Content Standard

MARCH 28, 2019

According to research from the Content Marketing Institute , 53 percent of B2B marketers say that white papers are the most effective mid-stage asset, along with ebooks (39 percent) and case studies (42 percent). “Email drip campaigns, often overlooked in banking, help move prospects to the next stage of the sales process.”

Top of Funnel 79

Top of Funnel Work Management Marketing Funnels Marketing Management 79

KoMarketing Associates

APRIL 7, 2021

As marketers lost access to traditional channels like live events and in-person meetings, many marketing budgets were redirected into demand generation campaigns. White papers: 55% (compared to 60% in 2020). Typically, “gated” content means someone has to give their email address in exchange for access to the content.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

New North

MAY 8, 2023

If you’re an MSP in the early stages of defining a lead gen strategy? Start with our Lead Generation Quick Start Guide for MSPs. Start collecting data through customer feedback, email reports, website analytics, market research, and so on. Not sure what data you should be collecting, or how to get it? Let’s chat.

Lead Generation 52

Lead Generation Ideal Customer Profiles Sales Qualified Leads Lead Ranking 52

Launch Marketing

OCTOBER 24, 2018

The following post is an excerpt taken from the B2B Marketing for Executives: A Deep Dive on the Big Rocks First white paper that dives into the key foundational pieces (i.e. the ‘Big Rocks’) of B2B Marketing including marketing strategy, messaging, lead generation and more! You’re finished right?

Lead Generation 59

Lead Generation Sales Qualified Leads Generation Effectiveness 59

SmartBrief - Marketing

JULY 20, 2023

You’ll take an inventory of all your marketing programs and campaigns run to date: The content you’ve created including assets such as emails and landing pages. Lead audit Have you run any lead gen programs this year? If you’re more of a fan of acronyms, think AAA: audit , analyze and action.

Planning 52

Planning Buyer Personas Budget Programs Marketing Budget Creation 52

Content Marketing Institute

JULY 24, 2018

. $1,000: Boost a digital campaign already driving business-centric results. 100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. CMWorld Click To Tweet.

Marketing Budget Creation 105

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 105

SnapApp

JANUARY 22, 2019

When a “hot” lead comes in and gets pre-qualified fast (or even automatically), it means your sales team can jump in and begin to build the relationship and close the sale, while your competitor has only just started sending their drip email campaign to that lead. Your Nurturing Efforts Can Be Focused on the Right Leads.

Sales Qualified Leads 96

Sales Qualified Leads Lead Qualification Lead Ranking Marketing Qualified Leads 96

SnapApp

SEPTEMBER 19, 2019

When used correctly, it can be a powerful tool to highlight and prioritize the most engaged and qualified leads to send to sales. Optimize your lead gen channels, send your best stuff to sales, and wait for your conversion rates and marketing contributed revenue to rise. . This seems like a pretty solid approach, right?

Lead Ranking 85

Lead Ranking Lead Scoring Activities Sales Qualified Leads 85

Sales Engine

JANUARY 25, 2016

Maybe you’ve produced a white paper or two and generated some good leads, sustaining marketing success in this world requires reimagining how to play the game. Now, don’t get me wrong, there is nothing wrong with tactical hand to mouth lead-generation with great content.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

markempa

OCTOBER 27, 2014

Make sure your email reply has a real person’s name on it. The more you can humanize your lead follow-up the better. Read, call or email? The way you treat your leads tells them about how you’ll serve as customers (from generating interest, through nurturing and into your sales team). Remember, people buy from people.

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

markempa

MARCH 17, 2014

I emailed a little more with Philip after this note, and he explained that his background is not in sales, marketing or business development, but rather materials engineering. For that reason, here is a beginner’s look at lead generation with links to many additional resources so you can dive deeper where you would like to.

Lead Generation 120

Lead Generation Sales Qualified Leads Lead Ranking Sales Management 120

MKT1

SEPTEMBER 28, 2022

SEO, communities); if it will have a gated / lead gen component; potential traffic (e.g. This is available as a “launch plan” template in Google Sheets for paid subscribers (link at bottom), which can be used for your big bet pieces of content, your product launches, and campaigns. high, medium, low).

