Smashmouth Marketing

JUNE 17, 2010

ActiveConversion is a web based solution that allows organizations to identify visitors to their website, to automatically qualify and nurture leads, to get notified when leads become "hot," and to track ROI of marketing campaigns. They are partners with Google, Jigsaw, VerticalResponse, and Salesforce.com.

ActiveConversion 100

ActiveConversion Jigsaw Demand Product 100

LeadSloth

MARCH 16, 2009

It integrates with Jigsaw to show company details like revenue, and available contacts for a specific company: contacts can be bought for $1 each directly at Jigsaw. They click on a link in an email that you sent them. For known visitors you can also track clicks from emails you sent them. Email marketing.

ActiveConversion 100

ActiveConversion SMB Work Management Lead Management 100

Customer Experience Matrix

OCTOBER 19, 2010

So far as I know, this is unique in the lower end of the market (Alsamarketing starts at $750 per month for up to 10,000 leads and 25,000 emails). Also can capture results of Google Adwords campaigns and has a URL-shortener to track traffic from social media. Alsa also provides prebuilt templates for standard campaign workflows.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

JULY 20, 2009

The classic demand generation cycle starts with an outbound email campaign, captures replies on a landing page, scores the responses, and then sends qualified leads to a sales automation system and keeps the others for more nurturing. Leads can enter from channels other than email. Registration is no longer required.)

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Digital B2B Marketing

SEPTEMBER 10, 2013

Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. So should you rent, buy or build an email list? Potential providers: Data.com (formerly Jigsaw), NetProspex , D&B. This guide will get you started.

Buy 100

Buy ReadyContacts Ad brokers Ad Building 100

Smashmouth Marketing

JUNE 5, 2009

We checked the companies out with the LeadLander Jigsaw link, and were able to identify 2-3 marketing contacts per company. The remaining prospects will be pursued by phone and email. We did this by using one link for Twitter , one for LinkedIn , and one for an email blast. Measure the effectiveness of campaigns.

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Smashmouth Marketing

JUNE 3, 2009

We checked the companies out with the LeadLander Jigsaw link, and were able to identify 2-3 marketing contacts per company. The remaining prospects will be pursued by phone and email. We did this by using one link for Twitter , one for LinkedIn , and one for an email blast. Measure the effectiveness of campaigns.

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Customer Experience Matrix

DECEMBER 8, 2011

This contrasts sharply with mature categories like email, landing pages, and nurture campaigns, where dozens of features are shared by most systems. Neolane - posting: central panel to post tweets and Facebook updates - sharing: place sharing buttons on emails - tracking: measure clicks on links in system-generated posts.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Customer Experience Matrix

MARCH 9, 2011

In Act-On's case, unusual advantages include: - “smart” content blocks that can be embedded like widgets in emails and Web pages. tracking within Act-On emails sent through Microsoft Outlook. Such emails would otherwise be invisible to the marketing automation system. But an early exit rule is harder to find. -

Act-On 120

Act-On Marketing Automation Services Work Management Marketing Management 120

Biznology

FEBRUARY 13, 2015

Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Over the years various experts have said that this element is worth from 50-70% of the campaign’s success, and I agree. In most B2B campaigns, the objective is to find new potential customers. Creativity.

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

Digital B2B Marketing

JUNE 26, 2012

Integrated “Sure, we can add a twitter icon to our email. ROI Version one: Our $20,000 Facebook campaign drove 1,546 new likes. Is it perspectives on where your industry is going, best practices, or technical expertise? Clarity is critical. Should it link to somewhere?” All of the above? Awesome ROI!

Demand Generation Agencies 100

Demand Generation Agencies B2B Thought Leadership Advertising Agencies Allocation 100

Biznology

DECEMBER 31, 2014

Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns.

Marketing Automation Services 80

Marketing Automation Services Lead Ranking Tools B to B 80

The Point

DECEMBER 16, 2011

It was only a few years ago that I would have told any client who asked (and many did) that it was never a good idea to purchase an email list, and that moreover, any list of email addresses that was available for purchase was by definition compiled through nefarious means and not worth the risk. That was then. Bulk Rental/Co-Branded.

