Remove Email Campaign Remove Lead Generation Remove Open Rate Remove Opt-out

Email Marketing: How to maintain low opt-out rates

B2B Lead Generation

Tweet I had the pleasure of attending MarketingSherpa’s Email Summit 2013 a couple of weeks ago, and while I was there, Jim Ducharme, Community Director, GetResponse, an email marketing vendor, asked me how to maintain low email-marketing opt-out rates. Watch the video below to find out more. Relevance is the foundation of lead generation, which is, at its core, a series of conversations.

#B2BChannelPanel Round-Up: Email

PathFactory

By 2020, an estimated 300 billion emails will be sent and received worldwide every single day. This can leave lots of question marks when it comes to email marketing strategies. One thing is for certain: Email will never die. So we’re moving email to be more of a nurture process.

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Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights.

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10 Email Marketing Tips for Tech Firms

Hinge Marketing

Email marketing is one of the most effective online marketing tools in a modern tech firm’s arsenal. But most importantly, email can be a key element of a lead generation strategy as recipients are nurtured over time. There are a few best practices to follow in order to ensure your email campaigns are effective, to avoid appearing spammy, and to make sure you don’t lose your audience’s attention. Variety is the spice of email.

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6 Reasons Why You Need Email Newsletters in Your Content Marketing Strategy

Brandpoint

A well-crafted email newsletter is a perfect way to bridge the gap between generated leads and happy clients. The people who you’re speaking to are the ones who willingly gave you their email, who downloaded your eBook or subscribed to your blog , and are basically saying, “Alright, show me what you got.” But, trust me when I say that an email campaign with regular external communication is well worth the time.

24 Exceptional Email Marketing Tips, Techniques and Tactics

Webbiquity

Email marketing is like the car my teenagers drive (and you thought there were no original analogies left!)—it’s In spite of all the abuse of the medium that’s been perpetrated over the years either maliciously (in the case of spammers) or simply as a result of ineptitude by well-meaning but ill-informed marketers, consumers and business decision makers alike continue to be willing to exchange their email addresses for the promise of valuable information on a regular basis.

24 Exceptional Email Marketing Tips, Techniques and Tactics

Webbiquity

Email marketing is like the car my teenagers drive (and you thought there were no original analogies left!)—it’s In spite of all the abuse of the medium that’s been perpetrated over the years either maliciously (in the case of spammers) or simply as a result of ineptitude by well-meaning but ill-informed marketers, consumers and business decision makers alike continue to be willing to exchange their email addresses for the promise of valuable information on a regular basis.

How to Build & Develop Email Lists for B2B Marketing

Valasys

Email Marketing is one of the oldest and the most impactful channel for generating leads for B2B marketing. Integrating email marketing with modern practices such as; automated email campaigns, artificial intelligence, personalized content & optimized website design for the audiences, can help in bolstering the revenue of B2B businesses. According to a report by HubSpot, the Email Marketing Database degrades by about 22.5%

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The Ultimate Guide to Email Marketing

Hubspot

The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Email isn’t dead. Email marketing isn’t spam. Email marketing effectiveness There are 3.8

The Ultimate Glossary of Performance Metrics Every Marketer Should Know

Hubspot

Marketers should have control of their own data, as well as determine what metrics they might need to track before starting any new campaign. What is the month-to-month growth rate? 2) Blog Subscribers - The number of people who are subscribing to your blog (via RSS or email) is an indicator of the value of your content. Use this metric to generate some friendly rivalry that helps increase content quality. Landing Pages and Lead Conversion.

Your Complete Guide to Measuring Email Marketing Success

Hubspot

To assess your email marketing performance, you must conduct ongoing trend analysis of several key metrics. That way, you can compare each campaign’s performance against your own averages to know whether a specific campaign outperformed or underperformed your internal email benchmarks. Your email service provider (ESP) should provide a wealth of reporting on each campaign and on your ongoing email performance. Bounce Rate. Delivery Rate.

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The 4-Hour Marketing Workweek

Hubspot

This post is going to assume you can carve out only 4 hours for inbound marketing every week -- inspiration taken from Tim Ferriss' popular book The 4-Hour Workweek -- and tell you how to allocate those hours to keep your inbound marketing alive, well, and thriving. If you haven't ever outsourced content creation, I recommend checking out Zerys -- it's a great content marketplace to get started on! They're the crux of your lead generation efforts! Rise and shine!