INDUSTRY INSIGHTS YOUR PEERS ARE READING
In this excerpt of a full video session from B2B Summit 2012, see how customer service topped the list for Volvo Construction when it began an overhaul on digital marketing, where email would bring customers to the website, and the website would convert them. MORE
Now that we’ve covered the basics of lead nurture drip email campaigns , it’s time to discuss the four tools professional services firms need to have in place in order to implement them. Below are four key tools to get started with lead nurture drip email campaigns. MORE
If you want to make your brand name strong, then you’ll want to make sure your varying online campaigns compliment each other. Link your Twitter, Facebook and other social media profiles for your clients to scan with easy to find icons in your emails. MORE
Interactive content can help with that. A study from Demand Metric found that 88% of marketers who use interactive content say their content was somewhat effective or very effective in differentiating it from competitors. Interactive content is also tailor-made for engagement. MORE
Last week, we discussed why letting your interactive content speak for you is critical for B2B marketing success. So this week, we will dive into the mechanics of interactive content, to show you what it is and why it can work for you. Interactive content in the B2B context relies for its success on leveraging the same core game mechanics that have become an accepted part of B2C marketing over the past few years. How are you leveraging interactive content types? MORE
Unfortunately, with so many other messages and media competing for consumers’ attention, it’s no wonder that average email open rates are hovering around 25% and click-through rates are just above 4%, as reported by Smart Insights. 12 types of email campaigns you should be automating. MORE
by contributor | Tweet this Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp , a marketing platform used by companies to create interactive content to generate leads and drive revenue across the web, mobile, social and email. MORE
If you're hip to the popular email marketing statistics, you probably know all too well that your email database slowly dies over time. In fact , 25% of your list will expire every year as readers switch jobs, email providers, or unsubscribe from your emails. MORE
Author: Seth Lieberman You have seen the benefits of content marketing , but are your recent campaigns falling a bit flat? By layering interactive content into your marketing efforts, you can drive more leads, enhance profile building and scoring, and improve nurturing. MORE
” As a message hits your inbox and you receive another push notification, you see the sender is an email marketing list you’ve signed up for, pushing the latest offer. Basically, you’re every email marketer’s worst nightmare. “You’ve got mail!” MORE
There’s a lot to like about the email below received last week from Radian6 , makers of social media monitoring tools (and recently acquired by Salesforce.com.) Even with images turned off, the only things missing in this email are the illustration and the company logo at top left.). MORE
Let’s take a look at a few examples, created with the help of ScribbleLive products and services, that involved an impressive progression from ideation to an interactive or visual content experience. #1: Autodesk had a need to create many visual assets to support one of their campaigns. MORE
What does it take to put together a successful email campaign? Segment your list, create the email, send it out, evaluate results, repeat. The following is like the anatomy of an email marketing process with the pieces each dissected and analyzed. The Email. MORE
They will give you a better idea of how your interactive content efforts are working, which will help you determine what adjustments you need to make moving forward. Let’s take a look at three metrics that can help you become more successful with interactive content. MORE
Form abandonment and cart abandonment campaigns are standard practice for B2C and ecommerce marketers, less so for those of us B2B types who deal in leads vs. transactions. Below is just such an email I received recently from Virgin America , the company that is now part of Alaska Airlines. MORE
The modern marketing engineers at Marketo have set out to revolutionize the way companies interact with their customers – primarily through email marketing campaigns. The days of stale marketing campaigns that closely resemble spam are over for those of us that use Marketo. MORE
List cut off dates and send shipping confirmation emails with the tracking numbers so that your customers know their package is on the way and when it will arrive. Bump up your content efforts now: You should begin producing content for your holiday campaigns as early as summer. MORE
by Amanda Batista | Tweet this Marketers tap variety of communication and engagement tactics across all channels to build relationships and interact with prospects and customers. Build drip email campaigns to help move webinar leads from one stage to the next, and progress to conversion. MORE
There’s a lot to like about the email campaign I received (image below) recently from Infusionsoft , a maker of sales and marketing automation software for small businesses. Fulfill your offer via email. Make lead nurturing part of your campaign plan. MORE