Distribution 52

Distribution Top of Funnel Work Management Content 52

BOP Design

MAY 7, 2018

Recently, we conducted a survey for B2B marketers on the state of lead generation to get insight into what’s working for lead generation and what challenges are marketers facing. Top Lead Gen Source: Word of Mouth / Referrals. Lead Nurturing: Personalization Wins. white papers, guides, tip sheets, etc).

Lead Generation 51

Lead Generation Sales Qualified Leads Word of Mouth Generation 51

Mailmunch

MAY 20, 2021

A lead is any person who indicates interest in a company’s product or service in some way, shape, or form. It refers to any data that you can collect to identify someone interested in your products or service by collecting information like their name, email address, occupation, employer details, etc. . LinkedIn Lead Gen Forms.

Social Media 53

Social Media Lead Generation Generation Lead Scoring 53

Walker Sands

JULY 16, 2019

Fueled by advances in data analytics and marketing automation, a well-designed and executed ABM campaign can speed up your sales cycle and dramatically increase conversion rates. To learn more about this process, read our Seven Steps to Generating ROI with B2B Content white paper.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Sales Qualified Leads 40

SnapApp

SEPTEMBER 6, 2016

We use them for everything: expense reports, final contracts, sales presentations, style guides, manuals, resumes, case studies , white papers, ebooks… the list goes on. With the full SnapApp platform , marketers nourish those ideas into fully interactive seedlings to invigorate email campaigns, web marketing, events and more.

Lock-In 48

Lock-In Lead Gen Case Study Case Studies 48

SnapApp

MAY 27, 2014

Interactive content can be used to help generate new leads through a wide range of campaigns – email, social media, PPC and media campaigns, or on your website itself. Interactive content is effective in driving engagement and campaign ROI in a number of ways. Download our white paper to learn more: . .

Lead Scoring 48

Lead Scoring Lead Ranking Webinar Metrics Generation 48

Everything Technology Marketing

JANUARY 31, 2012

Social media has clearly evolved from the experimental stage to become an established marketing tactic and lead generator in 2011. 3 - Focus on lead quality In the past, it was difficult to gauge lead quality and lead gen's impact on sales pipeline, so in the absence of real quality indicators, more leads were considered better.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

NetLine

MARCH 7, 2022

Similar to the responses seen within our HR Intent campaign, most of the respondents ( 67.73% ) were looking to make a decision regarding additional investment in HR-related software beyond the next 12 months. How often have you responded to an email that began with, “Hey COMPANY NAME,”? Tailor Campaign and Content Messaging.

Intent 59

Intent Work Management Marketing Management B2B Marketing 59

Smashmouth Marketing

JUNE 15, 2009

The lists were smaller in size than the other two clients, but each contact was receiving valuable contact through white papers, webinar invites, analyst studies, blog links, etc. Inbound leads as a result of the nurturing campaign were routed to their inside sales team.

Work Management 100

Work Management Marketing Management B2B Lead Gen 100

MarketJoy

JULY 27, 2018

This white paper will give you a road map for how to attract more customers and win more deals in a rapidly changing B2B landscape. That may include white papers, blog posts, demos, videos, presentations, or additional training materials. Major differences between B2B and B2C. B2B Buying Process. Wrapping Up.

Purchase 64

Purchase Peer-to-peer B2B Buyer Personas 64

Marketing Insider Group

JUNE 30, 2020

Another great B2B marketing channel is email, and you’ll want to push these during the work day (hopefully your audience has signed up with their company email). White Papers. White papers need to be some of your best content. Like white papers, eBooks will be some of the best content that you provide.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

SnapApp

JANUARY 29, 2014

When the quiz or poll is complete, prompt your audience to fill out a lead gen form in order to receive results. You can turn a blog or white paper into a quiz or assessment and create a polished assessment tool that promotes information and produces a customized output based on user response. Create User Generated.