De-duping 100

De-duping Buy InsideView Broadcasting 100

Online Marketing Institute

MARCH 13, 2011

By this I mean that your team needs to have complete visibility into all marketing efforts and results, as well as the ability to launch sales generated marketing campaigns. This is a great litmus test for how your sales driven marketing campaigns are working. This is where JigSaw comes in. This is easier said than done.

Startups 40

Startups Leadlander Jigsaw Tools 40

Customer Experience Matrix

MAY 27, 2009

Once the prospect has been assigned to an actual salesperson, the demand generation system can also send a stream of emails “signed” by the salesperson, building something of a one-to-one relationship. Back to Eloqua Prospect Profiler. These are already assembled by various vendors, so all that’s needed is a relatively simple integration.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

MakesBridge

JANUARY 22, 2018

Email Deliverability is certainly one of the top most challenging issues that marketers face these days. The reason being is that it’s quite technical in nature and there’s more to it than just solving a jigsaw puzzle. Here are the key questions that were answered during the talk : What does email engagement really mean for an ISP?

Deliverability 54

Deliverability CAN-SPAM Jigsaw Opt-out 54

Leadspace

JANUARY 4, 2017

So, the last five months of the year, I’ve published, blogged, tweeted, posted, emailed, key-noted, panel spoken, commented, and so forth a lot on this exciting new transition. The age of the influencer (Earned media) is upon us – we can’t advertise (Paid media) or promotional campaign (Owned media) our way there.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Customer Experience Matrix

JUNE 9, 2009

Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. Users can drill into the details of each account, including Web activities, emails and score history. - They can be linked to a specific campaign or defined more generically (e.g.,

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Smashmouth Marketing

JANUARY 28, 2010

They use email more. Use the numerous online data sources at your disposal (Jigsaw, Netprospex, Google, LinkedIn, Inbound Lists!). The client opened up the market with an aggressive appointment setting campaign and and an inbound lead gen effort of whitepapers, blogs and webinars. Prospects pick up their phones less.

Demand 100

Demand Jigsaw Budget Programs Lead Gen 100

LeadSquared

SEPTEMBER 19, 2018

Send out email invites. You can use tools like Leadfeeder or try media like email marketing, remarketing PPC campaigns , social media marketing etc to perfect your B2B lead generation process. Learn more about how to run PPC campaigns on Google Adwords ). Engage with these leads by sending them relevant emails.

Lead Generation 52

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 52

Adobe Experience Cloud Blog

SEPTEMBER 28, 2009

See if I can use creative emails and offers to ‘Wake the Dead’ including the use of free offers to encourage response . Update my buyer personas and use these personas to ‘talk’ to my prospects and customers on my website, in my emails, and in social media. If you couldn’t attend, there is another summit in Boston on October 5 and 6.

Reachforce 48

Reachforce Jigsaw B2B Marketing Work Management 48

Customer Experience Matrix

JANUARY 7, 2010

On the other hand, there are still plenty of new entrants; few pioneering vendors have failed or consolidated; and related software vendors (in this case, CRM, email and Web site management systems) haven’t yet introduced me-too products. HubSpot particularly comes to mind, which is a testament to their own marketing skills. external data.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

LeadSquared

MAY 2, 2017

You can use tools like Leadfeeder or try media like email marketing, remarketing PPC campaigns, social media marketing etc to perfect your B2B lead generation process. Learn more about how to run PPC campaigns on Google Adwords ) 3. Engage with these leads by sending them relevant emails. Is it lead generation?

Webinar Metrics 52

Webinar Metrics Lead Generation FAQ Lead Scoring 52

LeadSquared

MAY 2, 2017

Send out email invites. You can use tools like Leadfeeder or try media like email marketing, remarketing PPC campaigns , social media marketing etc to perfect your B2B lead generation process. Learn more about how to run PPC campaigns on Google Adwords ). Engage with these leads by sending them relevant emails.

Webinar Metrics 52

Webinar Metrics Lead Generation FAQ Lead Scoring 52

MLT Creative

SEPTEMBER 20, 2011

More robust email functionality, including quantity of contacts and segmentation. Increase the quantity of available lead nurturing campaigns. Enriched customer info from Hoovers and Jigsaw. “Go Big or Go Home” The pair then revealed big plans for a bigger and better HubSpot: Focus on Middle of the Funnel.

