Should You Use the Same Landing Page for Email and Online Ads?

The Point

A client asks: “Can I use the landing page from an email campaign for online ads, say: search or LinkedIn, if it’s promoting the same asset?”. There’s an appeal to the economies of using one landing page across multiple channels, but the requirements are very different.

How to Create Cost-Effective Email Campaigns That Won’t Land In Spam

Webbiquity

Email marketing is one of the most cost-effective marketing tactics, if done correctly. One of the best ways to keep your messages out of the automated spam folders of web-based emails is to keep customers engaging with your emails. Email Marketing To Protect Against Spam.

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How to Create Email Campaigns That Generate Word of Mouth

SendX

You don’t need existing email lists to launch blockbuster email campaigns that generate word of mouth. Whether you have a list or not, you’ll discover exactly how to use email to drive word of mouth marketing success for your brand leveraging email. Let’s be clear.

How Landing Pages Can Make or Break Lead Generation Campaigns

Industrial Marketing Today

Your landing page may be the culprit if your lead generation campaign is performing poorly. I realize that successful lead generation depends on many factors but the landing page is where your site traffic and email clicks convert into qualified prospects and leads.

How B2B Marketing is Changing in 2018

to allocate limited funds across spending types (campaigns, people, tools) and tactics. grail of marketing metrics: campaign ROI. for increased spending were social media, email marketing, and live events,followed by partner. advertising and outbound email marketing.

Drive More Conversions From Email With All-New Landing Pages

Delivra

Enter landing pages. Landing pages are an essential piece in making all of your marketing channels work together. With Delivra’s landing page builder, marketers of any skill-set can create, customize, and launch landing pages without touching a line of code.

What Is a Landing Page? All Your Questions, Answered

Hubspot

If you could do one thing to dramatically improve your marketing ROI today, would it be to use landing pages on your website ? What is a landing page? A good landing page is focused on a particular stream of traffic -- say, from an email campaign that's promoting an ebook.

Christmas in July! Create Smarter Ecomm Landing Pages for the Holidays

Unbounce

It turns out that right now is the best time to start planning your next holiday campaign. Emails they acquire in October, for instance, have the highest 90-day value of any time of the year. Of course, that doesn’t mean your campaign will be a short one.

The Best 14 Landing Page Builders for Any Business

Hubspot

There are plenty of different methods for generating leads, but one of the most effective options is a well-designed landing page. Whether you're managing one or multiple pages, there are now so many options available that it can be tricky to find the best one of your needs.

11 Practices for B2B Landing Page Optimization (LPO)

Valasys

No matter how targeted the campaigns are, it is always absolutely essential for the B2B marketers to have clutter-free, well designed & tactically split-tested landing page designs. Ways to Accomplish Landing Page Optimization (LPO). Prelude.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

A/B Testing: Optimize Your Emails and Landing Pages and Improve Conversions

Marketing Action

One thing is for sure: We can’t afford to send a lackluster email that drives to an underwhelming landing page. That’s why testing is a critical aspect of developing digital marketing campaigns. Aim to receive at least 200 responses to each email variation.

Choosing the Right Colors for Effective Emails and Landing Pages

Marketing Action

It can also make your email stand out from the crowd. But even more importantly, the right combination of colors can make sure your online marketing campaigns are accessible and readable to all types of audiences. This email makes a festive statement without getting gaudy.

5 Best Practices You Can Borrow From This Email Campaign

The Point

There’s a lot to like about the email campaign I received (image below) recently from Infusionsoft , a maker of sales and marketing automation software for small businesses. Fulfill your offer via email. Make lead nurturing part of your campaign plan.

29 Tips to Improve B2B Email Campaign Performance

The Point

Email results not what they should be? Try these techniques to improve the performance of your next campaign: 1. Include a text link at the top of the email to give the recipient the option to view the email in their browser. Make your thank you page work harder.

8 Spring Email Campaigns and Ideas for Inspiration

Delivra

Spring: One of the best seasons for cleaning, starting fresh, and—sending email campaigns? It’s also the perfect opportunity for marketers to freshen up their spring email campaigns with interesting and personalized content. This well-designed email from St.

What is business video content marketing and how to get started

Biznology

If you look at your marketing and sales process you do a mixture of activities like run-advertising and marketing campaigns to build awareness, send out email marketing, create sales brochures, white papers, case studies, and constantly crank out blog posts and new website content.

