Customer Experience Matrix

MAY 12, 2015

MDC Dot does this by tagging each customer with the original salesperson’s ID and then ensuring that customer is sent back to the salesperson’s own microsite when they return. The redirection works best when the corporate Web site and the salespeople’s microsites are all on a subdomain hosted by MDC Dot.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Microsite Automation 120

SnapApp

JUNE 7, 2018

In a world where marketers are constantly being asked for more, how do you resist the urge to send over every Maybe-Qualified-Lead to sales to hit your numbers? According to MarketingSherpa , 61% of B2B marketers send all leads directly to sales, while only 27% of those leads will actually be qualified. Or are you?

Sales Qualified Leads 76

Sales Qualified Leads Top of Funnel High Quality Lead Lead Scoring 76

Convince & Convert

OCTOBER 23, 2015

Hosted on a dedicated microsite, creating a clever out of office is five easy steps away. Beyond the clever campaign, what makes this interesting from a marketing perspective? Design Campaigns Around the End User. In the era of customer experience, understanding and catering campaigns to the end user is critical.

Microsite 124

Microsite User-Generated Content Custom Publishing Planning 124

xiQ

MARCH 26, 2020

They have been expanding their digital marketing footprint, getting additional staff trained and even asking our professional services team to help jump-start their email marketing. Establish thought leadership through email campaigns. Establish thought leadership through email campaigns.

B2B Sales 77

B2B Sales B2B Marketing B2B Thought Leadership B2B 77

NuSpark Consulting

APRIL 13, 2012

Then Compuserve and Prodigy … You also had Thomas Register and mailing lists to find leads…. Nowadays there are hundreds and hundreds of online tools and platforms that assist us in generating, converting, and nurturing leads into sales. This area is one of the most crucial, but often misunderstood elements of lead generation.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Kevin Indig

AUGUST 7, 2023

But, marketers can apply it to content and campaigns. 📖 Context: Consistency creates familiarity , which - paired with a good experience - leads to trust. If that trust isn’t violated or diminished, it leads to brand loyalty - the holy grail of brand growth! Yes, it sounds boring. See Google or Apple, for example.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Avitage

AUGUST 7, 2013

Marketing automation initiatives are often considered the next step beyond email marketing. As a result, campaign oriented thinking carries forward and limits the approach and results. Just the terms “lead gen” and “demand management” often carry no distinction within these organizations.

Demand 120

Demand Work Management Microsite Landing Pages 120

Customer Experience Matrix

AUGUST 13, 2013

These products address several interrelated challenges: distributing leads to partners without losing track of performance; distributing partner-customized versions of company-created content; and helping partners run their own marketing campaigns. did they eventually buy? is there someone else at their company to talk to?

Marketing Automation Services 120

Marketing Automation Services Advertising Agencies Marketing Management Marketing Automation 120

xiQ

MARCH 26, 2020

They have been expanding their digital marketing footprint, getting additional staff trained and even asking our professional services team to help jump-start their email marketing. Establish thought leadership through email campaigns. Establish thought leadership through email campaigns.

B2B Sales 62

B2B Sales B2B Marketing B2B Thought Leadership B2B 62

Litmus

FEBRUARY 21, 2022

You’re definitely going to want to make sure you categorize, as well as make sure that your messaging for the campaign is relevant for them, based on where they’re at in their customer journey. . In the past, we might have been guilty of making campaigns and programs complex because we wanted to maximize the use of a system.

Planning 93

Planning Webinar Metrics Trends Paid Search Agency 93

NuSpark Consulting

DECEMBER 5, 2011

I thought I’d have fun with this post and attempt to explain key principles of lead generation and inbound marketing in an A-Z glossary format. All activity of the lead generation process needs to be measured via a robust analytics program. E- Email Marketing. B- Buyer Personas. C- Conversion Architecture.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Convince & Convert

DECEMBER 11, 2015

As Lenovo’s new campaign showcases, sometimes it’s good to be weird. The company recently launched a global campaign to promote its new YOGA Tablet featuring YouTube stars from around the world. So, what can you learn from this good yet weird campaign? million views in less than 48 hours. Think Globally, Act Locally.

