Remove email-campaign forecast
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Klaviyo launches Klaviyo AI

Martech

This comprehensive suite is geared toward that end, allowing marketers to input campaign goals into the genAI used to create emails and forms. It also provides predictive analytics forecasts based on data across all of Klaviyo’s customers. Business email address Subscribe Processing. Get MarTech! In your inbox.

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What Is a Marketing Database? (Hint: It’s NOT Your Audience)

Marketing Insider Group

Actively using a marketing database enhances campaign effectiveness by targeting the right audience at the right time. A marketing database allows businesses to target the right people with the right message at the right time, significantly increasing the effectiveness of marketing campaigns. It’s about actively using it.

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HubSpot’s August 2023 releases: The manager’s guide

Martech

HubSpot’s August releases include additions to its AI tools, numerous reporting and forecasting improvements, commerce updates and more. Summarize long email threads in the Conversations Inbox in one click using the AI-generated conversation summary. Two campaign metrics will be sunset.

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How To Create Inspiring Personalized Emails

Litmus

In fact, 64% of emails sent by companies leverage personalization using dynamic content—making it a standard practice in the industry. Keep reading to learn about the importance of personalized emails along with tactics you can apply to your own email marketing program. What are personalized emails?

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5 Types of AI All Marketers Should Know About

Marketing Insider Group

Today, AI is nearly as intertwined with marketing as traditional technology tools, like CRM systems and email marketing platforms. It can be used to see how specific campaigns or product launches are received, or just to track overall brand sentiment over time. That’s what we’ll cover in this article.

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Introducing ZoomInfo + Chorus.ai

Zoominfo

Coupled with ZoomInfo, Chorus will surface deep insights about deal participants and buying committees, and execute automated campaigns via triggered keyword mentions. Measuring sales solely by “vanity” numbers — the number of calls made or emails sent — misses the metrics that indicate what’s working and leading to closed deals.

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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

At this time of year, we’re all crazy, working on campaigns, tightening our final strategy and getting ready to run the last big race. But inflation still looms over consumer spending, and forecasts are split between optimism and pessimism. Forecasting this holiday season is like playing Powerball. Fast-forward to October 2023.

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