Litmus

JULY 8, 2021

Email analytics are powerful… and also dangerous. That’s why looking at email metrics holistically is important. Learn the four parts of the Holistic Email Metrics Matrix and what to track for each: Direct business impact. The danger of email analytics. Our Holistic Email Metrics Matrix provides that perspective.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. This guide tells you the most important things to know about sending emails that your customers want to receive and that inboxes won’t block. This can be executed as a “welcome” email.

Email Marketing 112

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 112

The Point

OCTOBER 22, 2019

Congratulations: your last email campaign generated a really high click-through rate. Email bots. Acting as a spam filter, email bots prevent malicious emails from infiltrating mail servers by auto-clicking the links in incoming emails. and email campaigns become more pronounced.

Marketing Automation Services 127

Marketing Automation Services CAN-SPAM Click Rate Trigger Marketing 127

SendX

APRIL 26, 2021

Emails have time and time again proven themselves to be the top way to communicate with both existing and potential customers. This list is a comprehensive look at common email marketing questions, designed to provide value whether you’re a seasoned vet or a complete beginner. Is email marketing still relevant?

Email Marketing 195

Email Marketing Click Rate CAN-SPAM Deliverability 195

Martech

FEBRUARY 14, 2023

But you might not realize how email can drive that relationship. Customers might sign up for your email program for discounts and special offers, but that shouldn’t stop you from finding all kinds of ways to show your appreciation through email while still keeping your eyes on your own goals.

Eye-Tracking 126

Eye-Tracking Intent Signal Cross-Selling Ad Frequency 126

Valasys

APRIL 10, 2024

Social media might be the internet’s most popular time sink, but it still doesn’t hold a candle to email in terms of marketing effectiveness. Crafting a successful email campaign is a surefire strategy to hit those KPIs and convert curious visitors into satisfied customers. How do you get one off the ground, though?

Email Campaigns 40

Email Campaigns Email Marketing Campaigns Effectiveness 40

ANNUITAS

OCTOBER 15, 2020

When a vanity metric number is too low, the reaction is to execute another marketing campaign. And because you aren’t measuring the specific impact of engagement channels and content, you can’t be sure that the marketing campaign you’re going to execute will be successful or not. Clicks and Opens. Brand Awareness.

Blast Campaigns 147

Blast Campaigns Elasticity Eye-Tracking B2B Thought Leadership 147

Zoominfo

OCTOBER 3, 2022

Another LinkedIn user — who happened to be a researcher who studied disinformation campaigns — reported they received a message from what seemed like a run-of-the-mill salesperson, only to find out the message came from a fake account with an AI-generated image. These scammers are a threat to users everywhere. Free Trial What’s It to Me?

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Linkedin Zoominfo 130

SendX

JUNE 10, 2020

Most people around the world prefer to check their emails first thing in the morning. Because according to a report by Radicati , the active email users in America came out to be 3.9 While this is true that people might open the emails but will hardly click through your content. Top 5 Bulk Email Tools for 2020 1.

Small Business Marketing 195

Small Business Marketing Marketing Automation Services Budget Programs Tools 195

Martech

SEPTEMBER 29, 2023

I’ve organized these by category: Data, campaigns, sales and strategy. The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce. Don Peppers and Martha Rogers will be proud.

Marketing Automation Services 87

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 87

SendX

JUNE 25, 2021

Tech issues, accidental email sends, wrong promo codes, incorrect info, they’re almost impossible to prevent completely. Thankfully, you can quickly patch things up with another email, granting you caught the error right away. But is there an ideal time to send an apology email? What Is An Apology Email?

Examples 195

Examples Sample Transparency CAN-SPAM 195

seo.co

MAY 2, 2021

Buzzstream is an outreach-oriented link-building software that keeps your email outreach campaigns organized and well-targeted. But here’s the twist, you can also use it to find email addresses of decision-makers, website owners, webmasters, and editors. BuzzStream. Biggest influencers in the industry. PA (Page Authority).

Budget Programs 98

Budget Programs Link Building Software Lead Scoring 98

Webbiquity

OCTOBER 29, 2019

Many marketers underestimate the continuing power of email marketing. They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. Email messages that actually provide value also help boost your brand awareness.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

Marketing Insider Group

OCTOBER 27, 2020

You get an email opt-in from a newsletter subscription, or someone completes a form to download a whitepaper. Lots of spam and unqualified leads enter your CRM (customer relationship management) platform. Do you track your ranking for key search terms? After the campaign ends, there’s no incremental ROI. Conversions.

