Zoominfo

MARCH 24, 2021

Examples of poor data include: Missing contact fields Inaccuracies due to outdated information (e.g., individual role changes and mergers and acquisitions) Data entered in the wrong field Duplicate entries Misspellings, typos, and spelling variations Non-normalized data. Things to be aware of include: Increased email churn.

Data Hygiene 251

Data Hygiene Buyer Personas Churn Rate B2B 251

Litmus

FEBRUARY 21, 2022

Click here to watch the full webinar recording on-demand. A recipient might straddle as a consumer, as well as being a field prospect or customer. Make sure that your campaign experience is consistent if a prospect or customer sees an ad or gets an email, and they click through the microsite. Have more questions?

Planning 91

Planning Webinar Metrics Trends Paid Search Agency 91

SendX

MAY 6, 2021

In this article, we’ll delve into two most popular methods: email marketing (using web forms) and chatbots, analyse why they work, and how to make them work for you. This permission of “here is my email, please send me content” means you’re only reaching out to those who want to hear from you.

Email Marketing 195

Email Marketing Enterprise Management Work Management Marketing Automation Services 195

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Identify Your Ideal Recipients Cold emailing is only effective if you target the right audience. Guest post by Nina Petrov.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

SendX

AUGUST 31, 2021

As marketers, we need a daily dose of inspiration to deliver delight to our customers and get the ROI on email marketing efforts for our business. But it's hard to find emails when you are looking for them! That's why we have compiled a list of 20 email campaigns of different types and from a variety of industries.

Email Marketing 265

Email Marketing Campaigns Examples Enterprise Management 265

Scoop.it

JUNE 24, 2021

The importance of hosting webinars and seminars has increased multifold in the past couple of years, especially after the COVID-19 pandemic. People spend hours learning new skills, seeing presentations, listening to talks, and picking up a new career online through these webinars. Choose an Appropriate Format. Question and Answer.

Webinar Metrics 59

Webinar Metrics Design Tips Content 59

KoMarketing Associates

SEPTEMBER 13, 2018

You are regularly creating content to get traffic and conversions, but is it really turning into the lead and email list numbers that you or your executives are expecting? Require an email address or contact information for big pieces of content, like ebooks and white papers. Collect Emails for Marketing.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

Launch Marketing

JANUARY 3, 2024

While the idea of setting up and running ongoing campaigns and automations sound like a no-brainer, there are usually unforeseen complexities that arise. Here are a few common data issues: Inaccurate or Incomplete Data Data from website forms or list imports is not always accurate and is often missing certain fields.

Marketing Automation Services 71

Marketing Automation Services Marketing Automation Automation B2B Marketing 71

Act-On

SEPTEMBER 25, 2023

Knowing what case studies they’ve read, which webinars they’ve attended, and what emails they tend to open will give them valuable insight into what matters most to this particular lead. And real-time alerts keep salespeople informed of how their leads are engaging with the website, emails, and content as their conversations progress.

Marketing Automation Services 145

Marketing Automation Services Software Top of Funnel Process 145

Hubspot

NOVEMBER 14, 2018

A jam-packed webinar is a beautiful thing. But you know what’s better than filling your funnel with webinar leads? The key to turning webinar leads into sales is giving your prospects a clear path forward. With this in mind, you don’t want to let these valuable leads languish in post-webinar purgatory.

Webinar Metrics 75

Webinar Metrics Sales Management Top of Funnel Lead Scoring 75

Zoominfo

JANUARY 27, 2022

For example: Say you want to know how many contacts with a job title of “director” were collected in your most recent campaign. Events When registering for a webinar or other event, attendees typically use some kind of online form. Data normalization examples and benefits Any field can be normalized.

Zoominfo 130

Zoominfo Deliverability Segmentation Sales Qualified Leads 130

Adobe Experience Cloud Blog

MARCH 19, 2020

Direct mail and other offline channels are not new, but the old barriers to entry with these strategies have been overcome: Sending Platforms enable companies to automate personalized offline campaigns like direct mail and measure ROI. Keep reading for tactical integrated campaign ideas that generate seamless online-to-offline experiences. .

