29 Tips to Improve B2B Email Campaign Performance

The Point

Email results not what they should be? Try these techniques to improve the performance of your next campaign: 1. Include a text link at the top of the email to give the recipient the option to view the email in their browser.

Lead Nurture Drip Email Campaigns 101: Getting Started

Hinge Marketing

Lead nurture drip email campaigns are useful for leads that are not immediately ready to engage with business development. The timing of drip email campaigns are different for every firm.

5 Black Friday and Cyber Monday Email Marketing Guidelines

US Data Corporation

This is the perfect opportunity to use your email marketing to drive your sales and ROI whether you are a small business or one of the big guys. Here are 5 guidelines to follow while planning your Black Friday and Cyber Monday email campaigns. Personalization is key to good email marketing. With so many people viewing emails and accessing websites on their mobile devices, it is crucial that your emails are mobile-friendly.

Business video trends worth noting in 2018

Biznology

This is interesting, and might be worth considering in scheduling email campaigns that link to a video, or planning live-streamed video. Sign up for our emails here.

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How to use Video in your Email Marketing Campaigns

Vidyard

Email campaigns are a great way to share your video content, but people are still a bit unsure about how to include video effectively. In this post I’ll share some tips and tricks to help everybody add the special sauce and really amp up their nurturing campaigns.

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How to Use Video in Your Email Marketing Campaigns

Vidyard

Email campaigns are a great way to share your video marketing content, but you might still be a bit unsure about how to include video effectively. 4 tips for incorporating video in your emails 1. If you’ve decided to go video in your email campaigns, how’s it working?

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The Truth about Cold Email

DiscoverOrg

What is a cold email? And when is my email against the law? Many people seem to carry the misconception that any cold, or unsolicited, email is spam and that spam is illegal. There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for 2,500 companies worldwide. To start with, let me clarify the distinction between “spam” and illegal email.

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4 Actionable Tips to Enhance Your Email Development Process

Modern B2B Marketing

of marketers spending at least a week producing a single promotional email , it is quite clear how developing an email marketing strategy is a critical and crucial task. Here’s how you can improve your overall email development process and ace your email marketing strategy.

5 Email Copywriting Tips for Creating Engaging Content

SendX

Everyone does email marketing nowadays, but does it still have the capability to engage subscribers with so many newsletters arriving in everyone’s inboxes? Most people, 58% to be exact, check their emails before watching the news, using a search engine, or opening their social media accounts.

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How to Create an Accessibility Switcher™ in Email

Litmus

Editor’s note: This is a guest post from Paul Airy, Email Design and Development Consultant, and author of the book, A Type of Email. Paul is a leading advocate of accessibility in email, and creator of the Accessibility Switcher. What’s the next step for accessibility in email?

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How Automated Email Templates Help You Scale Up Your Personalization

Modern Marketing

In the past, many businesses tried to ignore this challenge by simply sending identical emails to every subscriber on their list — and racking up numerous unsubscribes as a result. That’s exactly the problem that automated email templating solves. ” Email Marketing

Email Accessibility for Designers: 8 Best Practices You Should Follow

Litmus

Great email designs aren’t just pretty, but make it easy for your subscribers to digest your content, find key information, and take action quickly—regardless of your subscribers’ ability. With that, email design has a significant impact on email accessibility. .

How to Craft a B2B Email Marketing Strategy That Works

KoMarketing Associates

Email marketing is one of the main cornerstones of several B2B marketers’ strategies. However, there is definitely a wrong and a right way to do email, especially in the age of email overload, which we as business professionals have been feeling for several years already.

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Should You Use the Same Landing Page for Email and Online Ads?

The Point

A client asks: “Can I use the landing page from an email campaign for online ads, say: search or LinkedIn, if it’s promoting the same asset?”. Therefore, the objective of an effective email landing page is to 1) validate that decision, and 2) not get in the way.

4 Essential Ingredients of a Tasty Content Marketing Campaign

Modern Marketing

But what if you’re developing a content campaign – something you want to see have enduring success? We’ve launched our share of content campaigns and found four common ingredients that lead to successful launches. Guidelines. An email campaign?

72 Definitive Reasons Why Your Emails are Going to SPAM (Reason 27 Will Blow Your Mind)

SendX

If you are reading this it is highly likely that a portion of your email traffic is landing in SPAM. Or “ Is it the new Email Marketing Provider which we moved to recently? ”. The tragedy is: You don’t have to be a spammer for your emails to land in SPAM.

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5 Simple Steps for Creating Mobile Optimized Emails

Modern Marketing

But, did you know that, according to Litmus , over 50% of email opens are on mobile devices ? In fact, they found that Apple iPhone accounts for nearly 30% of the email client market share. Meaning, more people are opening and viewing emails on their mobile devices.

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Five Points for Defining or Refining Your B2B Brand Strategy

Launch Marketing

It should drive virtually all of your work as a marketer, guiding every email campaign, blog, social post, and similar touchpoint. Do you need to reach them through highly targeted emails?