Top of Funnel 359

Top of Funnel Paid Search Agency Lead Ranking Work Management 359

Litmus

JULY 30, 2021

While there are many email metrics you can measure, this one packs a punch. Only 19% of marketers currently track read rate today, according to our latest State of Email Analytics report. Find out what 81% of marketers are missing out on—and how read rate can tell you a better story of email performance. Read rates.

Open Rate 108

Open Rate Peer-to-peer Privacy Policies Click Rate 108

Delivra

AUGUST 3, 2021

Email deliverability is how you measure the success of your emails reaching the inbox without bouncing or being marked as spam. If you have issues with high bounces, flagging spam filters, or low engagement, you may have email deliverability issues. the message is delivered to a spam or junk folder.

Deliverability 52

Deliverability CAN-SPAM Opt-out Click Rate 52

Adobe Experience Cloud Blog

JULY 12, 2019

Email is dead—or at least that’s what the headlines claim. Sure, getting to “inbox zero” might be everyone’s focus today, but brands shouldn’t count out the power of a well-executed email campaign just yet. Why Email Still Works. And it’s true that email no longer has the insanely high open rates it used to.

High Quality Lead 134

High Quality Lead Click Rate Case Studies Thought Leadership 134

ConvertKit

APRIL 26, 2019

You’ve done the work necessary to attract more email subscribers and entice them to sign up for your email list. You’ve created email opt-in forms that can be easily placed on your website and blog. Each lead magnet you’ve published has a corresponding landing page and email sequence connected to it.

Deliverability 93

Deliverability CAN-SPAM Click Rate Domain 93

SendX

FEBRUARY 22, 2019

So here, we share our in-depth feedback and comments on using the top alternatives to MailChimp: SendX Campaign Monitor ActiveCampaign AWeber ConvertKit Constant Contact Drip Our team went deep into MailChimp, and realised that in a lot of cases, it isn’t the right fit for a lot of businesses. This is a major bummer for a lot of users!

Marketing Automation Services 196

Marketing Automation Services Work Management Paid Search Agency Budget Programs 196

Predictive Response

AUGUST 15, 2022

Email newsletters are designed to keep your audience up to speed on everything that is happening with your business. Does your business need an Email Newsletter? Hubspot has reported that there are 4 billion email users to date in 2022. An email newsletter should be an essential part of your digital marketing strategy.

Newsletter 98

Newsletter Template Ad Frequency Eye-Tracking 98

TowerData

JANUARY 3, 2023

Email interactivity. As third-party cookies degrade, email addresses will become even more important as the central data point and identifier for most online marketers. More than ever, your success will depend on having an email database that can meet this challenge. law and regulations that govern commercial email).

Trends 92

Trends Work Management Privacy Advertising Agencies 92

Litmus

APRIL 29, 2021

We frequently nerd out about HTML emails. Whether it’s analyzing design trends like representation or geometric elements , or writing about tips and tricks like enabling Dark Mode , a lot of our content focuses on producing beautiful, functional HTML email campaigns. Plain text emails are just that—plain text.

CAN-SPAM 127

CAN-SPAM Bandwidth Template Deliverability 127

ConvertKit

MARCH 25, 2019

You’ve done the work necessary to attract more email subscribers and entice them to sign up for your email list. You’ve created email opt-in forms that can be easily placed on your website and blog. Each lead magnet you’ve published has a corresponding landing page and email sequence connected to it.

Deliverability 93

Deliverability CAN-SPAM Domain Click Rate 93

Litmus

FEBRUARY 14, 2020

In this episode of Delivering, host Jason Rodriguez digs into how Gmail classifies messages as spam before looking at a potentially disruptive new email service and the state of email surveys in 2020. Welcome to Delivering, a podcast about email design, strategy, copywriting, development, and the email marketing industry.

