SalesIntel

JANUARY 8, 2024

New regulations from Gmail and Yahoo aim to simplify the process of avoiding unwanted emails. These guidelines mandate bulk email senders to incorporate an unsubscribe feature in all their messages. These guidelines are aimed at ensuring a more secure and user-friendly email experience for recipients.

Rules 40

Rules Phishing CAN-SPAM Intent Data 40

Zoominfo

OCTOBER 13, 2023

Between the GDPR and ePrivacy guidelines, there is a lot to consider to ensure your business remains compliant. Germany has some of the most restrictive regulations around cold email, with regulators and case law stating that a “double opt-in” consent model is required to send marketing emails within the country.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

SocialPilot

FEBRUARY 14, 2024

Your collaboration journey with a social media influencer starts over social media DMs, emails, and phone/video calls. They make sure all parties follow guidelines that were mutually established before starting the partnership. But it shouldn’t end there. Overall, these contracts protect both the company and the influencer.

Social Media 96

Social Media Template Media Terms and Conditions 96

Sprout Social

FEBRUARY 19, 2024

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. AI automation is the integration of AI with the automation of repetitive, rules-based tasks. What is AI automation?

Marketing AI 103

Marketing AI Work Management Automation Marketing Management 103

Zoominfo

MAY 19, 2020

What is a cold email? And when is your email against the law? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email. to send an unsolicited commercial email. What is spam?

CAN-SPAM 182

CAN-SPAM Opt-out Opt-in Marketing Automation Services 182

The Point

SEPTEMBER 12, 2013

Email results not what they should be? Try these techniques to improve the performance of your next campaign: 1. Make sure that critical information (offer, key benefits, call to action – what, why, how) is “above the fold”, i.e. in the top left 2-4 inches (400-500 vertical pixels) of your email. Not sure what to test?

Email Campaigns 100

Email Campaigns Campaigns B2B Copywriting 100

ClickDimensions

OCTOBER 24, 2023

Data hygiene is the practice of keeping your data clean, accurate, and up-to-date, and is essential for successful marketing campaigns. By adhering to these best practices, you can maintain a clean and reliable database that forms the foundation of successful marketing campaigns.

Data Hygiene 97

Data Hygiene Practices Best Practices Segmentation 97

BenchmarkONE

NOVEMBER 29, 2023

The more your emails get marked as spam, the worse your email deliverability can get over time. Major email providers, like Gmail and Yahoo, know just how annoying it is for users to receive spammy messages. That’s why they’ve adjusted their screening policies to better enforce email marketing best practices.

CAN-SPAM 80

CAN-SPAM Email Marketing Domain Godaddy 80

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

Marketing AI 122

Marketing AI Work Management Marketing Management Automation 122

SocialPilot

FEBRUARY 5, 2024

The influencer marketing campaign included three factors: a brand, an influencer, and a social media platform to conduct the activity. When a brand or an influencer initiates the collaboration, the campaign is designed based on the goals, and then the content is created and shared. What Is Twitter Influencer Marketing?

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

Sharpspring

SEPTEMBER 16, 2022

Creating an effective email outreach strategy is something any business investing in digital marketing will have to face. Whether it’s for lead generation or nurturing, or for influencer marketing and link building, reaching out to people via email is an integral part of any marketing strategy. Here are the steps to success.

Outreach 98

Outreach Effectiveness Marketing & Strategy CAN-SPAM 98

Biznology

APRIL 6, 2018

Desktop browsers rule. This is interesting, and might be worth considering in scheduling email campaigns that link to a video, or planning live-streamed video. Sign up for our emails here. Snag a subject matter expert and record some FAQ answers on a smart phone (will probably need some editing, though). Like this post?

Trends 158

Trends Video Marketing Correlation Business 158

Anyword

MAY 5, 2022

Any publisher promoting content on Facebook, or other social platforms, knows that not abiding by the platform’s rules can have adverse effects on a campaign’s performance. If you take a look at the specific guidelines for each platform, you’ll see what particular words, phrases, images, and types of content are best avoided in ads.

