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Email Marketing: How to maintain low opt-out rates

B2B Lead Generation

Tweet I had the pleasure of attending MarketingSherpa’s Email Summit 2013 a couple of weeks ago, and while I was there, Jim Ducharme, Community Director, GetResponse, an email marketing vendor, asked me how to maintain low email-marketing opt-out rates.

#B2BChannelPanel Round-Up: Email


By 2020, an estimated 300 billion emails will be sent and received worldwide every single day. This can leave lots of question marks when it comes to email marketing strategies. One thing is for certain: Email will never die. So we’re moving email to be more of a nurture process.

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10 Email Marketing Tips for Tech Firms

Hinge Marketing

Email marketing is one of the most effective online marketing tools in a modern tech firm’s arsenal. But most importantly, email can be a key element of a lead generation strategy as recipients are nurtured over time. Variety is the spice of email.

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6 Reasons Why You Need Email Newsletters in Your Content Marketing Strategy


A well-crafted email newsletter is a perfect way to bridge the gap between generated leads and happy clients. But, trust me when I say that an email campaign with regular external communication is well worth the time. Content Strategy Email Marketing Automation

Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights.

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Optimizing Email Marketing in 2019: 11 Research-Baked Essentials


Email Marketing is the use of emails to promote products or services & is an indispensable ingredient of any B2B marketing strategy. According to a research published by DMA in the year 2018, for every $1 spent on email marketing the average return is $32. Email Marketing

24 Exceptional Email Marketing Tips, Techniques and Tactics


Email marketing is like the car my teenagers drive (and you thought there were no original analogies left!)—it’s How can you make sure your emails avoid the spam filter and actually reach their intended recipients? What’s the best day and time to send emails?

How to Build & Develop Email Lists for B2B Marketing


Email Marketing is one of the oldest and the most impactful channel for generating leads for B2B marketing. A recent report published by eConsultancy rates Email Marketing as the number 1 channel for driving Return on Investment (ROI) for the B2B marketers.

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Your Complete Guide to Measuring Email Marketing Success


To assess your email marketing performance, you must conduct ongoing trend analysis of several key metrics. That way, you can compare each campaign’s performance against your own averages to know whether a specific campaign outperformed or underperformed your internal email benchmarks.

The Ultimate Guide to Email Marketing


The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Email isn’t dead. Email marketing isn’t spam. Email marketing effectiveness There are 3.8

The Ultimate Glossary of Performance Metrics Every Marketer Should Know


Marketers should have control of their own data, as well as determine what metrics they might need to track before starting any new campaign. What is the month-to-month growth rate? 2) Blog Subscribers - The number of people who are subscribing to your blog (via RSS or email) is an indicator of the value of your content. Use this metric to generate some friendly rivalry that helps increase content quality. Landing Pages and Lead Conversion.

The 4-Hour Marketing Workweek


This post is going to assume you can carve out only 4 hours for inbound marketing every week -- inspiration taken from Tim Ferriss' popular book The 4-Hour Workweek -- and tell you how to allocate those hours to keep your inbound marketing alive, well, and thriving. Rise and shine!