Martech

JANUARY 9, 2024

The AI-powered MAPs help businesses identify potential customers and automate the process of capturing leads and nurturing them to sales readiness using channels like email, social media, webpages and display ads. Automatic campaign optimization. Create email body copy and subject lines. Create intelligent campaigns.

Marketing Automation Services 122

Marketing Automation Services Marketing AI Marketing Automation Automation 122

Martech

APRIL 10, 2024

Omnichannel customer engagement company Emarsys, which has been part of SAP since 2020, announced the launch of AI Product Finder, a new solution for product recommendations and personalized customer experiences. Alongside Product Finder, Emarsys will launch AI Subject Line Generator using genAI to recommend relevant email subject lines.

Product 102

Product Buzz Custom Publishing Email Marketing 102

Optinmonster

MARCH 21, 2024

Customer experience is one of the top factors in gaining new customers and building brand loyalty. In fact, research by PwC has found that companies with a strong focus on customer experience see 5x the revenue growth as those who don’t prioritize customer satisfaction. And you can do it all right on your own website!

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Martech

MARCH 19, 2024

“I personally believe it’s all about infusing AI, from planning all the way through analytics, which will also enable a unique customer experience.” Campaign creation and deployment. Use genAI chatbots to create text and images for campaigns to improve engagement with prospects. Campaign creation and deployment.

Marketing AI 98

Marketing AI Conference Generation Loyalty 98

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. But email marketing is not without its challenges. Email is one channel, not the sole channel.

Email Marketing 125

Email Marketing Automation Tools Planning 125

Martech

NOVEMBER 20, 2023

It should feel like that curated gallery where every email is crafted just for you, echoing your business needs. Imagine B2B emails that ditch the generic approach for something as personal as a gallery owner’s welcome. 72% of consumers only respond to email messages directed toward them – that is personalization.

Email Marketing 124

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 124

Optinmonster

APRIL 15, 2024

As per SuperOffice research, only 1 in 25 customers complain directly to the brand if they are unhappy about their experience. Segment your visitors into different groups to give them a personalized customer experience. Grow your email list. How can we improve your experience on our site?

Customer Surveys 78

Customer Surveys Marketing Websites Marketing Management Template 78

Martech

JANUARY 11, 2024

When done right, email is an effective low-cost channel that speaks directly to the customer. Marketers will continue to refine their email strategies because the payoff can be substantial. Only 27% say they’re influenced rarely by email, and 16% report no impact. We’re seeing more B2B-related email marketing,” said Marin. “A

Email Marketing 125

Email Marketing Marketing AI Enterprise Management Work Management 125

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Martech

FEBRUARY 27, 2024

This comprehensive suite is geared toward that end, allowing marketers to input campaign goals into the genAI used to create emails and forms. Dig deeper: New rules for bulk email senders from Google, Yahoo: What you need to know AI roadmap. “We Business email address Subscribe Processing. Get MarTech! In your inbox.

SMS 103

SMS Marketing Automation Services Forecasting User-Generated Content 103

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. That is why most marketing leaders look to email marketing to bolster their content distribution efforts — it has proven effective. We will explore the ins and outs of integrating email marketing into your content distribution strategy.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Martech

APRIL 9, 2024

Companies are now prioritizing first-party customer data in their marketing campaigns. These integrations help companies connect their first-party data and execute automated, personalized advertising campaigns. This results in a more personalized experience for your customer on their preferred channel.

Paid Search Agency 98

Paid Search Agency Features Personalization Ads 98

Martech

NOVEMBER 1, 2023

I’m often asked whether we’re using ChatGPT in email marketing campaigns. That said, there are three distinct ways we do recommend leveraging AI in your email marketing — and they shouldn’t be new to you: Send time optimization. This question becomes more frequent as major ESPs rush to release their own version.)

Marketing AI 125

Marketing AI Email Marketing Psychographics Advertising Agencies 125

Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” Use customer data to inform email programs. In the opening years of this third decade of the 21st Century, email became the saving grace for many enterprise and mid-level companies. The answer is, sadly, not much.

