Litmus

MAY 31, 2019

We’ve seen so many amazing talks from dozens of talented email marketers, it’s almost overwhelming to think about. What we have been able to do, though, is identify some major trends that impact email marketers. Onboarding and Lifecycle Emails. It also makes it hard to pick our favorite sessions from each year. Modular Design.

Trends 52

Trends VALS Conference Webinar Metrics 52

Hubspot

MARCH 27, 2018

Val Geisler @Lovevalgeisler. Val is a email strategist and copywriter, and helps B2C businesses focused on MRR increase conversions through email. She was also the Director of Demand Generation at Okta. She has been featured in the Huffington Post, Fast Company, and Teachable. Eliana Murillo @Eliana_Murillo.

VALS 78

VALS Advertising Agencies Work Management Paid Search Agency 78

Litmus

JANUARY 23, 2024

Looking for some fresh ideas for your email marketing program? You might be in the beginning stages of coming up with a new email nurture or want to learn more about how your subscribers interact with a different email design. Did the email actually produce results? Where do you find email inspiration? Everywhere.

Examples 87

Examples VALS Newsletter Design 87

Brandpoint

DECEMBER 3, 2020

Val Geisler, Fix My Churn I really hope that 2021 is the year of the customer. This is good news for email marketers, as email has already proven to be a reliable, consistent channel for building and maintaining relationships with our buyers. So what’s an email marketer to do?

Planning 156

Planning Paid Search Agency VALS Allocation 156

Unbounce

JANUARY 14, 2020

You meticulously craft an ecommerce email marketing campaign that’s gonna help you sell a ton of products. And after all that work, the landing page that your email directs folks to has a high bounce rate—or worse, a low conversion rate. The Real Reasons Your Email Subscribers Aren’t Buying. Not exactly.

Landing Pages 145

Landing Pages eCommerce Email Marketing Click Rate 145

Litmus

NOVEMBER 1, 2018

It’s no different in email marketing. In this webinar, onboarding email expert Val Geisler and the Litmus team review welcome emails from your peers and provide hands-on copywriting suggestions, design feedback, and strategic takeaways that you can apply to your own campaign. Val Geisler: Real time is best.

VALS 56

VALS Webinar Metrics Peer-to-peer Advertising Benchmark 56

Unbounce

JULY 30, 2019

It turns out that right now is the best time to start planning your next holiday campaign. Due to heavy discounting, your sales might not even be profitable, even if you generate an above-average volume of sales. Emails they acquire in October, for instance, have the highest 90-day value of any time of the year.

Landing Pages 111

Landing Pages Bundling Urgency Marketing Ad Exchange 111