Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Play at least 50% of a product video. Complete a tutorial. Here’s my scientific, wild-ass guess: It was a two-step process.

Merchandising 115

Merchandising Marketing Analytics Tools Conversion Lead Ranking 115

Webbiquity

NOVEMBER 22, 2022

Here are some of the best Cyber Week deals, across CRO, social media, email marketing, and other task areas. BigSpy is committed to helping more advertisers get more revenue in marketing campaigns, and attract users with the most creative materials. Email Marketing Software. Landing Page Builders. Video Editing.

Marketing Management 149

Marketing Management Software Marketing Analytics Tools Business 149

Webbiquity

APRIL 18, 2024

It’s like having a super-efficient robot that can help your team handle all the repetitive marketing tasks and plan your marketing campaigns more efficiently. This means sending emails, posting on social media, and even sorting through leads can be done automatically (though a human should still be monitoring the output).

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Martech

APRIL 19, 2024

She runs lead generation campaigns on Meta’s platforms to generate very high quality leads for a customer in the home improvement industry. Since October-November [2023], across local and national campaigns, we’ve been sunsetting search ads for forms,” she told MarTech. But we’ll mostly drive traffic to a landing page.”

Lead Gen 109

Lead Gen Paid Content Social Media Sales Qualified Leads 109

FunnelEnvy

FEBRUARY 19, 2024

High-converting landing pages are strategic assets that transform curious visitors into engaged users and paying customers. Imagine a visitor landing on your website after clicking on a targeted ad. Their initial impression, shaped by your B2B SaaS landing pages, determines whether they become a lead or bounce away.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Stevens & Tate

NOVEMBER 13, 2022

Video is a vital piece to your marketing puzzle, especially when it comes to helping prospective home buyers visualize their future home. Whether you’re in the custom home market or not, video content is a great way to help your clients better understand what it is you do and what makes you unique. Optimized Landing Pages.

Creativity 116

Creativity Top of Funnel Planning Lead Ranking 116

Optinmonster

APRIL 15, 2024

If people land on your site, don’t like what they see, and go away, you could be losing a lot of business. Grow your email list. If so, please enter your email below. Integrates with all major email service providers (ESPs) so you can easily collect leads for your email marketing. What is your price range?

Customer Surveys 82

Customer Surveys Marketing Websites Marketing Management Template 82

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all digital marketers. Also, consider how much time they’ll have to devote to email marketing.

Enterprise Management 64

Enterprise Management Email Marketing Marketing Automation Services Work Management 64

Salesforce Marketing Cloud

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? According to our research , email remains the best way to connect with customers. Let’s break down the basics of email list building: why you should be doing it and how to get started. It sure can.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Martech

JUNE 23, 2023

You or your admin can learn more in this video or sign up for this educational event. Learn how it works in this video. HubSpot has released many approval features in the past year, including marketing email approvals. Watch a video about the release.

Hubspot 104

Hubspot Landing Pages Budget Programs Work Management 104

Unbounce

JUNE 10, 2021

You might see some people define cost-per-action as the average cost for a conversion, but whether you can use those two terms interchangeably depends on what a “conversion” is for your campaign. For example, your main conversion metric might be a purchase , but what you’re actually trying to measure is your cost per landing page view.

Cost per Acquisition 141

Cost per Acquisition CPA Marketing Budget Marketing Budget Creation 141

Salesforce Marketing Cloud

JANUARY 4, 2024

Thankfully, email makes it possible for you to gain influence with your desired audience over time. And with drip marketing, emails don’t have to live on an island unto themselves. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Martech

NOVEMBER 20, 2023

It should feel like that curated gallery where every email is crafted just for you, echoing your business needs. Imagine B2B emails that ditch the generic approach for something as personal as a gallery owner’s welcome. 72% of consumers only respond to email messages directed toward them – that is personalization.

Email Marketing 132

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 132

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. That is why most marketing leaders look to email marketing to bolster their content distribution efforts — it has proven effective. We will explore the ins and outs of integrating email marketing into your content distribution strategy.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Unbounce

MAY 6, 2021

Yep, we’re about to dig up the ol’ viral perception conundrum, and you’d be surprised how much our eyes (and how they process info) play a role in landing page design and conversion lift. Landing pages are supposed to be clear. So how the heck can they help you boost landing page conversions?

Landing Pages 143

Landing Pages Conversion Case Studies CAN-SPAM 143

Convince & Convert

NOVEMBER 30, 2023

ChatGPT: Fine-tune your copy and targeting ChatGPT is a tool you can use pretty much for anything, including improving your social media advertising campaigns. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign.

Social Media 105

Social Media Advertisements Advertising Tools 105

Optinmonster

JANUARY 29, 2024

To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. And, don’t forget to include any external content assets you had to pay for, like images , video , audio or other outsourced work. Track views using Google Analytics 4 (GA4).

Paid Content 112

Paid Content ROI Content Marketing Marketing Analytics Tools 112

Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. There’s no such thing as a one-size-fits-all landing page. Far from it. That’s life.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Stevens & Tate

MARCH 1, 2024

This practice ensures that your site’s elements are aligned with what your audience is searching for, enhancing your chances of ranking higher in search engine results pages and attracting more qualified traffic. Email Marketing Email marketing remains a highly effective tool for nurturing leads and keeping your audience engaged.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

The Lead Agency

APRIL 14, 2024

You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. Slice up audio and/or video sections and turn them into short-form videos. Video content basically dominates B2C marketing forms. Video content.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Unbounce

SEPTEMBER 28, 2021

The Unbounce Conversion Intelligence Platform expands the company’s offerings beyond landing pages to meet the needs of SMBs aiming to level up their growth. The platform pairs a marketer’s intelligence with machine learning to increase the conversion rates of marketing campaigns at every touchpoint.