Enterprise Management 116

Enterprise Management Marketing Automation Services Work Management Marketing Management 116

Martech

DECEMBER 21, 2023

Folloze ’s added Folloze GeneratorAI to its no-code B2B Buyer Experience Platform. It is a content engine that helps marketers accelerate the go-to-market (GTM) process by creating targeted and personalized campaign experiences at scale. Business email address Subscribe Processing. Get MarTech! In your inbox.

Marketing AI 115

Marketing AI Marketing Analytics Tools Work Management Marketing Management 115

Salesforce Marketing Cloud

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. What is email marketing and why does it matter? Is email marketing easy?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Martech

FEBRUARY 5, 2024

Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. They’re useful, and we use the return data in our email program, customer profiles and product development B. How could we do a better job with these familiar emails? I usually ignore these emails.

Ideal Customer Profiles 123

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 123

Martech

FEBRUARY 13, 2024

Starting in April, Google will enforce new rules for brands sending over 5,000 emails daily to Gmail addresses. For marketers relying heavily on email campaigns and communications, this policy will require quick action to ensure deliverability doesn’t take a hit. Give people an easy way to unsubscribe. Don’t be sketchy.

CAN-SPAM 117

CAN-SPAM Acquisitions Click Rate Purchase Intent 117

Martech

FEBRUARY 15, 2024

Around 22% say they’re considering exploring AI-powered tools in this year’s marketing campaigns. The integrations enable joint Salesforce and Movable Ink customers to automatically generate and predict personalized content, creating one-to-one customer experiences and eliminating tedious marketing work. 6% still don’t know what AI is.

Marketing AI 97

Marketing AI Enterprise Management CPC Cost Per Click 97

Vision6

APRIL 17, 2024

The goal(s) you create for your marketing campaign will drive the kinds of content you create. If your KPI is email open rates, you’ll prioritise optimising your email campaigns and segmenting your audience to improve engagement. Specific: What are you trying to achieve? Achievable: Is your goal possible?

Webinar Metrics 52

Webinar Metrics Allocation SMS Marketing & Strategy 52

Martech

OCTOBER 18, 2023

Why are marketers still struggling with email personalization? The biggest reason: Only 25% of them say they have all the data they need to personalize their campaigns. Email marketers in this boat are severely curtailed in optimizing growth opportunities no matter their industry. Upsell campaigns. Loyalty campaigns.

Personalization 114

Personalization Loyalty API eCommerce 114

Salesforce Marketing Cloud

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? According to our research , email remains the best way to connect with customers. Let’s break down the basics of email list building: why you should be doing it and how to get started. It sure can.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Martech

APRIL 17, 2024

This can lead to campaigns reaching non-optimal audiences. Supporting more seamless cross-channel experiences. Driving more meaningful data from campaigns. Email: Business email address Sign up now Processing. Better suppressing current customers or recent purchasers. Why we care.

Advertising Agencies 72

Advertising Agencies Paid Search Agency Privacy Ideal Customer Profiles 72

Litmus

FEBRUARY 20, 2024

At Litmus, we personalize our emails with purpose: to create tailored inbox experiences that go the extra mile—the kind that surprises and delights our subscribers (and goes beyond “Hello %%first_name%%”). It’s a new era of email, and we’re here for it ! How will you use them in your email marketing campaigns?

Marketing AI 93

Marketing AI Personalization Newsletter Creativity 93

Salesforce Marketing Cloud

MARCH 7, 2024

We all know it’s the key to great email marketing , but it’s one thing to know it and another to do it. That’s where email segmentation comes in. By grouping your email list properly, you set yourself up for targeting the right people with the right content. What you’ll learn What is email segmentation?

