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What Is An Email Nurture Campaign, And How To Run A Successful One?

SendX

An email nurture campaign is a series of emails strategically sent to guide potential customers through the sales funnel, from initial contact to the point of purchase.

Campaigns 364
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Email Drip Campaigns 101: A Comprehensive Guide to Boost Engagement

SendX

That's no coincidence - it's the power of email drip campaigns. These are not just any emails; they're well-timed messages, strategically released to nurture leads and maintain engagement. Ever felt like your inbox had a mind of its own, serving you just what you needed at the right time?

Campaigns 221
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From Leads to Sales: How Drip Marketing Email Campaigns Work

Salesforce Marketing Cloud

Often, leads aren’t ready to buy, and when they are, it’s a challenge to keep them engaged. Thankfully, email makes it possible for you to gain influence with your desired audience over time. And with drip marketing, emails don’t have to live on an island unto themselves. Why use drip campaigns?

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20 Examples of Best Email Marketing Campaigns

SendX

As marketers, we need a daily dose of inspiration to deliver delight to our customers and get the ROI on email marketing efforts for our business. But it's hard to find emails when you are looking for them! That's why we have compiled a list of 20 email campaigns of different types and from a variety of industries.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. You’ll learn: How to write focused, effective emails that drive action.

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Big Data and Your Email Marketing Campaign

Zoominfo

This post will highlight the ways that big data influences email marketing. From the view of a business, big data is the vast amount of information that the company amasses every day: Email addresses Number and type of ads that are clicked Number and method of web page visits. Big Data and Email Marketing.

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Five GDPR Considerations For Your Email Marketing Campaigns

Webbiquity

The vast majority of all businesses, including 93% of B2B companies , use email marketing as an integral part of their marketing strategy. Over the years this has remained one of the most effective channels to engage customers and generate sales leads. How can GDPR be good for email marketing campaigns?

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Marketing and Sales Alignment for A Supercharged LinkedIn Strategy

Speaker: Candyce Edelen, CEO, PropelGrowth

LinkedIn prospecting BLOWS AWAY the results from typical email marketing campaigns. You will receive far more positive replies from this than from any other outbound lead generation strategy. 35% of engaged leads book initial sales calls. 71% of connections engage by replying to messages.

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Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

Using social media, machine learning, lead scoring, and so much more, we can learn so much about our prospects. and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. The modern era of MarTech is great, isn't it? Wait a second - that wasn't part of the plan. Since when did a 1.5%

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Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

The single biggest issue for B2B growth is effective lead generation: increasing lead quality and quantity. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion. Move from campaigns to conversations to get better results.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? Your next big B2B marketing idea starts here.

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Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Download "7 Exceptional Event Email Templates for Driving Attendee Engagement" eBook and write winning event emails right away! SpotMe is the event management platform for B2B marketers. With over 2 million users, G2 and Forrester says SpotMe is one of the key contenders in the space.