CTR 98

CTR Copywriting Guidelines Urgency Marketing 98

Valasys

JULY 31, 2023

By automating repetitive tasks, such as content scheduling, social media posting, and email campaigns, businesses can save valuable time and resources, allowing their teams to focus on more strategic and creative endeavors. Branding elements and guidelines are adhered to, maintaining brand identity.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Sharpspring

JANUARY 19, 2022

There followed a series of updates, manual penalties and ever-changing rules in Google’s efforts to regulate the link building market. What Are Google’s Link Building Guidelines. Messing with Google’s link building guidelines (whether you agree with them or not) is too risky. There’s much more to links than just rankings.

Ad Building 109

Ad Building Link Building Guidelines Blogger 109

Sprout Social

DECEMBER 6, 2023

The HIPAA Privacy Rule expressly protects patient health information as it relates to how the data is shared, including in marketing and advertising efforts. You can also use Sprout’s chatbot builder to automatically reroute social users to an email address or other secure channel for healthcare-related conversations.

Social Media 103

Social Media Enterprise Management Work Management Marketing Management 103

Zoominfo

MAY 31, 2018

Less understood, though, are the ways in which the GDPR affects B2B marketers’ third-party lead generation campaigns. GDPR states both marketers and the third-party lead vendors who fulfill paid campaigns must get written consent for each purpose of lead use. The UK will likely be governed by GDPR rules for a while.

Lead Generation 217

Lead Generation Terms and Conditions Generation Leads 217

B2BMarketing.net

MARCH 11, 2024

Whilst B2B marketers know that content is important to their strategy, the truth is that pressure from above, the internal perception of marketing’s role, complexity around global campaigns, and lack of investment are all leading to content that lacks the focus and impact that is needed to clearly and demonstrably drive growth.

Peer-to-peer 52

Peer-to-peer Digital Asset Management B2B Thought Leadership Work Management 52

Optinmonster

DECEMBER 1, 2020

Are you totally clear on the ins and outs of permission-based email marketing? Email marketing is still the best way to collect new leads, build relationships with customers, and drive more sales. But if you’re not 100% clear on rules like GDPR and the CAN-SPAM act of 2003, you could be risking heavy penalties and fines.

Email Marketing 99

Email Marketing CAN-SPAM Paid Search Agency Rules 99

Navigate the Channel

JANUARY 3, 2024

Email marketing is a powerful tool for businesses to reach their audience, build relationships, and drive revenue. But to harness its full potential, you must contend with the most common email marketing mistakes. Build a Quality Email List A high-quality email list is the foundation of any successful email marketing campaign.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Anyword

OCTOBER 5, 2023

There are key moments in the content and campaign building process that are deeply enhanced by clear, performance based data. Remember, there is no rule book yet, and we are defining how AI will be used for years to come. Website and Landing pages Landing pages often go hand-in-hand with paid ad campaigns.

Lead Scoring 52

Lead Scoring Lead Ranking Analytics Landing Pages 52

Kaon

NOVEMBER 9, 2017

Improve Your Sales and Marketing Strategy Through Effective Brand Guidelines. Fortunately for them, brand guidelines are one of the cheapest, easiest, most direct and effective ways to make sure that your marketing and sales teams are on the same page. Brand guidelines begin with the marketing team and the messages that they create.

Guidelines 43

Guidelines Work Management Marketing Management Software 43

Hubspot

SEPTEMBER 1, 2023

For sales teams, ChatSpot will: Take the load off nurturing potential customers by drafting follow-up emails. Find AI tools with guidelines or support. ChatSpot users with free accounts are supported by the community, and paid accounts have varying levels of support, including email, chat, and phone. Follow brand guidelines.

Ethics 66

Ethics Marketing AI Training Work Management 66

Vidyard

MARCH 15, 2021

You can use personalized videos to increase email conversions, boost landing page sign ups, increase event attendance, make nurture more personal, improve customer satisfaction, and more. This is achieved by inserting personal elements such as the viewer’s name, email, job title, profile image, company name, logo, etc. Contents 1.

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Optinmonster

FEBRUARY 11, 2024

Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Best of all, email marketing is affordable. After that, you can always try one of these email marketing services.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

SocialPilot

FEBRUARY 6, 2024

However, creating an influencer marketing campaign that yields great results is easier said than done. The process of finding, vetting, and selecting an influencer – as well as executing the entire influencer marketing campaign – runs more smoothly when guided by proper influencer marketing strategies.

