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Why Isn’t Chief Content Officer a Bigger “Thing” Yet?

Contently

When you think of content marketing, you probably think of multi-media influence across mediums. CMOs are falling behind their peers when it comes to tech adoption and data-driven strategy. While marketers have adopted technology that helps optimize their campaigns, they are slower to adopt more advanced technology for a few reasons.

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Why personalization in B2B e-commerce works and how your business can benefit

Sana Commerce

Personalization can happen anywhere your customers engage with your brand, products or services, such as on your company website, landing pages, web store(s), emails, printed materials, social media channels, marketplaces, your delivery services, etc. Why do users respond to personalization? It makes their experience more enjoyable.

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How to Find the Right Social Media Influencers for Your Brand

SocialPilot

Influencer marketing seems to have become the holy grail for achieving social media success of brands. According to marketers, influencer-generated content earns 8x more engagement than sophisticated branded content. So, it’s a proven fact that everybody loves them. in revenue. in revenue. But first, let’s understand what an influencer is.

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4 Ways AI is Revolutionizing B2B Demand Generation

Inbox Insight

In this webinar, we’re going to look at the four main ways AI is revolutionizing how demand generation marketers are able to execute their campaigns, including: Better targeting decisions Aligning strategy with real-time content demands Delivering personalized experiences Gaining clearer insight into buyer behavior Full transcript below. (00:22)

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A 6-Point Email Marketing Checklist for B2B Lead Generation

LEADership

A 6-Point Email Marketing Checklist for B2B Lead Generation - Back-to-School B2B Primer—Part Two. Today I’ll focus on email marketing as Part Two in the series. HERE IS A 6-POINT CHECKLIST OF EMAIL MARKETING TECHNIQUES THAT ARE WORKING FOR B2B LEAD GENERATION TODAY. Correction—all human beings are like that, not just teenagers.

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Yours in Marketing Episode 4 – Video Strategy with Ethan Beute

Directive Agency

At the end, we have a special interview with one of our employees here at Directive as well as part of the P2P, the peer to peer segment, so, please stick around. At the end, we have a special interview with one of our employees here at Directive as well as part of the P2P, the peer to peer segment, so, please stick around.

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Yours in Marketing Episode 4 – Video Strategy with Ethan Beute

Directive Agency

At the end, we have a special interview with one of our employees here at Directive as well as part of the P2P, the peer to peer segment, so, please stick around. At the end, we have a special interview with one of our employees here at Directive as well as part of the P2P, the peer to peer segment, so, please stick around.