markempa

NOVEMBER 26, 2012

Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. But, do marketers make the most of this investment? Trade Show ?

Trade Show 120

Trade Show Optimization Lead Scoring Lead Ranking 120

KoMarketing Associates

OCTOBER 20, 2020

Direct marketing and sales (4.6), copywriting and design (4.1) and grassroots and event marketing (2.8). Grassroots and Event Marketing’ came in as the least-important marketing tactic overall, likely due to changes in the world of in-person meetings and events as a result of the coronavirus,” wrote the authors of the report.

Social Media 256

Social Media Tactics Customer Surveys Social Marketing 256

Webbiquity

OCTOBER 16, 2018

It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever. Many corporations have tight email filtering in place which renders many externally originating messages invisible.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Lead Liaison

AUGUST 13, 2019

So your trade show was a big success! The event helped you capture a lot of leads. Now is the time to consider your post-event marketing strategy. You captured leads at the trade show. Now, post-event, you need to nurture those leads. Omnichannel Post-Event Marketing: Be Everywhere.

Event Marketing 70

Event Marketing Trade Show Paid Search Agency Lead Liaison 70

Zoominfo

OCTOBER 5, 2021

Brand activation refers to a campaign, event, or interaction through which your brand generates awareness and builds lasting connections with your target audience. The confusion is understandable: building awareness and connecting to an audience is indeed the focus of most branding and marketing initiatives. Let’s get into it!

Activities 130

Activities Brand Identity Branding Sample 130

Zoominfo

JULY 15, 2019

Brand activation refers to a campaign, event, or interaction through which your brand generates awareness and builds lasting connections with your target audience. The confusion is understandable: building awareness and connecting to an audience is indeed the focus of most branding and marketing initiatives. . Let’s get into it!

Activities 246

Activities Brand Identity Branding Sample 246

DiscoverOrg

MARCH 25, 2019

This evolution means that accurate location data is more critical than ever for B2B marketing – particularly in these circumstances: Direct mail for marketing campaigns. Location-based event marketing. Direct mail for location-based marketing. And we did a campaign as a ‘bake-off.’

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

sagefrog

NOVEMBER 14, 2023

Knowing who holds influence in the buying process enables you to tailor your messaging and marketing strategies effectively. Precision Targeting: Understanding each decision-maker’s roles, pain points, and needs allows you to craft targeted campaigns that resonate with readers.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

B2B Marketing Analytics

AUGUST 24, 2019

In the new era of digital-first and ever-shrinking attention span, marketing teams are fighting hard to get just an additional few minutes of attention from customers. A few percentage points increase in email click-through rates or an increase in website traffic is considered a big achievement across marketing organizations these days.

Event Marketing 40

Event Marketing Analytics Planning Marketing Automation Services 40

Brandpoint

MARCH 31, 2020

Work must go on, even though a lot of marketing plans look obsolete compared to what they did at the start of the year. Events are canceled , trade shows are postponed and clients are now facing a wide variety of new challenges that they haven’t had to deal with before. What is cost-per-lead?

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

Brandpoint

NOVEMBER 15, 2021

Events will remain hybrid There was that brief period of time in the early summer of 2021 when things started to look up … and then Delta hit. In 2022, events will be hybrid – meaning there will be options for those who wish to go in person and those who would feel more comfortable at home.

Trends 157

Trends Planning Work Management Contingency Planning 157

Biznology

JULY 7, 2020

It’s not easy to replace a marketing channel that represents on average 20% of our marketing mix—with many marketers devoting as much as 60% of their budgets to events. The last pre-pandemic study I saw pegged event marketing usage among B2B marketers at 91%. But now—we need workarounds.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Jifflenow

AUGUST 29, 2022

Nearly 85% of leadership believe in-person events are essential to their company’s success. To accelerate their sales pipeline, companies spend around 18% of their marketing budget exhibiting or sponsoring at the world’s premier conferences and trade shows. Don’t believe us? Drive Qualified Accounts to your Booth.

