Litmus

JULY 30, 2021

Open rates can be deceptive. Read rates. While there are many email metrics you can measure, this one packs a punch. Only 19% of marketers currently track read rate today, according to our latest State of Email Analytics report. What is read rate? Don’t know what read rate is?

Open Rate 108

Open Rate Peer-to-peer Privacy Policies Click Rate 108

SendX

JUNE 10, 2020

Most people around the world prefer to check their emails first thing in the morning. Because according to a report by Radicati , the active email users in America came out to be 3.9 While this is true that people might open the emails but will hardly click through your content. Top 5 Bulk Email Tools for 2020 1.

Small Business Marketing 195

Small Business Marketing Marketing Automation Services Budget Programs Tools 195

Zoominfo

NOVEMBER 29, 2021

Whether your marketing department is a startup or well established, you should routinely assess which key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, decide where to start. While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

Marketing Insider Group

SEPTEMBER 14, 2020

Email automation takes tedious tasks off of your team’s plate and frees up valuable time for mission-critical activities, like answering customer questions and improving your product. Here, you’ll find everything you need to know about email automation, the benefits it offers, and how you can get started. What is email automation?

Automation 274

Automation Ad Building Digital Marketing Funnels Eye-Tracking 274

Scoop.it

SEPTEMBER 21, 2023

Content marketing is a general term for any article, video, email, or social media post made to attract leads and keep existing customers engaged. Then, we will review key content metrics you should track through your website, email, and social media. Do you want to know if your content curation strategy is successful?

Curation 81

Curation Click Rate Content Open Rate 81

Litmus

JULY 8, 2021

Email analytics are powerful… and also dangerous. That’s why looking at email metrics holistically is important. Learn the four parts of the Holistic Email Metrics Matrix and what to track for each: Direct business impact. The danger of email analytics. Our Holistic Email Metrics Matrix provides that perspective.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Belkins

NOVEMBER 18, 2019

So, you wrote your introduction emails and sent them to your B2B recipients. However, before that, you must know when to send a follow-up email and how to make sure that the message is appropriate and relevant to the prospect’s needs. In other words, you must be aware of the prospect’s response to your emails.

Outreach 40

Outreach Campaigns Ad Building B2B 40

SmartBug Media

FEBRUARY 24, 2021

When COVID-19 first hit last year, many companies sent out pandemic-related emails, while others stopped sending marketing emails altogether. As a marketer, you’re probably still asking yourself, “Should we keep email marketing the old way? The Benefits of Email Marketing. Benefit #2: Email Tracking.

Email Marketing 104

Email Marketing Marketing Automation Services Paid Search Agency Click Rate 104

SmartBug Media

APRIL 26, 2023

Memorial Day is just around the corner, and it's the perfect opportunity for businesses to reach out to their customers with well-crafted marketing campaigns. With the rise of digital marketing, email and SMS communication are two of the best ways to reach out to your customers at scale. Start with a compelling subject line.

SMS 98

SMS Email Marketing Practices Urgency Marketing 98

SendX

JULY 30, 2021

However, email is an equally important channel for generating authentic traffic for SEO purposes, boosting engagement, and improving revenues. Read on to learn more about email marketing, SEO, and seven strategies for leveraging email marketing for your SEO efforts. What Is SEO? Why Should You Invest Into SEO?

Email Marketing 212

Email Marketing SEO Work Management Marketing Management 212

Vidyard

SEPTEMBER 20, 2016

For example: Influitive saw a click-through rate on its outbound email campaign that was 8 times higher than similar campaigns. Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. open rate, 0.7%

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

SEPTEMBER 20, 2016

For example: Influitive saw a click-through rate on its outbound email campaign that was 8 times higher than similar campaigns. Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. open rate, 0.7% Influitive.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

SEPTEMBER 20, 2016

For example: Influitive saw a click-through rate on its outbound email campaign that was 8 times higher than similar campaigns. Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. open rate, 0.7%

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

SendX

JULY 29, 2021

However, email is an equally important channel for generating authentic traffic for SEO purposes, boosting engagement, and improving revenues. Read on to learn more about email marketing, SEO, and seven strategies for leveraging email marketing for your SEO efforts. A solid SEO campaign will increase revenues.