Every industry does email marketing a little differently. As with other organizations, email marketing is critical for nonprofits. Nearly 79% of nonprofits say email marketing is important to the overall success of their organization. Campaign planning. Campaign Planning. MORE
After all, 50% of leads aren't ready to buy at the time of first conversion , so lead nurturing -- especially through email -- is the smartest way for marketers like us to reach them. In terms of engagement, research shows that lead nurturing emails beat out individual email blasts by far. MORE
Summary: Treehouse Interactive has been slowly enhancing its marketing automation system with features that appeal to experienced users. It’s been nearly two years since my last review of Treehouse Interactive. Its marketing automation system offers the usual range of functions: email, Web analytics, landing pages, multi-step campaigns, lead scoring, CRM integration, ROI reporting. Other systems select campaign members with rules that can access a broader set of data. MORE
Email campaigns are a great way to share your video content, but people are still a bit unsure about how to include video effectively. In this post I’ll share some tips and tricks to help everybody add the special sauce and really amp up their nurturing campaigns. MORE
At first glance, the email below from security solution provider Symantec seems engaging, attractive, and well-designed. From a lead generation perspective, however, the campaign is a hot mess. This campaign is a perfect example. MORE
If you took a poll of B2B marketers (see below), my guess would be that only a small percentage test email subject lines with any regularity. The key benefit of a subject line test is not the lesson learned from one campaign. MORE
As figures below show, email marketing remains a vital element of modern B2B and B2C marketing programs. More than four out of five internet users check their email first when they go online for business each day, and nearly three-quarters check email six or more times per day. MORE
A very popular response from marketers about adding interactive content into their marketing mix is “I wouldn’t even know where to begin.”. Last fall, SnapApp published an Interactive Experience most closely related to the infographic family. That would be a fun interactive setting. MORE
A very popular response from marketers about adding interactive content into their marketing mix is “I wouldn’t even know where to begin.” Last fall, SnapApp published an Interactive Experience most closely related to the infographic family. Interactive for You. MORE
Author: Julie Wingerter From Demand Gen Report to Marketing Profs to Content Marketing Institute, leaders in the content marketing field are touting the benefits of incorporating interactive content—content that encourages prospects to engage and respond—into the modern marketing mix. MORE
Solution AVNET turned to Alinean to an interactive white paper, providing each prospect with personalized insights, solution recommendations and value messaging specific to their industry and unique opportunities. Alinean AVNET interactive white paper Pisello Value Marketing Value Selling MORE
If there’s one key element of demand generation copy that distinguishes it most from, let’s say: product collateral, or PR, or even social media, it’s this: a demand generation campaign is designed to drive action. Remember: your campaign has one aim – getting people to respond. MORE
When used correctly, broadcast email campaigns can help you reach customers at scale. And yet, broadcast emails often feel impersonal and poorly targeted. The power of customer-created photos and videos can also be brought to different broadcast email campaigns. MORE
Creating automated email workflows is one of the best ways to ramp up your marketing efforts. It also keeps your list engaged and clicking on your emails. After all, we all know that email has an extremely high ROI of 4,400%. Image Source: Campaign Monitor. MORE
email campaigns per week, up from 15.4 And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. The old email marketing strategy of batch and blast or spray and pray is no longer effective. MORE
Interactive content has endless possibilities. But the results from interactive content are impossible to ignore: 81% of marketers agree that interactive content is more effective than typical, passive content. . Why aren’t we all using interactive content? . Email. MORE
The Point
JULY 25, 2014
At first glance, the email below from security solution provider Symantec seems engaging, attractive, and well-designed. From a lead generation perspective, however, the campaign is a hot mess. This campaign is a perfect example.
The Point
JANUARY 13, 2012
There’s a lot to like about the email campaign I received (image below) recently from Infusionsoft , a maker of sales and marketing automation software for small businesses. Fulfill your offer via email. Make lead nurturing part of your campaign plan.
Modern Marketing
OCTOBER 4, 2017
When used correctly, broadcast email campaigns can help you reach customers at scale. And yet, broadcast emails often feel impersonal and poorly targeted. The power of customer-created photos and videos can also be brought to different broadcast email campaigns.