Sales Management 164

Sales Management Campaigns Demonstrating Intent Marketo 164

Only B2B

MARCH 6, 2024

Outreach volume (calls, emails, social media) Session duration and bounce rate. Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Heinz Marketing

DECEMBER 11, 2020

Inbound marketing strategy for a marketing campaign. The content marketing strategy will help your team plan for any inbound marketing activities, as the content provides the arsenal for your campaigns and sales enablement programs. Webinar Strategy. Try to plan for at least one webinar a quarter. Lead Nurture.

Inbound Marketing 138

Inbound Marketing Planning Top of Funnel Webinar Metrics 138

Zoominfo

JULY 25, 2023

This provides a helpful starting point when sourcing, creating campaigns for, communicating with, and qualifying leads. If signing up to receive marketing emails still leads to conversion but more slowly, that action may get them 25 points, indicating the lead needs more time in the funnel before sales becomes involved.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Unbounce

JULY 6, 2020

And I thought I’d created a campaign that would do all that and more. But I’ve learned a lot since my first campaign— and what I know for sure is that I did almost everything wrong. . Follow these 11 tips to bring in more prospects and overachieve your campaign goals. . What’s a Lead Capture Page?

Lead Capture 145

Lead Capture Paid Content Lead Scoring Lead Ranking 145

Zoominfo

JULY 2, 2020

These tools not only perform day-to-day marketing functions like email, social media, and website updates but they also provide valuable insights into the types of campaigns and content that resonate with their audience. Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Golden Spiral

JANUARY 4, 2019

Are webinars on your B2B tech marketing priority list? Webinars were reported as one of the top revenue drivers for B2B marketers, with 75% of sales and marketing professionals agreeing that webinars are one of the best ways to generate high-quality leads (only closely behind trade shows ). Purchase a Webinar Hosting Platform.

Webinar Metrics 54

Webinar Metrics Top of Funnel Marketing Automation Services Advertising Funnels 54

Unbounce

NOVEMBER 21, 2021

So, you’ve set up an email sign-up landing page. You might think lead generation stops at email signup. Clear and useful emails will not only help you bring leads through the pipeline but also prime them to become customers. It’s time to learn about lead generation in email marketing and five ways you can improve it.

Email Marketing 127

Email Marketing Sales Qualified Leads Lead Ranking Generation 127

sagefrog

NOVEMBER 14, 2023

From establishing a consistent brand identity to leveraging cutting-edge channels like webinars and podcasts, these actionable insights aim to accelerate your success in an increasingly competitive field. Validation: Test your ICP through focused campaigns or pilot programs to validate its accuracy and effectiveness.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Content4Demand

NOVEMBER 10, 2020

Annika Helmrich , Director of Field Marketing, and Kathy Mammon , Director of Marketing Communications and Marketing Operations, shared the lessons they learned along the way in their session at the B2B Sales & Marketing Exchange in October. Shorten Webinar Execution Cycles. Define the personas for each webinar.

Account Based Marketing 82

Account Based Marketing ABM Webinar Metrics Click Rate 82

Hubspot

JUNE 9, 2020

In this guide, I’m going to show you how to utilize one of the most effective sales channels and webinars to sell online courses. To set the scene, let’s clear up why you should use webinars in the first place. Why Webinars Are The Best Channel for Selling Your Online Course. There’s a lot to like about the webinar.

Course 53

Course Webinar Metrics Top of Funnel Advertising Funnels 53

Optinmonster

MARCH 1, 2023

Your email signup forms play a crucial role in growing your email list. And email is an important digital marketing strategy you should pay attention to. Signup forms are critical for website owners who want to build an email list and engage with visitors, convert them into customers, or provide targeted content.

Conversion 101

Conversion Landing Pages Opt-in Template 101

Martech

DECEMBER 5, 2022

Email marketing isn’t easy. To help you, we’ve put together the list of email marketers who always know the best practices and latest developments. To help you, we’ve put together the list of email marketers who always know the best practices and latest developments. In alphabetical order, they are: Jen Capstraw.

Email Marketing 121

Email Marketing Advertising Agencies Paid Social Agency Paid Search Agency 121

Only B2B

OCTOBER 3, 2023

These prospects have engaged with your brand in substantial ways, such as subscribing to newsletters, downloading valuable resources, visiting your website, or actively participating in webinars. These incentives can take the form of eBooks, whitepapers, webinars, templates, or free trials.

