Customer Experience Matrix

JULY 20, 2009

The classic demand generation cycle starts with an outbound email campaign, captures replies on a landing page, scores the responses, and then sends qualified leads to a sales automation system and keeps the others for more nurturing. But while this cycle is simple, the actual boundaries of business marketing are not so clearly marked.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

It will give you pages for your Pay-Per-Click Campaigns. the King and Queen of Content Marketing). During this webinar, we will talk about how to create the right content to make your inbound marketing machine work. This includes adding social sharing buttons to your content in both landing pages and emails. .

Sales Management 48

Sales Management Paid Content Inbound Marketing Lead Scoring 48

The Point

DECEMBER 16, 2011

It was only a few years ago that I would have told any client who asked (and many did) that it was never a good idea to purchase an email list, and that moreover, any list of email addresses that was available for purchase was by definition compiled through nefarious means and not worth the risk. That was then. Bulk Rental/Co-Branded.

De-duping 100

De-duping Buy InsideView Broadcasting 100

Customer Experience Matrix

JANUARY 7, 2010

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

MLT Creative

SEPTEMBER 20, 2011

With more than 1,000 inbound marketers in attendance for the 2011 HubSpot User Group Summit, Brian Halligan and Dharmesh Shah highlighted a remarkable year of growth and innovation for HubSpot. More robust email functionality, including quantity of contacts and segmentation. Enriched customer info from Hoovers and Jigsaw.

Top of Funnel 40

Top of Funnel Advertising Agencies Jigsaw Funnel Advertising 40

WebMarketCentral

DECEMBER 8, 2008

VisitorTrack service provides robust geo-targeting (so you know exactly where visitors are coming from) and email notification, but it's biggest strength is detailed and customizable reporting capability. Contact names are available free through LinkedIn or on a pay-or-play basis from Jigsaw. Pricing starts at about $300 per month.

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer Leadlander 20

B2B Marketing Zone Posts

NOVEMBER 2, 2010

In lead generation marketing our goal is to get visitors to take action. While we do our best to create compelling campaigns, content, graphics ad landing pages, we never really know how well they will perform until we get real live data. Curation is the most important part of online marketing that no one is talking about.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40