The Point
SEPTEMBER 11, 2012
If there’s one key element of demand generation copy that distinguishes it most from, let’s say: product collateral, or PR, or even social media, it’s this: a demand generation campaign is designed to drive action. Remember: your campaign has one aim – getting people to respond.
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to allocate limited funds across spending types (campaigns, people, tools) and tactics. grail of marketing metrics: campaign ROI. for increased spending were social media, email marketing, and live events,followed by partner. advertising and outbound email marketing.
The Point
APRIL 9, 2013
If you took a poll of B2B marketers (see below), my guess would be that only a small percentage test email subject lines with any regularity. The key benefit of a subject line test is not the lesson learned from one campaign.
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The Point
OCTOBER 20, 2011
There’s a lot to like about the email below received last week from Radian6 , makers of social media monitoring tools (and recently acquired by Salesforce.com.) Even with images turned off, the only things missing in this email are the illustration and the company logo at top left.).
Delivra
OCTOBER 9, 2018
Unfortunately, with so many other messages and media competing for consumers’ attention, it’s no wonder that average email open rates are hovering around 25% and click-through rates are just above 4%, as reported by Smart Insights. 12 types of email campaigns you should be automating.
Act-On
SEPTEMBER 27, 2016
Interactive content can help with that. A study from Demand Metric found that 88% of marketers who use interactive content say their content was somewhat effective or very effective in differentiating it from competitors. Interactive content is also tailor-made for engagement.
ScribbleLive
MAY 13, 2019
Let’s take a look at a few examples, created with the help of ScribbleLive products and services, that involved an impressive progression from ideation to an interactive or visual content experience. #1: Autodesk had a need to create many visual assets to support one of their campaigns.
Hinge Marketing
FEBRUARY 24, 2015
Now that we’ve covered the basics of lead nurture drip email campaigns , it’s time to discuss the four tools professional services firms need to have in place in order to implement them. Below are four key tools to get started with lead nurture drip email campaigns.
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Modern Marketing
FEBRUARY 20, 2013
by contributor | Tweet this Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp , a marketing platform used by companies to create interactive content to generate leads and drive revenue across the web, mobile, social and email.
Hubspot
AUGUST 8, 2016
After all, 50% of leads aren't ready to buy at the time of first conversion , so lead nurturing -- especially through email -- is the smartest way for marketers like us to reach them. In terms of engagement, research shows that lead nurturing emails beat out individual email blasts by far.
Marketing Insider Group
JANUARY 17, 2017
A very popular response from marketers about adding interactive content into their marketing mix is “I wouldn’t even know where to begin.” Last fall, SnapApp published an Interactive Experience most closely related to the infographic family. Interactive for You.
The ROI Guy
NOVEMBER 4, 2013
Solution AVNET turned to Alinean to an interactive white paper, providing each prospect with personalized insights, solution recommendations and value messaging specific to their industry and unique opportunities. Alinean AVNET interactive white paper Pisello Value Marketing Value Selling
Litmus
OCTOBER 18, 2018
Every industry does email marketing a little differently. As with other organizations, email marketing is critical for nonprofits. Nearly 79% of nonprofits say email marketing is important to the overall success of their organization. Campaign planning. Campaign Planning.
Biznology
NOVEMBER 10, 2016
List cut off dates and send shipping confirmation emails with the tracking numbers so that your customers know their package is on the way and when it will arrive. Bump up your content efforts now: You should begin producing content for your holiday campaigns as early as summer.
Hubspot
JULY 23, 2012
If you're hip to the popular email marketing statistics, you probably know all too well that your email database slowly dies over time. In fact , 25% of your list will expire every year as readers switch jobs, email providers, or unsubscribe from your emails.
Industrial Marketing Today
OCTOBER 2, 2010
email campaigns per week, up from 15.4 And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. The old email marketing strategy of batch and blast or spray and pray is no longer effective.
SnapApp
JUNE 2, 2017
Interactive content has endless possibilities. But the results from interactive content are impossible to ignore: 81% of marketers agree that interactive content is more effective than typical, passive content. . Why aren’t we all using interactive content? . Email.
