BenchmarkONE

NOVEMBER 29, 2023

Ending up in the spam folder is every marketer’s nightmare. The more your emails get marked as spam, the worse your email deliverability can get over time. Major email providers, like Gmail and Yahoo, know just how annoying it is for users to receive spammy messages. But what does this mean for email marketers?

CAN-SPAM 80

CAN-SPAM Email Marketing Domain Godaddy 80

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. That is why most marketing leaders look to email marketing to bolster their content distribution efforts — it has proven effective. We will explore the ins and outs of integrating email marketing into your content distribution strategy.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Salesforce Marketing Cloud

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. What is email marketing and why does it matter? Is email marketing easy?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Martech

AUGUST 31, 2023

Having an effective email marketing program has never been more crucial. If you’re feeling stuck and don’t know how to improve, our comprehensive email marketing audit checklist can help. Download the free email marketing audit checklist here. Email tools are data-driven with measurable results.

Email Marketing 105

Email Marketing Deliverability Copywriting CAN-SPAM 105

Vision6

JANUARY 15, 2024

are raising the bar to ensure a more secure email experience by tightening down on spam checks. will require all email senders (that’s you!) to adhere to new guidelines, transforming email authentication and deliverability best practices from a nice-to-have to a MUST -have. As you may have heard, Gmail and Yahoo!

CAN-SPAM 59

CAN-SPAM Domain Deliverability Click Rate 59

Webbiquity

JANUARY 17, 2020

The vast majority of all businesses, including 93% of B2B companies , use email marketing as an integral part of their marketing strategy. If you use email campaigns as part of your business strategy, you should by now have at least a basic understanding of what GDPR means. How can GDPR be good for email marketing campaigns?

Email Marketing 300

Email Marketing Campaigns Opt-in Planning 300

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Few characteristics of an email blast: Email is sent only to legit subscribers (opt-in list).

Blast Campaigns 196

Blast Campaigns Opt-out CAN-SPAM Click Rate 196

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Few characteristics of an email blast. The email has a universal appeal.

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

Webbiquity

SEPTEMBER 27, 2019

Are your your email campaigns effective? Perhaps it’s time to put your email marketing through an audit. Here’s a step-by-step guide on how to conduct an email audit plus tips on how to improve your campaign results using your findings. What is an Email Marketing Audit? Content Creator(s).

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

Sharpspring

SEPTEMBER 16, 2022

Creating an effective email outreach strategy is something any business investing in digital marketing will have to face. Whether it’s for lead generation or nurturing, or for influencer marketing and link building, reaching out to people via email is an integral part of any marketing strategy. Here are the steps to success.

Outreach 98

Outreach Effectiveness Marketing & Strategy CAN-SPAM 98

Litmus

JANUARY 5, 2022

Building the perfect email campaign takes time and resources. No marketer wants to hit send only to get labeled as spam and end up in the junk folder. Fortunately, there are preventative steps you can take to increase your odds of a successful launch and get those carefully curated emails delivered to your subscribers’ inboxes.

Deliverability 87

Deliverability CAN-SPAM Guidelines Curation 87

Navigate the Channel

JANUARY 3, 2024

Email marketing is a powerful tool for businesses to reach their audience, build relationships, and drive revenue. But to harness its full potential, you must contend with the most common email marketing mistakes. Build a Quality Email List A high-quality email list is the foundation of any successful email marketing campaign.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Vision6

JUNE 6, 2023

Building your email list from scratch can give you a better idea of your customers interests and purchasing behaviours. On the other hand, puchasing an email list can land you in hot water. Despite the consent guidelines outlined by ACMA, some businesses still opt to use purchased lists.

Purchase 94

Purchase Ad Building CAN-SPAM Opt-out 94

sagefrog

FEBRUARY 28, 2024

In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To stay ahead of the competition, it’s vital to be aware of the trends and changes redefining email marketing and how to leverage these tactics for your own sustained success.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

SalesIntel

JANUARY 8, 2024

New regulations from Gmail and Yahoo aim to simplify the process of avoiding unwanted emails. These guidelines mandate bulk email senders to incorporate an unsubscribe feature in all their messages. These guidelines are aimed at ensuring a more secure and user-friendly email experience for recipients.

