Email Campaign Gets an “A” on Design, “F” on Offer

The Point

At first glance, the email below from security solution provider Symantec seems engaging, attractive, and well-designed. From a lead generation perspective, however, the campaign is a hot mess. This campaign is a perfect example.

4 Ways to Enhance Broadcast Email Campaigns with User-Generated Content

Modern Marketing

When used correctly, broadcast email campaigns can help you reach customers at scale. And yet, broadcast emails often feel impersonal and poorly targeted. The power of customer-created photos and videos can also be brought to different broadcast email campaigns.

5 Best Practices You Can Borrow From This Email Campaign

The Point

There’s a lot to like about the email campaign I received (image below) recently from Infusionsoft , a maker of sales and marketing automation software for small businesses. Fulfill your offer via email. Make lead nurturing part of your campaign plan.

Does Your Email Campaign Make a Case for Action?

The Point

If there’s one key element of demand generation copy that distinguishes it most from, let’s say: product collateral, or PR, or even social media, it’s this: a demand generation campaign is designed to drive action. Remember: your campaign has one aim – getting people to respond.

How B2B Marketing is Changing in 2018

to allocate limited funds across spending types (campaigns, people, tools) and tactics. grail of marketing metrics: campaign ROI. for increased spending were social media, email marketing, and live events,followed by partner. advertising and outbound email marketing.

Why & How to Test Subject Lines on Your Next Email Campaign

The Point

If you took a poll of B2B marketers (see below), my guess would be that only a small percentage test email subject lines with any regularity. The key benefit of a subject line test is not the lesson learned from one campaign.

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Radian6 Email Campaign Hits the Mark

The Point

There’s a lot to like about the email below received last week from Radian6 , makers of social media monitoring tools (and recently acquired by Salesforce.com.) Even with images turned off, the only things missing in this email are the illustration and the company logo at top left.).

9 Types of Interactive Content for Innovative Lead Gen

Act-On

Interactive content can help with that. A study from Demand Metric found that 88% of marketers who use interactive content say their content was somewhat effective or very effective in differentiating it from competitors. Interactive content is also tailor-made for engagement.

12 Types of Email Campaigns You Should Be Automating

Delivra

Unfortunately, with so many other messages and media competing for consumers’ attention, it’s no wonder that average email open rates are hovering around 25% and click-through rates are just above 4%, as reported by Smart Insights. 12 types of email campaigns you should be automating.

Interactive emails are a top trend, but is anyone using them?

Litmus

Interactivity has been a top email design trend for a few years, and it’s easy to see why. Interactive elements make an email more accessible, and often, more fun and engaging. Nearly half of marketers haven’t tried interactive design… and don’t plan to.

3 Examples of Going From Ideation to Interactive and Visual Content

ScribbleLive

Let’s take a look at a few examples, created with the help of ScribbleLive products and services, that involved an impressive progression from ideation to an interactive or visual content experience. #1: Autodesk had a need to create many visual assets to support one of their campaigns.

5 Email Campaign Ideas to Help Increase Conversion Rates [Infographic]

Hubspot

After all, 50% of leads aren't ready to buy at the time of first conversion , so lead nurturing -- especially through email -- is the smartest way for marketers like us to reach them. In terms of engagement, research shows that lead nurturing emails beat out individual email blasts by far.

Lead Nurture Drip Email Campaigns 201: 4 Tools to Implement Campaigns

Hinge Marketing

Now that we’ve covered the basics of lead nurture drip email campaigns , it’s time to discuss the four tools professional services firms need to have in place in order to implement them. Below are four key tools to get started with lead nurture drip email campaigns.

3 Ways Interactive Content Can Boost Email Performance

Modern Marketing

by contributor | Tweet this Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp , a marketing platform used by companies to create interactive content to generate leads and drive revenue across the web, mobile, social and email.

Creating Interactive Content: From Ideation to Sales Alignment to Promotion

Marketing Insider Group

A very popular response from marketers about adding interactive content into their marketing mix is “I wouldn’t even know where to begin.” Last fall, SnapApp published an Interactive Experience most closely related to the infographic family. Interactive for You.

21 Ways You Can Use Outgrow Interactive Content 

Outgrow

21 Ways You Can Use Outgrow Interactive Content . It can also be read as an all-encompassing guide on ways to use interactive content from Outgrow. Interactive content is a great way to generate leads as opposed to static forms. And it uses interactive content to do so.

10 Win Back Email Examples (Plus How to Launch Your Own)

Optinmonster

With just a few win back email examples , you can learn how to launch a successful re-engagement campaign for inactive customers. What a win back email campaign is. What you need in order to launch a successful re-engagement email series.

The Email Campaign You Need to Clean Your List & Re-Engage Subscribers

Hubspot

If you're hip to the popular email marketing statistics, you probably know all too well that your email database slowly dies over time. In fact , 25% of your list will expire every year as readers switch jobs, email providers, or unsubscribe from your emails.

Finalizing your holiday digital marketing plan

Biznology

List cut off dates and send shipping confirmation emails with the tracking numbers so that your customers know their package is on the way and when it will arrive. Bump up your content efforts now: You should begin producing content for your holiday campaigns as early as summer.

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Industry Spotlight: Email Marketing at Nonprofits

Litmus

Every industry does email marketing a little differently. As with other organizations, email marketing is critical for nonprofits. Nearly 79% of nonprofits say email marketing is important to the overall success of their organization. Campaign planning. Campaign Planning.