Email Marketing 198

Email Marketing SEO Work Management Marketing Management 198

Optinmonster

MARCH 2, 2021

Are you interested in learning how email marketing analytics can be used to improve your bottom line? Email marketing can be one of your best sources of revenue. And yet, many marketers leave tons of sales on the table by not optimizing their email marketing strategy. Right now, a 17% open rate is just a metric.

Analytics 92

Analytics Email Marketing Webinar Metrics ROI 92

Sprout Social

FEBRUARY 17, 2022

But there’s one method that’s stood the test of time: Email. Or at least, this was true until email marketing templates came along. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient.

Template 131

Template Email Marketing Blast Campaigns Planning 131

Salesforce Marketing Cloud

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. What is email marketing and why does it matter? Is email marketing easy?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

SendX

APRIL 26, 2021

Emails have time and time again proven themselves to be the top way to communicate with both existing and potential customers. This list is a comprehensive look at common email marketing questions, designed to provide value whether you’re a seasoned vet or a complete beginner. Is email marketing still relevant?

Email Marketing 195

Email Marketing Click Rate CAN-SPAM Deliverability 195

DealSignal

FEBRUARY 23, 2023

While there are many tactics for generating leads, one of the most effective and affordable methods is email marketing B2B lead generation. In fact, according to the Data & Marketing Association , email marketing B2B lead generation has an average ROI of $42 for every $1 spent.

Lead Generation 98

Lead Generation Email Marketing Lead Ranking Lead Scoring 98

Litmus

NOVEMBER 16, 2021

Email plays a critical role in your marketing mix—and not just because it provides a 36:1 ROI. You can also use email to inform the rest of your marketing strategy. In this blog, I’ll answer the following questions: How can email inform your marketing strategy? What kind of data will you find in Email Analytics?

Analytics 94

Analytics Email Marketing Privacy Protection Marketing & Strategy 94

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. This guide tells you the most important things to know about sending emails that your customers want to receive and that inboxes won’t block. This can be executed as a “welcome” email.

Email Marketing 110

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 110

Tomorrow People

JULY 19, 2022

Marketing metrics will tell you how effective your launch campaign is, which strategies are most effective, and which need to be tweaked or eliminated. Promotional channel metrics (email, advertising): Chances are, channels like email marketing and advertising will be central to your lead generation efforts.

Planning 156

Planning Marketing Analytics Tools Marketing Plans Effectiveness 156

ClearVoice

JANUARY 8, 2024

Reallocate budgets, time, and personnel to campaigns or initiatives that prove the most effective. Ensure campaigns align with organizational objectives. Refine marketing campaigns to better resonate with target audiences. Some examples: Google Analytics: Tracks website traffic and user behavior.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

Content Standard

MAY 22, 2017

” As a message hits your inbox and you receive another push notification, you see the sender is an email marketing list you’ve signed up for, pushing the latest offer. If you’re like me and have too many messages to keep track of, you skim over it and then delete and/or ignore it. Image attribution: Nick Brown.

Interactive Marketing 59

Interactive Marketing Email Marketing Campaigns Paid Search Agency 59

Vision6

APRIL 19, 2023

Enter anniversary emails – a simple yet effective way to show your customers that you value their loyalty and appreciate their business. These emails could include a purchase anniversary email, work anniversary email or birthday email. However, anniversary emails are so much more than just a celebratory message.

Examples 98

Examples Loyalty Template Eye-Tracking 98

Adobe Experience Cloud Blog

OCTOBER 12, 2017

Cart abandonment emails are one of the leading cart recovery methods you can employ. of all cart abandonment emails are opened, 11.6% of all cart abandonment emails are clicked and 29.9% In this blog, I’ll show you 5 ways to make cart abandonment emails work for you and your business. Cross-Sell Where You Can.