Account Based Marketing 52

Account Based Marketing Trends Trade Show Sales Qualified Leads 52

markempa

AUGUST 25, 2014

Case Study #3 – Lead Generation: Targeted event marketing effort leads to 300% ROI, generates 140 qualified leads. Technology and automation are vital and valuable pieces of marketing today, but the personal touch still has its place. This particular campaign resulted in a 300% ROI. The campaign resulted in a 13.4%

Case Study 120

Case Study Case Studies Lead Gen Studies 120

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Are you doing email marketing?

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Lead Liaison

AUGUST 26, 2019

Thinking about how you will manage your post-show follow-up, after a trade show or other marketing event, is a critical step in finding success with event marketing. Text Message Marketing in Post-Show Follow-Up. Text Message Marketing in Post-Show Follow-Up.

Lead Liaison 48

Lead Liaison Trade Show SMS Planning 48

SmartBug Media

AUGUST 17, 2022

Are you going to use the “trade show floor” (formerly Club INBOUND) to source new technology and services to improve your marketing ROI? Maybe you’re looking to land a new job, hire someone, or connect with another smart marketer to collaborate with. INBOUND 2022 Goal: Network.

ROI 105

ROI Paid Search Agency Advertising Agencies Trade Show 105

SnapApp

OCTOBER 30, 2015

Trade shows are one of the best sources of leads for B2B marketers, but they can be unpredictable in terms of demonstrating ROI. As a sponsor or vendor, your contact with attendees can vary due to so many different factors - from the layout of the event to the schedule to simply the personality of the attendees.

Interactive Marketing 48

Interactive Marketing Conversion Event Marketing Trade Show 48

BOP Design

OCTOBER 7, 2020

Bop Design has a current client that has relied on a 1-page website for years because most of their sales were based on networking at trade shows and one-on-one relationship building. Since events and in-person meetings aren’t possible now, they realized they needed a better B2B website to help them with sales and conversions.

Marketing Websites 116

Marketing Websites B2B B2B Thought Leadership Cold Calling 116

Hubspot

MARCH 5, 2012

When you attend a trade show or another live event on behalf of your business, it's important to be able to show the rest of your company that the investment in sending you was worth it. 1) Reserve a Room at the Event. Trade shows and other events are very noisy. 2) Refine Your 30-Second Pitch.

Trade Show 28

Trade Show Tactics Marketing Management Lead Scoring 28

SmartBrief - Marketing

AUGUST 14, 2023

That said, I do have a strong opinion regarding how best to leverage marketing agencies and consultants, as outlined in the following article. The ideal use of an agency (or consultant) is for strategic planning and often, the setup and launch of marketing campaigns or programs. Let’s cut to the chase.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Conversica

NOVEMBER 18, 2019

This year the Conversica team is excited to sponsor and attend OpsStars , a three-day conference focused on providing quality advice and networking opportunities for Marketers, Salespeople, Revenue Operations professionals and Demand Gen leaders. Like many other Event Marketers, we are hard at work crafting our messaging, swag and experience.

Outreach 40

Outreach Practices Trade Show Best Practices 40

Biznology

APRIL 13, 2020

How to explain my longtime fascination with trade shows and business events? It’s because events often comprise the single largest portion of B2B marketing budgets, averaging 22%. The industry weathered 9/11, when everyone thought the trade show was a goner. Mobile, mobile everywhere.

Trade Show 163

Trade Show Product Planning Intent Data 163

SmartBug Media

JULY 31, 2023

Are you going to use the “trade show floor” (formerly Club INBOUND) to source new technology and services to improve your marketing ROI? Here’s our article on lessons learned from INBOUND 2022 as we plan for a successful event this year.

ROI 52

ROI Marketing AI Paid Search Agency Advertising Agencies 52

KoMarketing Associates

APRIL 24, 2014

Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. Email Marketing. SEO can certainly be augmented through and augment email marketing campaigns. Website Development.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Biznology

SEPTEMBER 3, 2015

Kathleen Schaub, vice president of IDG’s CMO Advisory Service, reports that customer events are twice as common (at 48%) as participation in trade shows (27%) among tech marketers. Here’s why B2B companies are jumping into proprietary events. It’s a challenge to organize your own event, but the payoff can be huge.

