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5 Types of AI All Marketers Should Know About

Marketing Insider Group

Today, AI is nearly as intertwined with marketing as traditional technology tools, like CRM systems and email marketing platforms. It can be used to see how specific campaigns or product launches are received, or just to track overall brand sentiment over time. That’s what we’ll cover in this article.

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How AI insights improve decision making

Sprout Social

Advantages of using AI for generating data insights AI analytics offers many advantages, such as seeing hidden trends in large data sets, forecasting future market behaviors, analyzing customer sentiment, making decisions faster and creating personalized experiences.

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Are You Tracking These Crucial Marketing KPIs?

Zoominfo

Get a Demo Performance Metrics by Channel Choosing B2B marketing KPIs for your team starts with analyzing your active campaigns. Let’s take a look at the primary channels to generate demand: email, paid social, content syndication, webinars and direct mail — and which KPIs you should track for each channel. Intent lift.

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The Power of Marketing Automation in the Manufacturing Industry

ClickDimensions

As an industry which relies heavily on in-person meet-ups, the effects of COVID-19 were significantly felt by manufacturing businesses as trade shows were cancelled and meetings postponed. Talk to our Marketing Services team who will provide expert advice on how to improve your campaigns and strategies.

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Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

ClickZ

The global AI revenue is forecasted at US $35 billion in 2021 with a catalyzed 3X growth up to US $126 billion by 2025. Campaign optimization – 38%. Email marketing – 33%. These were the barriers that stood: Digital advertising forecast 2021 – Deep dive. Agencies and trading desks. Digital titans.

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Elevate B2B Marketing News Weekly Roundup: AI’s Rising Use In B2B & Meta’s Swift Threads Launch

Top Rank Marketing

LinkedIn users will be comprised of members of the millennial and Gen Z demographic by the end of 2023, according to newly-published forecast data. When it comes to how B2B buyers prefer reaching B2B sellers, email, phone, and social media were the top methods, survey data has shown. percent of U.S.

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CMO Perspective: Using B2B Data & Data Types for Audience Segmentation

SalesIntel

Once you know the technology stack of your prospects, you can tailor your marketing campaigns for the initial touch. Your team can uncover more in-market customers, score leads with greater precision, and reshape your B2B marketing campaign with customized messaging. The question is, which ones? How do I use all this data?