10 Best Practices for Using Links in Emails
Modern B2B Marketing
DECEMBER 4, 2009
I recently received a question from a Marketo customer about best use of links in emails. Essentially, the customer wanted to know how and when to put links in an email communication to a prospect. Here is what you should keep in mind for your links when building emails for email marketing or for lead nurturing: Links should be easy to identify and clearly labeled. Links should go where they say they are going to go.