Conference 80

Conference Trends B2B Trade Show 80

NuSpark Consulting

JUNE 10, 2015

It does not include sitting in a booth in a trade show for several hours. There are telemarketers who provide more than lead generation development; they provide development services, event marketing and market research. If you want subscribers to hear from you monthly, it is prudent that you send them an email.

Open Rate 100

Open Rate Telemarketing Optimization Sales Qualified Leads 100

SpotMe Blog

JULY 28, 2023

It is also known as in-person event management software, onsite event management software, or onsite event technology solutions. There are many in-person event platforms available, ranging from free open-source options to enterprise-level software. That’s where an in-person event platform comes in.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

ClearVoice

AUGUST 12, 2019

With consumers constantly being online, whether via email, social media or shopping online, it is more difficult than ever to cut through the digital noise and reach customers while also maintaining a competitive edge. However, there are tried and true methods that can help with this challenge, one of which is tactile marketing.

Marketing & Strategy 84

Marketing & Strategy Touchpoints Newsletter Customer Satisfaction 84

Hubspot

JANUARY 25, 2021

Was it a conference or trade show? These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. That’s why we created this guide — to equip you to leverage event marketing for your own business. events work.

Event Marketing 99

Event Marketing Marketing Budget Planning Work Management 99

Excelsior Research

MAY 24, 2021

Some of the common marketing channels a business uses are: emails, events (both online and offline), social media, pay per click, cold marketing content marketing, and more. Some of the methods of outbound marketing are emails, phone calls/telemarketing, direct mails, trade shows, event marketing, and PPC.

Lead Generation 52

Lead Generation Sales Qualified Leads Demand Generation Agencies Lead Ranking 52

Delivra

JANUARY 15, 2021

There are many types of content that marketers create, each to its own end: Blog articles are particularly useful for SEO purposes, as well as lead collection. And once they’re on the site, you can convert them into email subscribers. Attend events. Events in your industry bring your audience together physically in one place.

Tactics 64

Tactics B2B Marketing Marketing Automation Services Budget Programs 64

Bluetext

OCTOBER 2, 2023

Send follow-up emails or connect on LinkedIn to express interest in further collaborations or partnerships. The best trade show booths have a simple layout, are accessible to attendees, and probably entice visitors with swag. After the conference, don’t let the connections you’ve made go cold.

Conference 40

Conference Trade Show Lead Nurturing Organic Leads 40

Bluetext

DECEMBER 18, 2020

There is a significant change in everyday work practices, but even more significant change in large industry events from trade shows, networking events, and conferences. While industry events as we know them are not yet possible, business must go on. Is this a trade show for a number of different companies?

Advertising Agencies 26

Advertising Agencies Trade Show Marketing Agencies 1 Landing Pages 26

Launch Marketing

MARCH 27, 2019

Conversely, outbound marketing refers to any kind of marketing where a company initiates the conversation through channels such as telemarketing, event marketing and direct mail. Email Marketing. Event Marketing. Direct Mail Campaign.

Product 48

Product Marketing Management Planning B2B Thought Leadership 48

Adobe Experience Cloud Blog

OCTOBER 5, 2017

Have you ever spent months designing and building your booth to showcase your incredible products and wow the trade show crowds? The event did not produce the return on investment (ROI) you had anticipated. Send an email or direct mail invitation, allowing attendees to plan. Go Beyond Email Invitations.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

Heinz Marketing

APRIL 4, 2022

Tune in to hear more about leveraging executive experiences during the pandemic and in a post-COVID world, while learning about: The psychology and efficiencies of doing virtual events for both attendee and seller. What makes an overall marketing campaign successful. I run all campaigns and account based here at Keyfactor.

Top of Funnel 90

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 90