Content 48

Content Lead Gen User-Generated Content Interactive Marketing 48

Webbiquity

SEPTEMBER 19, 2023

” But that’s one of the counterintuitive tasks LinkedIn Ads forces you to do: set up conversions before you’re created ads, set campaign objectives, or target and audience. .” To start a campaign where you have a clear call to action with a landing page form paired to a post-submit thank you page (e.g.,

Linkedin 282

Linkedin Advertisements Advertising Practices 282

Varicent

MAY 17, 2018

My primarily role is to create social and influencer marketing strategies for all Thulium clients and work with the teams to keep campaigns performing optimily to maximum results and ultimately achieve business goals. I’d like to start out today with some ways to get influencers in your social strategy to start producing leads for you?

Lead Generation 75

Lead Generation Generation Lead Scoring Lead Ranking 75

Industrial Marketing Today

JULY 9, 2010

Marketing Automation software is widely used to execute key marketing functions like lead scoring and routing, nurturing via drip marketing, creating email campaigns and landing pages, tracking, measuring and reporting using a unified dashboard. This white paper aims to change that perception of them.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Hinge Marketing

MARCH 28, 2014

We talked with high growth firms to find out which techniques they ranked as most effective in their online lead gen efforts, and search engine optimization topped the list (see figure below). The key is to be everywhere your target clients are with a message that speaks to their needs.

Budget Programs 48

Budget Programs Webinar Metrics Marketing Budget Content Marketing 48

Heinz Marketing

JULY 27, 2020

. “… everyone’s familiar in sales and marketing, or most people are familiar with account based marketing and we do the personalized approach, which means it’s like laser focused and not campaign based. So your profile, your content, whatever it is, video, articles, white papers, the whole thing.

Sales Management 91

Sales Management Top of Funnel Account Based Marketing ABM 91

Online Marketing Institute

NOVEMBER 4, 2010

We had real problems with lead quality.” “We People said they couldn’t remember downloading the white paper.” The common thread amongst these complaints is lack of 1) sales satisfaction and 2) lead quality. So what is it about some content syndication programs that create leads that sales reps don’t want?

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Vidyard

FEBRUARY 4, 2014

Here are some tips on how to turn your videos into lead generation machines: Gate Your Video Content The simplest way to capture prospects’ contact information is to set up an email gate. However, if you select a mid-funnel video to restrict access to, the email gate can act as a qualifier.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

Contently

AUGUST 15, 2019

They wanted me to write a white paper about content marketing in the financial services industry. Some of my favorites: Lead Gen Brainstorm 2 x 2: A brainstorming exercise we use on our team all the time to come up with ambitious content campaigns that will help our audience.

Lead Ranking 21

Lead Ranking Lead Nurturing Course Lead Scoring 21

Inbox Insight

MARCH 27, 2018

Email them and try and get their attention. Hope they become a lead on your landing page. Creating a content marketing programme for generating inbound leads is certainly a valid tactic, but there are a few things to consider. Here is an example of a white paper we created with Citrix GoToMeeting.

Top of Funnel 75

Top of Funnel Work Management B2B Marketing Marketing Management 75

Sales Engine

APRIL 20, 2016

People can filter through their email and decide who they're going to listen to. They diagnose their own pain (for better or worse) and start searching for solutions by watching videos, downloading white papers, attending webinars, and using social media to check vendor references before ever talking to a rep.

Lead Ranking 218

Lead Ranking Lead Gen Lead Scoring Leads 218

SnapApp

JUNE 4, 2014

Prospects were encouraged to take the quiz pre-show through an email campaign and on iPads at the booth during the event. And with seamless integration to your marketing automation system, the data you capture from these engagements can be used to trigger follow-on emails or sales calls, even while the prospect is still at the event.

Click Rate 48

Click Rate Trigger Marketing Lead Gen Conference 48

Launch Marketing

MAY 31, 2023

For example, adding new, bold elements to the design of a video or white paper might make the content more appealing, thus drawing more attention and increasing the number of people that come across it. One way to do this is to build an email template for an internal sales newsletter.

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 118

Anything Goes Marketing

JULY 4, 2010

When you have the right data you can laser focus your marketing efforts and achieve a higher response from your marketing campaigns. This is typically done when visitors arrive on a landing page where they are encouraged to fill out a form to receive something in return (demo, white paper, webinar etc…).

Segmentation 100

Segmentation Tips Landing Pages Ideal Customer Profiles 100

Webbiquity

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100