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Launch Marketing

SEPTEMBER 27, 2023

Understanding the Fundamentals of Drip Marketing Drip marketing is an automated set of emails sent out at specific times or based on specific actions. These actions can be anything from opening an email to viewing a landing page on your website. Drip campaigns ensure they receive the right information at the right time.

B2B Marketing 126

B2B Marketing Lead Scoring Lead Ranking Campaigns 126

Anyword

MARCH 12, 2024

Whether you’re aiming to craft a compelling welcome email for new customers, design a sequence for an email drip campaign, set up a dedicated landing page, or even launch a full-scale campaign that includes posts and ads across multiple channels, the Template Builder equips you with the tools to do so efficiently and effectively.

Template 97

Template Content Landing Pages Efficiency 97

Martech

APRIL 22, 2024

Prompt: I want to have an email program that generates leads for telecommunications. Answer: As a seasoned Demand/Lead Generation Director/Manager with expertise in developing comprehensive lead generation programs, I can provide guidance on creating an email program that generates leads for the telecommunications industry.

Lead Generation 63

Lead Generation Lead Ranking Tactics Lead Scoring 63

Only B2B

APRIL 10, 2024

Behavioral Analytics: Analyze user behavior across various channels (social media, email campaigns) to identify leads exhibiting buying signals. Personalization: The Key to Unlocking MQL Potential According to McKinsey research:80% Buyers are likely to purchase from the brands that offer personalized experiences.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Back in 2014, an “experiment” by Groupon found that up to 60% of “direct” traffic was actually organic search traffic.

Merchandising 106

Merchandising Marketing Analytics Tools Conversion Lead Ranking 106

Litmus

AUGUST 14, 2023

At Litmus, our passion lies in helping marketers efficiently create impactful emails. For over 15 years, we’ve collaborated with marketers worldwide, enabling them to craft incredible audience experiences. The release of the iPhone years ago transformed email marketing forever.

Email Marketing 78

Email Marketing Work Management Planning Marketing Management 78

Litmus

DECEMBER 19, 2023

Did you know an email can display more than 300,000 different ways depending on the email client, device, and reading environment? In other words…there are 300,000 potential ways an email can break. Email geeks know that creating exceptional emails has never been harder. We tested five million emails last year.

Email Marketing 92

Email Marketing Deliverability Paid Search Agency Display 92

Optinmonster

JANUARY 18, 2024

To use urgency in your SaaS free trial marketing strategy, you can apply one of the following ideas: Send emails to users reminding them that their free trial is about to expire. If you’ve segmented your email list , you can send different emails to different user groups. Their average click-through rate is 14.34%.

Conversion Rate 89

Conversion Rate Conversion Examples Marketing Analytics Tools 89

Litmus

JANUARY 2, 2024

As we stand on the threshold of a new year, the ever-evolving landscape of email marketing beckons us with exciting possibilities. Our goals for 2024 are bold, fresh, and vibrant—better campaigns, higher engagement rates, and a seamless brand experience. 35% of companies have an email design specialist!

Tips 97

Tips Marketing Automation Services Customer Satisfaction Segmentation 97

sagefrog

FEBRUARY 28, 2024

In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To stay ahead of the competition, it’s vital to be aware of the trends and changes redefining email marketing and how to leverage these tactics for your own sustained success.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Optinmonster

MARCH 21, 2024

The Benefits of Google Ads Retargeting How To Set Up Google Ads Retargeting Best Practices for Google Ads Retargeting Advanced Retargeting Strategies Google Ads Retargeting: Things to Remember Enhance Your Campaigns with OptinMonster What Is Google Ads Retargeting? You can do this with either, the Google tag or Google Tag Manager setups.

Paid Search Agency 89

Paid Search Agency Ads Google Marketing Analytics Tools 89

Martech

APRIL 12, 2024

One factor driving this trend is the increasing importance of customer experience (CX), which is improved through timely data gathering, AI-assisted segmentation and the personalization of interactions. Business email address Sign up now Processing. Looking for a CDP? Fuel for your marketing strategy.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Marketing AI 98