Modern Marketing
JUNE 12, 2013
by Amanda Batista | Tweet this Marketers tap variety of communication and engagement tactics across all channels to build relationships and interact with prospects and customers. Build drip email campaigns to help move webinar leads from one stage to the next, and progress to conversion.
Modern B2B Marketing
AUGUST 7, 2015
Author: Julie Wingerter From Demand Gen Report to Marketing Profs to Content Marketing Institute, leaders in the content marketing field are touting the benefits of incorporating interactive content—content that encourages prospects to engage and respond—into the modern marketing mix.
Sales Intelligence View
MARCH 14, 2013
If you want to make your brand name strong, then you’ll want to make sure your varying online campaigns compliment each other. Link your Twitter, Facebook and other social media profiles for your clients to scan with easy to find icons in your emails.
Webbiquity
FEBRUARY 27, 2012
As figures below show, email marketing remains a vital element of modern B2B and B2C marketing programs. More than four out of five internet users check their email first when they go online for business each day, and nearly three-quarters check email six or more times per day.
The Effective Marketer
APRIL 10, 2012
What does it take to put together a successful email campaign? Segment your list, create the email, send it out, evaluate results, repeat. The following is like the anatomy of an email marketing process with the pieces each dissected and analyzed. The Email.
SnapApp
JANUARY 6, 2017
A very popular response from marketers about adding interactive content into their marketing mix is “I wouldn’t even know where to begin.”. Last fall, SnapApp published an Interactive Experience most closely related to the infographic family. That would be a fun interactive setting.
Vidyard
JULY 21, 2017
Email campaigns are a great way to share your video content, but people are still a bit unsure about how to include video effectively. In this post I’ll share some tips and tricks to help everybody add the special sauce and really amp up their nurturing campaigns.
SnapApp
MAY 7, 2014
Last week, we discussed why letting your interactive content speak for you is critical for B2B marketing success. So this week, we will dive into the mechanics of interactive content, to show you what it is and why it can work for you. Interactive content in the B2B context relies for its success on leveraging the same core game mechanics that have become an accepted part of B2C marketing over the past few years. How are you leveraging interactive content types?
Delivra
JANUARY 23, 2019
Creating automated email workflows is one of the best ways to ramp up your marketing efforts. It also keeps your list engaged and clicking on your emails. After all, we all know that email has an extremely high ROI of 4,400%. Image Source: Campaign Monitor.
Modern B2B Marketing
JUNE 14, 2013
Author: Seth Lieberman You have seen the benefits of content marketing , but are your recent campaigns falling a bit flat? By layering interactive content into your marketing efforts, you can drive more leads, enhance profile building and scoring, and improve nurturing.
Customer Experience Matrix
NOVEMBER 29, 2010
Summary: Treehouse Interactive has been slowly enhancing its marketing automation system with features that appeal to experienced users. It’s been nearly two years since my last review of Treehouse Interactive. Its marketing automation system offers the usual range of functions: email, Web analytics, landing pages, multi-step campaigns, lead scoring, CRM integration, ROI reporting. Other systems select campaign members with rules that can access a broader set of data.
SnapApp
APRIL 8, 2014
They will give you a better idea of how your interactive content efforts are working, which will help you determine what adjustments you need to make moving forward. Let’s take a look at three metrics that can help you become more successful with interactive content.
Sales Intelligence View
NOVEMBER 28, 2012
The modern marketing engineers at Marketo have set out to revolutionize the way companies interact with their customers – primarily through email marketing campaigns. The days of stale marketing campaigns that closely resemble spam are over for those of us that use Marketo.
Content Standard
MAY 22, 2017
” As a message hits your inbox and you receive another push notification, you see the sender is an email marketing list you’ve signed up for, pushing the latest offer. Basically, you’re every email marketer’s worst nightmare. “You’ve got mail!”
The Point
DECEMBER 15, 2016
Form abandonment and cart abandonment campaigns are standard practice for B2C and ecommerce marketers, less so for those of us B2B types who deal in leads vs. transactions. Below is just such an email I received recently from Virgin America , the company that is now part of Alaska Airlines.
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