

Work Management Marketing Management Budget Programs Allocation 290

Webbiquity

SEPTEMBER 19, 2023

It offers B2B marketers targeting capabilities unmatched by other platforms, including region, industry (more than 550 categories ), job title, seniority, and company size (revenue or employee ranges), as well as matched lists and retargeting (more about these options below). Use dates (e.g., month and year) in names to help keep track.

Linkedin 282

Linkedin Advertisements Advertising Practices 282

Martech

APRIL 17, 2024

On February 1, Google began enforcing spam guidelines for bulk email senders , warning senders to keep their spam rates reported in Google’s Postmaster Tools below.01%. This article will lay out: Common mistakes we still see in email campaigns. Proactive strategies to get your email campaigns in compliance 1.

CAN-SPAM 92

CAN-SPAM Data Hygiene Domain Privacy 92

Webbiquity

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. And finally, despite the emphasis on tying content marketing to sales and revenue, the top three content marketing metrics tracked are pageviews (65.8%), email engagement (opens and clicks; 55.2%) and social media engagement (54.9%).

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Marketing Insider Group

JUNE 22, 2023

Image Source Key Takeaways: Automated marketing software lets you program and test marketing campaigns more easily than ever before. Keep in mind best practices to ensure your automated marketing campaigns are personable. These tools reach out through electronic formats, including email, social media, and texting.

Marketing Automation Services 257

Marketing Automation Services Budget Programs Automation Work Management 257

Martech

MARCH 4, 2024

It allows companies to set up campaigns that run on their own without further human intervention. In this article I’ll provide a list of things to check to make sure your automated programs aren’t giving you or your company a big black eye. Two months later, a salesperson will upload a new email list introducing new gotchas.

Marketing Automation Services 122

Marketing Automation Services Marketing Automation Work Management Automation 122

Optinmonster

APRIL 9, 2024

Are you not seeing the results you expect from your email marketing campaigns? Wondering if you are making mistakes that might be hurting your email conversions? A lot of marketers fall into the trap of setting up an email marketing campaign, but not applying the right strategies to succeed in their goals.

Email Marketing 102

Email Marketing Planning Work Management Marketing Management 102

Webbiquity

APRIL 18, 2024

It’s like having a super-efficient robot that can help your team handle all the repetitive marketing tasks and plan your marketing campaigns more efficiently. This means sending emails, posting on social media, and even sorting through leads can be done automatically (though a human should still be monitoring the output).

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Optinmonster

MARCH 1, 2024

Do you want to develop an effective eCommerce email marketing strategy? Without a strong email marketing strategy, it can be impossible to build the meaningful customer relationships required for growth. Fortunately, you don’t have to come up with eCommerce email ideas on your own. What Is eCommerce Email Marketing?

eCommerce 119

eCommerce Email Marketing Examples Tips 119

Optinmonster

APRIL 11, 2024

For example, if someone signs up through your OptinMonster campaign (that’s the “if”), Uncanny Automator can then do things like add them to your email list, send a welcome message, give them a special offer, or even update your CRM software (those are the “then” actions).

Automation 88

Automation Marketing Websites Work Management Conversion 88

Optinmonster

APRIL 11, 2024

Do you want to get more email leads from your social media platforms? But unless you get those followers onto your email list, you risk losing them all if your account is suspended or deleted. In this post, I’ll share 9 ways that you can use social media to grow your email list.

Social Media 90

Social Media Media Ideal Customer Profiles Lock-In 90

Salesforce Marketing Cloud

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? According to our research , email remains the best way to connect with customers. However, building a strong list takes a smart strategy, the right tools and good execution. It sure can.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Optinmonster

JANUARY 19, 2024

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? Without a good open rate, even a perfectly designed email campaign is a non-starter.

Open Rate 109

Open Rate Click Rate CAN-SPAM Advertising Benchmark 109

Optinmonster

MARCH 13, 2024

The campaign improved his website conversions by 225%. When we were preparing to launch our annual Black Friday marketing campaign in 2020, we wanted to get more people to participate in the sale and improve our revenue. We decided to use RafflePress to run an online giveaway contest. Or, they could refer a friend from their network.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

Martech

MARCH 20, 2024

Have you ever looked at your campaign reports and scratched your head wondering why your open rates on otherwise top-performing emails look so… blah? But before you start to question and reinvent your email marketing strategy – you need to look at how well your deliverability is performing. We’ve all been there.

Deliverability 99

Deliverability Email Marketing Open Rate Marketing & Strategy 99

Litmus

APRIL 18, 2024

The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team.