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3 Mega-Trends from Litmus Live 2018

Litmus

Our yearly series of conferences on all things email—Litmus Live—has come to an end. It was a broad range of topics that addressed email’s evolving role in marketing. Think of it as working with email like LEGO. — Taxi for Email (@TaxiforEmail) August 21, 2018.

Delivering Episode 4: Understanding Background Images in Email

Litmus

In this episode of Delivering, we’ll take a look at an essential technique for email designers: the humble—but powerful—background image. Learn why background images matter, how to code them using a variety of techniques, and how those various methods compare across different email clients.

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Let Your Leads Pick the Best Channel for their Lead Nurturing Journey

TrueInfluence

That’s how much customers who are nurtured through a multi-channel digital campaign ultimately spend with your company, as compared to those who simply continue to get email, or whatever channel they happened to initially engage with. Some — in fact, most — prefer email.

The GDPR Era Of Permission Based Email Marketing

Valasys

The days of yore came with a simple advice for marketers; the more people you add to your list, the more chances of them clicking on your emails and the easier marketing becomes. But the most important asset to any marketer has always been the email address.

How to Up your Email Personalization Game with Advanced Technologies

Scoop.it

Personalization has almost become like a buzzword in the world of email marketing. However, if it is not executed in your strategy correctly, your email marketing efforts would go down the drain. AI as a Tool to Send Personalized Emails. Check out the email by Zee & Co.

The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)

ScribbleLive

Distribution: website, social, email, campaign, etc. Email works, but make sure to be thorough. And it was my fault, I didn’t give them the guidelines for tone, story arc, or theme. Some people like to learn by making mistakes.

MarketingProfs Digital Mixer: Top 20 Tweets #mpdm

Smashmouth Marketing

Intel's social media guidelines document [link]. DavidSpinks : RT @BethHarte : A welcome email letter has the highest open rate of any email that gets sent - @gregcangialosi # mpdm (via @amargello ). djwaldow : OH by Scott Rosenberg ( # mpdm lunch keynote) "Email is not dead.". jmamills : That first welcome email you send to new subscribers is one of the most successful email campaign you may have.

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LeadGnome Earns Marketo® Certified Integration For B2B Reply Email Mining

LeadGnome

The LeadGnome Marketo integration allows customers to mine email replies using an app that has been reviewed, approved and certified by Marketo. The post LeadGnome Earns Marketo® Certified Integration For B2B Reply Email Mining appeared first on LeadGnome.

5 Steps To Improve B2B Lead Generation Program Results

Digital B2B Marketing

Here are three of the most common structures and guidelines for each one. 3 email blasts, 6 newsletter ads, calendar listing and 2 weeks of on-site promotions), choose content that will maximize your response and conversion rates. You become another cold call or email blast.

Email Marketing Best Practices: How to Send Emails Your Subscribers Will Love

Hubspot

While email marketing may not get the attention some newer marketing channels get, it's still a terrific way for you to generate leads and convert more prospects for your business. Email Marketing Best Practices of 2018. Avoid Using 'No-Reply' in the Sender's Email Address.

HIPAA Compliance 101: Digital Marketing Strategies for Healthcare

SmartBug Media

Understanding healthcare marketing and the importance of complying with strict regulations and industry guidelines is a necessity for healthcare marketers. Here are some strategies: HIPAA Email Marketing.

12 Tips for Amazingly Effective Email Subject Lines

Marketing Action

Email campaigns can be a vital part of a successful marketing communication strategy. Getting your customers and prospects to open an email can be extremely challenging in today’s crowded marketplace. Many people get hundreds of emails every day. Email Marketing

Marketo Data Tells Us: What’s the Truth Behind the Two Biggest Email Volume Myths?

Modern B2B Marketing

Author: Johnny Cheng I hear this question from email marketers all the time: Does the size of my email send affect the performance? Email Myth #1. “The larger your email sends, the higher your unsubscribe rate” Hypothesis: This one seems reasonable.

63 Digital Advertising Terms Every Marketer Should Know

Act-On

The Interactive Advertising Bureau, a trade association promoting digital ad standard and practices, has a set of guidelines for sizes. This information is then used to target audiences, understand consumer behavior, improve user experience and optimize advertising campaigns. For example, a sale might begin with an ad, lead to an email campaign, and end with a phone call from a sales person.

Outbound Email Marketing Strategy: Four “Must-Do’s” to Ensure Deliverability

DiscoverOrg

These best practices are important to any and all organizations utilizing outbound email marketing for lead generation. Over the years, marketers have amassed a plethora of knowledge surrounding email deliverability. Your email marketing strategy cannot afford to ignore the laws, guidelines and best practices surrounding this topic. An SPF (Sender Policy Framework) essentially protects the email recipients’ inbox from sender forgery.

How to Create a Successful Performance-Based MDF Program

Computer Market Research

This program takes into consideration how well partners perform finically due to demand generation campaigns and strategies. Documented Policies of Program Rules: The well-defined guidelines for earning funds (e.g., Computer Market Research.

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How to Create a Marketing Plan for a Small Business That Works

Outbound Engine

As there are lots of marketing tactics out there, it helps to have some guidelines when making these difficult decisions. They include word of mouth, a website, and digital marketing via email and social media. Then you can reinvest in the marketing campaigns that work best.