Top of Funnel 40

Top of Funnel Advertising Agencies Jigsaw Funnel Advertising 40

SalesIntel

JUNE 23, 2023

Now decision-makers can be reached over email and phone! The LinkedIn Takeover Let’s talk about Jigsaw – not the horror movie, but the platform for collecting crowd-sourced business data. However, Jigsaw’s reign as the go-to source for such data was short-lived as LinkedIn overtook it in popularity and functionality.

CMO 94

CMO Jigsaw Ideal Customer Profiles Zoominfo 94

markempa

MARCH 30, 2007

Or perhaps you’d like to do a targeted, direct-mail campaign to a select group of people on behalf of their salesperson. Many list companies only rent a list, which means you are only allowed to use them for a specified time period, a specific number of times, or for a specific marketing campaign, such as a direct mail piece.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

It will give you pages for your Pay-Per-Click Campaigns. This includes adding social sharing buttons to your content in both landing pages and emails. . Our forms only ask first name, last name, email, company and title. If you have content relevant for your audience, you will find the right deals.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

Terminus

APRIL 4, 2019

How many emails do you receive on a daily basis? In fact, the average employee will receive around 120 emails every single day. I can’t say the same for my email – I frequently will delete emails in bulk without ever opening them if I don’t see something that catches my eye. Probably dozens, if not more.

Account Based Marketing 32

Account Based Marketing Jigsaw Campaigns Work Management 32

PureB2B

AUGUST 19, 2021

You start to wonder where PR crosses the line into marketing and if social campaigns are any different from marketing campaigns. To better understand PR, you need to think of it in two dimensions – the campaign and the obtainable results. These are key elements of the entire marketing jigsaw.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62

PureB2B

AUGUST 19, 2021

You start to wonder where PR crosses the line into marketing and if social campaigns are any different from marketing campaigns. To better understand PR, you need to think of it in two dimensions—the campaign and the obtainable results. These are key elements of the entire marketing jigsaw. An Overview of Marketing.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62

Belkins

DECEMBER 6, 2020

It’s like putting a jigsaw puzzle together: You need all the pieces to make sense of the image. If the number of booked appointments is low, especially compared to the number of emails and follow-ups you’re sending, your messaging may need to be improved. Was I doing better at the start of my appointment-setting campaign?

Sales Qualified Leads 75

Sales Qualified Leads Top of Funnel Ideal Customer Profiles Jigsaw 75

WebMarketCentral

DECEMBER 8, 2008

VisitorTrack service provides robust geo-targeting (so you know exactly where visitors are coming from) and email notification, but it's biggest strength is detailed and customizable reporting capability. Contact names are available free through LinkedIn or on a pay-or-play basis from Jigsaw. Pricing starts at about $300 per month.

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

Customer Experience Matrix

DECEMBER 29, 2009

The process to set up multi-step campaigns (which the vendor calls “lead flows”) is now quite straightforward. For example, the retrial node might check every hour to see whether someone has responded to a previous email. But lists can't be selected based on lead scores, email response or activity levels.

Loopfuse 120

Loopfuse Demand Generation Agencies Demand Generation Demand 120

Kapost

OCTOBER 31, 2016

From the blog posts they read to the emails they open, a CRM is designed to tell the story of where your visitors have come from, and where they’re going, allowing you to tailor your marketing strategy to the pains and passions of your customers. Email is one of the most powerful marketing tools. Example: HootSuite.

Work Management 48

Work Management Marketing Automation Services Marketing Management B2B Marketing 48

Heinz Marketing

FEBRUARY 8, 2021

I love what Jon is evangelizing, in terms of not just having account-based motions, but creating an account-based experience, building trust into that process, knowing that you’re not going to convert someone just because you sent them a pretty email, that that is a body of work, not a single point of marketing.

Account Based Marketing 88

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 88

B2B Marketing Zone Posts

MAY 3, 2010

Monday Marketing Term: Content Mapping - Marketing Genius Blog , April 26, 2010 Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40