Conversion 141

Conversion Budget Programs Copywriting Landing Pages 141

Optinmonster

MARCH 1, 2023

Your email signup forms play a crucial role in growing your email list. And email is an important digital marketing strategy you should pay attention to. Signup forms are critical for website owners who want to build an email list and engage with visitors, convert them into customers, or provide targeted content.

Conversion 101

Conversion Landing Pages Opt-in Template 101

Lead Forensics

APRIL 3, 2024

To the contrary, they should be promoted through links in blog posts, emails, social media post and ads, etc. Components of a lead magnet campaign Apart from the piece of content itself (the magnet), you will also need the following for the process to work: 1. This will help you fine-tune your advertising campaigns.

Top of Funnel 52

Top of Funnel Work Management Sales Qualified Leads Lead Scoring 52

BenchmarkONE

NOVEMBER 10, 2022

You can tag your leads based on certain qualifiers, which make it easy for you to determine where they are in their buyer’s journey, and you can set up automatic nurture campaigns to go out to your leads based on actions they take. Email Funnel. Offering education to prospects on your brand and product via nurturing email campaigns.

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

ClickDimensions

NOVEMBER 17, 2021

Extend the use of a ClickDimensions form by placing it onto a landing page. Why just link to a form, when you can link to a landing page that includes your form with additional supporting content? A standalone web page gives you the ability to provide context about your call-to-action and much more. .

Landing Pages 98

Landing Pages Lead Scoring Lead Ranking Autoresponders 98

Unbounce

JULY 29, 2020

So, you get to work on your marketing campaign. You spend your lunch hours building an email list of existing and potential customers. Then you start planning the landing page where you’ll send your campaign traffic. Where’re the soap landing pages?” You come up with an irresistible offer.

Landing Pages 138

Landing Pages Template Lead Gen Paid Search Agency 138

SocialPilot

JANUARY 15, 2024

Video is the new king of content. With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Unbounce

MARCH 12, 2020

You should never underestimate the power of a good email address, especially if you’re an ecommerce marketer. Get the right email from the right prospect, and you can build a long-term relationship that’ll make them want to buy from you over and over again. Want to build your email marketing list?

Cost per Acquisition 144

Cost per Acquisition CPA Landing Pages Brand Identity 144

ClearVoice

SEPTEMBER 22, 2023

Do this by reposting and sharing UGC from satisfied customers on social and including it in marketing emails and your website. Create Engagement Opportunities Brands can ask clients to leave feedback and testimonials through emailed feedback forms or on social media platforms. Also, a campaign slogan (#JustDoIt or #MyCalvins).

User-Generated Content 96

User-Generated Content Curation Generation Marketing & Strategy 96

Unbounce

NOVEMBER 14, 2021

With this info, you’ll be able to keep these factors in mind as you design your digital marketing campaigns: The platforms your customers use to look at marketing content. Its goal is to gather their info in a contact list to nurture your relationship with ’em through emails, promotions, and other communications. Email marketing.

Paid Content 131

Paid Content Landing Pages Top of Funnel Ad Exchange 131

Unbounce

AUGUST 31, 2021

A machine that writes emails, headings, landing pages, and more?! With AI, meet your new copywriting assistant that takes care of tedious writing tasks so that you can focus on what really matters: getting campaigns to convert. It does this by training an algorithm to crunch millions of web pages looking for patterns.

Marketing AI 145

Marketing AI Copywriting Landing Pages Work Management 145

Unbounce

JULY 14, 2020

Not so much when it comes to your visitors’ email addresses. And that you’re offering something really great to make trading their email a total no-brainer. . Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms.

Landing Pages 145

Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 145

Launch Marketing

JUNE 29, 2022

Despite the rise of other communication channels, like text messaging, email is still a critical marketing tactic for fintech companies to utilize. Use email for newsletters, nurture campaigns, special offers, announcements and other appropriate purposes. Marketing Automation. Take Your Fintech Marketing to the Next Level.

Demand Generation Agencies 118

Demand Generation Agencies Paid Search Agency Paid Content Advertising Agencies 118

Martech

DECEMBER 6, 2023

As marketers, we often work with a mix of text and visuals — social posts, ebooks, blog posts, email campaigns, white papers, landing pages and paid advertising. You can choose from dozens of tools that use generative AI to do specific tasks like editing videos, writing social copy, creating paid ad campaigns and more.

Marketing AI 104

Marketing AI Enterprise Management Ethics Sample 104

Martech

SEPTEMBER 29, 2023

I’ve organized these by category: Data, campaigns, sales and strategy. The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce. A new secret weapon for lead qualification, too.

Marketing Automation Services 95

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 95

Unbounce

NOVEMBER 21, 2021

So, you’ve set up an email sign-up landing page. You might think lead generation stops at email signup. Clear and useful emails will not only help you bring leads through the pipeline but also prime them to become customers. What Does Lead Generation Look Like in Email Marketing? Tailor your lead gen emails.

Email Marketing 127

Email Marketing Sales Qualified Leads Lead Ranking Generation 127

Inbox Insight

OCTOBER 19, 2023

Key components of a demand generation strategy A successful demand generation strategy contains several key components, and it’s important to leverage the right demand generation tools for effective marketing campaigns. Produce informative and useful free content : This includes blogs , webinars , podcasts, videos, eBooks, and more.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105