Lead Ranking 62

Lead Ranking Sales Qualified Leads Marketing Qualified Leads High Quality Lead 62

SalesGrape

NOVEMBER 19, 2023

Leveraging Data Analytics to Drive Successful B2B Lead Generation Campaigns in Pharma Data analytics plays a vital role in driving successful lead generation campaigns within the pharmaceutical sector. Conversion rates indicate how successful a campaign is at turning leads into customers.

Cost per Lead 87

Cost per Lead Lead Generation CPL Generation 87

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers helps level the playing field by allowing us to target niche markets and communicate our unique value proposition effectively. Industrial marketing tactics such as social media, email, and thought leadership content help us increase brand visibility and establish ourselves as industry experts.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Litmus

SEPTEMBER 23, 2019

All email marketers know that “Hello {{First Name}}” is email personalization. Brands that have truly mastered the art of email personalization don’t just call their subscribers by name, but use data to fuel campaigns that truly create real value and delight the reader. Didn’t have a chance to watch the webinar live?

Webinar Metrics 45

Webinar Metrics Personalization Budget Programs Peer-to-peer 45

Vision6

OCTOBER 31, 2023

As marketers, we’re always busy planning the next campaign, thinking of what subject to choose and what our call to action should be …but sometimes we need to strip it back down to basics and see if those core, fundamental foundations are setup correctly. Email Preferences is another underutilised function.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Webinar Metrics Planning 52

Martech

MARCH 16, 2022

When Marketo released their bot activity filter on emails, we didn’t hesitate to enable this feature. As a refresher, go to Admin > Email and select the bot activity tab to active/deactivate the filtering of bot activity. Either way, as users of chat functionality, we look forward to testing Marketo’s version of dynamic chat.

Lead Scoring 106

Lead Scoring Enterprise Management Work Management Peer-to-peer 106

Brandpoint

MARCH 15, 2023

If you’re starting from scratch or optimizing existing digital assets, a robust email marketing for manufacturers strategy should fit in with any plan. As any statistics-loving marketer knows, email is an effective piece of your strategy. The ROI on email marketing is $36 for every $1 spent. What is a drip email strategy?

Email Marketing 62

Email Marketing Planning Trade Show Newsletter 62

ClearVoice

DECEMBER 18, 2023

Just as a ship relies on its compass to assess direction and progress, a marketer relies on metrics and indicators to understand how well their content is steering their ABM campaigns. Measure the percentage of clicks on links within emails, ads, or other marketing communications. Click-through rates (CTR). Content downloads.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Just as a ship relies on its compass to assess direction and progress, a marketer relies on metrics and indicators to understand how well their content is steering their ABM campaigns. Measure the percentage of clicks on links within emails, ads, or other marketing communications. Click-through rates (CTR). Content downloads.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Salesforce Marketing Cloud

FEBRUARY 2, 2022

An era with stronger customer engagement across email and mobile. New email fields in Datorama Reports and Datorama Reports Advanced. Datorama Reports for Marketing Cloud has multiple new fields to help marketers optimize their email messaging. However, there are still some speed bumps on this data-driven path.

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

Valasys

AUGUST 18, 2020

Step 3: Opt for Multichannel Campaigns and A/B Test Them. Marketers can run ads on LinkedIn using Lead Gen Forms, or through the PPC campaigns. Use Webinar Marketing to Educate and Attract Your Prospects. Marketers should promote webinars on LinkedIn. Using Personalized Email Marketing Campaigns.

Paid Content 98

Paid Content Lead Generation Linkedin Sales Qualified Leads 98

SmartBug Media

APRIL 24, 2020

Instead of having to edit every email in a program you clone, simply update tokens at the program or folder level and they will populate in your emails and landing pages. “In Tokens allow you to set personalization at the email, program, or folder level. This allows you to set the webinar date and time in one place (the token).

Marketo 99

Marketo Tactics Copyright Landing Pages 99

Navigate the Channel

JANUARY 5, 2024

Stay informed and educated Marketing is a vibrant field perpetually in flux because of changes in consumer behavior, technology, economic shifts and market trends. This involves reading industry news, blogs and reports, using new tools and platforms, attending webinars and conferences and following thought leaders (or being one!)

Planning 65

Planning Allocation Terms and Conditions Top of Funnel 65