Four Great Ways to Use Personalization in Digital Marketing

Webbiquity

Personalization in Email Marketing. Here are a few interesting statistics from various (case) studies suggesting how much of a difference personalization can make in your email campaigns: According to Statista , the open rate for personalized emails is 18.8%, compared to 13.1%

Top 10 Demand Generation Resolutions for 2014

The Point

Improve campaign measurement. Measuring opens and clicks may tell you something about email performance, but it says nothing about the impact that email campaign had on qualified leads, or opportunities, or revenue. This year, test something in every campaign.

How to Generate More Opt-ins With Your Email Marketing Campaign

Modern Marketing

In this age of information overload, it’s not easy to entice people to sign up for yet another email marketing subscription. Studies show the average corporate employee receives approximately 105 emails per day. You may also want to include an incentive in your email.

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3 Tips For Boosting Landing Page Conversions With Video

Vidyard

A high-conversion landing page can be the difference between your business thriving and, well, going out of business. Here are three things you need to know to increase your landing page conversions with an explainer video.

Deconstructing an Email Marketing Campaign

The Effective Marketer

What does it take to put together a successful email campaign? Segment your list, create the email, send it out, evaluate results, repeat. There are landing pages, thank you pages, linking all to a CRM system and ensuring you are capturing leads and nurturing them.

10 Things Every Email Marketer Can Relate To

Webbiquity

Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. Email marketing is hard. News flash: Email is not dying.

B2B Reads: Emotional Intelligence, Keeping Leads Warm, and Keywords

Heinz Marketing

Email Isn’t Dead; You’re Just Doing It Wrong. You shouldn’t count out the power of a well-executed email campaign. It’s Past Time Your Webinar Landing Pages Got A Makeover. Some really helpful advice for how to improve your webinar landing pages.

Why Landing Pages Are an Indispensable Part of Marketing

Hubspot

Landing pages , that's what! Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. Furthermore, of the B2B companies that are using landing pages, 62% have six or fewer total landing pages.

Back To School: Four Lead Generation Lessons to Learn Now

Opt Intelligence

Today’s lead generation tactics are sophisticated and frictionless, offering a seamless sign-up without landing pages. Here are a few must-reads if you are looking to generate leads without landing pages or want to grow your email list more quickly and efficiently.

Agencies: How to Build an Email Campaign – When Your Client Has No List

Marketing Action

One of the biggest challenges agencies face in deploying email campaigns for clients is dealing with companies that have no contact lists. Since it’s impossible to run the campaigns without lists, having ones that are clean and accurate is essential. Land Ho!

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Interesting Infographics: Must-Know Data To Improve Your Email Campaigns

LEADership

Although social media use is thriving among B2B marketing campaigns, we cannot neglect the importance of email marketing. In this intriguing infographic by Marketo , we are reminded of the significance of organizing email-marketing campaigns. Day the email is sent (46%).

Video Marketing How-To: Add Video to Your Email Campaigns

Vidyard

This week we want to talk about how to add video to your email campaigns effectively. Now, we’re going to share how we use email in video – it may seem a bit different from what you expect when you hear video in email, but bear with us. First off, is understanding why we don’t embed video directly into an email. If you include embedded video, most email browsers won’t necessarily display it properly.

Beyond the Landing Page: Delivering Targeted Messages to your Prospects Throughout Your Website

Modern B2B Marketing

Recently, Dayna Rothman of Marketo discussed the limitations of email marketing due to the inability to keep leads engaged through one channel of communication. “ Marketing automation leveraging email is the most personal method of communication discussed so far.

What Is a Landing Page and Why Should You Care

Hubspot

If you could do one thing to dramatically improve your marketing ROI today, it would be to use landing pages on your website. What is a landing page? A landing page is a website page that allows you to capture a visitor's information through a lead form.

ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns

Marketing Action

Testing is essential for optimizing your email campaigns; you want to find the combination of design and content that does the best job of enticing your audience and spurring them to action. Automated email testing lets you take some of the risk out of trying new things.

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Moving Past Responsive Design to a Mobile-First Email Strategy

The Point

By now we’ve all heard the statistics that as much as two-thirds of all email is opened or read on mobile devices. But no problem – you’re using responsive design for all your email campaigns, so you’ve got that covered, right? Shorten email copy for mobile users.

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Good Forms, Great Leads: How to Use Web Forms Strategically

Marketing Action

To capture those prospects and turn them into leads, you need to elicit a submitted web form or an email click in order to change someone from an anonymous visitor to a real live potential buyer with a name, and an email address, and maybe even a bit more information.

3 Ways to Integrate Video into Email Nurture Campaigns

Modern Marketing

When incorporating video into your email campaigns, this challenge grows even further. The two most common questions our customers ask are: Do I embed the video directly in the email or should I push my prospects to a landing page?

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