CAN-SPAM 77

CAN-SPAM Deliverability Guidelines Google 77

SalesIntel

NOVEMBER 17, 2022

Greater credibility : Ranking highly in search results can also increase your credibility and trustworthiness in the eyes of potential customers. Email Marketing. Email marketing is one of the oldest but still most successful digital marketing tactics.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Vision6

SEPTEMBER 5, 2021

According to Moz, the conversion rate for email retargeting can be as high as 41%, while the average eCommerce conversion rate is between 2% and 4%. Email retargeting isn’t over because we’re (slowly) saying goodbye to cookies or email pixels; there are still plenty of ways that you can use email to retarget customers and generate leads.

eCommerce 98

eCommerce CAN-SPAM Eye-Tracking Conversion Rate 98

Predictive Response

SEPTEMBER 18, 2020

Email automation tools aren’t created equal. Regardless of the kind of features you are looking for, you can always find email automation tools to match your needs. Regardless of the kind of features you are looking for, you can always find email automation tools to match your needs. Seamless CRM Integration.

Marketing Automation Services 59

Marketing Automation Services Automation Tools CAN-SPAM 59

Optinmonster

MAY 18, 2020

But let’s say you come back and track your 7-day EPC rate and notice a change for Thing One : Now it’s at $20 EPC and $25 CPC. What you’re about to learn is a way to run affiliate marketing campaigns in a way that cuts your costs and improves your earnings. Embed Affiliate Links in Your Email Series.

Cost Per Click 121

Cost Per Click CPC Advertising Agencies Landing Pages 121

BenchmarkONE

NOVEMBER 4, 2021

Today’s marketing automation tools can provide targeted solutions for email and SMS campaigns, online ads, and promoted social media posts. For example, many businesses invest in email marketing tools thinking they can simply buy a large database of email addresses, and the software will do the rest of the work.

Marketing Automation Services 71

Marketing Automation Services Work Management Marketing Automation Marketing Management 71

Zoominfo

MARCH 6, 2019

Make sure you feature your referral program prominently on your website so it catches the eye of any potential advocates. Send email reminders: You can time a referral request perfectly, but more often than not it’ll take a reminder or two before a customer takes action.

Peer-to-peer 130

Peer-to-peer Work Management Churn Rate Word of Mouth 130

SalesIntel

MAY 17, 2021

Then if you already know how to get recipients who are ultimately interested in your emails and newsletter, there isn’t anything that can go wrong. One of the prime factors for emails landing into spam and then to the blocked list is a lack of personalization when executing a bulk email campaign.

Deliverability 52

Deliverability Data Hygiene CAN-SPAM Lead Scoring 52

Vision6

OCTOBER 5, 2020

Email and SMS Marketing Tools. Our direct integrations with Google Ads and Facebook Business allow you to easily streamline your multi-channel campaigns and guide your potential donors through every stage of the funnel. Save time with automated emails that will drive more donations to help you achieve and exceed your goals.

Budget Programs 72

Budget Programs Tools Marketing Analytics Tools Paid Search Agency 72

Litmus

FEBRUARY 17, 2021

More than 40% of companies say that email marketing is under-resourced, yet only 12% plan to add full-time email staff according to our most recent State of Email Report. So if adding extra team members isn’t an option—and even if it is—consider email marketing automation. Why automated email testing is a must.

Automation 86

Automation Marketing Automation Services Work Management Budget Programs 86

Optinmonster

JULY 1, 2021

Request a quote plugins let you add forms, buttons, and other campaigns to your WooCommerce site to make it easy for interested customers to tell you what they need. These plugins also help you track and manage requests, so you can respond promptly and not miss out on any leads. Best WooCommerce Request a Quote Plugins. OptinMonster.

Enterprise Management 80

Enterprise Management Best Practices Work Management eCommerce 80

Brandpoint

FEBRUARY 13, 2023

If you work in marketing, you’ve lost track of how many headlines about AI marketing and ChatGPT you’ve seen by now. Search Advocate John Mueller says content automatically generated with AI writing tools is considered web spam, according to the search engine’s webmaster guidelines.

Marketing Automation Services 126

Marketing Automation Services Planning Copyright Paid Search Agency 126

Optinmonster

JANUARY 24, 2022

Are you looking for an in-depth Drip review to see if this email service provider is perfect for your small business? Email service providers (ESP) come with all of the essential tools that you need to build, grow, and stay in contact with your email list. Design a new email campaign. Flexibility. Automation.

Small Business Marketing 75

Small Business Marketing Business eCommerce Template 75

Hubspot

JUNE 27, 2018

While email marketing may not get the attention some newer marketing channels get, it's still a terrific way for you to generate leads and convert more prospects for your business. With that in mind, I want to share some email marketing best practices you can use to generate more leads for your business. Personalize the Email Greeting.

Email Marketing 101

Email Marketing Auto Responder Practices Opt-out 101