Marketing Budget 83

Marketing Budget ROI Marketing & Strategy Marketing Strategy 83

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. The best-performing campaigns demand extensive up-front work but pay dividends.

Social Media 126

Social Media Social Marketing Examples Planning 126

SmartBug Media

JANUARY 30, 2020

First, you must make a case for how your marketing campaigns will increase revenue for your company. Content Marketing Strategy: Take the opportunity to appear in each other’s newsletters and email blasts. Blogging can be done more frequently than email marketing. Set Brand Guidelines. To do this, draw from past numbers.

Paid Content 95

Paid Content Advertising Channels Advertising Agencies Brand Identity 95

SocialPilot

FEBRUARY 1, 2024

Collaborating with the right influencer is the crux of a successful micro-influencer marketing campaign. In this section, I will touch on the strategic process I consistently follow to create the campaign brief document to collaborate with micro-influencers. However, what they don’t know is your brand style and guidelines.

Advertising Agencies 79

Advertising Agencies Planning Paid Search Agency Marketing Budget Creation 79

Optinmonster

JUNE 5, 2022

Skyrocket your email list with location-specific offers. Create culturally aware marketing campaigns that accommodate different holidays and customs. Ensure campaigns are relevant so you’re not marketing winter coats to Florida residents. Let’s see how to build a geotargeting campaign step by step using OptinMonster.

Conversion 114

Conversion Tagging Click Rate Display 114

Brandpoint

NOVEMBER 15, 2021

If you’re like us, you had email after email flooding your inbox notifying you of conferences and trade shows that were set to be in-person suddenly switched back to virtual, as if we were in 2020 again. What guidelines and cautionary measures do you need to have in place at the physical space? How to Prepare Be open and honest.

Trends 157

Trends Planning Work Management Contingency Planning 157

SmartBug Media

AUGUST 24, 2022

Inbound marketing campaigns. What components should you include in your inbound marketing campaign? And how do you execute the appropriate steps for the campaign to be successful? and “What makes up an inbound marketing campaign?”. How Do You Build Inbound Marketing Campaign? Lead nurturing campaign.

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

SendX

MAY 24, 2019

Everyone does email marketing nowadays, but does it still have the capability to engage subscribers with so many newsletters arriving in everyone’s inboxes? Most people, 58% to be exact, check their emails before watching the news, using a search engine, or opening their social media accounts. Photo by Miguel Á. The short answer: No.

Copywriting 151

Copywriting Tips Template Content 151

Computer Market Research

JUNE 12, 2019

When vendors provide vague reporting and obscure guidelines It becomes difficult to get a clear idea of what kind of money is available. 2- List of Rules. Partners feel so pressured to be in compliance with their vendors’ laundry list of rules. The issue with an email is that it’s time-sensitive. Deploy – program.

Budget Programs 87

Budget Programs Marketing Management Advertising Channels Co-Registration 87

Aberdeen

NOVEMBER 19, 2019

If you have any customers in the EU then GDPR means that there are very specific marketing rules that you must adhere to. Failure to comply with these rules could mean hefty fines—up to 4% of their annual global turnover or 20 million euros (whichever is greater)—and angry customers. What is GDPR? Data Permission – Opt-Ins.

Tactics 53

Tactics Opt-out Privacy Policies Guidelines 53

Optinmonster

JANUARY 19, 2023

There are exceptions to every rule, but here are some general guidelines: Problem-solving: Charge a one-time fee or offer a limited term membership. Free memberships can be a great way to build your email list and bring new leads into your sales funnel. Once they achieve their goal, they may exit the membership.

Marketing Websites 80

Marketing Websites Examples Lead Ranking Copywriting 80

Opt Intelligence

JANUARY 19, 2020

Develop Data Privacy Guidelines. 2020 brings enforcement of CCPA, and the promise of more data privacy rules and regulations. Double opt-in can help you ensure your have verifiable proof of consent for your email list, and is a great first step towards developing your own data privacy guidelines. Expand Your Email List.

Lead Generation 53

Lead Generation Generation Co-Registration Opt-in 53