Campaigns 98

Campaigns Paid Search Agency Microsite Advertising Agencies 98

Launch Marketing

JANUARY 24, 2018

Launch also created integrated campaigns to leverage these new content pieces in communications to prospective customers. Launch procured a brand-focused web domain and developed an on-brand microsite to serve as a sales enablement hub for the 17 newly developed marketing assets. The Details.

Paid Search Agency 54

Paid Search Agency Advertising Channels Microsite Work Management 54

ClickDimensions

APRIL 16, 2020

Maybe it was a marketing plan that relied heavily upon generating leads at in-person tradeshows, which are all cancelled for the foreseeable future. You can find it all on our Social Distancing Means Digital Everything microsite. As the name of our aforementioned microsite suggests, digital marketing today is essential.

Planning 80

Planning Marketing Plans Microsite Budget Programs 80

NuSpark Consulting

MARCH 9, 2013

This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions. Again, all of these conversion goals are what brings leads into your funnel, where further marketing and lead nurturing can begin.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

SugarCRM

DECEMBER 11, 2013

Lead To Revenue. Email Marketing. Email Designer. Email Personalization. Lead Capture. Microsites. Internet Lead Capture. Lead Routing. Lead Scoring. Lead Profiles. Lead Scout. Webinar Campaigns. Campaign Manager. Email Marketing. Email Tourism.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Email Marketing Lead Generation 50

DealSignal

AUGUST 30, 2021

These departments can provide valuable information to support your campaigns, such as insight about underutilized features that would actually solve a common customer pain point you are building a campaign around. This is crucial among account based marketing best practices but is often overlooked.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

Crimson Marketing

JULY 23, 2015

Leads vs. Opportunities. As an easy example, a click-through or open isn’t a lead. A lead is a qualified response that Sales can follow up on. But, while that’s a fairly traditional definition, the accompanying idea that Marketing just pitches leads over the fence and moves on is now rather outdated.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Convince & Convert

MARCH 3, 2016

This is the inspiration behind Zappos’ #TakeTheLeap campaign, an initiative to turn Leap Day into a national paid holiday. While it could seem far-fetched for a company like Zappos to embark on an initiative like this, the company is essentially leading by example. Get our Definitive email newsletter.

Microsite 92

Microsite Stats Newsletter Education 92

PureB2B

APRIL 2, 2017

An email list with relevant, high-quality contacts is a company’s best asset. While there are many online and offline techniques to build an email list , it’s a marketer’s job to ensure that your list remains relevant and up-to-date to reduce database decay. According to HubSpot , your email list degrades approximately 22.5%

Ad Building 89

Ad Building Ideal Customer Profiles Microsite Landing Pages 89

Convince & Convert

DECEMBER 11, 2015

Your generic holiday email just got deleted. Holiday campaigns present an incredible opportunity to abandon “left brain” marketing and connect emotionally with your community. (highlight to tweet) Done right, the holiday “card” can go beyond spreading good cheer and increase engagement, build loyalty, and drive significant conversions.

Campaigns 93

Campaigns Tips Microsite Advertising Agencies 93

PureB2B

JANUARY 14, 2019

The added flavor of customized marketing is also preferable to B2B technology buyers, as they want to feel like they’re being paid attention to vs. receiving the same email sent to a hundred other potential customers. Predictive lead scoring can help your organization find out which accounts have the highest possibility of closing.

Account Based Marketing 72

Account Based Marketing ABM Lead Ranking Effectiveness 72

PureB2B

JANUARY 14, 2019

The added flavor of customized marketing is also preferable to B2B technology buyers, as they want to feel like they’re being paid attention to vs. receiving the same email sent to a hundred other potential customers. Predictive lead scoring can help your organization find out which accounts have the highest possibility of closing.

Account Based Marketing 62

Account Based Marketing ABM Lead Ranking Effectiveness 62

Opt Intelligence

JUNE 13, 2019

We believe that opt-in lead generation should be the backbone of most advertising plans. And you gain valuable first-party data from your newly acquired leads. But opt-in advertising doesn’t stop with lead generation. But opt-in advertising doesn’t stop with lead generation. Retarget Lost Leads With Opt-in Advertising.