Rules 40

Rules Phishing CAN-SPAM Intent Data 40

sagefrog

FEBRUARY 28, 2024

In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To stay ahead of the competition, it’s vital to be aware of the trends and changes redefining email marketing and how to leverage these tactics for your own sustained success.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

Zoominfo

NOVEMBER 20, 2023

Early successes we’ve noted include assistance in analyzing campaign performance, creation of email sequences that reflect the company brand, and the summarization of core content into derivative assets, such as video scripts and social media posts. Marketers are definitely at the forefront of experimenting with GenAI.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Litmus

FEBRUARY 14, 2020

In this episode of Delivering, host Jason Rodriguez digs into how Gmail classifies messages as spam before looking at a potentially disruptive new email service and the state of email surveys in 2020. Welcome to Delivering, a podcast about email design, strategy, copywriting, development, and the email marketing industry.

CAN-SPAM 77

CAN-SPAM Deliverability Guidelines Google 77

Litmus

MARCH 18, 2021

As email marketers, we’re always looking for that elusive sweet spot: sending the right message at the right time to the right person. Get any of those wrong, and your email could fall flat. So how can you get closer to this ultimate email dream? Email preference centers. What an email preference center is (and isn’t).

Opt-out 144

Opt-out CAN-SPAM Opt-in Tips 144

FunnelEnvy

MARCH 20, 2023

A/B testing is a powerful tool for B2B marketers and considered a staple of the toolbox for improving a campaign. Marketing teams in every industry with every type of product and service can use A/B testing to figure out which option in a campaign works. They are frequently cited as determining whether people even open an email.

Examples 78

Examples Landing Pages Marketing Funnels CAN-SPAM 78

Walker Sands

JULY 17, 2023

On average, marketers can expect an ROI of $42 for every dollar spent on email marketing. But ensuring your email campaign pays off is easier said than done. There are many factors that can affect the success of your email campaign, including the copy and design of your emails.

Email Campaigns 52

Email Campaigns Email Marketing Campaigns Tips 52

Optinmonster

DECEMBER 1, 2020

Are you totally clear on the ins and outs of permission-based email marketing? Email marketing is still the best way to collect new leads, build relationships with customers, and drive more sales. But if you’re not 100% clear on rules like GDPR and the CAN-SPAM act of 2003, you could be risking heavy penalties and fines.

Email Marketing 99

Email Marketing CAN-SPAM Paid Search Agency Rules 99

Martech Advisor

DECEMBER 3, 2019

Email marketing services software are defined SaaS (cloud) based platforms that allow marketers to create, send and analyze emails, typically for the purposes of audience engagement and lead generation. Table of Contents: What is an Email Marketing Software Platform? 8 Key Must-have Features of Email Marketing Platforms.

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

Litmus

OCTOBER 3, 2022

Email footers are like bookends—they appear at the end of your email content and keep it neatly contained. . Effective email footers have a lot of moving parts—unsubscribe links, addresses, promotional content, and social media handles. What’s an email footer? An email footer is the bottom-most portion of your email.

Design 95

Design Practices Best Practices CAN-SPAM 95

Vision6

NOVEMBER 12, 2020

The Email Marketing Summit Australia ended on a high last Friday (6th November). Once you’ve got this bedrock of data, you can finally move on to the creative part which will give your campaign the oxygen to breathe. Hours upon hours spent crafting an email for it to all fall down to 8 measly seconds. Time for a retro!

Email Marketing 111

Email Marketing Ideal Customer Profiles Paid Search Agency Privacy 111

SalesIntel

MAY 17, 2021

Then if you already know how to get recipients who are ultimately interested in your emails and newsletter, there isn’t anything that can go wrong. One of the prime factors for emails landing into spam and then to the blocked list is a lack of personalization when executing a bulk email campaign.

