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How to Stand Out at a Trade Show: A Guide for Marketers

Zoominfo

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. Trade shows offer a unique opportunity for organizations to form real, human relationships with their prospects that other marketing tactics just can’t provide. Unfortunately, trade shows are expensive and time-consuming.

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Why Isn’t Chief Content Officer a Bigger “Thing” Yet?

Contently

While marketers have adopted technology that helps optimize their campaigns, they are slower to adopt more advanced technology for a few reasons. How much is the ROI for investment in expensive brand awareness campaigns? She may see Michaels put an ad on her Facebook feed or send an email with the Subject: Forget something?

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Burger King’s NFT push: Wednesday’s daily brief

Martech

If consumers collect and trade NFTs, and show them off as part of their digital personalities, brands might consider this almost like another social media platform. It also fulfills the warnings made long ago when fewer people were listening. BIMI: the new standard for email marketing?

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How to Stand Out at a Trade Show: A Guide for Marketers

Zoominfo

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. Trade shows offer a unique opportunity for organizations to form real, human relationships with their prospects that other marketing tactics just can’t provide. Unfortunately, trade shows are expensive and time-consuming.

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GDPR Guide: Is this the end of cold emails?

PureB2B

One of the biggest concerns marketers have is the impact GDPR has on sending emails to EU data subjects which many believe could spell the end of cold email sending. Going deeper: Is this the end of cold-emails? Think about the pieces of information that are most crucial to your B2B campaigns. jump to this section].

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10 Best Shopify Apps to Increase Sales and Conversion in 2021

Mailmunch

You have many responsibilities and let’s be honest, you cannot be a jack of all trades to look after every minor detail yourself. While every department needs your attention, you cannot look after every functionality, marketing campaign, or optimization requirement. . Improve your email marketing impact. Broadcast campaigns .

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Agism in B2B Tech Marketing?

Envy

The number one feedback I receive from younger employees is the disconnect between what they learned from their college education and the skills that marketing campaigns they are working on require. Trade shows. Much as I wish that trade shows would vanish into thin air, the internet hasn’t killed them. ROI on Marketing Efforts.