Email Marketing 91

Email Marketing Marketing Automation Services Work Management Planning 91

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. That is why most marketing leaders look to email marketing to bolster their content distribution efforts — it has proven effective. We will explore the ins and outs of integrating email marketing into your content distribution strategy.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Trade Press Services

APRIL 8, 2024

Email marketing is a channel of choice for many marketers, especially in B2B organizations. In fact, 81 percent of B2B marketers say their most used form of content marketing is email newsletters. Ho-hum Subject Lines Email subject lines are a small but mighty piece of marketing content.

Email Marketing 90

Email Marketing Work Management Marketing Management Planning 90

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all digital marketers. Also, consider how much time they’ll have to devote to email marketing.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

Martech

MARCH 18, 2024

Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns. This approach allows marketers to deliver the right message to the right audience at the right time, increasing the effectiveness and efficiency of their marketing campaigns. Understood?

Budget Programs 102

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 102

Martech

APRIL 22, 2024

Prompt: I want to have an email program that generates leads for telecommunications. Answer: As a seasoned Demand/Lead Generation Director/Manager with expertise in developing comprehensive lead generation programs, I can provide guidance on creating an email program that generates leads for the telecommunications industry.

Lead Generation 58

Lead Generation Lead Ranking Tactics Lead Scoring 58

Salesforce Marketing Cloud

MARCH 7, 2024

We all know it’s the key to great email marketing , but it’s one thing to know it and another to do it. That’s where email segmentation comes in. By grouping your email list properly, you set yourself up for targeting the right people with the right content. What you’ll learn What is email segmentation?

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Optinmonster

APRIL 4, 2024

The more accurately you describe your buyer persona, the more likely that you’ll create high-quality campaigns that resonate with your target audience. This will help you finetune your marketing campaigns and maximize your return on investment (ROI). Emailing prospects a few times a week can be a great way to keep leads coming in.

eCommerce 73

eCommerce Lead Generation Sales Qualified Leads Top of Funnel 73

Optinmonster

MARCH 22, 2024

Do you want to use email remarketing to drive more sales and grow your business? With email remarketing (also known as email retargeting), you can send more relevant and enticing offers and reminders to your leads and customers. What Is Email Remarketing? These cookies also make email remarketing possible.

Examples 67

Examples Marketing Automation Services Click Rate Open Rate 67

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Optinmonster

JANUARY 24, 2024

Hello there, fellow email marketers! Let’s talk about how to measure email marketing success. Despite the rumors of email marketing dying , it remains an integral part of any effective digital marketing strategy. But how do we gauge the effectiveness of your email marketing?

Email Marketing 84

Email Marketing Planning Open Rate Click Rate 84

Optinmonster

SEPTEMBER 20, 2023

Are you looking for the best email automation tools to transform your business? We understand how much time you spend on your email campaigns every day. We’re here to tell you that there’s another way to handle those repetitive marketing processes: email automation. What Is Email Automation?

Marketing Automation Services 109

Marketing Automation Services Automation Tools Work Management 109

Martech

MARCH 6, 2024

If you could increase your revenue from email just by sending messages more often, you’d do it, right? I know why many email marketers hesitate to send more messages and it has nothing to do with revenue. A carefully planned email strategy is essential for guiding your journey to higher frequency. Or to make money?

Click Rate 100

Click Rate Budget Programs Case Studies Open Rate 100

Optinmonster

JANUARY 4, 2024

Are you considering buying an email list to find potential customers for your business? Buying an email list sounds like a quick way to grow your revenue potential. In this post, we’ll share 8 reasons why you should never buy an email list (and what to do instead). What Does It Mean to Buy an Email List?

Buy 83

Buy Marketing Automation Services CAN-SPAM Work Management 83

Martech

APRIL 5, 2024

If you do not download or export your data before UA sunsets, it will be permanently deleted by Google and, unfortunately, not recoverable, which could impact campaign performance. This change could impact the performance of ad campaigns, especially if those conversions are used alongside Smart Bidding strategies. Why we care.

API 102

API Analytics Google Marketing Analytics Tools 102

Litmus

NOVEMBER 30, 2023

Email geeks, we see all the hard work you put into your email marketing campaigns. Once you have a great idea, there’s the copywriting, the design work, the coding, the endless back-and-forth editing, and then finally, the operational side of pulling lists or behavioral triggers and actually pressing, “Send.”

Deliverability 108

Deliverability CAN-SPAM Opt-out Opt-in 108

Martech

JANUARY 9, 2024

The AI-powered MAPs help businesses identify potential customers and automate the process of capturing leads and nurturing them to sales readiness using channels like email, social media, webpages and display ads. Automatic campaign optimization. Create email body copy and subject lines. Create intelligent campaigns.

Marketing Automation Services 121

Marketing Automation Services Marketing AI Marketing Automation Automation 121