Cross-Selling 174

Cross-Selling Privacy Policies B2B Thought Leadership Open Rate 174

The Point

OCTOBER 22, 2019

Congratulations: your last email campaign generated a really high click-through rate. It’s an issue that B2B marketers are experiencing with increasing frequency: open rates and click-through rates that don’t quite match up, typically in the form of an abnormally high “click to open” (CTO) rate.

Marketing Automation Services 127

Marketing Automation Services CAN-SPAM Click Rate Trigger Marketing 127

Sharpspring

OCTOBER 20, 2020

When you’re budgeting your marketing spend and asking key decision-makers to invest in marketing campaigns, you must be prepared to demonstrate value. The need to prove the effectiveness of your proposed marketing tactics makes it critical to track, analyze and report digital marketing metrics. 2 Open Rate.

CTR 59

CTR Eye-Tracking Marketing Automation Services Click Rate 59

Liveintent

SEPTEMBER 9, 2021

There’s uncertainty around the full impact of iOS 15, but we do know that these changes will have major repercussions for anyone who makes email their business. In this piece, we’ll hone in on the publisher point of view and discuss the risks and steps you need to take to prepare your email monetization program.

Privacy Protection 122

Privacy Protection Privacy Ad Exchange Cost Per Thousand 122

Webbiquity

OCTOBER 29, 2019

Many marketers underestimate the continuing power of email marketing. They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. Email messages that actually provide value also help boost your brand awareness.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

Hubspot

JUNE 8, 2023

AI email assistants are here to help you manage your emails and drastically reduce time spent in the inbox. Emails are essential in business, but we can all agree that email management is a time suck. billion emails sent daily , it’s fair to say that not all are important. Can I get a hallelujah? Plus, with 347.3

Marketing AI 65

Marketing AI Tools Work Management Marketing Management 65

Porch Group Media

NOVEMBER 15, 2022

Todd: So the first few of them are all around email. At V12, we provide a lot of email services. For example, we can send acquisition emails for companies on their behalf. In order to make sure those emails are working correctly, they use tracking pixels. Luci: For me, that was the most eye-opening about the apps.

Privacy 52

Privacy First-Mover Advantage Paid Search Agency Advertising Agencies 52

ClearVoice

MAY 12, 2022

If you’ve just about had it and you’re looking for reliable tips to create interesting email newsletters, then I’m glad you’re here. In this guide, we will share the steps seasoned email marketers use to create engaging newsletter content, along will get you better results. Set goals for creating and sending email newsletters.

Newsletter 90

Newsletter Burn Rate Content Open Rate 90

Outgrow

FEBRUARY 22, 2024

Top 8 Strategies for Effective Remarketing Campaigns Ever felt like a website has a sixth sense, advertising you the exact products you just checked out on another website? Your remarketing campaigns must be well-thought-out and executed strategically to be effective. What Is Remarketing? No, it goes beyond that.

Campaigns 52

Campaigns Effectiveness Marketing & Strategy Paid Search Agency 52

Outgrow

FEBRUARY 22, 2024

Top 8 Strategies for Effective Remarketing Campaigns Ever felt like a website has a sixth sense, advertising you the exact products you just checked out on another website? Your remarketing campaigns must be well-thought-out and executed strategically to be effective. What Is Remarketing? No, it goes beyond that.

Campaigns 52

Campaigns Effectiveness Marketing & Strategy Paid Search Agency 52

Adobe Experience Cloud Blog

JULY 12, 2019

Email is dead—or at least that’s what the headlines claim. Sure, getting to “inbox zero” might be everyone’s focus today, but brands shouldn’t count out the power of a well-executed email campaign just yet. Why Email Still Works. And it’s true that email no longer has the insanely high open rates it used to.

High Quality Lead 134

High Quality Lead Click Rate Case Studies Thought Leadership 134

BenchmarkONE

APRIL 24, 2019

There’s so much that goes into crafting a perfect marketing email. It’s tempting to get lost in the excitement of a new campaign, pat yourself on the back for a job well-done and push your new email campaign right out of the nest—but, wait! Have you considered the time you send your emails? Track the results.

Stats 97

Stats Best Practices Open Rate Eye-Tracking 97