AVNET Interactive White Paper

The ROI Guy

Solution AVNET turned to Alinean to an interactive white paper, providing each prospect with personalized insights, solution recommendations and value messaging specific to their industry and unique opportunities. Alinean AVNET interactive white paper Pisello Value Marketing Value Selling

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6 Ways To Maximize Your Webinars With Automation Technology

Modern Marketing

by Amanda Batista | Tweet this Marketers tap variety of communication and engagement tactics across all channels to build relationships and interact with prospects and customers. Build drip email campaigns to help move webinar leads from one stage to the next, and progress to conversion.

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High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

email campaigns per week, up from 15.4 And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. The old email marketing strategy of batch and blast or spray and pray is no longer effective.

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Why Your Content Plan Must Include Interactive Content

Marketo

Author: Julie Wingerter From Demand Gen Report to Marketing Profs to Content Marketing Institute, leaders in the content marketing field are touting the benefits of incorporating interactive content—content that encourages prospects to engage and respond—into the modern marketing mix.

101 Ridiculously Effective Ways to Use Interactive Content in Your Marketing Today

SnapApp

Interactive content has endless possibilities. But the results from interactive content are impossible to ignore: 81% of marketers agree that interactive content is more effective than typical, passive content. . Why aren’t we all using interactive content? . Email.

17 (of the) Best Email Marketing Guides of 2011

Webbiquity

As figures below show, email marketing remains a vital element of modern B2B and B2C marketing programs. More than four out of five internet users check their email first when they go online for business each day, and nearly three-quarters check email six or more times per day.

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Connecting Your Social Media To Your Email Marketing Campaign

Sales Intelligence View

If you want to make your brand name strong, then you’ll want to make sure your varying online campaigns compliment each other. Link your Twitter, Facebook and other social media profiles for your clients to scan with easy to find icons in your emails.

Deconstructing an Email Marketing Campaign

The Effective Marketer

What does it take to put together a successful email campaign? Segment your list, create the email, send it out, evaluate results, repeat. The following is like the anatomy of an email marketing process with the pieces each dissected and analyzed. The Email.

How to use Video in your Email Marketing Campaigns

Vidyard

Email campaigns are a great way to share your video content, but people are still a bit unsure about how to include video effectively. In this post I’ll share some tips and tricks to help everybody add the special sauce and really amp up their nurturing campaigns.

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Creating Interactive Content: From Ideation to Sales Alignment to Promotion

SnapApp

A very popular response from marketers about adding interactive content into their marketing mix is “I wouldn’t even know where to begin.”. Last fall, SnapApp published an Interactive Experience most closely related to the infographic family. That would be a fun interactive setting.

Making Interactive Content Work - The Mechanics Of Interactive Content

SnapApp

Last week, we discussed why letting your interactive content speak for you is critical for B2B marketing success. So this week, we will dive into the mechanics of interactive content, to show you what it is and why it can work for you. Interactive content in the B2B context relies for its success on leveraging the same core game mechanics that have become an accepted part of B2C marketing over the past few years. How are you leveraging interactive content types?

Get More out of your Marketing Automation with Interactive Content

Marketo

Author: Seth Lieberman You have seen the benefits of content marketing , but are your recent campaigns falling a bit flat? By layering interactive content into your marketing efforts, you can drive more leads, enhance profile building and scoring, and improve nurturing.

Automated Emails: Your Secret to Driving More Business

Delivra

Creating automated email workflows is one of the best ways to ramp up your marketing efforts. It also keeps your list engaged and clicking on your emails. After all, we all know that email has an extremely high ROI of 4,400%. Image Source: Campaign Monitor.

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Why Now Is the Time to Dive into Interactive Email Marketing Campaigns

Content Standard

” As a message hits your inbox and you receive another push notification, you see the sender is an email marketing list you’ve signed up for, pushing the latest offer. Basically, you’re every email marketer’s worst nightmare. “You’ve got mail!”

3 Interactive Content Marketing Metrics To Live By

SnapApp

They will give you a better idea of how your interactive content efforts are working, which will help you determine what adjustments you need to make moving forward. Let’s take a look at three metrics that can help you become more successful with interactive content.

A New Democracy for the Modern Marketer

Sales Intelligence View

The modern marketing engineers at Marketo have set out to revolutionize the way companies interact with their customers – primarily through email marketing campaigns. The days of stale marketing campaigns that closely resemble spam are over for those of us that use Marketo.

Treehouse Interactive Refines Its Features and Targets Larger Firms

Customer Experience Matrix

Summary: Treehouse Interactive has been slowly enhancing its marketing automation system with features that appeal to experienced users. It’s been nearly two years since my last review of Treehouse Interactive. Its marketing automation system offers the usual range of functions: email, Web analytics, landing pages, multi-step campaigns, lead scoring, CRM integration, ROI reporting. Other systems select campaign members with rules that can access a broader set of data.

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Recapturing Lost Leads: Going After Form Abandoners

The Point

Form abandonment and cart abandonment campaigns are standard practice for B2C and ecommerce marketers, less so for those of us B2B types who deal in leads vs. transactions. Below is just such an email I received recently from Virgin America , the company that is now part of Alaska Airlines.

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Give Your Email Marketing a Video Boost with the Vidyard App for ExactTarget

Vidyard

As a direct line to your customer, email is perfect for communicating with your target market, but it can be pretty static. Our app enables you to drag and drop compelling visual links to your video content into your email and give your campaigns a boost with an interactive experience.

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Business video trends worth noting in 2018

Biznology

This matters for technology businesses if you want to add value with interactive features like chapters and branching. You can’t count on mobile devices for interactive features. Sign up for our emails here.

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