Hubspot

MARCH 17, 2015

When Val Fox, a director in Bentley University ''s marketing and communication department, wanted to implement Hubspot for their PreparedU program, one of the first things she had to do was “sell people internally” on the idea. We talked with Val and she walked us through three tips for creating internal buy-in. 1) Communicate Openly.

VALS 28

VALS Education Inbound Marketing Buy 28

Litmus

JANUARY 24, 2020

In this episode of Delivering, host Jason Rodriguez interviews his wife, Valerie, about all things email in an attempt to better understand how the average subscriber thinks about email marketing, design, interactivity, privacy, and more. Yeah, but you also like hear me just kind of ramble on about email marketing throughout the day.

CAN-SPAM 66

CAN-SPAM Email Marketing VALS Privacy 66

Litmus

JANUARY 23, 2024

Looking for some fresh ideas for your email marketing program? You might be in the beginning stages of coming up with a new email nurture or want to learn more about how your subscribers interact with a different email design. And I hope they help you, too. Did the email actually produce results? Everywhere.

Examples 86

Examples VALS Newsletter Design 86

Brandpoint

DECEMBER 3, 2020

Val Geisler, Fix My Churn I really hope that 2021 is the year of the customer. This is good news for email marketers, as email has already proven to be a reliable, consistent channel for building and maintaining relationships with our buyers. So what’s an email marketer to do?

Planning 156

Planning Paid Search Agency VALS Allocation 156

Unbounce

JANUARY 14, 2020

You meticulously craft an ecommerce email marketing campaign that’s gonna help you sell a ton of products. And after all that work, the landing page that your email directs folks to has a high bounce rate—or worse, a low conversion rate. The Real Reasons Your Email Subscribers Aren’t Buying.

Landing Pages 145

Landing Pages eCommerce Email Marketing Click Rate 145

The ROI Guy

FEBRUARY 4, 2009

VMware has just released a new ROI / TCO calculator to help calculate the advantages of virtualization in not only reducing capital expenditures, but reducing on-going operating expenses as well. Simple Savvy Savings recommendations to help reduc. Microsoft Virtualization with Hyper-V - better val.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

Litmus

NOVEMBER 1, 2018

It’s no different in email marketing. In this webinar, onboarding email expert Val Geisler and the Litmus team review welcome emails from your peers and provide hands-on copywriting suggestions, design feedback, and strategic takeaways that you can apply to your own campaign. Val Geisler: Real time is best.

VALS 56

VALS Webinar Metrics Peer-to-peer Advertising Benchmark 56

The ROI Guy

FEBRUARY 4, 2009

Today, it is a mature, widely accepted practice in both helping buyers analyze ways to reduce costs, and for vendors to make the case for change, or prove competitive advantage. Posted by Tom Pisello at 1:36 PM Email This BlogThis! Simple Savvy Savings recommendations to help reduc. Time to upgrade that aging SAN?

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

FEBRUARY 4, 2009

To help keep on-going costs lowe, Microsofts competitors have delivered some powerful management tools and utilities to help keep the cost of managing the virtual environment as low as possible (upgrade management, lifecycle management, live update, etc.). Simple Savvy Savings recommendations to help reduc.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

Litmus

JANUARY 3, 2019

It’s no different in email marketing. But creating effective welcome and onboarding emails is hard ! Live Optimization is one of the most popular sessions at our Litmus Live conferences because our panel of email experts helps marketers improve real-life emails and everyone learns in the process.

Peer-to-peer 62

Peer-to-peer Optimization VALS Copywriting 62

Unbounce

JULY 30, 2019

It turns out that right now is the best time to start planning your next holiday campaign. Emails they acquire in October, for instance, have the highest 90-day value of any time of the year. But there’s no good reason you shouldn’t plan campaigns around other special days relevant to your business. Thank goodness!).

Landing Pages 111

Landing Pages Bundling Urgency Marketing Ad Exchange 111

Litmus

SEPTEMBER 25, 2023

Alas, all good things must come to an end—including the biggest and most inspiring email marketing event of 2023! days of this extraordinary email extravaganza. Relive the best email event of the year Did you miss out on Litmus Live 2023? See you on the email stage tomorrow for Day 1 of our main conference! No worries!

Marketing AI 97

Marketing AI VALS Top of Funnel Work Management 97

Convince & Convert

AUGUST 3, 2010

Facebook, YouTube, Search, etc are all entrance points and are all of changing value depending on purpose of campaign. 3 Ways Facebook is Killing Your Website" [link] [link] Val F RT @jaybaer: "R.I.P. 3 Ways Facebook is Killing Your Website" [link] [link] Danielle Uskovic RT @jaybaer: "R.I.P. link] Cesia… ?

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Facebook, YouTube, Search, etc are all entrance points and are all of changing value depending on purpose of campaign. 3 Ways Facebook is Killing Your Website" [link] [link] Val F RT @jaybaer: "R.I.P. 3 Ways Facebook is Killing Your Website" [link] [link] Danielle Uskovic RT @jaybaer: "R.I.P. link] Cesia… ?

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167