Deliverability 52

Deliverability Data Hygiene CAN-SPAM Lead Scoring 52

DiscoverOrg

MAY 21, 2014

These best practices are important to any and all organizations utilizing outbound email marketing for lead generation. Over the years, marketers have amassed a plethora of knowledge surrounding email deliverability. Your email marketing strategy cannot afford to ignore the laws, guidelines and best practices surrounding this topic.

Deliverability 136

Deliverability Email Marketing Marketing Strategy Marketing & Strategy 136

SendX

MAY 24, 2019

Everyone does email marketing nowadays, but does it still have the capability to engage subscribers with so many newsletters arriving in everyone’s inboxes? Most people, 58% to be exact, check their emails before watching the news, using a search engine, or opening their social media accounts. Photo by Miguel Á. The short answer: No.

Copywriting 151

Copywriting Tips Template Content 151

Litmus

MARCH 2, 2020

“How will email marketing change by the end of the decade?”. Almost 60% of marketers say they always or often use personalization or dynamic content in their emails. Email subscribers expect their emails to be geared for them—“one-size-fits-all” campaigns simply don’t resonate anymore. Interactivity. Simms Jenkins.

Privacy 69

Privacy CAN-SPAM Leads Lead 69

Optinmonster

APRIL 13, 2021

Email newsletters are a great way to get customers to revisit your site by updating them on new content, sales, and product launches. Today, we’ve handpicked the best WordPress newsletter plugins to grow your email list and keep customers engaged. Did you know that a whopping 320+ billion emails are sent every day?

Newsletter 78

Newsletter Broadcasting Best Practices Work Management 78

Animalz blog

APRIL 18, 2023

Personalizing ABM campaigns. Google Risk Back in April 2022, Google’s John Mueller , shared a pretty clear stance on the validity of AI-generated content: “Currently, it’s all against the webmaster guidelines. Does an AI-generated article still count as spam if it’s edited or rewritten by a real person?

Marketing AI 125

Marketing AI Copyright Top of Funnel Content 125

Hubspot

MAY 10, 2022

Texting sales prospects may seem like a breach of boundaries and even a faux pas, but how many unread emails versus texts do you have right now? Research shows that 42% of commercial text messages are opened compared to 32% of emails. The following guidelines will help you reap the benefits of text while staying professional.

Conversion Rate 68

Conversion Rate Conversion Opt-out Opt-in 68

Brandpoint

FEBRUARY 13, 2023

Here’s where we’re currently seeing some benefit in using ChatGPT: Topic generation Title brainstorming Email outline inspiration Social posts Ad caption drafting The challenge with all of the above is that to make them truly useful and effective, human editing is required.

Marketing Automation Services 126

Marketing Automation Services Planning Copyright Paid Search Agency 126

Opt Intelligence

OCTOBER 25, 2020

It’s also prime time for email marketing and ecommerce promotions. Don’t fall victim to these common subject line mistakes, or your email campaign could turn into a horror show. Have you ever received an email addressed to <NAME> or “Smith,” when it clearly should have been “Joe?” Incorrect Personalization.

CAN-SPAM 52

CAN-SPAM Validation eCommerce Guidelines 52

Belkins

DECEMBER 20, 2020

Make an email introduction. - Make an email introduction Investing time in quality research is totally worth the effort, although it takes a bit longer to study your prospects’ details. Thus, do proper research before you hit “send” and then reach out to your potential customers using one of your email templates. Be engaging.

Ideal Customer Profiles 111

Ideal Customer Profiles Work Management Planning Advertising Agencies 111

KoMarketing Associates

MARCH 18, 2014

Email marketing is one of the main cornerstones of several B2B marketers’ strategies. However, there is definitely a wrong and a right way to do email, especially in the age of email overload, which we as business professionals have been feeling for several years already. Design and Quality Assurance Matters. Creativity Matters.

Work Management 120

Work Management Email Marketing B2B Marketing Marketing & Strategy 120

Hubspot

JUNE 27, 2018

While email marketing may not get the attention some newer marketing channels get, it's still a terrific way for you to generate leads and convert more prospects for your business. With that in mind, I want to share some email marketing best practices you can use to generate more leads for your business. Personalize the Email Greeting.

Email Marketing 101

Email Marketing Auto Responder Practices Opt-out 101