Multi-Channel 41

Multi-Channel Opt-in Advertising Channels Advertisements 41

Valasys

JULY 1, 2021

B2B marketing automation is not just about sending mass emails. One can choose many goals such as: Generating more leads by increasing traffic to the website. Running omnichannel campaigns that are consistent and personalized. With the help of marketing automation solutions, B2B marketers can send large email batches.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Adobe Experience Cloud Blog

JUNE 2, 2014

Our basic value proposition was all about making it easy to send large files without having to deal with email attachment size limits or using FTP clients that are too complicated for the non-tech savvy. I spent a total of about $12K and as a result we closed over $100K in annualized revenue attributed to this campaign.

Lead Ranking 48

Lead Ranking Lead Scoring Buy Leads 48

Customer Experience Matrix

AUGUST 11, 2010

In particular, it’s also one of the main benefits offered by the landing page, Web form and microsite features of marketing automation systems. Surely not: marketers still need to maintain a marketing database, send emails, respond to trigger events, score leads, and integrate with CRM. Back in February, Day released its 5.3

Digital Asset Management 120

Digital Asset Management Enterprise Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 8, 2011

This is harder than monitoring since it requires linking social identities to marketing leads and connecting to the social system’s API. This contrasts sharply with mature categories like email, landing pages, and nurture campaigns, where dozens of features are shared by most systems.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Customer Experience Matrix

DECEMBER 2, 2010

The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. Since my July 2009 review , HubSpot has further extended the system to include social media monitoring and sharing, limited list segmentation and simple drip marketing campaigns.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

PureB2B

APRIL 2, 2017

An email list with relevant, high-quality contacts is a company’s best asset. While there are many online and offline techniques to build an email list , it’s a marketer’s job to ensure that your list remains relevant and up-to-date to reduce database decay. According to HubSpot , your email list degrades approximately 22.5%

Ad Building 62

Ad Building Trade Show Ideal Customer Profiles Microsite 62

Outgrow

JULY 8, 2020

In order to attract your target audience, they can leverage videos, blogs, microsites, landing pages, and more. Case Study: To make football the most played sport by women in the European countries, UEFA launched the #WePlayStrong campaign in 2016. And Dog Digital was the architect behind the campaign’s success. Dog Digital.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

SnapApp

MAY 24, 2016

You probably have an amazing marketing department that is constantly creating interesting, value-packed content that moves leads down the sales funnel, right? Onboarding/training (like a drip email campaign). Interactive content (like a interactive calculator as a lead gen tool). Of course you do. Value-packed blog posts.

Top of Funnel 54

Top of Funnel Sales Qualified Leads Lead Ranking Microsite 54

The Point

FEBRUARY 10, 2010

Spam may have all but killed email as an acquisition vehicle, but direct mail is still a viable outbound lead generation device for the right audience. USB INSERT can be used to drive traffic to exclusive Web content (say, a customer-only site) or a campaign-specific microsite. Just insert Direct Mail A into Slot B.

Microsite 100

Microsite Demand Generation Trade Show CAN-SPAM 100

Customer Experience Matrix

JANUARY 31, 2010

This starts with the core functions of any business marketing system: outbound and multi-step email campaigns, landing pages, Web behavior tracking , lead scoring, Salesforce.com integration, reporting and content management. Paid search campaigns are supported through integration with Omniture SearchCenter.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Atomic Reach

JANUARY 9, 2019

I’m sure we're not alone when we say literally hundreds of emails can hit our inbox every day! It is estimated that 205 billion emails are sent worldwide every day , and with so many competitors demanding subscribers attention using engaging and creative email copywriting is more important than ever. Brand: WANDRD.

Examples 45

Examples Copywriting Microsite Newsletter 45

SnapApp

JANUARY 24, 2017

One way they’re doing that is through content-enabled campaigns. . Essentially, these are a series of strategies to align content and demand generation around a dialogue with the audience, which in turn, help bridge the gap between the marketing and sales departments to produce super marketing qualified leads (MQLs.). .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

SnapApp

JANUARY 24, 2017

One way they’re doing that is through content-enabled campaigns. . Essentially, these are a series of strategies to align content and demand generation around a dialogue with the audience, which in turn, help bridge the gap between the marketing and sales departments to produce super marketing qualified leads (MQLs.). .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48